[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-spotify-introduces-public-play-counts-for-podcasts-highlighting-engagement-metrics":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":160,"categories":231},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":10,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"Spotify Introduces Public Play Counts for Podcasts, Highlighting Engagement Metrics","Spotify has rolled out a new feature that publicly displays the number of plays for podcast episodes, as announced on their creators’ resource page. This move marks a significant shift in how podcast performance is showcased, offering both creators and listeners a visible metric of an episode’s reach. The “plays” metric specifically counts the number of times an episode is started after a user presses the Play button, capturing both audio and video podcast engagements.","Spotify’s latest feature reflects its ambition to make podcasting more accessible and creator-friendly while fueling discovery through transparent data.","Whether this shift will redefine success in the podcasting world or simply amplify the allure of big numbers remains to be seen.","\u003Cp>\u003Cstrong>\u003Ca href=\"https://quasa.io/media/spotify-s-loud-and-clear-report-a-rosy-picture-amid-royalty-controversies\">Spotify\u003C/a> has rolled out a new feature that publicly displays the number of plays for podcast episodes, as announced on \u003Ca href=\"https://creators.spotify.com/resources/news/plays-on-spotify\">their creators’ resource page\u003C/a>.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-07t170323878.webp\" type=\"image/webp\">\u003Cimg alt=\"Spotify Introduces Public Play Counts for Podcasts, Highlighting Engagement Metrics\" class=\"image-align-left\" height=\"173\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-07t170323878.jpg\" width=\"230\" />\u003C/picture>This move marks a significant shift in how podcast performance is showcased, offering both creators and listeners a visible metric of an episode’s reach. The “plays” metric specifically counts the number of times an episode is started after a user presses the Play button, capturing both audio and video podcast engagements.\u003C/p>\n\n\u003Cp>Unlike Spotify’s existing “streams” metric, which only counts plays that exceed 60 seconds and remains a staple for industry-standard reporting, the new play count is a broader measure.\u003C/p>\n\n\u003Cp>By including every instance an episode is initiated, the public numbers are likely to appear slightly higher than traditional stream counts. This distinction underscores a focus on raw engagement, even if brief, rather than sustained listening.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-07t170141499.webp\" type=\"image/webp\">\u003Cimg alt=\"Spotify Introduces Public Play Counts for Podcasts, Highlighting Engagement Metrics\" class=\"image-align-right\" height=\"135\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-07t170141499.jpg\" width=\"180\" />\u003C/picture>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/spotify-and-patreon-push-for-payment-freedom-a-new-era-for-creator-economy\">Spotify and Patreon Push for Payment Freedom: A New Era for Creator Economy\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/kai-cenat-s-streamer-university-launches-with-overwhelming-demand-crashing-website-in-minutes\">Kai Cenat’s Streamer University Launches with Overwhelming Demand, Crashing Website in Minutes\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/spotify-plays-its-own-tune-the-rise-of-ghost-musicians-and-the-fall-of-artist-connection\">Spotify Plays Its Own Tune: The Rise of Ghost Musicians and the Fall of Artist Connection\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-07t170143464.webp\" type=\"image/webp\">\u003Cimg alt=\"Spotify Introduces Public Play Counts for Podcasts, Highlighting Engagement Metrics\" class=\"image-align-left\" height=\"225\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-07t170143464.jpg\" width=\"300\" />\u003C/picture>The introduction of public play counts aligns Spotify with a broader trend of “vanity metrics” that prioritize visible, attention-grabbing figures. \u003Ca href=\"https://quasa.io/media/beyond-creators-who-s-in-demand-in-the-creator-economy-in-2025\">For creators\u003C/a>, this offers a transparent way to gauge an episode’s initial appeal and benchmark performance against competitors.\u003C/p>\n\n\u003Cp>Listeners, meanwhile, can use play counts to identify trending or popular episodes, much like view counts on video platforms.