[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-ryan-kaji-the-13-year-old-multimillionaire-building-a-virtual-empire-in-roblox":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":163,"categories":233},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":69,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"Ryan Kaji: The 13-Year-Old Multimillionaire Building a Virtual Empire in Roblox","At just 13 years old, Ryan Kaji has transformed from a kid unboxing toys on YouTube to a global phenomenon with a net worth in the millions. Starting in 2015 with his channel Ryan’s World, Kaji captivated audiences with his infectious enthusiasm for toys.","At just 13 years old, Ryan Kaji has transformed from a kid unboxing toys on YouTube to a global phenomenon with a net worth in the millions.","Starting in 2015 with his channel Ryan’s World, Kaji captivated audiences with his infectious enthusiasm for toys.","\u003Cp>At just 13 years old, Ryan Kaji has transformed from a kid unboxing toys on YouTube to a global phenomenon with a net worth in the millions. Starting in 2015 with his channel \u003Cstrong>Ryan’s World\u003C/strong>, Kaji captivated audiences with his infectious enthusiasm for toys.\u003C/p>\n\n\u003Cp>Today, with over 20 million subscribers, he has taken his brand to new heights by launching his own virtual world in \u003Ca href=\"https://quasa.io/media/roblox-soars-on-the-wave-of-hit-indie-projects\">Roblox\u003C/a>, a platform that has become a cultural juggernaut for kids and, increasingly, adults. This virtual universe, \u003Ca href=\"https://youtu.be/I1CA6yLx4AE?t=360\">announced in a 2023 YouTube video\u003C/a>, offers fans a chance to explore an amusement park, complete quests, compete with others, and even encounter Ryan himself - all while spending real money on virtual items.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Roblox: A Playground for All Ages\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/2025-10-02-20-44-35-1.webp\" type=\"image/webp\">\u003Cimg alt=\"Ryan Kaji: The 13-Year-Old Multimillionaire Building a Virtual Empire in Roblox\" class=\"image-align-left\" height=\"125\" src=\"https://cdn.quasa.io/photos/00/2025-10-02-20-44-35-1.jpg\" width=\"400\" />\u003C/picture>\u003Ca href=\"https://quasa.io/media/shorts-are-coming-to-roblox-a-tiktok-style-revolution-in-gaming\">Roblox\u003C/a> is more than just a gaming platform; it’s a creative sandbox where users build and share their own games and worlds. Its popularity skyrocketed during the pandemic, particularly among children, but its appeal has since expanded to adults. From virtual festivals and meetups to intricate recreations of political systems - complete with elections, debates, and even wars - \u003Ca href=\"https://quasa.io/media/lady-gaga-takes-over-roblox-with-iconic-looks-and-a-judging-role\">Roblox\u003C/a> has become a digital universe where imagination knows no bounds. For many adults, the concept of crafting such worlds is mind-boggling, let alone understanding how a 13-year-old like Ryan Kaji could leverage it for profit.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>A Seamless Blend of Virtual and Physical\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/2025-10-02-20-44-45-1.webp\" type=\"image/webp\">\u003Cimg alt=\"Ryan Kaji: The 13-Year-Old Multimillionaire Building a Virtual Empire in Roblox\" class=\"image-align-right\" height=\"116\" src=\"https://cdn.quasa.io/photos/00/2025-10-02-20-44-45-1.jpg\" width=\"400\" />\u003C/picture>Ryan’s Roblox world isn’t just a digital playground; it’s a strategic extension of his real-world business empire. For example, the racing games within his virtual universe double as advertisements for physical toys, like remote-controlled cars, available in stores. This synergy between virtual experiences and tangible products showcases how Ryan’s brand bridges the digital and physical realms. His empire, built on toy reviews, has expanded into a product line that includes toys, clothing, and even bedding, all tied to the \u003Cstrong>Ryan’s World\u003C/strong> brand.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Business of Kid Influencers\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/2025-10-02-20-44-59-1.webp\" type=\"image/webp\">\u003Cimg alt=\"Ryan Kaji: The 13-Year-Old Multimillionaire Building a Virtual Empire in Roblox\" class=\"image-align-left\" height=\"117\" src=\"https://cdn.quasa.io/photos/00/2025-10-02-20-44-59-1.jpg\" width=\"400\" />\u003C/picture>Behind Ryan’s success is \u003Ca href=\"https://quasa.io/projects/pocket-watch\">Pocket.watch\u003C/a>, the production company that manages his YouTube channel and has been instrumental in scaling his brand. Pocket.watch is now applying this model to other young influencers from \u003Ca href=\"https://quasa.io/media/will-generation-alpha-save-movie-theaters\">Generation Alpha\u003C/a>, helping them monetize their massive child audiences through toys, apparel, hygiene products, and more. Their ambition? To create a modern equivalent of \u003Cstrong>Disney Junior\u003C/strong>, a media empire built around kid-friendly content and merchandise.\u003C/p>\n\n\u003Cp>However, scaling a child influencer’s brand comes with unique challenges. As Ryan grows older, maintaining relevance is critical. The transition from a cute toy-unboxing kid to a teenage content creator requires careful planning to keep his audience engaged while expanding his appeal to new demographics.