[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-sms-marketing-vs-push-notifications-when-should-they-be-used":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":163,"categories":233},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":14,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"SMS Marketing vs Push Notifications: When Should They Be Used?","Contrary to popular belief, SMS marketing still has a place in a world dominated by mobile apps and their push notifications.","SMS Marketing, Push Notifications","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-1/00bo-8.webp\" type=\"image/webp\">\u003Cimg alt=\"SMS Marketing vs Push Notifications: When Should They Be Used?\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-1/00bo-8.jpeg\" width=\"300\" />\u003C/picture>Contrary to popular belief, \u003Ca href=\"https://quasa.io/media/the-benefits-of-sms-marketing\">SMS marketing\u003C/a> still has a place in a world dominated by mobile apps and their push notifications. In fact, according to a report by the Mobile Ecosystem Forum, text messaging ranks third in terms of global reach.\u003C/p>\n\n\u003Cp>This is surprising when you consider that it fared this well against many popular mobile apps and marketing trends. It’s evident that \u003Ca href=\"https://quasa.io/media/5-benefits-of-sms-marketing-that-you-should-take-advantage\">SMS marketing\u003C/a> is still an effective medium to promote your business to your target audience.\u003C/p>\n\n\u003Cp>The only catch is that push notifications seem to do the exact same thing as text messages. The question needs to be raised:\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cem>Does SMS Marketing Have a Place in the Digital World?\u003C/em>\u003C/strong>\u003C/p>\n\n\u003Cp>The short answer is yes. Even when SMS marketing may seem ancient compared to push notifications, it still has a considerable global reach because it will still function even without an internet connection. This provides businesses, fundraisers, and even the average user a means to communicate even when there isn’t an internet connection that’s readily available. However, there are more key differences that you need to take note of.\u003C/p>\n\n\u003Cp>\u003Cstrong>Subscription\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-1/00bo-7.webp\" type=\"image/webp\">\u003Cimg alt=\"SMS Marketing vs Push Notifications: When Should They Be Used?\" class=\"image-align-left\" src=\"https://cdn.quasa.io/photos/foto-1/00bo-7.jpeg\" width=\"300\" />\u003C/picture>For a user to receive push notifications, they need only download the corresponding app in order to start receiving push notifications.\u003C/p>\n\n\u003Cp>On the other hand, in order to receive SMS notifications, a user first needs to provide a phone number via a web sign up form, and must also send a specific keyword to a business’  shortcode.\u003C/p>\n\n\u003Cp>In order to opt out of receiving push notifications, a user simply has to switch the notifications off in his phone’s settings menu. To opt out of an SMS subscription, a user needs to send a specific keyword such as \u003Cem>stop/Opt out \u003C/em>to the business’ shortcode.\u003C/p>\n\n\u003Cp>\u003Cstrong>Internet Connection Requirement\u003C/strong>\u003C/p>\n\n\u003Cp>Not all push notifications require an internet connection to work (as some apps are able to generate push notifications using offline triggers such as GPS location and other data), but marketing notifications need to be sent to app users via the internet. SMS marketing does not need an internet connection to send out its messages to its target audience.\u003C/p>\n\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-pack-your-belongings-for-storage\">How To Pack Your Belongings for Storage\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/non-fungible-tokens-their-impact-on-the-crypto-world\">Non-Fungible Tokens & Their Impact On The Crypto World\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/32-best-digital-marketing-tips-for-startups-and-small-businesses\">32 Best Digital Marketing Tips for Startups and Small Businesses\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Features\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/17/nnnnnnnnnnnn-4.webp\" type=\"image/webp\">\u003Cimg alt=\"SMS Marketing vs Push Notifications: When Should They Be Used?\" class=\"image-align-left\" height=\"177\" src=\"https://cdn.quasa.io/photos/17/nnnnnnnnnnnn-4.jpeg\" width=\"284\" />\u003C/picture>Apart from sending links, push notifications can also be embedded with GIFs, emojis, photos, videos, audio, and many other forms of media to make your message much more attractive while text messages can include only links. This is also where the disparity in technological capabilities differ.\u003C/p>\n\n\u003Cp>\u003Cstrong>Best Use\u003C/strong>\u003C/p>\n\n\u003Cp>Even when SMS marketing campaigns are significantly outmatched in terms of features and convenience, they are still the best ways that businesses can reach their customer even without an internet connection as long as they are used properly.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-1/00bo-2.webp\" type=\"image/webp\">\u003Cimg alt=\"SMS Marketing vs Push Notifications: When Should They Be Used?\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-1/00bo-2.jpeg\" width=\"300\" />\u003C/picture>Push notifications are best used for sending marketing information, sales offers, and in-app notifications because push notifications are feature-rich. In contrast to this, SMS messages are best sent for urgent messages only.\u003C/p>\n\n\u003Cp>Some instances include: appointment reminders, shipping updates, travel alerts, and banking fraud alerts. These enterprise SMS messages do not directly promote your business, but they inspire customer loyalty and trust. \u003C/p>\n\n\u003Cp>\u003Cem>The common misconception is that businesses need to choose between SMS marketing and push notifications when the truth is that these marketing tools are meant to be used to complement each other and to fill in for each other’s limitations.\u003C/em>\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social media!