[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-seo-s-vhs-moment-the-slow-extinction-of-traditional-optimization-in-the-ai-search-era":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":95,"popular_news":153,"categories":218},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":14,"links":81,"view_type":84,"video_url":85,"views":86,"likes":87,"lang":88,"comments_count":87,"category":89},"SEO's VHS Moment: The Slow Extinction of Traditional Optimization in the AI Search Era","Remember VHS tapes? We didn't stop watching movies—we just found better ways to do it, leaving cassettes and VCRs to gather dust in attics. A similar shift is quietly unfolding in digital marketing today. Website owners still need targeted traffic, but user search behavior is evolving, and traditional SEO—once the pinnacle of performance marketing—is starting to look like an outdated relic.","For SEO specialists, this feels like an extinction event — much like dinosaurs watching the meteor approach.","But adaptation is possible. The new imperative? Become the \"best answer\" that AI systems cite and surface — across languages, markets, and contexts.","\u003Cp>Remember VHS tapes? We didn't stop watching movies — we just found better ways to do it, leaving cassettes and VCRs to gather dust in attics. A similar shift is quietly unfolding in digital marketing today.\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"298\" src=\"https://quasa.io/storage/photos/00/image - 2025-12-17T111145.926.jpg\" width=\"200\" />Website owners still need targeted traffic, but user search behavior is evolving, and \u003Cstrong>traditional SEO \u003C/strong>— once the pinnacle of performance marketing — is starting to look like an outdated relic.\u003C/p>\n\n\u003Cp>The culprit (and unlikely hero) is AI. While often criticized for generating floods of low-quality "slop" content, AI-powered search features are now serving as an effective filter against the very SEO-optimized filler that has cluttered the web for years.\u003C/p>\n\n\u003Cp>Google's \u003Ca href=\"https://quasa.io/media/google-s-ai-overviews-reshape-user-behavior-threatening-publishers-traffic\">\u003Cstrong>AI Overviews\u003C/strong>\u003C/a> (AIOs), for instance, have led to dramatic declines in clicks: organic click-through rates (CTR) for queries featuring AIOs dropped \u003Cstrong>61%\u003C/strong> since mid-2024, with some studies showing plunges from 1.41% to 0.64%. Overall, \u003Cstrong>\u003Ca href=\"https://quasa.io/media/the-zero-click-era-catastrophe-and-new-opportunities-in-the-attention-and-creator-economies\">zero-click searches\u003C/a> \u003C/strong>— where users get answers without visiting any site — now account for \u003Cstrong>58-60%\u003C/strong> of Google queries in late 2025, up sharply from previous years.\u003C/p>\n\n\u003Cp>Users increasingly prefer concise, AI-summarized answers over clicking through to websites.\u003C/p>\n\n\u003Cp>This trend extends to commerce: as AI chatbots integrate direct shopping (e.g., personalized recommendations in tools like ChatGPT or Gemini), even purchases may bypass traditional sites entirely.\u003C/p>\n\n\u003Cp>For SEO specialists, this feels like an extinction event — much like dinosaurs watching the meteor approach.\u003C/p>\n\n\u003Cp>But adaptation is possible. The new imperative? Become the "best answer" that AI systems cite and surface — across languages, markets, and contexts. This means shifting to \u003Ca href=\"https://quasa.io/media/geo-the-new-era-of-search-optimization\">\u003Cstrong>Generative Engine Optimization (GEO)\u003C/strong>\u003C/a>, emphasizing E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and creating high-value content that stands out in an AI-driven world.\u003C/p>\n\n\u003Cp>Ironically, marketers will need to leverage the same AI tools disrupting the field to stay relevant.\u003C/p>\n\n\u003Cp>The traffic isn't vanishing; it's just changing form. Those who evolve will survive the shift — while the pure SEO dinosaurs risk fading into obscurity.