[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-reviving-the-beat-paramount-s-bold-plan-to-bring-music-back-to-mtv":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":95,"popular_news":154,"categories":218},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":69,"links":81,"view_type":84,"video_url":85,"views":86,"likes":87,"lang":88,"comments_count":87,"category":89},"Reviving the Beat: Paramount's Bold Plan to Bring Music Back to MTV","In an era where music discovery happens in seconds on TikTok or Spotify playlists, the once-revolutionary MTV—short for Music Television—has become a shadow of its former self.","In an era where music discovery happens in seconds on TikTok or Spotify playlists, the once-revolutionary MTV — short for Music Television — has become a shadow of its former self.","Launched on August 1, 1981, with The Buggles' \"Video Killed the Radio Star,\" MTV transformed pop culture by making music videos a staple of youth entertainment.","\u003Cp>In an era where music discovery happens in seconds on TikTok or Spotify playlists, the once-revolutionary MTV — short for Music Television — \u003Ca href=\"https://quasa.io/media/farewell-to-the-music-video-era-paramount-skydance-shuts-down-mtv-s-last-dedicated-music-channels\">has become a shadow of its former self\u003C/a>. Launched on August 1, 1981, with The Buggles' "Video Killed the Radio Star," MTV transformed pop culture by making music videos a staple of youth entertainment.\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2026-01-21T211517.373.jpg\" width=\"300\" />For decades, it was the go-to hub for breaking artists like Michael Jackson, Madonna, and Nirvana, influencing fashion, trends, and even politics through shows like \u003Cstrong>MTV Unplugged\u003C/strong> and \u003Cstrong>Total Request Live\u003C/strong> (TRL). But over the years, the channel pivoted away from its core identity, filling airtime with reality TV marathons that feel increasingly out of touch.\u003C/p>\n\n\u003Cp>Today, MTV's programming is dominated by long-running reality series such as \u003Cstrong>Jersey Shore\u003C/strong>, \u003Cstrong>RuPaul’s Drag Race\u003C/strong>, \u003Cstrong>Catfish\u003C/strong>, and \u003Cstrong>Teen Mom\u003C/strong>. These shows, while popular in their heyday, cater to an audience that's aging out of the "youth" demographic MTV once owned. The network's shift began in the early 2000s as music videos migrated online, accelerated by the rise of YouTube in 2005 and later platforms like Instagram Reels and TikTok.\u003C/p>\n\n\u003Cp>By 2010, MTV had largely phased out music videos from its daily lineup, a move that culminated in the shutdown of MTV News in 2023 and the departure of key music talent. Even \u003Ca href=\"https://www.pastemagazine.com/music/mtv/paramount-skydance-merger-kills-mtv-music-channels-worldwide\">\u003Cstrong>Ridiculousness\u003C/strong>\u003C/a>, a clip-show staple, was canceled by Paramount in late 2025, signaling further cost-cutting amid declining cable viewership.\u003C/p>\n\n\u003Cp>This evolution wasn't just about economics; it alienated fans who saw MTV's DNA as inherently musical.\u003C/p>\n\n\u003Cp>Viral social media outcries around New Year's Eve 2025, sparked by rumors of MTV's shutdown (actually referring to ancillary U.K. music channels closing), underscored a lingering nostalgia for the channel's golden era.\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2026-01-21T211434.362.jpg\" width=\"300\" />Yet, music hasn't vanished entirely from MTV. The annual MTV Video Music Awards (VMAs) remains a flagship event, drawing millions through simulcasts on CBS and \u003Ca href=\"https://quasa.io/media/warner-bros-discovery-board-snubs-paramount-skydance-s-108-billion-bid-once-again\">Paramount+\u003C/a> streaming. \u003Ca href=\"https://cordcuttersnews.com/music-is-coming-back-to-mtv-as-paramount-is-hoping-to-save-mtv-by-going-back-to-its-roots\">In 2025, the VMAs featured high-profile performances from artists like Taylor Swift and Post Malone, proving the brand still holds cultural cachet in the music world.\u003C/a>\u003C/p>\n\n\u003Cp>This lingering spark has caught the attention of Paramount's new leadership following its $8 billion merger with Skydance Media in mid-2025. \u003Ca href=\"https://quasa.io/media/david-ellison-s-vision-for-new-paramount-a-soft-merger-of-paramount-and-pluto-tv-nfl-partnership-and-theater-divestitures\">David Ellison\u003C/a>, the tech-savvy CEO of the newly formed Paramount Skydance Corporation and son of Oracle founder Larry Ellison, is spearheading efforts to "bring the music back" to MTV. Ellison has been actively courting strategic partners from the music industry, including major publishers like Warner Music Group and Universal Music Group, as well as streaming giants such as Spotify or Amazon Music.