[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-product-led-growth-what-it-is-and-why-it-s-here-to-stay":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":93,"popular_news":159,"categories":229},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":72,"text":74,"slug":75,"created_at":76,"publish_at":77,"formatted_created_at":78,"category_id":69,"links":79,"view_type":83,"video_url":81,"views":84,"likes":85,"lang":86,"comments_count":85,"category":87},"Product-Led Growth: What It Is and Why It’s Here to Stay","These days, it appears as if the go-to-market approach is omnipresent.","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-1/00op-11.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto-1/00op-11.jpeg\" width=\"300\" / alt=\"Product-Led Growth: What It Is and Why It’s Here to Stay\" loading=\"lazy\">\u003C/picture>These days, it appears as if the go-to-market approach is omnipresent. The term “PLG” has a lot of people scratching their heads. Here’s a crash course on the fundamentals.\u003Cbr />\n\u003Cbr />\n\u003Ca href=\"https://quasa.io/media/smart-tricks-to-motivate-your-customers-to-share-valuable-feedback\">Customers\u003C/a> are acquired, activated, satisfied, retained, scalable, and expanded via the use of a Product-Led growth (PLG) strategy or approach. When a firm’s marketing, product, customer success, and other digital-facing departments rally around Product Led Growth(PLG) DevRev, the company is better equipped to give a unique and tailored product experience to custom product Led Growth(PLG) & DevRev,mers, resulting in higher customer retention and loyalty.\u003C/p>\n\n\u003Cp>The sales force may be the primary source of income at organizations that aren’t product-driven, and customer success is essential to retaining customers. However, product-Led organizations have a distinct advantage in that their products become a revenue and retention source of their own, creating deeper engagement with consumers who find enormous value in the top-tier product and keep coming back for more. This is a crucial differentiator. There’s no need for human assistance to build client loyalty since the digital product experience develops it naturally, without the need for human interaction.\u003C/p>\n\n\u003Ch3>What does Product-Led growth look like in practice?\u003C/h3>\n\n\u003Cp>All employees of the organization must work together to redefine which measures and techniques lead to sustainable growth in order to achieve product-led growth. A company’s sales, marketing, and client retention strategies undergo a major shift as a result of this.\u003Cbr />\n\u003Cbr />\nThe PLG “machine” must be built around the product, and teams must be aligned on strategy as a business or team leader. One method to get the ball rolling on product-led growth is to provide people a clear opportunity to feel the value of your product before they buy it. So your product itself becomes a sales function, just like the people who sell it to customers on the other end of the phone.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-11/aaaaamm-13.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"136\" src=\"https://cdn.quasa.io/photos/foto-11/aaaaamm-13.jpeg\" width=\"300\" / alt=\"Product-Led Growth: What It Is and Why It’s Here to Stay\" loading=\"lazy\">\u003C/picture>With product-driven growth, you’ll be able to move more quickly with your money. It’s better to put your money into your product than to toss it at the next marketing gimmick. You don’t simply keep clients coming back if you prioritize the best-in-class product experience. You’re building a system for acquiring new clients.\u003C/p>\n\n\u003Ch3>How does PLG compare to other growth models?\u003C/h3>\n\n\u003Cp>The shift to product-driven growth is a direct response to the more conventional approaches of the previous generation. The employment of salespeople or marketing materials to persuade customers to buy a product has been around for a long time. Prior to making a purchase, PLG models encourage buyers to discover the product’s worth for themselves.\u003Cbr />\n\u003Cbr />\nUsers are more likely to try out a product if it is driven by product-Led growth, which offers the product free of charge. It is more probable that users will share the software with their colleagues and upgrade to a subscription plan that includes more licenses and extra features as they receive value from the product. Using this method, the product sells itself.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-12/1-aaatrans-4.