[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-reels-continue-to-dominate-time-spent-surges-to-45-as-ad-revenue-matches-growth":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":161,"categories":232},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":69,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"Reels Continue to Dominate: Time Spent Surges to 45% as Ad Revenue Matches Growth","impressive 45%, signaling a seismic shift in how people engage with social media content. This growth underscores Meta's success in capitalizing on the short-form video format, originally inspired by Snapchat Stories and later refined to compete with TikTok. Reels have become a cornerstone of Instagram’s ecosystem, driving unprecedented user engagement and reshaping the platform’s content landscape.","Over the past year, the share of time users spend on Instagram Reels has jumped from 35% to an impressive 45%, signaling a seismic shift in how people engage with social media content.","This growth underscores Meta's success in capitalizing on the short-form video format, originally inspired by Snapchat Stories and later refined to compete with TikTok.","\u003Cp>\u003Cstrong>Over the past year, the share of time users spend on \u003Ca href=\"https://quasa.io/media/instagram-introduces-lockable-reels-a-new-era-of-exclusive-content\">Instagram Reels\u003C/a> has jumped from 35% to an impressive 45%, signaling a seismic shift in how people engage with social media content.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/photo_2025-07-18_08-35-52.webp\" type=\"image/webp\">\u003Cimg alt=\"Reels Continue to Dominate: Time Spent Surges to 45% as Ad Revenue Matches Growth\" class=\"image-align-left\" height=\"229\" src=\"https://cdn.quasa.io/photos/01/photo_2025-07-18_08-35-52.jpg\" width=\"350\" />\u003C/picture>This growth underscores Meta's success in capitalizing on the short-form video format, originally inspired by \u003Ca href=\"https://quasa.io/media/snapchat-marketing-crucial-tips-to-promote-your-brand-on-this-social-media-platform\">Snapchat\u003C/a> Stories and later refined to compete with \u003Ca href=\"https://quasa.io/media/nobody-reads-the-terms-of-service-tiktok-creators-shocked-by-capcut-s-content-rights\">TikTok\u003C/a>. Reels have become a cornerstone of Instagram’s ecosystem, driving unprecedented user engagement and reshaping the platform’s content landscape.\u003C/p>\n\n\u003Cp>Equally striking is the parallel rise in advertising revenue. Ads in Reels now account for 45% of Instagram’s ad inventory, aligning perfectly with the format’s share of user time. This synergy highlights \u003Ca href=\"https://quasa.io/media/meta-prepares-to-launch-new-ar-glasses-meta-celeste\">Meta\u003C/a> CEO Mark Zuckerberg’s strategic pivot to maximize monetization of short-form video, a move that has clearly paid off. By leveraging the addictive, bite-sized content model pioneered by competitors like Snapchat and TikTok, \u003Ca href=\"https://quasa.io/media/zuckerberg-and-palmer-luckey-reunite-a-new-era-of-ar-vr-for-the-u-s-military-with-anduril\">Zuckerberg\u003C/a> has not only replicated their success but transformed Reels into a revenue-generating powerhouse.\u003C/p>\n\n\u003Cp>The numbers tell a clear story: users are hooked, and advertisers are following suit. Reels’ fast-paced, algorithm-driven content keeps viewers scrolling, while brands capitalize on the format’s ability to deliver targeted, high-impact ads. This dual growth in engagement and revenue reflects Meta’s ability to adapt and innovate in a competitive landscape, turning borrowed ideas into a dominant force.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/substack-secures-100m-in-series-c-funding-valued-at-1-1-billion\">Substack Secures $100M in Series C Funding, Valued at $1.1 Billion\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-latest-creator-economy-stats-from-neoreach-and-influencer-marketing-hub-a-mixed-bag-of-growth-and-instability\">The Latest Creator Economy Stats from NeoReach and Influencer Marketing Hub: A Mixed Bag of Growth and Instability\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/oh-my-what-a-beauty-blackmagic-camera-for-iphone\">Oh My, What a Beauty: Blackmagic Camera for iPhone!