[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-publicis-doubles-down-on-influencer-marketing-with-captiv8-acquisition-building-a-global-powerhouse":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":163,"categories":234},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":14,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":89,"category":91},"Publicis Doubles Down on Influencer Marketing with Captiv8 Acquisition, Building a Global Powerhouse","On May 21, 2025, Publicis Groupe, the French advertising giant, announced its acquisition of Captiv8, a leading influencer marketing platform, further solidifying its ambition to dominate the creator economy. This move comes on the heels of its $500 million purchase of Influential.co in July 2024, signaling a clear strategy to capitalize on the explosive growth of influencer marketing, which is outpacing budgets for paid social campaigns according to industry reports like Emarketer’s 2025 projection of $9.29 billion in U.S. influencer spend alone.","Publicis Groupe announced its acquisition of Captiv8, a leading influencer marketing platform, further solidifying its ambition to dominate the creator economy.","Publicis’ aggressive expansion into influencer marketing reflects a broader industry trend","\u003Cp>\u003Cstrong>On May 21, 2025, Publicis Groupe, the French advertising giant, announced its acquisition of \u003Ca href=\"https://captiv8.io/\">Captiv8\u003C/a>, a leading influencer marketing platform, further solidifying its ambition to dominate the \u003Ca href=\"https://quasa.io/media/stripe-and-the-rise-of-the-creator-economy\">creator economy\u003C/a>.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-22t110617557.webp\" type=\"image/webp\">\u003Cimg alt=\"Publicis Doubles Down on Influencer Marketing with Captiv8 Acquisition, Building a Global Powerhouse\" class=\"image-align-left\" height=\"400\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-22t110617557.jpg\" width=\"300\" />\u003C/picture>This move comes on the heels of its $500 million purchase of Influential.co in July 2024, signaling a clear strategy to capitalize on the explosive growth of influencer marketing, which is outpacing budgets for paid social campaigns according to industry reports like Emarketer’s 2025 projection of $9.29 billion in U.S. influencer spend alone.\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://youtu.be/wcsbYteIMoQ\">Captiv8\u003C/a>, founded in 2015, brings a massive network of 15 million creators across 120 countries, covering 95% of influencers with over 5,000 followers and tracking 2.5 billion social posts annually.\u003C/p>\n\n\u003Cp>Combined with Influential’s 3.5 million creators and access to 90% of global influencers with 1 million or more followers, Publicis now boasts the world’s largest creator network. Integrated under Publicis’ Connected Media unit, the two platforms will operate independently but collaboratively, with Captiv8’s CEO Krishna Subramanian and Influential’s CEO Ryan Detert retaining their leadership roles.\u003C/p>\n\n\u003Cp>The acquisition enhances Publicis’ capabilities with Captiv8’s AI-powered technology, social listening tools, and a robust social commerce suite featuring branded storefronts that connect influencer, commerce, and affiliate channels.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-22t110619573.webp\" type=\"image/webp\">\u003Cimg alt=\"Publicis Doubles Down on Influencer Marketing with Captiv8 Acquisition, Building a Global Powerhouse\" class=\"image-align-right\" height=\"400\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-22t110619573.jpg\" width=\"300\" />\u003C/picture>Paired with Epsilon’s CoreID identity technology, Publicis aims to offer brands a unified, transparent platform to plan, manage, and measure influencer campaigns at scale. “This platform is a one-stop-shop for our clients’ influencer marketing initiatives,” said Arthur Sadoun, Global CEO of Publicis Groupe, emphasizing the ability to deliver brand-safe, measurable strategies with “authentic virality.”\u003C/p>\n\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/sasha-kaletsky-and-caspar-lee-raise-45m-for-creator-ventures-fund-ii-backing-the-next-wave-of-consumer-internet-startups\">Sasha Kaletsky and Caspar Lee Raise $45M for Creator Ventures Fund II, Backing the Next Wave of Consumer Internet Startups\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/tiktok-and-soundcloud-announce-collaboration-save-tracks-directly-from-videos\">TikTok and SoundCloud Announce Collaboration: Save Tracks Directly from Videos\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/google-introduces-real-time-dubbed-translation-in-meet-powered-by-gemini-ai\">Google Introduces Real-Time Dubbed Translation in Meet, Powered by Gemini AI\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Publicis’ aggressive expansion into influencer marketing reflects a broader industry trend\u003C/strong>: budgets are shifting toward creators as brands seek deeper, more authentic connections with consumers.\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://quasa.io/projects/captiv8\">By combining Captiv8’s tech prowess with Influential’s scale, Publicis is positioning itself as the undisputed leader in this space, ready to redefine how brands leverage the creator economy on a global stage\u003C/a>.\u003C/p>","publicis-doubles-down-on-influencer-marketing-with-captiv8-acquisition-building-a-global-powerhouse","2025-05-22T09:08:47.000000Z","2025-05-27T03:04:00.000000Z","27.05.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/26KT4D4yFURJdZ1AmS3W4qdg8i1JdHarTFklFs8o.jpg","https://cdn.quasa.io/images/news/26KT4D4yFURJdZ1AmS3W4qdg8i1JdHarTFklFs8o.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/26KT4D4yFURJdZ1AmS3W4qdg8i1JdHarTFklFs8o.