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-right\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-12/1-aaatrans-4.jpeg\" width=\"275\" / alt=\"Product-Led Growth: What It Is and Why It’s Here to Stay\" loading=\"lazy\">\u003C/picture>Growth models commonly used by companies include one or more of the following:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Sales-Led\u003C/li>\n\t\u003Cli>Marketing-Led\u003C/li>\n\t\u003Cli>Product-Led\u003C/li>\n\u003C/ul>\n\n\u003Cp>Each of the three models has a different internal alignment. Companies that are mostly sales-driven are designed to help the sales team succeed as the company’s principal income generator. When making decisions about anything from employee training to software purchases to marketing strategies, “Does this help the sales team win more deals?” is the underlying question.\u003C/p>\n\n\u003Cp>The primary goal of marketing-driven businesses is to persuade customers of a product’s worth and meet their demands. As previously said, the company is structured to assist the marketing team in their endeavors to attract clients and generate leads The marketing team’s consumer research and advertising efforts attract users into the fold, but the sales team still plays a role in completing purchases. Marketing initiatives may make all the difference in pipeline and growth in a highly competitive industry where items are tough to identify.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-11/aaaaamm-12.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-11/aaaaamm-12.jpeg\" width=\"300\" / alt=\"Product-Led Growth: What It Is and Why It’s Here to Stay\" loading=\"lazy\">\u003C/picture>In each approach, the prospect must be expressly informed of the product’s worth. Product-led businesses, on the other hand, place an emphasis on showcasing the true worth of their offerings. As an example, product-driven enterprises could provide a free trial or “freemium” membership instead of relying on outbound sales efforts to generate revenue. Allowing potential customers to test out a high-quality product before they buy it enables them to experience its advantages firsthand. You don’t need any persuading to convince \u003Ca href=\"https://quasa.io/media/how-to-lose-customers-and-alienate-subscribers\">customers\u003C/a> of the worth of a product developed with this mindset.\u003C/p>\n\n\u003Ch3>Sales-Led vs. Product-Led Growth\u003C/h3>\n\n\u003Cp>In order to achieve sales-led development, a significant amount of effort and money must be put in at the beginning of the process. This includes hiring salespeople, creating marketing materials, qualifying leads, and maintaining customer relationships. While the benefits of product-led growth are more apparent, it still necessitates time and resources to discover what keeps customers interested.\u003C/p>\n\n\u003Cp>As far as feasible, product-driven firms aim to reduce customer acquisition costs (CAC). It’s expensive to hire and train a large sales force. Investments in both digital and conventional marketing must be substantial and constant in order to be of any real value. Traditional sales and marketing tactics can still play a role in product-driven companies. When it comes to achieving your goals, it’s all about being strategic in your approach.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto/00-aw-10.webp\" type=\"image/webp\">\u003Cimg class=\"image-align-left\" height=\"194\" src=\"https://cdn.quasa.io/photos/foto/00-aw-10.jpg\" width=\"300\" / alt=\"Product-Led Growth: What It Is and Why It’s Here to Stay\" loading=\"lazy\">\u003C/picture>It’s still necessary to have sales and marketing teams in place at the end of the day so that you can sell your product. Sales and marketing techniques may both benefit from product-led growth, though. Vaporware is much more difficult to sell and promote than a well-received product.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social media!\u003Cbr />\nSee you!\u003C/p>","product-led-growth-what-it-is-and-why-it-s-here-to-stay","2023-10-30T11:41:40.000000Z","2023-10-30T10:30:00.000000Z","30.10.2023",{"image":80,"image_webp":81,"thumb":82,"thumb_webp":82},"https://cdn.quasa.io/images/news/DX0ZAv2GPWkuITwCQuJVVmUhLaNAUW5wPZKd6gvB.webp",null,"https://cdn.quasa.io/thumbs/news-thumb/images/news/DX0ZAv2GPWkuITwCQuJVVmUhLaNAUW5wPZKd6gvB.webp","large",1275,0,"en",{"id":69,"title":65,"slug":66,"meta_title":88,"meta_description":89,"meta_keywords":90,"deleted_at":81,"created_at":91,"updated_at":92,"lang":86},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[94,109,121,134,147],{"title":95,"description":96,"slug":97,"created_at":98,"publish_at":98,"formatted_created_at":99,"category":100,"links":101,"view_type":106,"video_url":81,"views":107,"likes":85,"lang":86,"comments_count":85,"is_pinned":108},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z","19.04.2026",{"title":58,"slug":63},{"image":102,"image_webp":103,"thumb":104,"thumb_webp":105},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","small",13,false,{"title":110,"description":111,"slug":112,"created_at":113,"publish_at":113,"formatted_created_at":99,"category":114,"links":115,"view_type":106,"video_url":81,"views":120,"likes":85,"lang":86,"comments_count":85,"is_pinned":108},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":116,"image_webp":117,"thumb":118,"thumb_webp":119},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",14,{"title":122,"description":123,"slug":124,"created_at":125,"publish_at":126,"formatted_created_at":99,"category":127,"links":128,"view_type":106,"video_url":81,"views":133,"likes":85,"lang":86,"comments_count":85,"is_pinned":108},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":129,"image_webp":130,"thumb":131,"thumb_webp":132},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",35,{"title":135,"description":136,"slug":137,"created_at":138,"publish_at":139,"formatted_created_at":99,"category":140,"links":141,"view_type":106,"video_url":81,"views":146,"likes":85,"lang":86,"comments_count":85,"is_pinned":108},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market platform.","thomas-peterffy-s-bold-vision-for-prediction-markets-why-interactive-brokers-is-betting-big-on-useful-bets","2026-04-16T18:39:15.000000Z","2026-04-19T09:31:00.000000Z",{"title":65,"slug":66},{"image":142,"image_webp":143,"thumb":144,"thumb_webp":145},"https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp",46,{"title":148,"description":149,"slug":150,"created_at":151,"publish_at":151,"formatted_created_at":99,"category":152,"links":153,"view_type":106,"video_url":81,"views":158,"likes":85,"lang":86,"comments_count":85,"is_pinned":108},"Google March 2026 Core Update: Massive Volatility, Traffic Winners & Losers Explained","The latest major Google algorithm change — the March 2026 Core Update — began rolling out on March 27, 2026, and was fully completed on April 8, 2026.","google-march-2026-core-update-massive-volatility-traffic-winners-losers-explained","2026-04-19T07:51:48.000000Z",{"title":58,"slug":63},{"image":154,"image_webp":155,"thumb":156,"thumb_webp":157},"https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp",55,[160,173,188,200,215],{"title":161,"description":162,"slug":163,"created_at":164,"publish_at":165,"formatted_created_at":166,"category":167,"links":168,"view_type":106,"video_url":81,"views":171,"likes":172,"lang":86,"comments_count":85,"is_pinned":108},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":169,"image_webp":81,"thumb":170,"thumb_webp":170},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70811,2,{"title":174,"description":175,"slug":176,"created_at":177,"publish_at":178,"formatted_created_at":179,"category":180,"links":181,"view_type":83,"video_url":81,"views":186,"likes":187,"lang":86,"comments_count":85,"is_pinned":108},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":182,"image_webp":183,"thumb":184,"thumb_webp":185},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70576,4,{"title":189,"description":190,"slug":191,"created_at":192,"publish_at":193,"formatted_created_at":194,"category":195,"links":196,"view_type":106,"video_url":81,"views":199,"likes":187,"lang":86,"comments_count":85,"is_pinned":108},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":197,"image_webp":81,"thumb":198,"thumb_webp":198},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68209,{"title":201,"description":202,"slug":203,"created_at":204,"publish_at":205,"formatted_created_at":206,"category":207,"links":208,"view_type":106,"video_url":81,"views":213,"likes":172,"lang":86,"comments_count":214,"is_pinned":108},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":209,"image_webp":210,"thumb":211,"thumb_webp":212},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42188,1,{"title":216,"description":217,"slug":218,"created_at":219,"publish_at":220,"formatted_created_at":221,"category":222,"links":223,"view_type":83,"video_url":81,"views":228,"likes":172,"lang":86,"comments_count":85,"is_pinned":108},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":224,"image_webp":225,"thumb":226,"thumb_webp":227},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41284,[230,231,232,233,234,235,236,237,238,239,240,241,242],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]