[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-sundar-pichai-on-google-s-ai-future-search-traffic-content-quality-and-the-agi-horizon":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":152,"categories":223},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":42,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"Sundar Pichai on Google’s AI Future: Search Traffic, Content Quality, and the AGI Horizon","The tools are changing, the bar is rising, but the fundamentals remain: create content that real people love, back it with proof, and deliver it beautifully. Those who do will not only survive the AI shift — they’ll thrive in it.","These aren’t new “AI tricks.” They’re simply good-web-citizen hygiene that benefits users everywhere — not just Google.","In short, Pichai’s interview paints a picture of a Google that is evolving rapidly while still trying to keep the open web alive and well-connected.","\u003Cp>In a wide-ranging interview recorded right after Google I/O 2026, Alphabet CEO Sundar Pichai sat down with The Verge to discuss the seismic shifts reshaping Search, the web, and the entire information ecosystem. While the full conversation is well worth listening to in its entirety, a few moments stand out as particularly telling for publishers, creators, marketers, and anyone watching the AI revolution unfold.\u003C/p>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-05-30t171011745.webp\" type=\"image/webp\">\u003Cimg alt=\"Sundar Pichai on Google’s AI Future: Search Traffic, Content Quality, and the AGI Horizon\" class=\"image-align-left\" height=\"447\" src=\"https://cdn.quasa.io/photos/0001/image-2026-05-30t171011745.jpg\" width=\"300\" />\u003C/picture>Pichai was asked directly about the growing anxiety among publishers preparing for “Google Zero” — the scenario where search traffic to external sites shrinks toward zero as AI answers questions inline.\u003C/p>\n\n\u003Cp>His response was pragmatic rather than alarmist. Google Search, he emphasized, has always been about continuously evolving user interests and real-time intent.\u003C/p>\n\n\u003Cp>A key new signal: \u003Cstrong>if a user is subscribed to a publication, Google now strongly prioritizes that source for them personally\u003C/strong>. It’s a small but powerful adaptation to the subscription-heavy world many publishers have embraced.\u003C/p>\n\n\u003Cp>At the same time, Pichai stressed the relentless need for quality. As AI capabilities improve, “low-quality clicks get filtered out. That’s a natural evolution we see.\u003C/p>\n\n\u003Cp>We see it in our metrics.\u003C/p>\n\n\u003Cp>Bounce clicks are going down.” For creators who rely on thin re-written content — whether produced by humans or AI — this is unwelcome news. For readers and the broader web, however, it’s excellent: better experiences, less spam, and more genuine value rising to the top.\u003C/p>\n\n\u003Cp>On the big-picture timeline, Pichai’s answer about AGI was refreshingly candid and forward-looking.\u003C/p>\n\n\u003Cp>\u003Cstrong>Referencing the rapid progress and comments from DeepMind’s Demis Hassabis, he said:\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://www.theverge.com/podcast/936445/sundar-pichai-ai-search-google-zero-youtube-web\">\u003Cem>“Three years from now, whether you and I call it AGI or not doesn’t matter because it’ll be very, very powerful, and we have to prepare for it.”\u003C/em>\u003C/a>\u003C/p>\n\n\u003Cp>He noted broad consensus that truly transformative systems are coming sooner rather than later, and society needs to focus on preparation — skilling, energy, ethics, jobs — rather than semantic debates over the exact label.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>A Tough Week for Traditional SEO\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-05-30t171014379.webp\" type=\"image/webp\">\u003Cimg alt=\"Sundar Pichai on Google’s AI Future: Search Traffic, Content Quality, and the AGI Horizon\" class=\"image-align-right\" height=\"201\" src=\"https://cdn.quasa.io/photos/0001/image-2026-05-30t171014379.jpg\" width=\"300\" />\u003C/picture>For marketers and SEO professionals who built careers on driving Google traffic, the past week (post-I/O and alongside the May 2026 core update) has been rough. AI Overviews now trigger on nearly half of queries, pushing zero-click rates to 80–93% in some modes.