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/26KT4D4yFURJdZ1AmS3W4qdg8i1JdHarTFklFs8o.webp","small",null,1411,0,"en",{"id":14,"title":15,"slug":16,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":87,"created_at":95,"updated_at":96,"lang":90},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[98,112,124,137,150],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":103,"formatted_created_at":104,"category":105,"links":106,"view_type":86,"video_url":87,"views":14,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"GitHub’s AI Agent Tsunami: 275 Million Commits a Week, 14 Billion Projected for 2026 — And the Platform Is Starting to Crack","GitHub just hit numbers that would have sounded like science fiction twelve months ago.","github-s-ai-agent-tsunami-275-million-commits-a-week-14-billion-projected-for-2026-and-the-platform-is-starting-to-crack","2026-04-17T17:10:50.000000Z","2026-04-20T11:57:00.000000Z","20.04.2026",{"title":58,"slug":63},{"image":107,"image_webp":108,"thumb":109,"thumb_webp":110},"https://cdn.quasa.io/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.jpg","https://cdn.quasa.io/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.webp",false,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":117,"formatted_created_at":104,"category":118,"links":119,"view_type":86,"video_url":87,"views":54,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"Time’s Up for SaaS: Grow Faster or Disappear","The public markets have spoken — and the verdict is brutal. In early 2026, the software sector is in freefall. The Meritech Public SaaS Index has plunged 37% since the end of Q3 2025.","time-s-up-for-saas-grow-faster-or-disappear","2026-04-17T16:42:27.000000Z","2026-04-20T09:32:00.000000Z",{"title":31,"slug":32},{"image":120,"image_webp":121,"thumb":122,"thumb_webp":123},"https://cdn.quasa.io/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.jpg","https://cdn.quasa.io/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.webp",{"title":125,"description":126,"slug":127,"created_at":128,"publish_at":129,"formatted_created_at":104,"category":130,"links":131,"view_type":86,"video_url":87,"views":136,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"Twitter Dev Builds “Stukach-Claw” — An AI Snitch Bot That’s Already Reported 4,250 People to the IRS for Tax Jokes","A crypto trader and developer known as @camolNFT has gone viral after revealing he built an autonomous AI agent called OpenClaw (affectionately dubbed Stukach-Claw by Russian-speaking users) that actively hunts for “jokes” about tax evasion on social media and automatically files whistleblower reports with the IRS.","twitter-dev-builds-stukach-claw-an-ai-snitch-bot-that-s-already-reported-4-250-people-to-the-irs-for-tax-jokes","2026-04-17T12:09:57.000000Z","2026-04-20T06:06:00.000000Z",{"title":19,"slug":20},{"image":132,"image_webp":133,"thumb":134,"thumb_webp":135},"https://cdn.quasa.io/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.jpg","https://cdn.quasa.io/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.webp",49,{"title":138,"description":139,"slug":140,"created_at":141,"publish_at":142,"formatted_created_at":104,"category":143,"links":144,"view_type":86,"video_url":87,"views":149,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"Baidu Drops ERNIE-Image: A Compact 8B Open-Source Text-to-Image Model That Tops the Charts","Baidu has just released ERNIE-Image — a new open-weight text-to-image generator that is already turning heads in the AI community.","baidu-drops-ernie-image-a-compact-8b-open-source-text-to-image-model-that-tops-the-charts","2026-04-17T11:57:35.000000Z","2026-04-20T03:44:00.000000Z",{"title":47,"slug":48},{"image":145,"image_webp":146,"thumb":147,"thumb_webp":148},"https://cdn.quasa.io/images/news/1QiOJcmqi34aQvnRfCwi97GmGUD4JPEukbjf4csU.jpg","https://cdn.quasa.io/images/news/1QiOJcmqi34aQvnRfCwi97GmGUD4JPEukbjf4csU.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/1QiOJcmqi34aQvnRfCwi97GmGUD4JPEukbjf4csU.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/1QiOJcmqi34aQvnRfCwi97GmGUD4JPEukbjf4csU.webp",63,{"title":151,"description":152,"slug":153,"created_at":154,"publish_at":154,"formatted_created_at":155,"category":156,"links":157,"view_type":86,"video_url":87,"views":162,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email Routing.","cloudflare-just-made-email-a-first-class-citizen-for-ai-agents-and-traditional-email-services-are-feeling-it","2026-04-19T18:41:05.000000Z","19.04.2026",{"title":43,"slug":44},{"image":158,"image_webp":159,"thumb":160,"thumb_webp":161},"https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp",112,[164,177,193,205,220],{"title":165,"description":166,"slug":167,"created_at":168,"publish_at":169,"formatted_created_at":170,"category":171,"links":172,"view_type":86,"video_url":87,"views":175,"likes":176,"lang":90,"comments_count":89,"is_pinned":111},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":173,"image_webp":87,"thumb":174,"thumb_webp":174},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70927,2,{"title":178,"description":179,"slug":180,"created_at":181,"publish_at":182,"formatted_created_at":183,"category":184,"links":185,"view_type":190,"video_url":87,"views":191,"likes":192,"lang":90,"comments_count":89,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":186,"image_webp":187,"thumb":188,"thumb_webp":189},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70693,4,{"title":194,"description":195,"slug":196,"created_at":197,"publish_at":198,"formatted_created_at":199,"category":200,"links":201,"view_type":86,"video_url":87,"views":204,"likes":192,"lang":90,"comments_count":89,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":202,"image_webp":87,"thumb":203,"thumb_webp":203},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68322,{"title":206,"description":207,"slug":208,"created_at":209,"publish_at":210,"formatted_created_at":211,"category":212,"links":213,"view_type":86,"video_url":87,"views":218,"likes":176,"lang":90,"comments_count":219,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. 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