[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-techniques-and-tools-for-developing-brand-tone-of-voice":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":164,"categories":235},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":10,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":89,"category":91},"Techniques and Tools for Developing Brand Tone of Voice","In the world of branding, Tone of Voice (TOV) is the personality behind your communications—it's how your brand \"speaks\" to its audience, shaping perceptions and building emotional connections.","In this article, we'll explore key techniques and tools, starting with two proven methods: the Nielsen Norman Group Matrix and the Three Circles Methodology.","We'll supplement these with additional facts, examples, and a practical playbook to guide your TOV development.","\u003Cp>In the world of branding, Tone of Voice (TOV) is the personality behind your communications — it's how your brand "speaks" to its audience, shaping perceptions and building emotional connections. A well-defined TOV ensures consistency across all touchpoints, from social media posts to customer service emails, making your brand memorable and relatable.\u003C/p>\n\n\u003Cp>According to research, a consistent brand voice can increase revenue by up to \u003Ca href=\"https://www.columnfivemedia.com/brand-voice-vs-tone\">23%\u003C/a> by fostering trust and loyalty. However, developing an effective TOV can be challenging, as it requires aligning internal aspirations with external realities. In this article, we'll explore key techniques and tools, starting with two proven methods: the Nielsen Norman Group Matrix and the Three Circles Methodology.\u003C/p>\n\n\u003Cp>We'll supplement these with additional facts, examples, and a practical playbook to guide your TOV development.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Why Tone of Voice Matters: Insights from Research\u003C/strong>\u003C/h4>\n\n\u003Cp>Before diving into tools, it's essential to understand TOV's impact. \u003Ca href=\"https://www.nngroup.com/articles/tone-voice-users\">Studies show that different tones on a website can significantly affect users' perceptions of a brand's friendliness, trustworthiness, and desirability\u003C/a>. For instance, a friendly and enthusiastic tone can make a brand seem more approachable, while a formal one conveys professionalism.\u003C/p>\n\n\u003Cp>The Nielsen Norman Group (NN/g), a leader in user experience research, emphasizes that TOV isn't just about words—it's about evoking emotions and aligning with user expectations. Inconsistent TOV can confuse audiences, leading to a \u003Ca href=\"https://www.mural.co/blog/brand-voice\">20-30%\u003C/a> drop in engagement, as per marketing analytics. Brands like Apple (minimalist and innovative) or Wendy's (witty and irreverent) demonstrate how a strong TOV differentiates in crowded markets.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Tool 1: The Nielsen Norman Group Matrix\u003C/strong>\u003C/h4>\n\n\u003Cp>One of the most structured tools for defining TOV is the Four Dimensions of Tone of Voice Matrix from the Nielsen Norman Group.\u003C/p>\n\n\u003Cp>\u003Cstrong>This framework evaluates content along four bipolar scales, each rated from 0 to 10:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Funny vs. Serious\u003C/strong>: Measures humor level. A high funny score (e.g., 8-10) suits playful brands like Old Spice, while serious (0-2) fits professional services like IBM.\u003C/li>\n\t\u003Cli>\u003Cstrong>Formal vs. Casual\u003C/strong>: Assesses language formality. Formal tones use structured sentences and vocabulary (e.g., legal firms), while casual employs contractions and slang (e.g., Spotify's playlists).\u003C/li>\n\t\u003Cli>\u003Cstrong>Respectful vs. Irreverent\u003C/strong>: Gauges attitude toward the audience. Respectful is polite and deferential; irreverent is bold and challenging, like Nike's empowering campaigns.\u003C/li>\n\t\u003Cli>\u003Cstrong>Enthusiastic vs. Matter-of-Fact\u003C/strong>: Evaluates energy. Enthusiastic tones use exclamations and vivid language (e.g., Red Bull), while matter-of-fact is straightforward and informative.