\u003C/p>\n\n\u003Cp>Organic CTRs have plunged, and publishers report traffic drops of 26–55%. \u003Ca href=\"https://quasa.io/media/seo-is-dying-but-google-is-the-murderer\">As one analysis put it: “SEO is dying — but Google is the murderer.”\u003C/a> The platform isn’t losing users; it’s simply keeping them inside its richer AI-powered results to serve better answers (and ads).\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>How to Actually Get Cited in AI Answers\u003C/strong>\u003C/h4>\n\n\u003Cp>The encouraging part? The playbook for being featured (and cited) in Google’s AI responses is refreshingly straightforward — and identical to timeless principles of honest, high-quality SEO. The difference now is that Google’s AI understands pages far more deeply than keyword checklists ever could. Manipulation is harder; genuine value is rewarded more than ever.\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-05-30t171017712.webp\" type=\"image/webp\">\u003Cimg alt=\"Sundar Pichai on Google’s AI Future: Search Traffic, Content Quality, and the AGI Horizon\" class=\"image-align-right\" height=\"447\" src=\"https://cdn.quasa.io/photos/0001/image-2026-05-30t171017712.jpg\" width=\"300\" />\u003C/picture>Here are the practical, battle-tested recommendations that work today:\u003C/strong>\u003C/p>\n\n\u003Col>\n\t\u003Cli>\u003Cstrong>Make your most important pages clearly and directly answer specific questions\u003C/strong>** users actually ask in natural language.\u003C/li>\n\t\u003Cli>\u003Cstrong>Sign content with real people\u003C/strong> whose authority, bios, photos, and credentials are easy to verify.\u003C/li>\n\t\u003Cli>\u003Cstrong>Prioritize original data and research over opinions.\u003C/strong>** First-party insights win.\u003C/li>\n\t\u003Cli>\u003Cstrong>Go multimodal.\u003C/strong> Add images, charts, videos, diagrams — AI now sees and cites rich media.\u003C/li>\n\t\u003Cli>\u003Cstrong>Double-check the technical basics\u003C/strong> Google has always valued: speed, schema, clean structure, accessibility.\u003C/li>\n\t\u003Cli>\u003Cstrong>Forget gimmicks like LLM.txt\u003C/strong> — \u003Ca href=\"https://cliquestudios.com/clique-university/google-may-2026-core-update-ai-search\">they’re unnecessary and can backfire.\u003C/a>\u003C/li>\n\u003C/ol>\n\n\u003Cp>These aren’t new “AI tricks.” They’re simply good-web-citizen hygiene that benefits users everywhere — not just Google. The era of gaming the system is fading; the era of earning trust is here.\u003C/p>\n\n\u003Cp>In short, Pichai’s interview paints a picture of a Google that is evolving rapidly while still trying to keep the open web alive and well-connected.\u003C/p>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-05-30t171027232.webp\" type=\"image/webp\">\u003Cimg alt=\"Sundar Pichai on Google’s AI Future: Search Traffic, Content Quality, and the AGI Horizon\" class=\"image-align-left\" height=\"447\" src=\"https://cdn.quasa.io/photos/0001/image-2026-05-30t171027232.jpg\" width=\"300\" />\u003C/picture>The tools are changing, the bar is rising, but the fundamentals remain: create content that real people love, back it with proof, and deliver it beautifully. Those who do will not only survive the AI shift — they’ll thrive in it.\u003C/p>\n\n\u003Cp>The full Verge podcast is essential listening for anyone in digital media or marketing right now. The future isn’t zero traffic — it’s smarter traffic for better work. Time to get building.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-internet-is-roasting-joi-ai-for-hiring-masturbation-consultants-at-2k-month-they-re-laughing-at-the-wrong-thing\">The Internet Is Roasting Joi AI for Hiring “Masturbation Consultants” at $2K/month. They’re Laughing at the Wrong Thing.\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-use-google-maps-and-street-view-to-investigate-apartment-safety-issues\">How to Use Google Maps and Street View to Investigate Apartment Safety Issues\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/gemini-powers-a-new-era-of-contextual-advertising-in-google-search\">Gemini Powers a New Era of Contextual Advertising in Google Search\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/china-is-winning-the-ai-race-not-just-with-open-source-models-but-with-unmatched-speed-of-real-world-implementation\">China Is Winning the AI Race Not Just with Open-Source Models — But with Unmatched Speed of Real-World Implementation\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>Thank you!