[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-sesame-street-and-a-b-testing-pioneering-data-driven-kids-tv":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":163,"categories":234},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":73,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":69,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"Sesame Street and A/B Testing: Pioneering Data-Driven Kids' TV","You might be surprised to learn that the beloved Sesame Street isn't just a charming educational show featuring colorful Muppets.","As detailed in Malcolm Gladwell's The Tipping Point, the Sesame Street team sparked a quiet revolution in children's television through what we'd now call data-driven A/B testing.","\u003Cp>You might be surprised to learn that the beloved Sesame Street isn't just a charming educational show featuring colorful Muppets. As detailed in Malcolm Gladwell's \u003Cstrong>The Tipping Point\u003C/strong>, \u003Ca href=\"https://www.litcharts.com/lit/the-tipping-point/chapter-three-the-stickiness-factor\">the Sesame Street team sparked a quiet revolution in children's television through what we'd now call data-driven A/B testing\u003C/a>. This approach transformed how content was created to captivate young minds, blending fun with learning in ways that stuck.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2026-02-16t135045958.webp\" type=\"image/webp\">\u003Cimg alt=\"Sesame Street and A/B Testing: Pioneering Data-Driven Kids' TV\" class=\"image-align-right\" height=\"372\" src=\"https://cdn.quasa.io/photos/00/image-2026-02-16t135045958.jpg\" width=\"250\" />\u003C/picture>\u003Ca href=\"https://apilgriminnarnia.com/2014/07/09/street\">In the 1960s\u003C/a>, children's programming was often either dull and didactic or chaotic and meaningless. Launched in 1969, Sesame Street aimed to bridge the educational gap, providing kids from low-income families with the same learning opportunities as their more privileged peers — all through accessible TV.\u003C/p>\n\n\u003Cp>The show's positive impact on child development is well-documented, but its real innovation lay in recognizing that holding toddlers' attention required more than bright puppets; it demanded rigorous testing.\u003C/p>\n\n\u003Cp>Today, focus group testing is standard practice. Brands pour millions into ads, often previewing them with target audiences for feedback—though not everyone does, due to added costs. A/B testing in products and marketing is now foundational. But back then, TV was different. The 1960s television industry operated on gut instinct: "We know best," not "Let's verify."\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://nehrlich.com/book/tippingpoint.html\">Sesame Street's creators flipped the script by embedding A/B tests into production\u003C/a>. They gathered groups of preschoolers, often from underserved New York neighborhoods, and screened prototype scenes. An observer sat nearby with a stopwatch, timing how long each child watched before getting distracted. This was an early form of UX testing, but with real kids as users.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>How the Testing Worked\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cstrong>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2026-02-16t135047049.webp\" type=\"image/webp\">\u003Cimg alt=\"Sesame Street and A/B Testing: Pioneering Data-Driven Kids' TV\" class=\"image-align-left\" height=\"298\" src=\"https://cdn.quasa.io/photos/00/image-2026-02-16t135047049.jpg\" width=\"200\" />\u003C/picture>The process was methodical:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>The team produced two versions of a scene. For example, a song about the letter "B" might have an animated background in one variant and a real child in the other.\u003C/li>\n\t\u003Cli>These were shown to separate focus groups, and engagement levels were compared.\u003C/li>\n\t\u003Cli>Scenes that held attention longer made the cut; others were scrapped.\u003C/li>\n\u003C/ul>\n\n\u003Cp>Through this, they discovered that entertainment must come first. Hook with a joke or fun element, then weave in the lesson—otherwise, kids tuned out. This mirrors modern video hooks, like those in Reels or TikToks; human attention spans haven't changed much.\u003C/p>\n\n\u003Cp>They also found that blending fantasy (Muppets) with reality (human actors) boosted stickiness, as kids preferred integrated worlds over separate segments.