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2025-12-17T111126.236.jpg\" width=\"300\" />Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/penske-media-files-antitrust-lawsuit-against-google-over-ai-overviews\">Penske Media Files Antitrust Lawsuit Against Google Over AI Overviews\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/google-faces-eu-antitrust-complaint-over-ai-overviews-feature\">Google Faces EU Antitrust Complaint Over AI Overviews Feature\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/google-s-disco-an-ai-experiment-reimagining-web-browsing-with-on-demand-custom-apps\">Google's Disco: An AI Experiment Reimagining Web Browsing with On-Demand Custom Apps\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-correctly-identify-and-manage-your-external-attack-surface\">How to Correctly Identify and Manage Your External Attack Surface\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>Author: \u003Ca href=\"https://www.linkedin.com/in/slava-vasipenok/\">Slava Vasipenok\u003C/a>\u003Cbr />\nFounder and CEO of QUASA (quasa.io) - Daily insights on Web3, AI, Crypto, and Freelance. Stay updated on finance, technology trends, and creator tools - with sources and real value.\u003C/p>\n\n\u003Cp>Innovative entrepreneur with over 20 years of experience in IT, fintech, and blockchain. Specializes in decentralized solutions for freelancing, helping to overcome the barriers of traditional finance, especially in developing regions.\u003C/p>","seo-s-vhs-moment-the-slow-extinction-of-traditional-optimization-in-the-ai-search-era","2025-12-17T10:13:38.000000Z","2025-12-24T11:04:00.000000Z","24.12.2025",{"image":82,"thumb":83},"https://quasa.io/storage/images/news/ROeYest95PzJrpB33IiXa7nXAdsfPhZynjedQnxl.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/ROeYest95PzJrpB33IiXa7nXAdsfPhZynjedQnxl.jpg","small",null,1276,0,"en",{"id":14,"title":15,"slug":16,"meta_title":90,"meta_description":91,"meta_keywords":92,"deleted_at":85,"created_at":93,"updated_at":94,"lang":88},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[96,109,120,131,142],{"title":97,"description":98,"slug":99,"created_at":100,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":84,"video_url":85,"views":107,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"YouTube Is Tightening the Screws: Unskippable Long Ads Are Coming — Even If You Don’t Like It","YouTube has officially decided to stop pretending.In a move that many saw coming but hoped would never actually happen, the platform is rolling out longer, unskippable ads — and they’re starting with the TV app.","youtube-is-tightening-the-screws-unskippable-long-ads-are-coming-even-if-you-don-t-like-it","2026-03-25T18:13:01.000000Z","2026-04-07T11:07:00.000000Z","07.04.2026",{"title":55,"slug":56},{"image":105,"thumb":106},"https://quasa.io/storage/images/news/jDkf2DFZ7806GqMWYw0QxMTPHUHpgImLFgi4BTPE.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/jDkf2DFZ7806GqMWYw0QxMTPHUHpgImLFgi4BTPE.jpg",604,false,{"title":110,"description":111,"slug":112,"created_at":113,"publish_at":114,"formatted_created_at":102,"category":115,"links":116,"view_type":84,"video_url":85,"views":119,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Stranger Things Is Heading to the Kitchen: Netflix Turns Overcooked into Its Next Big Franchise Play","Netflix is once again proving it will try literally anything to get you to open the Games tab.","stranger-things-is-heading-to-the-kitchen-netflix-turns-overcooked-into-its-next-big-franchise-play","2026-03-25T18:04:36.000000Z","2026-04-07T09:53:00.000000Z",{"title":58,"slug":63},{"image":117,"thumb":118},"https://quasa.io/storage/images/news/rOBSyjv4EZhVjNfbcHhgjnJKaY05XHB0FcOVRnXU.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/rOBSyjv4EZhVjNfbcHhgjnJKaY05XHB0FcOVRnXU.jpg",639,{"title":121,"description":122,"slug":123,"created_at":124,"publish_at":125,"formatted_created_at":102,"category":126,"links":127,"view_type":84,"video_url":85,"views":130,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Showmax Shutdown Leaves African Screen Industry in Crisis — Filmmakers Now Bet Everything on Mobile Micro-Dramas","The mood across Africa’s film and TV community is unusually somber. After months of losses, Canal+ has officially pulled the plug on Showmax, its once-ambitious pan-African streaming service. The closure marks another major retreat by global platforms from the continent, leaving local creators wondering who will fund and distribute African stories in the years ahead.","showmax-shutdown-leaves-african-screen-industry-in-crisis-filmmakers-now-bet-everything-on-mobile-micro-dramas","2026-03-25T17:50:16.000000Z","2026-04-07T06:44:00.000000Z",{"title":65,"slug":66},{"image":128,"thumb":129},"https://quasa.io/storage/images/news/VNyFXzXDGJLKejycWNbh1ePKPbsVpyFGX2iMvqJ3.