[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-spotify-plays-its-own-tune-the-rise-of-ghost-musicians-and-the-fall-of-artist-connection":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":161,"categories":231},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":69,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":89,"category":91},"Spotify Plays Its Own Tune: The Rise of Ghost Musicians and the Fall of Artist Connection","Spotify, the streaming giant that once promised to democratize music for artists, is now under scrutiny for a practice that prioritizes profit over creativity. A recent investigation by Harper’s Magazine reveals that popular playlists like lo-fi hip hop beats and ambient chill—the kind millions turn to for background vibes—are often filled not with tracks from real creators, but with cheap, anonymous audio filler.","Spotify, the streaming giant that once promised to democratize music for artists, is now under scrutiny for a practice that prioritizes profit over creativity.","The math checks out for Spotify: less spent on music acquisition means higher margins.","\u003Cp>\u003Cstrong>\u003Ca href=\"https://quasa.io/media/spotify-as-its-own-musician-the-rise-of-ghost-tracks-and-the-fall-of-authentic-creativity\">Spotify\u003C/a>, the streaming giant that once promised to democratize \u003Ca href=\"https://quasa.io/media/people-with-borderline-personality-disorder-prefer-these-head-scratching-types-of-music\">music\u003C/a> for artists, is now under scrutiny for a practice that prioritizes profit over creativity.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-04-28t220708267.webp\" type=\"image/webp\">\u003Cimg alt=\"Spotify Plays Its Own Tune: The Rise of Ghost Musicians and the Fall of Artist Connection\" class=\"image-align-left\" height=\"180\" src=\"https://cdn.quasa.io/photos/01/image-2025-04-28t220708267.jpg\" width=\"240\" />\u003C/picture>A recent investigation by Harper’s Magazine reveals that popular playlists like lo-fi hip hop beats and ambient chill—the kind millions turn to for background vibes — are often filled not with tracks from real creators, but with cheap, anonymous audio filler.\u003C/p>\n\n\u003Cp>The culprit behind this shift is Spotify’s Perfect Fit Content (PFC) program, a system designed to source tracks that mimic the sound of authentic music but are essentially generic soundscapes. These tracks are purchased from production studios like Epidemic Sound and Firefly Entertainment, companies known for creating “musical wallpaper” for ads and videos. \u003C/p>\n\n\u003Cp>For Spotify, this is a win: minimal payouts to musicians mean better unit economics. But for artists, it’s a grim reality—a seat in the “last carriage of the capitalism train,” as the Harper’s piece puts it.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-04-28t221037283.webp\" type=\"image/webp\">\u003Cimg alt=\"Spotify Plays Its Own Tune: The Rise of Ghost Musicians and the Fall of Artist Connection\" class=\"image-align-right\" height=\"150\" src=\"https://cdn.quasa.io/photos/01/image-2025-04-28t221037283.jpg\" width=\"200\" />\u003C/picture>\u003Ca href=\"https://quasa.io/media/spotify-s-loud-and-clear-report-a-rosy-picture-amid-royalty-controversies\">Rumors of Spotify’s “ghost musicians” have been swirling since 2017\u003C/a>, when whispers emerged about profiles with millions of streams but fake bios and stock photos.\u003C/p>\n\n\u003Cp>Back then, \u003Ca href=\"https://quasa.io/media/how-much-is-spotify-premium\">Spotify\u003C/a> conducted internal research and found that listeners engage with these playlists passively — essentially listening with “half an ear.” The conclusion? There’s no need to pay a premium for high-quality content when background noise will do. So, they doubled down, leaning on production houses to supply endless streams of forgettable tracks.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-04-28t220710780.webp\" type=\"image/webp\">\u003Cimg alt=\"Spotify Plays Its Own Tune: The Rise of Ghost Musicians and the Fall of Artist Connection\" class=\"image-align-left\" height=\"120\" src=\"https://cdn.quasa.io/photos/01/image-2025-04-28t220710780.jpg\" width=\"160\" />\u003C/picture>Also read\u003C/strong>:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/who-makes-the-cut-for-the-best-creators-lists-a-deep-dive-into-metrics-and-the-overlooked-educational-creators\">Who Makes the Cut for the Best Creators Lists? A Deep Dive into Metrics and the Overlooked Educational Creators\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/remember-when-meeting-friends-was-simple-mozi-brings-back-real-connections\">Remember When Meeting Friends Was Simple? Mozi Brings Back Real Connections\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/can-you-copy-someone-s-vibe-if-it-s-bland-the-beige-battle-that-could-reshape-influencer-culture\">Can You Copy Someone’s “Vibe” If It’s Bland? The Beige Battle That Could Reshape Influencer Culture\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-04-28t220953288.webp\" type=\"image/webp\">\u003Cimg alt=\"Spotify Plays Its Own Tune: The Rise of Ghost Musicians and the Fall of Artist Connection\" class=\"image-align-right\" height=\"225\" src=\"https://cdn.quasa.io/photos/01/image-2025-04-28t220953288.jpg\" width=\"300\" />\u003C/picture>Spotify has remained tight-lipped about PFC, despite the Harper’s report noting internal criticism from employees who see the program as a betrayal of the platform’s original mission.\u003C/p>\n\n\u003Cp>But with profits rolling in, those voices are seemingly ignored.\u003C/p>\n\n\u003Cp>\u003Cstrong>The math checks out for Spotify\u003C/strong>: less spent on music acquisition means higher margins.\u003C/p>\n\n\u003Cp>But this efficiency comes at a steep cost for artists, who are squeezed out of royalties and opportunities to build meaningful connections with their audience.