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2026-02-16t135125447.webp\" type=\"image/webp\">\u003Cimg alt=\"Sesame Street and A/B Testing: Pioneering Data-Driven Kids' TV\" class=\"image-align-right\" height=\"152\" src=\"https://cdn.quasa.io/photos/00/image-2026-02-16t135125447.jpg\" width=\"270\" />\u003C/picture>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/ai-hype-vs-reality-deloitte-s-tech-trends-2026-exposes-the-gap-between-talk-and-deployment\">AI Hype vs. Reality: Deloitte's Tech Trends 2026 Exposes the Gap Between Talk and Deployment\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/anthropic-s-ascent-from-safety-focused-outsider-to-openai-s-fiercest-rival\">Anthropic's Ascent: From Safety-Focused Outsider to OpenAI's Fiercest Rival\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/cracking-the-code-goldman-sachs-deploys-anthropic-s-claude-ai-for-revolutionary-finance-automation\">Cracking the Code: Goldman Sachs Deploys Anthropic's Claude AI for Revolutionary Finance Automation\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Global Success and Legacy\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/photo_2026-02-16_13-40-16.webp\" type=\"image/webp\">\u003Cimg alt=\"Sesame Street and A/B Testing: Pioneering Data-Driven Kids' TV\" class=\"image-align-left\" height=\"201\" src=\"https://cdn.quasa.io/photos/00/photo_2026-02-16_13-40-16.jpg\" width=\"300\" />\u003C/picture>This non-commercial show became a U.S. cultural export, airing in over 150 countries and influencing generations. Its "\u003Ca href=\"https://muppet.fandom.com/wiki/The_Tipping_Point\">stickiness factor\u003C/a>," as Gladwell terms it, turned education into an epidemic of learning.\u003C/p>\n\n\u003Cp>Recently, challenges arose: Former President Trump cut federal funding for PBS, which supported Sesame Street, \u003Ca href=\"https://www.tiktok.com/@malcolm.gladwell/video/7418659921345924383\">and Warner Bros. declined to renew its Max contract\u003C/a>. But Netflix stepped in, funding new seasons without exclusivity. Subscribers get fresh episodes and 90 hours of classics, while PBS retains same-day access for new content and its app/channel. It's a savvy deal keeping the show alive and accessible.\u003C/p>\n\n\u003Cp>Sesame Street's story is a cool case study in innovation: By testing rigorously, they didn't just entertain—they educated effectively, proving data can drive even the fluffiest content.\u003C/p>","sesame-street-and-a-b-testing-pioneering-data-driven-kids-tv","2026-02-16T12:53:08.000000Z","2026-02-28T03:46:00.000000Z","28.02.2026",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/uEPGb7lOSALAtIUZCZIWndO4PmH5GZm70s5aEShL.jpg","https://cdn.quasa.io/images/news/uEPGb7lOSALAtIUZCZIWndO4PmH5GZm70s5aEShL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/uEPGb7lOSALAtIUZCZIWndO4PmH5GZm70s5aEShL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/uEPGb7lOSALAtIUZCZIWndO4PmH5GZm70s5aEShL.webp","small",null,617,0,"en",{"id":69,"title":65,"slug":66,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[97,112,124,137,150],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":85,"video_url":86,"views":110,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"The Dawn of the Wisdom Era: Why Your Intelligence is No Longer Enough","The era of competing with machines on their home turf — logic and data — is over. To win in the future, you don't need to be a better computer; you need to be a better human. The \"OpenClaw\" setups and frontier models are just the tools. The question is: Do you have the wisdom to know what to do with them?","the-dawn-of-the-wisdom-era-why-your-intelligence-is-no-longer-enough","2026-04-10T17:38:07.000000Z","2026-04-14T11:37:00.000000Z","14.04.2026",{"title":47,"slug":48},{"image":106,"image_webp":107,"thumb":108,"thumb_webp":109},"https://cdn.quasa.io/images/news/EjaxUKrhf2GhRAQowiRkOnHdQcJxg7KH7P03sKYy.jpg","https://cdn.quasa.io/images/news/EjaxUKrhf2GhRAQowiRkOnHdQcJxg7KH7P03sKYy.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EjaxUKrhf2GhRAQowiRkOnHdQcJxg7KH7P03sKYy.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/EjaxUKrhf2GhRAQowiRkOnHdQcJxg7KH7P03sKYy.webp",63,false,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":116,"formatted_created_at":103,"category":117,"links":118,"view_type":85,"video_url":86,"views":123,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"LinkedIn Wants to Buy beehiiv: The Battle for Creator Independence and the Future of B2B Newsletters","In late 2025, rumors surfaced that LinkedIn quietly explored acquiring beehiiv, the independent newsletter platform that has rapidly become one of the most popular alternatives to Substack.","linkedin-wants-to-buy-beehiiv-the-battle-for-creator-independence-and-the-future-of-b2b-newsletters","2026-04-14T11:09:28.000000Z",{"title":58,"slug":63},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/T1mPXOj5dDKXlizL20K0ISlR0g26MzBxsHIugBc3.jpg","https://cdn.quasa.io/images/news/T1mPXOj5dDKXlizL20K0ISlR0g26MzBxsHIugBc3.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/T1mPXOj5dDKXlizL20K0ISlR0g26MzBxsHIugBc3.