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/VNyFXzXDGJLKejycWNbh1ePKPbsVpyFGX2iMvqJ3.jpg",732,{"title":132,"description":133,"slug":134,"created_at":135,"publish_at":136,"formatted_created_at":102,"category":137,"links":138,"view_type":84,"video_url":85,"views":141,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Uber CEO Dara Khosrowshahi Just Said What Every Other Executive Is Too Scared to Admit: AI Will Replace 70-80% of Human Work","While most corporate leaders are busy preaching the comforting gospel of “AI creates more jobs than it destroys” and “it’s a tool, not a replacement,” Uber’s CEO Dara Khosrowshahi just went full truth mode.","uber-ceo-dara-khosrowshahi-just-said-what-every-other-executive-is-too-scared-to-admit-ai-will-replace-70-80-of-human-work","2026-03-25T17:43:14.000000Z","2026-04-07T03:33:00.000000Z",{"title":47,"slug":48},{"image":139,"thumb":140},"https://quasa.io/storage/images/news/BLwVnZEkWVH2PNnNbLCvRqYV5x4YsiJ0KUJIIbYo.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/BLwVnZEkWVH2PNnNbLCvRqYV5x4YsiJ0KUJIIbYo.jpg",855,{"title":143,"description":144,"slug":145,"created_at":146,"publish_at":146,"formatted_created_at":147,"category":148,"links":149,"view_type":84,"video_url":85,"views":152,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Major Update to quasa.io: A Bold Leap into the Future of Digital Excellence","The new quasa.io is faster, smarter, more beautiful, and significantly more enjoyable to use. It reflects our commitment to continuous innovation and our belief that great digital experiences should be effortless.","major-update-to-quasa-io-a-bold-leap-into-the-future-of-digital-excellence","2026-04-06T11:43:31.000000Z","06.04.2026",{"title":58,"slug":63},{"image":150,"thumb":151},"https://quasa.io/storage/images/news/T12ikCbCEbWit9wAaXtOa105nmEcUajOjCXdTuOX.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/T12ikCbCEbWit9wAaXtOa105nmEcUajOjCXdTuOX.jpg",1195,[154,167,181,193,206],{"title":155,"description":156,"slug":157,"created_at":158,"publish_at":159,"formatted_created_at":160,"category":161,"links":162,"view_type":84,"video_url":85,"views":165,"likes":166,"lang":88,"comments_count":87,"is_pinned":108},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":163,"thumb":164},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",66736,2,{"title":168,"description":169,"slug":170,"created_at":171,"publish_at":172,"formatted_created_at":173,"category":174,"links":175,"view_type":178,"video_url":85,"views":179,"likes":180,"lang":88,"comments_count":87,"is_pinned":108},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":176,"thumb":177},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","large",65921,4,{"title":182,"description":183,"slug":184,"created_at":185,"publish_at":186,"formatted_created_at":187,"category":188,"links":189,"view_type":84,"video_url":85,"views":192,"likes":180,"lang":88,"comments_count":87,"is_pinned":108},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":190,"thumb":191},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",64597,{"title":194,"description":195,"slug":196,"created_at":197,"publish_at":198,"formatted_created_at":199,"category":200,"links":201,"view_type":84,"video_url":85,"views":204,"likes":166,"lang":88,"comments_count":205,"is_pinned":108},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":202,"thumb":203},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",39241,1,{"title":207,"description":208,"slug":209,"created_at":210,"publish_at":211,"formatted_created_at":212,"category":213,"links":214,"view_type":178,"video_url":85,"views":217,"likes":166,"lang":88,"comments_count":87,"is_pinned":108},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":215,"thumb":216},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",38771,[219,220,221,222,223,224,225,226,227,228,229,230,231],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]