\u003C/li>\n\u003C/ul>\n\n\u003Cp>A common pitfall, as noted by NN/g, is teams defaulting to mid-range scores (4-7), resulting in bland, forgettable voices. The human brain remembers extremes— think of Dove's empathetic, respectful tone versus Dollar Shave Club's irreverent humor. To use this tool effectively, start by auditing existing content and scoring it, then decide on extremes that align with your brand. NN/g research indicates that testing tones with users can improve brand perception by up to 25% in desirability metrics.\u003C/p>\n\n\u003Cp>Additionally, NN/g provides a list of 37 tone-specific words (e.g., "cheerful," "sarcastic") to refine your voice during content creation phases. This matrix has been adopted by companies like CopyStyleGuide, which expands it into 16 tone profiles for more nuanced guidelines.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Tool 2: The Three Circles Methodology\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Ca href=\"https://library.gv.com/the-three-hour-brand-sprint-3ccabf4b768a\">The Three Circles Method uses a Venn diagram approach to ensure your TOV is authentic and grounded.\u003C/a>\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2026-01-28t133151337.webp\" type=\"image/webp\">\u003Cimg alt=\"Techniques and Tools for Developing Brand Tone of Voice\" class=\"image-align-right\" height=\"169\" src=\"https://cdn.quasa.io/photos/00/image-2026-01-28t133151337.jpg\" width=\"300\" />\u003C/picture>It intersects three key elements:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>What the Brand Aspires to Be:\u003C/strong> This circle covers identity, values, and motivations. For example, a brand might aspire to be "innovative and approachable."\u003C/li>\n\t\u003Cli>\u003Cstrong>What the Brand Actually Does\u003C/strong>: Focuses on products, services, actions, and communications. If your product is complex and user-unfriendly, claiming a "friendly" voice rings hollow.\u003C/li>\n\t\u003Cli>\u003Cstrong>How Customers Perceive the Brand\u003C/strong>: Based on experiences, emotions, reviews, and feedback. Tools like surveys or social listening (e.g., via Brandwatch) reveal gaps.\u003C/li>\n\u003C/ul>\n\n\u003Cp>The overlap of these circles reveals your true TOV — any misalignment leads to inauthenticity. For instance, if aspirations (friendly) clash with reality (frustrating UX), no copywriting fixes it. This method draws from strategic frameworks like GV's Brand Sprint, where concentric circles define "what," "how," and "why." In B2B contexts, it's adapted to include customer needs, company strengths, and competitor differentiators, \u003Ca href=\"https://www.b2binternational.com/2024/03/27/three-circles-framework-in-strategic-b2b-research\">helping brands like those in tech identify unique voices.\u003C/a>\u003C/p>\n\n\u003Cp>Facts show that brands using such alignment see 15-20% higher customer retention, as authentic voices build trust. Examples include Patagonia, whose environmental values intersect with actions (sustainable products) and perceptions (activist brand), creating an passionate, irreverent TOV.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Additional Techniques and Tools\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cstrong>Beyond these, several other methods enhance TOV development:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Brand Personality Traits\u003C/strong>: Imagine your brand as a person — e.g., adventurous like Jeep or sophisticated like Chanel. U\u003Ca href=\"http://anniemaguire.com/how-to-develop-brand-tone-of-voice\">se Aaker's Brand Personality Framework (sincerity, excitement, competence, sophistication, ruggedness) to map traits.\u003C/a>\u003C/li>\n\t\u003Cli>\u003Cstrong>Voice Charts and Guidelines\u003C/strong>: \u003Ca href=\"https://www.moo.com/blog/success-stories/how-to-write-your-tone-of-voice-guidelines\">Create a chart with dos/don'ts, examples, and tone adjusters for channels\u003C/a> (e.g., formal on LinkedIn, casual on TikTok). Tools like \u003Ca href=\"https://www.acrolinx.com/blog/how-to-define-tone-of-voice-the-ultimate-quick-start-guide-for-brands\">Acrolinx\u003C/a> or \u003Ca href=\"https://quasa.io/projects/jasper\">Jasper AI\u003C/a> automate consistency checks.\u003C/li>\n\t\u003Cli>\u003Cstrong>Audience Analysis\u003C/strong>: Use surveys and focus groups to tailor TOV. For Gen Z, incorporate humor; for professionals, opt for matter-of-fact.\u003C/li>\n\t\u003Cli>\u003Cstrong>Content Audits\u003C/strong>: Review past communications for inconsistencies, then refine using tools like Elaris for AI-assisted analysis.