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/T1mPXOj5dDKXlizL20K0ISlR0g26MzBxsHIugBc3.webp",64,{"title":125,"description":126,"slug":127,"created_at":128,"publish_at":129,"formatted_created_at":103,"category":130,"links":131,"view_type":85,"video_url":86,"views":136,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Two Seemingly Contradictory Thoughts About AI Transformation","The reality is more nuanced and more interesting: a gradual but substantial restructuring of white-collar work, with meaningful productivity gains and moderate headcount adjustments spread over several years.","two-seemingly-contradictory-thoughts-about-ai-transformation","2026-04-10T17:15:34.000000Z","2026-04-14T09:06:00.000000Z",{"title":19,"slug":20},{"image":132,"image_webp":133,"thumb":134,"thumb_webp":135},"https://cdn.quasa.io/images/news/KZSll5P8ZAZHN96B82NQBSU6YKs8suxhPjm50Z56.jpg","https://cdn.quasa.io/images/news/KZSll5P8ZAZHN96B82NQBSU6YKs8suxhPjm50Z56.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/KZSll5P8ZAZHN96B82NQBSU6YKs8suxhPjm50Z56.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/KZSll5P8ZAZHN96B82NQBSU6YKs8suxhPjm50Z56.webp",78,{"title":138,"description":139,"slug":140,"created_at":141,"publish_at":142,"formatted_created_at":103,"category":143,"links":144,"view_type":85,"video_url":86,"views":149,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Stop Projecting Human Qualities onto AI — How to Actually Build Effective AI Systems","The biggest mistake you can make in 2026 is trying to turn an LLM into a digital employee.","stop-projecting-human-qualities-onto-ai-how-to-actually-build-effective-ai-systems","2026-04-10T17:04:18.000000Z","2026-04-14T06:54:00.000000Z",{"title":19,"slug":20},{"image":145,"image_webp":146,"thumb":147,"thumb_webp":148},"https://cdn.quasa.io/images/news/LOfwyulrmZCf8RKjFZq3MXf4PFBXKTitoTcwR6NS.jpg","https://cdn.quasa.io/images/news/LOfwyulrmZCf8RKjFZq3MXf4PFBXKTitoTcwR6NS.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/LOfwyulrmZCf8RKjFZq3MXf4PFBXKTitoTcwR6NS.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/LOfwyulrmZCf8RKjFZq3MXf4PFBXKTitoTcwR6NS.webp",89,{"title":151,"description":152,"slug":153,"created_at":154,"publish_at":155,"formatted_created_at":103,"category":156,"links":157,"view_type":85,"video_url":86,"views":162,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"You’re Not Building AI Systems — You’re Discovering Them","Here’s a truth most people still refuse to accept when they try to “implement AI” in their business:\nYou are not building a system.\nYou are discovering one.","you-re-not-building-ai-systems-you-re-discovering-them","2026-04-10T16:49:42.000000Z","2026-04-14T03:40:00.000000Z",{"title":27,"slug":28},{"image":158,"image_webp":159,"thumb":160,"thumb_webp":161},"https://cdn.quasa.io/images/news/BiGQ4ooOG2yf5o52eoSEI1c3CBxvOtHxAO1QizJn.jpg","https://cdn.quasa.io/images/news/BiGQ4ooOG2yf5o52eoSEI1c3CBxvOtHxAO1QizJn.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/BiGQ4ooOG2yf5o52eoSEI1c3CBxvOtHxAO1QizJn.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/BiGQ4ooOG2yf5o52eoSEI1c3CBxvOtHxAO1QizJn.webp",105,[164,177,193,205,220],{"title":165,"description":166,"slug":167,"created_at":168,"publish_at":169,"formatted_created_at":170,"category":171,"links":172,"view_type":85,"video_url":86,"views":175,"likes":176,"lang":89,"comments_count":88,"is_pinned":111},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":173,"image_webp":86,"thumb":174,"thumb_webp":174},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70201,2,{"title":178,"description":179,"slug":180,"created_at":181,"publish_at":182,"formatted_created_at":183,"category":184,"links":185,"view_type":190,"video_url":86,"views":191,"likes":192,"lang":89,"comments_count":88,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":186,"image_webp":187,"thumb":188,"thumb_webp":189},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",69949,4,{"title":194,"description":195,"slug":196,"created_at":197,"publish_at":198,"formatted_created_at":199,"category":200,"links":201,"view_type":85,"video_url":86,"views":204,"likes":192,"lang":89,"comments_count":88,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":202,"image_webp":86,"thumb":203,"thumb_webp":203},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",67609,{"title":206,"description":207,"slug":208,"created_at":209,"publish_at":210,"formatted_created_at":211,"category":212,"links":213,"view_type":85,"video_url":86,"views":218,"likes":176,"lang":89,"comments_count":219,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":214,"image_webp":215,"thumb":216,"thumb_webp":217},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",41641,1,{"title":221,"description":222,"slug":223,"created_at":224,"publish_at":225,"formatted_created_at":226,"category":227,"links":228,"view_type":190,"video_url":86,"views":233,"likes":176,"lang":89,"comments_count":88,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":229,"image_webp":230,"thumb":231,"thumb_webp":232},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",40786,[235,236,237,238,239,240,241,242,243,244,245,246,247],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]