[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-sosumi-how-apple-trolled-the-beatles-with-a-sound-effect-and-won-the-long-war":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":95,"popular_news":153,"categories":218},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":10,"links":81,"view_type":84,"video_url":85,"views":86,"likes":87,"lang":88,"comments_count":87,"category":89},"Sosumi: How Apple Trolled The Beatles with a Sound Effect and Won the Long War","In 1976, Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple Computer. Eight years earlier, in 1968, The Beatles had already created Apple Corps — their multimedia company and record label.","They registered the Apple trademark and a green apple logo — but only for music, entertainment, and media.","For the first few years the two Apples coexisted peacefully. One made records; the other made personal computers. No one cared.","\u003Cp>In 1976, Steve Jobs, Steve Wozniak, and Ronald Wayne founded \u003Cstrong>Apple Computer\u003C/strong>. Eight years earlier, in 1968, The Beatles had already created \u003Cstrong>Apple Corps\u003C/strong> — their multimedia company and record label. The name was inspired by Eastern philosophy: “apple” symbolized knowledge and spirituality, while “Corps” (French for “body”) represented the material world. They registered the \u003Cstrong>Apple\u003C/strong> trademark and a green apple logo — but only for music, entertainment, and media.\u003C/p>\n\n\u003Cp>For the first few years the two Apples coexisted peacefully. One made records; the other made personal computers. No one cared.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Round 1 — 1981: The First Lawsuit\u003C/strong>\u003C/h4>\n\n\u003Cp>Trouble started when Apple Computer began adding basic sound capabilities to its machines. The Beatles’ lawyers noticed and sued, claiming the name and logo infringed on their music-related trademark.\u003C/p>\n\n\u003Cp>Apple Computer settled quickly: they paid a modest sum and signed an agreement promising never to enter the \u003Cstrong>music business\u003C/strong>. The Beatles went home satisfied.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Round 2 — Late 1980s: Computers Start to Sing\u003C/strong>\u003C/h4>\n\n\u003Cp>By the late 1980s Macintosh computers could play simple melodies, chimes, and alert sounds. The Beatles’ lawyers returned with a new claim: “This is music now.”\u003C/p>\n\n\u003Cp>This time Apple Computer (already a much larger company) decided to fight.\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"186\" src=\"https://quasa.io/storage/photos/00/photo_2026-02-07_21-15-31.jpg\" width=\"400\" />The legal battle dragged on for years. Lawyers dissected every word of the 1981 agreement:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>What counts as “music”?;\u003C/li>\n\t\u003Cli>Are alert beeps and system sounds “musical works”?;\u003C/li>\n\t\u003Cli>Where exactly is the line between “computer sound” and “music”?.\u003C/li>\n\u003C/ul>\n\n\u003Cp>During the discovery process, Apple’s legal team gave very clear instructions to the engineering and sound design teams:\u003C/p>\n\n\u003Cp>\u003Cem>> “Do \u003Cstrong>not\u003C/strong> use words like melody, chime, music, song, tune, composition, or anything that could possibly be interpreted as musical in the internal names or documentation of system sounds. Call them anything else.”\u003C/em>\u003C/p>\n\n\u003Cp>The sound designers obeyed… and then went full troll mode.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Birth of “Sosumi”\u003C/strong>\u003C/h4>\n\n\u003Cp>In \u003Cstrong>System 7\u003C/strong> (1991), Apple introduced a new short notification sound — a distinctive four-note descending phrase. Internally, the engineers named it \u003Cstrong>Sosumi\u003C/strong>.\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2026-02-07T212850.032.jpg\" width=\"300\" />Officially they claimed it was a Japanese word (a plausible-sounding lie).  \u003Cbr />\nIn reality, it was “\u003Cstrong>So sue me\u003C/strong>” — a deliberate middle finger to the ongoing Beatles litigation.