\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Cp>As \u003Ca href=\"https://quasa.io/media/mark-zuckerberg-s-meta-acquires-stake-in-leading-smart-glasses-maker\">Zuckerberg\u003C/a> continues to refine Instagram’s playbook, Reels stand as a testament to his knack for spotting trends and squeezing every ounce of potential from them. What began as a response to Snapchat Stories and TikTok’s explosive growth has evolved into a full-fledged monetization machine, proving that Meta isn’t just keeping up — it’s setting the pace.\u003C/p>","reels-continue-to-dominate-time-spent-surges-to-45-as-ad-revenue-matches-growth","2025-07-18T06:42:20.000000Z","18.07.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/1chw9nDTT1Poes0F7Ev9mZIYx6AFB9copJxXrzgL.jpg","https://cdn.quasa.io/images/news/1chw9nDTT1Poes0F7Ev9mZIYx6AFB9copJxXrzgL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/1chw9nDTT1Poes0F7Ev9mZIYx6AFB9copJxXrzgL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/1chw9nDTT1Poes0F7Ev9mZIYx6AFB9copJxXrzgL.webp","small",null,2176,0,"en",{"id":69,"title":65,"slug":66,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[97,111,123,135,148],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":85,"video_url":86,"views":109,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email Routing.","cloudflare-just-made-email-a-first-class-citizen-for-ai-agents-and-traditional-email-services-are-feeling-it","2026-04-19T18:41:05.000000Z","19.04.2026",{"title":43,"slug":44},{"image":105,"image_webp":106,"thumb":107,"thumb_webp":108},"https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp",35,false,{"title":112,"description":113,"slug":114,"created_at":115,"publish_at":115,"formatted_created_at":102,"category":116,"links":117,"view_type":85,"video_url":86,"views":122,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":118,"image_webp":119,"thumb":120,"thumb_webp":121},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",51,{"title":124,"description":125,"slug":126,"created_at":127,"publish_at":127,"formatted_created_at":102,"category":128,"links":129,"view_type":85,"video_url":86,"views":134,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":130,"image_webp":131,"thumb":132,"thumb_webp":133},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",53,{"title":136,"description":137,"slug":138,"created_at":139,"publish_at":140,"formatted_created_at":102,"category":141,"links":142,"view_type":85,"video_url":86,"views":147,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":143,"image_webp":144,"thumb":145,"thumb_webp":146},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",73,{"title":149,"description":150,"slug":151,"created_at":152,"publish_at":153,"formatted_created_at":102,"category":154,"links":155,"view_type":85,"video_url":86,"views":160,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":171,"image_webp":86,"thumb":172,"thumb_webp":172},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70849,2,{"title":176,"description":177,"slug":178,"created_at":179,"publish_at":180,"formatted_created_at":181,"category":182,"links":183,"view_type":188,"video_url":86,"views":189,"likes":190,"lang":89,"comments_count":88,"is_pinned":110},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":184,"image_webp":185,"thumb":186,"thumb_webp":187},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70614,4,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":85,"video_url":86,"views":202,"likes":190,"lang":89,"comments_count":88,"is_pinned":110},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":200,"image_webp":86,"thumb":201,"thumb_webp":201},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68246,{"title":204,"description":205,"slug":206,"created_at":207,"publish_at":208,"formatted_created_at":209,"category":210,"links":211,"view_type":85,"video_url":86,"views":216,"likes":174,"lang":89,"comments_count":217,"is_pinned":110},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":212,"image_webp":213,"thumb":214,"thumb_webp":215},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42220,1,{"title":219,"description":220,"slug":221,"created_at":222,"publish_at":223,"formatted_created_at":224,"category":225,"links":226,"view_type":188,"video_url":86,"views":231,"likes":174,"lang":89,"comments_count":88,"is_pinned":110},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":227,"image_webp":228,"thumb":229,"thumb_webp":230},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41314,[233,234,235,236,237,238,239,240,241,242,243,244,245],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]