\u003C/p>\n\n\u003Cp>The metric is displayed across the \u003Ca href=\"https://quasa.io/media/spotify-as-its-own-musician-the-rise-of-ghost-tracks-and-the-fall-of-authentic-creativity\">Spotify app\u003C/a>—on home pages, episode pages, and show pages — and is also accessible to creators via \u003Ca href=\"https://quasa.io/media/how-much-is-spotify-premium\">Spotify\u003C/a> for Creators and Megaphone.\u003C/p>\n\n\u003Cp>This move positions Spotify as a more competitive player in the podcasting space, where it trails YouTube’s dominance with its 170 million monthly podcast listeners compared to YouTube’s one billion.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-07t170619590.webp\" type=\"image/webp\">\u003Cimg alt=\"Spotify Introduces Public Play Counts for Podcasts, Highlighting Engagement Metrics\" class=\"image-align-right\" height=\"225\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-07t170619590.jpg\" width=\"300\" />\u003C/picture>By emphasizing play counts, Spotify aims to draw attention to its growing creator ecosystem, \u003Ca href=\"https://quasa.io/media/spotify-pays-over-100-million-to-podcasters-and-creators-in-q1-2025-intensifying-competition-with-youtube\">which recently saw over $100 million paid out to podcasters in Q1 2025 alone through its Partner Program\u003C/a>.\u003C/p>\n\n\u003Cp>The feature also complements Spotify’s push into video podcasts, where engagement metrics like plays can highlight the format’s rising popularity.\u003C/p>\n\n\u003Cp>However, the focus on play counts raises questions about the prioritization of surface-level metrics over deeper engagement indicators.\u003C/p>\n\n\u003Cp>In an industry where sustained listens (streams) are the gold standard, public play counts could inflate perceptions of success, much like likes or views on social media.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-07t170323878.webp\" type=\"image/webp\">\u003Cimg alt=\"Spotify Introduces Public Play Counts for Podcasts, Highlighting Engagement Metrics\" class=\"image-align-left\" height=\"150\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-07t170323878.jpg\" width=\"200\" />\u003C/picture>As one of the last digital mediums to resist such metrics, podcasting now joins the ranks of platforms embracing visible popularity markers. Newsletters, it seems, remain the final holdout against this wave of vanity metrics.\u003C/p>\n\n\u003Cp>Spotify’s latest feature reflects its ambition to make podcasting more accessible and creator-friendly while fueling discovery through transparent data.\u003C/p>\n\n\u003Cp>Whether this shift will redefine success in the podcasting world or simply amplify the allure of big numbers remains to be seen.\u003C/p>","spotify-introduces-public-play-counts-for-podcasts-highlighting-engagement-metrics","2025-05-07T15:07:32.000000Z","07.05.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/Sx6a2BPRzb7rlWffbNl18LyXRLatF2hjOwhb1hpk.jpg","https://cdn.quasa.io/images/news/Sx6a2BPRzb7rlWffbNl18LyXRLatF2hjOwhb1hpk.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Sx6a2BPRzb7rlWffbNl18LyXRLatF2hjOwhb1hpk.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Sx6a2BPRzb7rlWffbNl18LyXRLatF2hjOwhb1hpk.webp","small",null,2887,0,"en",{"id":10,"title":11,"slug":12,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media - Growth Hacking in Branding","Our attention is everything! How to build a successful brand. Leadership experience and understanding. Exclusive interviews.","Branding, brand, marketing, design, identity, startup","2021-08-06T16:45:50.000000Z","2024-08-25T15:44:14.000000Z",[97,111,122,135,148],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":85,"video_url":86,"views":109,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different 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Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market 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We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":183,"image_webp":184,"thumb":185,"thumb_webp":186},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70578,4,{"title":191,"description":192,"slug":193,"created_at":194,"publish_at":195,"formatted_created_at":196,"category":197,"links":198,"view_type":85,"video_url":86,"views":201,"likes":189,"lang":89,"comments_count":88,"is_pinned":110},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. 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