\u003C/p>\n\n\u003Cp>The plan isn't about turning back the clock to 24/7 music videos on linear cable — a format that's become obsolete in a cord-cutting world where U.S. cable subscriptions have plummeted from 100 million in 2010 to under 70 million today. Instead, Ellison envisions a hybrid revival: leveraging MTV's vast library of archived music videos, \u003Cstrong>Unplugged\u003C/strong> sessions, and documentaries to create curated digital experiences.\u003C/p>\n\n\u003Cp>Potential strategies include partnering for expanded music rights, artist collaborations, and even transforming MTV into an online-only streaming service akin to YouTube Music or Vevo. Tom Freston, MTV's co-founder and former CEO, recently met with Ellison and shared optimistic insights.\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2026-01-21T211516.026.jpg\" width=\"300\" />"When they sawed the ‘music television’ off the bottom of the logo, they lost me," \u003Ca href=\"https://www.hollywoodreporter.com/business/business-news/mtv-bringing-music-back-industry-partner-1236468455\">Freston told \u003Cstrong>The Hollywood Reporter\u003C/strong>\u003C/a>. "But all the music people had left and MTV didn’t have any real value as a music brand. I don’t know if you can resurrect it, but I think you might be able to."\u003C/p>\n\n\u003Cp>He highlighted MTV's untapped assets, like its global reach and historical content, which could fuel new formats such as artist takeovers, genre-focused blocks, or interactive fan events.\u003C/p>\n\n\u003Cp>Challenges abound. The broader industry shakeup from the Paramount-Skydance merger led to cuts, including the cancellation of the MTV Europe Music Awards and MTV Latin America's MIAW Awards, as well as the global shutdown of MTV's dedicated music channels by December 31, 2025 — except in markets like the U.S., Japan, Israel, Taiwan, and India.\u003C/p>\n\n\u003Cp>Skeptics on platforms like Reddit argue it's too late, with one user noting, "Would have loved this news 10 years ago but the world has moved on. Most people under 40 don't even have cable." Still, fan-driven discussions on X (formerly Twitter) show enthusiasm for innovative ideas, such as "\u003Ca href=\"https://x.com/BillBauer0/status/1989952573537648692\">MTV Sessions\u003C/a>" for intimate performances or global music spotlights on scenes from Lagos to Seoul.\u003C/p>\n\n\u003Cp>If successful, this revival could reposition MTV as a bridge between traditional media and digital innovation, much like how Paramount+ has integrated live events and originals.\u003C/p>\n\n\u003Cp>By partnering with music powerhouses, Ellison aims to make MTV relevant again — not just as a channel, but as a brand synonymous with discovery in a fragmented media landscape. As Freston put it, the Ellisons have his vote for breathing new life into an icon that shaped generations. Whether MTV can recapture its rhythm remains to be seen, but the beat is starting to drop.\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2026-01-21T211355.426.jpg\" width=\"300\" />Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/bird-game-3-the-ultimate-ai-slop-meme-that-blurred-fiction-and-reality\">Bird Game 3: The Ultimate AI Slop Meme That Blurred Fiction and Reality\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/china-as-a-platform-nation-nihao-china-app-redefines-inbound-tourism-in-the-digital-age\">China as a Platform Nation: Nihao China App Redefines Inbound Tourism in the Digital Age\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-traditional-career-ladder-is-crumbling-ai-s-role-in-reshaping-junior-paths-in-consulting-and-beyond\">The Traditional Career Ladder is Crumbling: AI's Role in Reshaping Junior Paths in Consulting and Beyond\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/quasa-probit-global-qua-airdrop\">QUASA + ProBit Global = QUA Airdrop\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>Thank you!\u003C/p>","reviving-the-beat-paramount-s-bold-plan-to-bring-music-back-to-mtv","2026-01-21T20:20:23.000000Z","2026-01-30T06:20:00.000000Z","30.01.2026",{"image":82,"thumb":83},"https://quasa.io/storage/images/news/LfbUkgkXQxq2cv8sbUBtA3AS2n0I2LgJnVOtewPH.