[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-new-growth-vector-for-brands-in-2026-easy-commerce-and-geo-marketing":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":164,"categories":235},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":10,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"New Growth Vector for Brands in 2026: Easy Commerce and GEO-Marketing","Brands are shifting focus from “where to sell” to “how to integrate into the consumption ecosystem.”","The term “easy commerce” defines a market where the key asset isn’t the product, but speed, convenience, and algorithmic visibility.","\u003Cp>Brands are shifting focus from “where to sell” to “how to integrate into the consumption ecosystem.”\u003C/p>\n\n\u003Ch4>Easy Commerce: The Next Stage of E-Commerce\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2025-10-22t112747297.webp\" type=\"image/webp\">\u003Cimg alt=\"New Growth Vector for Brands in 2026: Easy Commerce and GEO-Marketing\" class=\"image-align-left\" height=\"298\" src=\"https://cdn.quasa.io/photos/00/image-2025-10-22t112747297.jpg\" width=\"200\" />\u003C/picture>The term “easy commerce” defines a market where the key asset isn’t the product, but speed, convenience, and algorithmic visibility.\u003C/p>\n\n\u003Cp>Marketing grows more tech-driven, prioritizing data infrastructure, integrations, and AI recommendations over traditional storefronts. Key shifts include:\u003C/p>\n\n\u003Cp>\u003Cstrong>- Entry into B2B Segments:\u003C/strong>\u003Cbr />\nAlready, 20% of corporate buyers shop on marketplaces, birthing a new BE-commerce (Business-to-Everyone) market. Wildberries and Ozon, for instance, expand B2B platforms with premium offerings - ranging from uniforms and equipment to cosmetics and furniture.\u003C/p>\n\n\u003Cp>\u003Cstrong>- Focus on Operational Efficiency: \u003C/strong>\u003Cbr />\nGrowth leaders rely not on discounts but on process automation, fast logistics, and precise demand forecasting.\u003C/p>\n\n\u003Cp>\u003Cstrong>What This Offers Brands:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Steady growth from corporate clients;\u003C/li>\n\t\u003Cli>Reduced reliance on seasonal fluctuations;\u003C/li>\n\t\u003Cli>Opportunities to scale premium offerings through new channels.\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Premium on Marketplaces: No Longer a Taboo\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2025-10-22t112743665.webp\" type=\"image/webp\">\u003Cimg alt=\"New Growth Vector for Brands in 2026: Easy Commerce and GEO-Marketing\" class=\"image-align-left\" height=\"298\" src=\"https://cdn.quasa.io/photos/00/image-2025-10-22t112743665.jpg\" width=\"200\" />\u003C/picture>95% of shoppers view luxury brands on marketplaces positively or neutrally, with 68% discovering and buying premium goods there. This shatters the old myth that marketplaces are unfit for luxury. They’re now a reach and brand-awareness channel, where perception can be finely tuned with visuals, content, and offers.\u003C/p>\n\n\u003Cp>\u003Cstrong>Popular Premium Categories:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Appliances;\u003C/li>\n\t\u003Cli>Clothing and footwear;\u003C/li>\n\t\u003Cli>Beauty;\u003C/li>\n\t\u003Cli>Jewelry;\u003C/li>\n\t\u003Cli>Real estate and cars.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Insight\u003C/strong>: For premium brands, marketplaces are no longer “discount shelves” but new touchpoints with audiences.\u003C/p>\n\n\u003Ch4>\u003Cstrong>GEO - The New SEO\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2025-10-22t112719105.webp\" type=\"image/webp\">\u003Cimg alt=\"New Growth Vector for Brands in 2026: Easy Commerce and GEO-Marketing\" class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/00/image-2025-10-22t112719105.jpg\" width=\"300\" />\u003C/picture>The leading tech trend is \u003Ca href=\"https://quasa.io/media/geo-the-new-era-of-search-optimization\">Generative Engine Optimization (GEO)\u003C/a>. Brands now optimize not for search engines but for neural search.\u003C/p>\n\n\u003Cp>For example, a buyer asks an AI, “Pick a dishwasher to match my kitchen style,” and the algorithm delivers a top-rated product card with reviews and engagement.\u003C/p>\n\n\u003Cp>\u003Cstrong>To rank here, brands must: \u003C/strong> \u003C/p>\n\n\u003Cul>\n\t\u003Cli>Boost product card ratings (sales, reviews, content);\u003C/li>\n\t\u003Cli>Enhance brand recognition in content;\u003C/li>\n\t\u003Cli>Optimize descriptions for conversational queries.\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2025-10-22t112625231.webp\" type=\"image/webp\">\u003Cimg alt=\"New Growth Vector for Brands in 2026: Easy Commerce and GEO-Marketing\" class=\"image-align-right\" height=\"169\" src=\"https://cdn.quasa.io/photos/00/image-2025-10-22t112625231.jpg\" width=\"300\" />\u003C/picture>\u003C/strong>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/brand-marketing-takes-center-stage-but-now-it-must-be-measurable\">Brand Marketing Takes Center Stage—But Now It Must Be Measurable\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/new-user-trend-unlocked-fomo-swaps-for-romo\">New User Trend Unlocked: FOMO Swaps for ROMO\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/i-quit-duolingo-after-555-days-of-studying-chinese-i-learned-almost-nothing\">I Quit Duolingo After 555 Days of Studying Chinese. I Learned Almost Nothing.