\u003C/p>\n\n\u003Cp>The rise of AI-generated music only deepens the problem. \u003Ca href=\"https://quasa.io/media/ai-powered-medicine-curing-all-diseases-within-a-decade\">AI\u003C/a> can now churn out templated, low-cost tracks that fit Spotify’s playlists perfectly, further reducing the need for human creators. This creates a vicious cycle: lower music acquisition costs lead to fewer payouts for original artists, which in turn limits their ability to foster relationships with fans. Music, once a deeply personal art form, is being reduced to a mass-produced commodity — stripped of authorship and soul.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-04-28t221036308.webp\" type=\"image/webp\">\u003Cimg alt=\"Spotify Plays Its Own Tune: The Rise of Ghost Musicians and the Fall of Artist Connection\" class=\"image-align-left\" height=\"225\" src=\"https://cdn.quasa.io/photos/01/image-2025-04-28t221036308.jpg\" width=\"300\" />\u003C/picture>This shift marks a stark departure from Spotify’s early days, when it positioned itself as a revolutionary platform that would empower musicians by giving them a direct line to listeners.\u003C/p>\n\n\u003Cp>Instead, the company’s data-driven approach has led it down a path where efficiency trumps artistry.\u003C/p>\n\n\u003Cp>Listeners, too, lose out in this model, as the connection between artist and audience—a cornerstone of music’s cultural value — fades into the background, replaced by algorithm-friendly audio filler.\u003C/p>\n\n\u003Cp>For a company that once championed a “democratic breakthrough” for musicians, this feels like a failure. If Spotify continues on this trajectory, it risks alienating both creators and listeners who crave authenticity.\u003C/p>\n\n\u003Cp>The market may soon respond: if the streaming giant can’t balance its data-driven strategies with genuine support for artists, a new competitor — perhaps a next-gen Spotify or \u003Ca href=\"https://quasa.io/media/apple-expressed-outrage-over-the-emergence-of-the-first-porn-app-for-ios-in-europe\">Apple\u003C/a> Music—could rise to fill the gap, prioritizing real music over manufactured soundscapes. Until then, the ghosts in Spotify’s machine will keep playing, but at what cost to the soul of music?\u003C/p>","spotify-plays-its-own-tune-the-rise-of-ghost-musicians-and-the-fall-of-artist-connection","2025-04-28T20:15:21.000000Z","2025-04-29T13:15:00.000000Z","29.04.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/Pd4QgB6BXrZVbscj0EHUnNf0gYmVMKIHGiYTlQCb.jpg","https://cdn.quasa.io/images/news/Pd4QgB6BXrZVbscj0EHUnNf0gYmVMKIHGiYTlQCb.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pd4QgB6BXrZVbscj0EHUnNf0gYmVMKIHGiYTlQCb.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pd4QgB6BXrZVbscj0EHUnNf0gYmVMKIHGiYTlQCb.webp","small",null,1453,0,"en",{"id":69,"title":65,"slug":66,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":87,"created_at":95,"updated_at":96,"lang":90},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[98,112,124,136,149],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":86,"video_url":87,"views":110,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z","19.04.2026",{"title":58,"slug":63},{"image":106,"image_webp":107,"thumb":108,"thumb_webp":109},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",4,false,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":116,"formatted_created_at":103,"category":117,"links":118,"view_type":86,"video_url":87,"views":123,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",7,{"title":125,"description":126,"slug":127,"created_at":128,"publish_at":129,"formatted_created_at":103,"category":130,"links":131,"view_type":86,"video_url":87,"views":42,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":132,"image_webp":133,"thumb":134,"thumb_webp":135},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",{"title":137,"description":138,"slug":139,"created_at":140,"publish_at":141,"formatted_created_at":103,"category":142,"links":143,"view_type":86,"video_url":87,"views":148,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":171,"image_webp":87,"thumb":172,"thumb_webp":172},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70803,2,{"title":176,"description":177,"slug":178,"created_at":179,"publish_at":180,"formatted_created_at":181,"category":182,"links":183,"view_type":188,"video_url":87,"views":189,"likes":110,"lang":90,"comments_count":89,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":184,"image_webp":185,"thumb":186,"thumb_webp":187},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70567,{"title":191,"description":192,"slug":193,"created_at":194,"publish_at":195,"formatted_created_at":196,"category":197,"links":198,"view_type":86,"video_url":87,"views":201,"likes":110,"lang":90,"comments_count":89,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":199,"image_webp":87,"thumb":200,"thumb_webp":200},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68201,{"title":203,"description":204,"slug":205,"created_at":206,"publish_at":207,"formatted_created_at":208,"category":209,"links":210,"view_type":86,"video_url":87,"views":215,"likes":174,"lang":90,"comments_count":216,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":211,"image_webp":212,"thumb":213,"thumb_webp":214},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42180,1,{"title":218,"description":219,"slug":220,"created_at":221,"publish_at":222,"formatted_created_at":223,"category":224,"links":225,"view_type":188,"video_url":87,"views":230,"likes":174,"lang":90,"comments_count":89,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":226,"image_webp":227,"thumb":228,"thumb_webp":229},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41278,[232,233,234,235,236,237,238,239,240,241,242,243,244],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]