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/LfbUkgkXQxq2cv8sbUBtA3AS2n0I2LgJnVOtewPH.jpg","small",null,1112,0,"en",{"id":69,"title":65,"slug":66,"meta_title":90,"meta_description":91,"meta_keywords":92,"deleted_at":85,"created_at":93,"updated_at":94,"lang":88},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[96,109,120,131,143],{"title":97,"description":98,"slug":99,"created_at":100,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":84,"video_url":85,"views":107,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Your Computer Mouse Can Now Eavesdrop on You","Researchers from the University of California, Irvine have demonstrated a surprising new security threat: an ordinary optical computer mouse can be turned into a covert microphone capable of listening to your conversations.","your-computer-mouse-can-now-eavesdrop-on-you","2026-03-25T21:21:22.000000Z","2026-04-09T11:13:00.000000Z","09.04.2026",{"title":43,"slug":44},{"image":105,"thumb":106},"https://quasa.io/storage/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg",348,false,{"title":110,"description":111,"slug":112,"created_at":113,"publish_at":114,"formatted_created_at":102,"category":115,"links":116,"view_type":84,"video_url":85,"views":119,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Figure AI Founder Brett Adcock Launches Hark: A New Lab Building True Personal AGI","Brett Adcock, the founder of humanoid robotics company Figure AI, has quietly launched his next ambitious venture: Hark, an AI laboratory dedicated to creating the world’s most advanced personal intelligence.","figure-ai-founder-brett-adcock-launches-hark-a-new-lab-building-true-personal-agi","2026-03-25T20:23:25.000000Z","2026-04-09T09:11:00.000000Z",{"title":43,"slug":44},{"image":117,"thumb":118},"https://quasa.io/storage/images/news/C1UuYbaKmb90FPNMq9HupZ84jzRUQmO6HBbSPEPh.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/C1UuYbaKmb90FPNMq9HupZ84jzRUQmO6HBbSPEPh.jpg",450,{"title":121,"description":122,"slug":123,"created_at":124,"publish_at":125,"formatted_created_at":102,"category":126,"links":127,"view_type":84,"video_url":85,"views":130,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Pokémon Go’s 10-Year Legacy: How Millions of Players Accidentally Trained Robots to Deliver Your Food","Ten years after its explosive launch, Pokémon Go continues to deliver surprises — this time, not in the form of rare Pikachu, but in the form of a powerful new navigation system for delivery robots.","pokemon-go-s-10-year-legacy-how-millions-of-players-accidentally-trained-robots-to-deliver-your-food","2026-03-25T20:06:36.000000Z","2026-04-09T06:59:00.000000Z",{"title":43,"slug":44},{"image":128,"thumb":129},"https://quasa.io/storage/images/news/ceiFSOJQ3diMLwMI4POUSJwIjscAuwf5TWE2DXlN.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/ceiFSOJQ3diMLwMI4POUSJwIjscAuwf5TWE2DXlN.jpg",478,{"title":132,"description":133,"slug":134,"created_at":135,"publish_at":135,"formatted_created_at":136,"category":137,"links":138,"view_type":141,"video_url":85,"views":142,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Jaxx Liberty for Cross-Device Crypto Management","A practical article about Jaxx Liberty as a cross-platform blockchain wallet with portfolio tools, exchange access, and block explorer features for daily crypto management.","jaxx-liberty-for-cross-device-crypto-management","2026-04-08T12:21:43.000000Z","08.04.2026",{"title":35,"slug":36},{"image":139,"thumb":140},"https://quasa.io/storage/images/news/2BoYmDUS7F9wHE0dwpD2KUpX702LkL1Spp2KC5Vm.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/2BoYmDUS7F9wHE0dwpD2KUpX702LkL1Spp2KC5Vm.jpg","large",1131,{"title":144,"description":145,"slug":146,"created_at":147,"publish_at":148,"formatted_created_at":136,"category":149,"links":150,"view_type":84,"video_url":85,"views":153,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Nvidia CEO Jensen Huang Proposes Paying Engineers with AI Tokens","Nvidia CEO Jensen Huang has put forward a radical new idea for compensating tech talent: paying engineers part of their salary in AI tokens.","nvidia-ceo-jensen-huang-proposes-paying-engineers-with-ai-tokens","2026-03-25T19:56:16.000000Z","2026-04-08T11:48:00.000000Z",{"title":19,"slug":20},{"image":151,"thumb":152},"https://quasa.io/storage/images/news/KL5Yqt5ZzW3R4cu7XmE15grrRHdKZ1WBoKbC6Zu3.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/KL5Yqt5ZzW3R4cu7XmE15grrRHdKZ1WBoKbC6Zu3.jpg",1129,[155,168,181,193,206],{"title":156,"description":157,"slug":158,"created_at":159,"publish_at":160,"formatted_created_at":161,"category":162,"links":163,"view_type":84,"video_url":85,"views":166,"likes":167,"lang":88,"comments_count":87,"is_pinned":108},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":164,"thumb":165},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",68248,2,{"title":169,"description":170,"slug":171,"created_at":172,"publish_at":173,"formatted_created_at":174,"category":175,"links":176,"view_type":141,"video_url":85,"views":179,"likes":180,"lang":88,"comments_count":87,"is_pinned":108},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":177,"thumb":178},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg",67709,4,{"title":182,"description":183,"slug":184,"created_at":185,"publish_at":186,"formatted_created_at":187,"category":188,"links":189,"view_type":84,"video_url":85,"views":192,"likes":180,"lang":88,"comments_count":87,"is_pinned":108},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. 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