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/ai-turns-scientists-into-paper-factories-productivity-soars-but-discovery-flattens\">AI Turns Scientists into "Paper Factories": Productivity Soars, But Discovery Flattens\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/tencent-s-hunyuanimage-3-0-instruct-the-thinking-multimodal-model-that-redefines-precise-image-editing\">Tencent's HunyuanImage 3.0-Instruct: The Thinking Multimodal Model That Redefines Precise Image Editing\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-new-oil-is-human-cloudflare-and-wikimedia-pivot-to-ai-licensing\">The New Oil is Human: Cloudflare and Wikimedia Pivot to AI Licensing\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>A Ready-to-Use Playbook for TOV Development\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cstrong>Here's a step-by-step playbook to create your brand's TOV:\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cstrong>1. Audit Current Voice\u003C/strong>: Analyze existing content across channels. Score using NN/g matrix and identify perceptions via reviews.\u003Cbr />\n\u003Cstrong>2. Define Aspirations\u003C/strong>: Workshop with stakeholders on values and personality. Use the Three Circles to map intersections.\u003Cbr />\n\u003Cstrong>3. Test and Iterate\u003C/strong>: Create sample content in proposed tones. A/B test with audiences to measure engagement (e.g., via Google Analytics).\u003Cbr />\n\u003Cstrong>4. Document Guidelines\u003C/strong>: Build a style guide with examples, tone words, and channel adaptations. Include visuals like voice charts.\u003Cbr />\n\u003Cstrong>5. Train and Implement\u003C/strong>: Share with teams and use tools for enforcement. Monitor with metrics like sentiment analysis.\u003Cbr />\n\u003Cstrong>6. Review Annually\u003C/strong>: Adapt based on feedback and market changes.\u003C/p>\n\n\u003Cp>By following this, brands can achieve a TOV that's not just defined but lived, boosting memorability and loyalty.\u003C/p>\n\n\u003Cp>In summary, tools like the NN/g Matrix and Three Circles ensure your TOV is bold, authentic, and impactful. \u003Ca href=\"https://karalyte.com/ultimate-guide-to-uncovering-a-brands-tone-of-voice\">With AI demands reshaping markets, a strong voice is more crucial than ever for standing out.\u003C/a> Implement these techniques, and watch your brand resonate deeper with audiences.\u003C/p>","techniques-and-tools-for-developing-brand-tone-of-voice","2026-01-28T12:33:27.000000Z","2026-02-05T03:15:00.000000Z","05.02.2026",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/1ePIRFahBjf3DZ0bPECnim57w4Fy23VunDrRh23X.jpg","https://cdn.quasa.io/images/news/1ePIRFahBjf3DZ0bPECnim57w4Fy23VunDrRh23X.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/1ePIRFahBjf3DZ0bPECnim57w4Fy23VunDrRh23X.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/1ePIRFahBjf3DZ0bPECnim57w4Fy23VunDrRh23X.webp","small",null,1489,0,"en",{"id":10,"title":11,"slug":12,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":87,"created_at":95,"updated_at":96,"lang":90},"Quasa Media - Growth Hacking in Branding","Our attention is everything! How to build a successful brand. Leadership experience and understanding. Exclusive interviews.","Branding, brand, marketing, design, identity, startup","2021-08-06T16:45:50.000000Z","2024-08-25T15:44:14.000000Z",[98,113,125,138,151],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":103,"formatted_created_at":104,"category":105,"links":106,"view_type":86,"video_url":87,"views":111,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"The Dawn of the Wisdom Era: Why Your Intelligence is No Longer Enough","The era of competing with machines on their home turf — logic and data — is over. To win in the future, you don't need to be a better computer; you need to be a better human. The \"OpenClaw\" setups and frontier models are just the tools. The question is: Do you have the wisdom to know what to do with them?","the-dawn-of-the-wisdom-era-why-your-intelligence-is-no-longer-enough","2026-04-10T17:38:07.000000Z","2026-04-14T11:37:00.000000Z","14.04.2026",{"title":47,"slug":48},{"image":107,"image_webp":108,"thumb":109,"thumb_webp":110},"https://cdn.quasa.io/images/news/EjaxUKrhf2GhRAQowiRkOnHdQcJxg7KH7P03sKYy.jpg","https://cdn.quasa.io/images/news/EjaxUKrhf2GhRAQowiRkOnHdQcJxg7KH7P03sKYy.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EjaxUKrhf2GhRAQowiRkOnHdQcJxg7KH7P03sKYy.