\u003C/p>","sundar-pichai-on-google-s-ai-future-search-traffic-content-quality-and-the-agi-horizon","2026-05-30T15:23:59.000000Z","30.05.2026",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/8Ma1uBShUhGsioVmoIdcvpbCNCJUvCFkAaqU4Ogg.jpg","https://cdn.quasa.io/images/news/8Ma1uBShUhGsioVmoIdcvpbCNCJUvCFkAaqU4Ogg.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/8Ma1uBShUhGsioVmoIdcvpbCNCJUvCFkAaqU4Ogg.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/8Ma1uBShUhGsioVmoIdcvpbCNCJUvCFkAaqU4Ogg.webp","small",null,10,0,"en",{"id":42,"title":43,"slug":44,"meta_title":91,"meta_description":92,"meta_keywords":93,"show_on_homepage":94,"deleted_at":86,"created_at":95,"updated_at":96,"lang":89},"Technology | AI Breakthroughs and Fresh News | QUASA","All the most interesting and useful about technologies. Exclusive articles from technologies you won't find anywhere else.","Technology, tech, business, ai, gadget, gadgets, life hacks",true,"2023-03-23T08:15:32.000000Z","2026-05-28T13:56:36.000000Z",[98,102,115,128,140],{"title":72,"description":73,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category":99,"links":100,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"is_pinned":101},{"title":43,"slug":44},{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},false,{"title":103,"description":104,"slug":105,"created_at":106,"publish_at":107,"formatted_created_at":79,"category":108,"links":109,"view_type":85,"video_url":86,"views":114,"likes":88,"lang":89,"comments_count":88,"is_pinned":101},"Spotify Just Made AI Covers Official: Fan-Made Remixes Are Coming to Premium (And Artists Actually Get Paid)","Spotify is no longer just streaming music — it’s handing fans the keys to the studio.","spotify-just-made-ai-covers-official-fan-made-remixes-are-coming-to-premium-and-artists-actually-get-paid","2026-05-28T08:39:35.000000Z","2026-05-30T11:39:00.000000Z",{"title":65,"slug":66},{"image":110,"image_webp":111,"thumb":112,"thumb_webp":113},"https://cdn.quasa.io/images/news/ks7t1Erq9r7Pa5yVjs8G40LUANIUle8w71NMCSQD.jpg","https://cdn.quasa.io/images/news/ks7t1Erq9r7Pa5yVjs8G40LUANIUle8w71NMCSQD.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/ks7t1Erq9r7Pa5yVjs8G40LUANIUle8w71NMCSQD.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/ks7t1Erq9r7Pa5yVjs8G40LUANIUle8w71NMCSQD.webp",30,{"title":116,"description":117,"slug":118,"created_at":119,"publish_at":120,"formatted_created_at":79,"category":121,"links":122,"view_type":85,"video_url":86,"views":127,"likes":88,"lang":89,"comments_count":88,"is_pinned":101},"Netflix’s First Daily Live Morning Show: The Breakfast Club Goes Global at 6 A.M.","This isn’t just another podcast deal. It’s Netflix explicitly betting that the future of streaming includes waking up with your favorite hosts — not just binge-watching at midnight.","netflix-s-first-daily-live-morning-show-the-breakfast-club-goes-global-at-6-a-m","2026-05-28T08:23:05.000000Z","2026-05-30T09:13:00.000000Z",{"title":65,"slug":66},{"image":123,"image_webp":124,"thumb":125,"thumb_webp":126},"https://cdn.quasa.io/images/news/g5T7It3RhjP6pZ07NooKMV4Qz0xvcRDFkJkw1YCJ.jpg","https://cdn.quasa.io/images/news/g5T7It3RhjP6pZ07NooKMV4Qz0xvcRDFkJkw1YCJ.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/g5T7It3RhjP6pZ07NooKMV4Qz0xvcRDFkJkw1YCJ.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/g5T7It3RhjP6pZ07NooKMV4Qz0xvcRDFkJkw1YCJ.webp",45,{"title":129,"description":130,"slug":131,"created_at":132,"publish_at":132,"formatted_created_at":79,"category":133,"links":134,"view_type":85,"video_url":86,"views":139,"likes":88,"lang":89,"comments_count":88,"is_pinned":101},"The Internet Is Roasting Joi AI for Hiring “Masturbation Consultants” at $2K/month. They’re Laughing at the Wrong Thing.","They just shipped a new feature called Daily Guided Masturbation — essentially a voice-guided experience that sits somewhere between a mindfulness session and premium audio erotica.","the-internet-is-roasting-joi-ai-for-hiring-masturbation-consultants-at-2k-month-they-re-laughing-at-the-wrong-thing","2026-05-30T08:30:19.000000Z",{"title":19,"slug":20},{"image":135,"image_webp":136,"thumb":137,"thumb_webp":138},"https://cdn.quasa.io/images/news/neIwWIl1b78kAg1UhtXZARhruSHc4LEKCih35yvT.jpg","https://cdn.quasa.io/images/news/neIwWIl1b78kAg1UhtXZARhruSHc4LEKCih35yvT.