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-shifting-dynamics-of-influencer-pricing-a-new-era-of-creator-independence\">The Shifting Dynamics of Influencer Pricing: A New Era of Creator Independence\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/transitioning-from-public-to-private-school-a-survival-guide-for-students\">Transitioning from Public to Private School: A Survival Guide for Students\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-evolution-of-creator-income-streams-as-the-industry-matures\">The Evolution of Creator Income Streams as the Industry Matures\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Future of Ryan’s World\u003C/strong>\u003C/h4>\n\n\u003Cp>Ryan Kaji’s Roblox venture represents more than just a game - it’s a glimpse into the future of influencer marketing, where virtual worlds and physical products are seamlessly integrated to captivate young audiences. As platforms like Roblox continue to evolve, and as companies like Pocket.watch refine their strategies, the line between entertainment, gaming, and commerce will only blur further. For Ryan, the challenge will be to keep his content fresh and his brand relatable as he navigates the tricky transition from child star to enduring media mogul. For now, his virtual amusement park stands as a testament to his entrepreneurial savvy - and a reminder that even at 13, he’s rewriting the rules of digital stardom.\u003C/p>\n\n\u003Cp>Author: \u003Ca href=\"https://www.linkedin.com/in/slava-vasipenok/\">Slava Vasipenok\u003C/a>\u003Cbr />\nFounder and CEO of \u003Ca href=\"https://quasa.io/team\">QUASA\u003C/a> (quasa.io) - Daily insights on Web3, AI, Crypto, and Freelance. Stay updated on finance, technology trends, and creator tools - with sources and real value.\u003C/p>\n\n\u003Cp>Innovative entrepreneur with over 20 years of experience in IT, fintech, and blockchain. Specializes in decentralized solutions for freelancing, helping to overcome the barriers of traditional finance, especially in developing regions.\u003C/p>\n\n\u003Cp>This is not financial or investment advice. Always do your own research (DYOR).\u003C/p>","ryan-kaji-the-13-year-old-multimillionaire-building-a-virtual-empire-in-roblox","2025-10-02T18:53:11.000000Z","02.10.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/YevgQIsYQJy1SKdH9LAGoL6qChwPo0Py0aDW0odp.jpg","https://cdn.quasa.io/images/news/YevgQIsYQJy1SKdH9LAGoL6qChwPo0Py0aDW0odp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/YevgQIsYQJy1SKdH9LAGoL6qChwPo0Py0aDW0odp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/YevgQIsYQJy1SKdH9LAGoL6qChwPo0Py0aDW0odp.webp","large",null,1877,0,"en",{"id":69,"title":65,"slug":66,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[97,113,126,138,150],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":110,"video_url":86,"views":111,"likes":88,"lang":89,"comments_count":88,"is_pinned":112},"Baidu Drops ERNIE-Image: A Compact 8B Open-Source Text-to-Image Model That Tops the Charts","Baidu has just released ERNIE-Image — a new open-weight text-to-image generator that is already turning heads in the AI 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Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email 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Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":145,"image_webp":146,"thumb":147,"thumb_webp":148},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",79,{"title":151,"description":152,"slug":153,"created_at":154,"publish_at":155,"formatted_created_at":118,"category":156,"links":157,"view_type":110,"video_url":86,"views":162,"likes":88,"lang":89,"comments_count":88,"is_pinned":112},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":158,"image_webp":159,"thumb":160,"thumb_webp":161},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",98,[164,177,192,204,219],{"title":165,"description":166,"slug":167,"created_at":168,"publish_at":169,"formatted_created_at":170,"category":171,"links":172,"view_type":110,"video_url":86,"views":175,"likes":176,"lang":89,"comments_count":88,"is_pinned":112},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":173,"image_webp":86,"thumb":174,"thumb_webp":174},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70875,2,{"title":178,"description":179,"slug":180,"created_at":181,"publish_at":182,"formatted_created_at":183,"category":184,"links":185,"view_type":85,"video_url":86,"views":190,"likes":191,"lang":89,"comments_count":88,"is_pinned":112},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":186,"image_webp":187,"thumb":188,"thumb_webp":189},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70640,4,{"title":193,"description":194,"slug":195,"created_at":196,"publish_at":197,"formatted_created_at":198,"category":199,"links":200,"view_type":110,"video_url":86,"views":203,"likes":191,"lang":89,"comments_count":88,"is_pinned":112},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":201,"image_webp":86,"thumb":202,"thumb_webp":202},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68271,{"title":205,"description":206,"slug":207,"created_at":208,"publish_at":209,"formatted_created_at":210,"category":211,"links":212,"view_type":110,"video_url":86,"views":217,"likes":176,"lang":89,"comments_count":218,"is_pinned":112},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":213,"image_webp":214,"thumb":215,"thumb_webp":216},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42242,1,{"title":220,"description":221,"slug":222,"created_at":223,"publish_at":224,"formatted_created_at":225,"category":226,"links":227,"view_type":85,"video_url":86,"views":232,"likes":176,"lang":89,"comments_count":88,"is_pinned":112},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":228,"image_webp":229,"thumb":230,"thumb_webp":231},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41336,[234,235,236,237,238,239,240,241,242,243,244,245,246],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]