\u003C/p>\n\n\u003Cp>The name was never exposed to the public (it was purely an internal resource name), but the story leaked among Apple employees and became legendary in Silicon Valley engineering culture.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>A Tradition of Weird Sound Names\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cstrong>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2026-02-07T213012.204.jpg\" width=\"300\" />The “never call it music” rule created a long-lasting tradition of bizarre, deliberately non-musical names for every system sound and ringtone on macOS and iOS:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Glass;\u003C/li>\n\t\u003Cli>Basso;\u003C/li>\n\t\u003Cli>Frog;\u003C/li>\n\t\u003Cli>Popcorn;\u003C/li>\n\t\u003Cli>Sosumi;\u003C/li>\n\t\u003Cli>Tink;\u003C/li>\n\t\u003Cli>Submarine;\u003C/li>\n\t\u003Cli>Bottle;\u003C/li>\n\t\u003Cli>Purr;\u003C/li>\n\t\u003Cli>Gong.\u003C/li>\n\u003C/ul>\n\n\u003Cp>Even today, when you go to System Settings → Sound → Alert volume, you can still choose from a list that sounds more like a surrealist art project than a sound library.\u003C/p>\n\n\u003Cp>Sosumi itself survived for many years but was eventually removed from modern macOS versions — though the legend lives on.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Round 3 — 2007: The Final Settlement\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2026-02-07T213013.355.jpg\" width=\"300\" />The war ended not in court, but in business.\u003C/p>\n\n\u003Cp>In 2007 Apple launched \u003Cstrong>iTunes\u003C/strong> (and soon the iPhone + iTunes Store), openly entering the music industry. The Beatles’ Apple Corps realized they could no longer realistically fight the much larger, faster-moving company.\u003C/p>\n\n\u003Cp>In a 2007 settlement, Apple Corps sold all rights to the \u003Cstrong>Apple\u003C/strong> name and related trademarks in the music field to Apple Inc. for a reported \u003Cstrong>$500 million\u003C/strong> — a huge sum for the Beatles’ company, but pocket change for Jobs’ empire.\u003C/p>\n\n\u003Cp>The agreement finally put an end to decades of trademark tension.\u003C/p>\n\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-us-accidentally-invented-the-fastest-way-to-undermine-its-own-ai-monopoly\">The US "Accidentally" Invented the Fastest Way to Undermine Its Own AI Monopoly\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/walmart-joins-the-trillion-dollar-club-the-first-traditional-retailer-to-break-the-barrier\">Walmart Joins the Trillion-Dollar Club: The First Traditional Retailer to Break the Barrier\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/gofish-kazakhstan-startup-lets-you-fish-remotely-from-your-phone\">GoFish: Kazakhstan Startup Lets You Fish Remotely from Your Phone\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/eu-commission-hits-tiktok-with-preliminary-dsa-ruling-addictive-design-must-change\">EU Commission Hits TikTok with Preliminary DSA Ruling: Addictive Design Must Change\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Last Laugh\u003C/strong>\u003C/h4>\n\n\u003Cp>In the end, the little four-note sound called \u003Cstrong>Sosumi\u003C/strong> became one of the greatest examples of passive-aggressive engineering humor in tech history.\u003C/p>\n\n\u003Cp>While lawyers argued over the definition of music, Apple engineers quietly renamed their beeps to “So sue me” — and kept shipping them to millions of Macs.\u003C/p>\n\n\u003Cp>Years later, when Apple legally bought the right to use “Apple” in music, that cheeky little sound had already become part of the folklore.\u003C/p>\n\n\u003Cp>Sosumi may be gone from the menu, but it will forever remain one of the most legendary middle fingers ever hidden inside a system sound file.\u003C/p>","sosumi-how-apple-trolled-the-beatles-with-a-sound-effect-and-won-the-long-war","2026-02-07T20:32:01.000000Z","2026-02-19T06:17:00.000000Z","19.02.2026",{"image":82,"thumb":83},"https://quasa.io/storage/images/news/m43qT1H3NzUVTijqUKvfNEomZ6r7XPI9x5RE369i.