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/EjaxUKrhf2GhRAQowiRkOnHdQcJxg7KH7P03sKYy.webp",64,false,{"title":114,"description":115,"slug":116,"created_at":117,"publish_at":117,"formatted_created_at":104,"category":118,"links":119,"view_type":86,"video_url":87,"views":124,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"LinkedIn Wants to Buy beehiiv: The Battle for Creator Independence and the Future of B2B Newsletters","In late 2025, rumors surfaced that LinkedIn quietly explored acquiring beehiiv, the independent newsletter platform that has rapidly become one of the most popular alternatives to 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meaningful productivity gains and moderate headcount adjustments spread over several years.","two-seemingly-contradictory-thoughts-about-ai-transformation","2026-04-10T17:15:34.000000Z","2026-04-14T09:06:00.000000Z",{"title":19,"slug":20},{"image":133,"image_webp":134,"thumb":135,"thumb_webp":136},"https://cdn.quasa.io/images/news/KZSll5P8ZAZHN96B82NQBSU6YKs8suxhPjm50Z56.jpg","https://cdn.quasa.io/images/news/KZSll5P8ZAZHN96B82NQBSU6YKs8suxhPjm50Z56.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/KZSll5P8ZAZHN96B82NQBSU6YKs8suxhPjm50Z56.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/KZSll5P8ZAZHN96B82NQBSU6YKs8suxhPjm50Z56.webp",79,{"title":139,"description":140,"slug":141,"created_at":142,"publish_at":143,"formatted_created_at":104,"category":144,"links":145,"view_type":86,"video_url":87,"views":150,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"Stop Projecting Human Qualities onto AI — How to Actually Build Effective AI Systems","The biggest mistake you can make in 2026 is trying to turn an LLM into a digital employee.","stop-projecting-human-qualities-onto-ai-how-to-actually-build-effective-ai-systems","2026-04-10T17:04:18.000000Z","2026-04-14T06:54:00.000000Z",{"title":19,"slug":20},{"image":146,"image_webp":147,"thumb":148,"thumb_webp":149},"https://cdn.quasa.io/images/news/LOfwyulrmZCf8RKjFZq3MXf4PFBXKTitoTcwR6NS.jpg","https://cdn.quasa.io/images/news/LOfwyulrmZCf8RKjFZq3MXf4PFBXKTitoTcwR6NS.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/LOfwyulrmZCf8RKjFZq3MXf4PFBXKTitoTcwR6NS.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/LOfwyulrmZCf8RKjFZq3MXf4PFBXKTitoTcwR6NS.webp",90,{"title":152,"description":153,"slug":154,"created_at":155,"publish_at":156,"formatted_created_at":104,"category":157,"links":158,"view_type":86,"video_url":87,"views":163,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"You’re Not Building AI Systems — You’re Discovering Them","Here’s a truth most people still refuse to accept 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an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":174,"image_webp":87,"thumb":175,"thumb_webp":175},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70202,2,{"title":179,"description":180,"slug":181,"created_at":182,"publish_at":183,"formatted_created_at":184,"category":185,"links":186,"view_type":191,"video_url":87,"views":192,"likes":193,"lang":90,"comments_count":89,"is_pinned":112},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":187,"image_webp":188,"thumb":189,"thumb_webp":190},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",69950,4,{"title":195,"description":196,"slug":197,"created_at":198,"publish_at":199,"formatted_created_at":200,"category":201,"links":202,"view_type":86,"video_url":87,"views":205,"likes":193,"lang":90,"comments_count":89,"is_pinned":112},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":203,"image_webp":87,"thumb":204,"thumb_webp":204},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",67610,{"title":207,"description":208,"slug":209,"created_at":210,"publish_at":211,"formatted_created_at":212,"category":213,"links":214,"view_type":86,"video_url":87,"views":219,"likes":177,"lang":90,"comments_count":220,"is_pinned":112},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":215,"image_webp":216,"thumb":217,"thumb_webp":218},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",41642,1,{"title":222,"description":223,"slug":224,"created_at":225,"publish_at":226,"formatted_created_at":227,"category":228,"links":229,"view_type":191,"video_url":87,"views":234,"likes":177,"lang":90,"comments_count":89,"is_pinned":112},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":230,"image_webp":231,"thumb":232,"thumb_webp":233},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",40787,[236,237,238,239,240,241,242,243,244,245,246,247,248],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]