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/neIwWIl1b78kAg1UhtXZARhruSHc4LEKCih35yvT.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/neIwWIl1b78kAg1UhtXZARhruSHc4LEKCih35yvT.webp",47,{"title":141,"description":142,"slug":143,"created_at":144,"publish_at":144,"formatted_created_at":79,"category":145,"links":146,"view_type":151,"video_url":86,"views":127,"likes":88,"lang":89,"comments_count":88,"is_pinned":101},"How to Use Google Maps and Street View to Investigate Apartment Safety Issues","One way to prepare before signing happens through digital maps. With services such as Google Maps, it becomes possible to view streets remotely via Street View.","how-to-use-google-maps-and-street-view-to-investigate-apartment-safety-issues","2026-05-30T08:24:27.000000Z",{"title":58,"slug":63},{"image":147,"image_webp":148,"thumb":149,"thumb_webp":150},"https://cdn.quasa.io/images/news/IREbaW68Dz2VGHvbzB8e7EHkWFi4LCTAQGj19wmD.jpg","https://cdn.quasa.io/images/news/IREbaW68Dz2VGHvbzB8e7EHkWFi4LCTAQGj19wmD.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/IREbaW68Dz2VGHvbzB8e7EHkWFi4LCTAQGj19wmD.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/IREbaW68Dz2VGHvbzB8e7EHkWFi4LCTAQGj19wmD.webp","large",[153,166,181,194,209],{"title":154,"description":155,"slug":156,"created_at":157,"publish_at":158,"formatted_created_at":159,"category":160,"links":161,"view_type":85,"video_url":86,"views":164,"likes":165,"lang":89,"comments_count":88,"is_pinned":101},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":162,"image_webp":86,"thumb":163,"thumb_webp":163},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",76204,4,{"title":167,"description":168,"slug":169,"created_at":170,"publish_at":171,"formatted_created_at":172,"category":173,"links":174,"view_type":151,"video_url":86,"views":179,"likes":180,"lang":89,"comments_count":88,"is_pinned":101},"Advertising on QUASA","Quasa Media is part of the QUASA ecosystem, which drives more than 100,000 new customers to reputable brands every month.\nWe partner with businesses of all sizes to deliver highly targeted advertising that reaches motivated users across our platforms.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2026-05-15T14:33:02.000000Z","15.05.2026",{"title":58,"slug":63},{"image":175,"image_webp":176,"thumb":177,"thumb_webp":178},"https://cdn.quasa.io/images/news/W7eArlQV3VogkOkJhIxdXCkL0VjAIwKvxZ1AuyBU.jpg","https://cdn.quasa.io/images/news/W7eArlQV3VogkOkJhIxdXCkL0VjAIwKvxZ1AuyBU.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/W7eArlQV3VogkOkJhIxdXCkL0VjAIwKvxZ1AuyBU.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/W7eArlQV3VogkOkJhIxdXCkL0VjAIwKvxZ1AuyBU.webp",76066,5,{"title":182,"description":183,"slug":184,"created_at":185,"publish_at":186,"formatted_created_at":187,"category":188,"links":189,"view_type":85,"video_url":86,"views":192,"likes":193,"lang":89,"comments_count":88,"is_pinned":101},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":190,"image_webp":86,"thumb":191,"thumb_webp":191},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",73468,6,{"title":195,"description":196,"slug":197,"created_at":198,"publish_at":199,"formatted_created_at":200,"category":201,"links":202,"view_type":85,"video_url":86,"views":207,"likes":165,"lang":89,"comments_count":208,"is_pinned":101},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-05-18T19:10:00.000000Z","18.05.2026",{"title":19,"slug":20},{"image":203,"image_webp":204,"thumb":205,"thumb_webp":206},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",47075,1,{"title":210,"description":211,"slug":212,"created_at":213,"publish_at":214,"formatted_created_at":215,"category":216,"links":217,"view_type":151,"video_url":86,"views":222,"likes":165,"lang":89,"comments_count":88,"is_pinned":101},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":218,"image_webp":219,"thumb":220,"thumb_webp":221},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",45830,[224,225,226,227,228,229,230,231,232,233,234,235,236],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]