\u003Cbr />\nSee you!\u003C/p>","sms-marketing-vs-push-notifications-when-should-they-be-used","2023-03-28T20:11:52.000000Z","2026-01-15T12:30:00.000000Z","15.01.2026",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/VyhYrxJ5RNv5YN0JdL699GISVNquJtL1ZZDwAjUW.jpg","https://cdn.quasa.io/images/news/VyhYrxJ5RNv5YN0JdL699GISVNquJtL1ZZDwAjUW.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/VyhYrxJ5RNv5YN0JdL699GISVNquJtL1ZZDwAjUW.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/VyhYrxJ5RNv5YN0JdL699GISVNquJtL1ZZDwAjUW.webp","small",null,2528,0,"en",{"id":14,"title":15,"slug":16,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[97,111,124,137,150],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":85,"video_url":86,"views":109,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"NVIDIA Lyra 2.0 Solves Spatial Forgetting and Temporal Drift in Generative Video","NVIDIA has unveiled Lyra 2.0, a new framework that generates persistent, explorable 3D worlds from a single image.","nvidia-lyra-2-0-solves-spatial-forgetting-and-temporal-drift-in-generative-video","2026-04-20T19:05:53.000000Z","20.04.2026",{"title":47,"slug":48},{"image":105,"image_webp":106,"thumb":107,"thumb_webp":108},"https://cdn.quasa.io/images/news/Za28inhjfgkp2cMS3eCUHAQ3UP8dJncCvITAKe0G.jpg","https://cdn.quasa.io/images/news/Za28inhjfgkp2cMS3eCUHAQ3UP8dJncCvITAKe0G.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Za28inhjfgkp2cMS3eCUHAQ3UP8dJncCvITAKe0G.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Za28inhjfgkp2cMS3eCUHAQ3UP8dJncCvITAKe0G.webp",2,false,{"title":112,"description":113,"slug":114,"created_at":115,"publish_at":116,"formatted_created_at":102,"category":117,"links":118,"view_type":85,"video_url":86,"views":123,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"GitHub’s AI Agent Tsunami: 275 Million Commits a Week, 14 Billion Projected for 2026 — And the Platform Is Starting to Crack","GitHub just hit numbers that would have sounded like science fiction twelve months ago.","github-s-ai-agent-tsunami-275-million-commits-a-week-14-billion-projected-for-2026-and-the-platform-is-starting-to-crack","2026-04-17T17:10:50.000000Z","2026-04-20T11:57:00.000000Z",{"title":58,"slug":63},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.jpg","https://cdn.quasa.io/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.webp",44,{"title":125,"description":126,"slug":127,"created_at":128,"publish_at":129,"formatted_created_at":102,"category":130,"links":131,"view_type":85,"video_url":86,"views":136,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"Time’s Up for SaaS: Grow Faster or Disappear","The public markets have spoken — and the verdict is brutal. In early 2026, the software sector is in freefall. The Meritech Public SaaS Index has plunged 37% since the end of Q3 2025.","time-s-up-for-saas-grow-faster-or-disappear","2026-04-17T16:42:27.000000Z","2026-04-20T09:32:00.000000Z",{"title":31,"slug":32},{"image":132,"image_webp":133,"thumb":134,"thumb_webp":135},"https://cdn.quasa.io/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.jpg","https://cdn.quasa.io/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.webp",56,{"title":138,"description":139,"slug":140,"created_at":141,"publish_at":142,"formatted_created_at":102,"category":143,"links":144,"view_type":85,"video_url":86,"views":149,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"Twitter Dev Builds “Stukach-Claw” — An AI Snitch Bot That’s Already Reported 4,250 People to the IRS for Tax Jokes","A crypto trader and developer known as @camolNFT has gone viral after revealing he built an autonomous AI agent called OpenClaw (affectionately dubbed Stukach-Claw by Russian-speaking users) that actively hunts for “jokes” about tax evasion on social media and automatically files whistleblower reports with the IRS.","twitter-dev-builds-stukach-claw-an-ai-snitch-bot-that-s-already-reported-4-250-people-to-the-irs-for-tax-jokes","2026-04-17T12:09:57.000000Z","2026-04-20T06:06:00.000000Z",{"title":19,"slug":20},{"image":145,"image_webp":146,"thumb":147,"thumb_webp":148},"https://cdn.quasa.io/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.jpg","https://cdn.quasa.io/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.webp",74,{"title":151,"description":152,"slug":153,"created_at":154,"publish_at":155,"formatted_created_at":102,"category":156,"links":157,"view_type":85,"video_url":86,"views":162,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"Baidu Drops ERNIE-Image: A Compact 8B Open-Source Text-to-Image Model That Tops the Charts","Baidu has just released ERNIE-Image — a new open-weight text-to-image generator that is already turning heads in the AI community.","baidu-drops-ernie-image-a-compact-8b-open-source-text-to-image-model-that-tops-the-charts","2026-04-17T11:57:35.000000Z","2026-04-20T03:44:00.000000Z",{"title":47,"slug":48},{"image":158,"image_webp":159,"thumb":160,"thumb_webp":161},"https://cdn.quasa.io/images/news/1QiOJcmqi34aQvnRfCwi97GmGUD4JPEukbjf4csU.jpg","https://cdn.quasa.io/images/news/1QiOJcmqi34aQvnRfCwi97GmGUD4JPEukbjf4csU.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/1QiOJcmqi34aQvnRfCwi97GmGUD4JPEukbjf4csU.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/1QiOJcmqi34aQvnRfCwi97GmGUD4JPEukbjf4csU.webp",88,[164,176,192,204,219],{"title":165,"description":166,"slug":167,"created_at":168,"publish_at":169,"formatted_created_at":170,"category":171,"links":172,"view_type":85,"video_url":86,"views":175,"likes":109,"lang":89,"comments_count":88,"is_pinned":110},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. 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We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":185,"image_webp":186,"thumb":187,"thumb_webp":188},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70718,4,{"title":193,"description":194,"slug":195,"created_at":196,"publish_at":197,"formatted_created_at":198,"category":199,"links":200,"view_type":85,"video_url":86,"views":203,"likes":191,"lang":89,"comments_count":88,"is_pinned":110},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. 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