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/m43qT1H3NzUVTijqUKvfNEomZ6r7XPI9x5RE369i.jpg","small",null,714,0,"en",{"id":10,"title":11,"slug":12,"meta_title":90,"meta_description":91,"meta_keywords":92,"deleted_at":85,"created_at":93,"updated_at":94,"lang":88},"Quasa Media - Growth Hacking in Branding","Our attention is everything! How to build a successful brand. Leadership experience and understanding. Exclusive interviews.","Branding, brand, marketing, design, identity, startup","2021-08-06T16:45:50.000000Z","2024-08-25T15:44:14.000000Z",[96,109,120,131,142],{"title":97,"description":98,"slug":99,"created_at":100,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":84,"video_url":85,"views":107,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"YouTube Is Tightening the Screws: Unskippable Long Ads Are Coming — Even If You Don’t Like It","YouTube has officially decided to stop pretending.In a move that many saw coming but hoped would never actually happen, the platform is rolling out longer, unskippable ads — and they’re starting with the TV app.","youtube-is-tightening-the-screws-unskippable-long-ads-are-coming-even-if-you-don-t-like-it","2026-03-25T18:13:01.000000Z","2026-04-07T11:07:00.000000Z","07.04.2026",{"title":55,"slug":56},{"image":105,"thumb":106},"https://quasa.io/storage/images/news/jDkf2DFZ7806GqMWYw0QxMTPHUHpgImLFgi4BTPE.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/jDkf2DFZ7806GqMWYw0QxMTPHUHpgImLFgi4BTPE.jpg",13,false,{"title":110,"description":111,"slug":112,"created_at":113,"publish_at":114,"formatted_created_at":102,"category":115,"links":116,"view_type":84,"video_url":85,"views":119,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Stranger Things Is Heading to the Kitchen: Netflix Turns Overcooked into Its Next Big Franchise Play","Netflix is once again proving it will try literally anything to get you to open the Games tab.","stranger-things-is-heading-to-the-kitchen-netflix-turns-overcooked-into-its-next-big-franchise-play","2026-03-25T18:04:36.000000Z","2026-04-07T09:53:00.000000Z",{"title":58,"slug":63},{"image":117,"thumb":118},"https://quasa.io/storage/images/news/rOBSyjv4EZhVjNfbcHhgjnJKaY05XHB0FcOVRnXU.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/rOBSyjv4EZhVjNfbcHhgjnJKaY05XHB0FcOVRnXU.jpg",71,{"title":121,"description":122,"slug":123,"created_at":124,"publish_at":125,"formatted_created_at":102,"category":126,"links":127,"view_type":84,"video_url":85,"views":130,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Showmax Shutdown Leaves African Screen Industry in Crisis — Filmmakers Now Bet Everything on Mobile Micro-Dramas","The mood across Africa’s film and TV community is unusually somber. 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It reflects our commitment to continuous innovation and our belief that great digital experiences should be effortless.","major-update-to-quasa-io-a-bold-leap-into-the-future-of-digital-excellence","2026-04-06T11:43:31.000000Z","06.04.2026",{"title":58,"slug":63},{"image":150,"thumb":151},"https://quasa.io/storage/images/news/T12ikCbCEbWit9wAaXtOa105nmEcUajOjCXdTuOX.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/T12ikCbCEbWit9wAaXtOa105nmEcUajOjCXdTuOX.jpg",772,[154,167,181,193,206],{"title":155,"description":156,"slug":157,"created_at":158,"publish_at":159,"formatted_created_at":160,"category":161,"links":162,"view_type":84,"video_url":85,"views":165,"likes":166,"lang":88,"comments_count":87,"is_pinned":108},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. 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You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":190,"thumb":191},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",64162,{"title":194,"description":195,"slug":196,"created_at":197,"publish_at":198,"formatted_created_at":199,"category":200,"links":201,"view_type":84,"video_url":85,"views":204,"likes":166,"lang":88,"comments_count":205,"is_pinned":108},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. 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