\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/navigating-the-creator-s-dilemma-balancing-authenticity-and-profit\">Navigating the Creator’s Dilemma: Balancing Authenticity and Profit\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Ch4>\u003Cstrong>Social Commerce: Buying from the Feed\u003C/strong>\u003C/h4>\n\n\u003Cp>Purchases within social media and messaging apps mark a new commerce wave. By 2030, this global share could hit 32%.\u003C/p>\n\n\u003Cp>\u003Cstrong>Growth Drivers:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Smart algorithms;\u003C/li>\n\t\u003Cli>Personalization;\u003C/li>\n\t\u003Cli>Emotional and visual content;\u003C/li>\n\t\u003Cli>One-click buying without leaving the feed.\u003C/li>\n\u003C/ul>\n\n\u003Cp>So, colleagues, save this and stay in the loop. Enjoy!\u003C/p>","new-growth-vector-for-brands-in-2026-easy-commerce-and-geo-marketing","2025-10-22T09:29:34.000000Z","2025-10-29T09:25:00.000000Z","29.10.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/sELRrx0VdVJmrdXDh3b4pNBnJoIl60y9p4xdzNtQ.jpg","https://cdn.quasa.io/images/news/sELRrx0VdVJmrdXDh3b4pNBnJoIl60y9p4xdzNtQ.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/sELRrx0VdVJmrdXDh3b4pNBnJoIl60y9p4xdzNtQ.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/sELRrx0VdVJmrdXDh3b4pNBnJoIl60y9p4xdzNtQ.webp","small",null,955,0,"en",{"id":10,"title":11,"slug":12,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media - Growth Hacking in Branding","Our attention is everything! How to build a successful brand. Leadership experience and understanding. Exclusive interviews.","Branding, brand, marketing, design, identity, startup","2021-08-06T16:45:50.000000Z","2024-08-25T15:44:14.000000Z",[97,112,125,138,151],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":85,"video_url":86,"views":110,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Why Does Starbucks Call Its Sizes Tall, Grande, and Venti Instead of Small, Medium, and Large?","This article complements the original branding piece perfectly — it’s practical, insightful, and easy to share. 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If you haven’t heard it yet, buckle up — it’s exactly what it sounds like.","teledildonics-how-hackers-are-literally-screwing-with-your-sex-life","2026-04-11T19:14:27.000000Z","2026-04-18T06:03:00.000000Z",{"title":43,"slug":44},{"image":120,"image_webp":121,"thumb":122,"thumb_webp":123},"https://cdn.quasa.io/images/news/a4n7mDL8au9AEvOOwf7deFcgSdmvOgYpWcQpjEhH.jpg","https://cdn.quasa.io/images/news/a4n7mDL8au9AEvOOwf7deFcgSdmvOgYpWcQpjEhH.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/a4n7mDL8au9AEvOOwf7deFcgSdmvOgYpWcQpjEhH.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/a4n7mDL8au9AEvOOwf7deFcgSdmvOgYpWcQpjEhH.webp",30,{"title":126,"description":127,"slug":128,"created_at":129,"publish_at":130,"formatted_created_at":103,"category":131,"links":132,"view_type":85,"video_url":86,"views":137,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"The $10 Million Deal That Turned Crocs Into a Fashion Empire: The Untold Story of Jibbitz","Most people still think of Crocs as the ugly, utilitarian foam clogs worn by nurses, boat owners, and dads at the barbecue.","the-10-million-deal-that-turned-crocs-into-a-fashion-empire-the-untold-story-of-jibbitz","2026-04-11T18:59:06.000000Z","2026-04-18T03:51:00.000000Z",{"title":65,"slug":66},{"image":133,"image_webp":134,"thumb":135,"thumb_webp":136},"https://cdn.quasa.io/images/news/AkkdFllveIxcELNjTsDNxL63qMLaSzI1i1gvPQAW.jpg","https://cdn.quasa.io/images/news/AkkdFllveIxcELNjTsDNxL63qMLaSzI1i1gvPQAW.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/AkkdFllveIxcELNjTsDNxL63qMLaSzI1i1gvPQAW.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/AkkdFllveIxcELNjTsDNxL63qMLaSzI1i1gvPQAW.webp",42,{"title":139,"description":140,"slug":141,"created_at":142,"publish_at":142,"formatted_created_at":143,"category":144,"links":145,"view_type":85,"video_url":86,"views":150,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"OpenAI Claps Back Hard at Anthropic with GPT-5.4-Cyber: Real Cyber Defense for the Actual World, Not Just the Elite","OpenAI just threw a gauntlet at Anthropic.On April 14, 2026, the company launched GPT-5.4-Cyber — a specialized, cyber-permissive version of GPT-5.4 — and massively scaled its Trusted Access for Cyber (TAC) program.","openai-claps-back-hard-at-anthropic-with-gpt-5-4-cyber-real-cyber-defense-for-the-actual-world-not-just-the-elite","2026-04-17T12:30:07.000000Z","17.04.2026",{"title":47,"slug":48},{"image":146,"image_webp":147,"thumb":148,"thumb_webp":149},"https://cdn.quasa.io/images/news/bFelVXIpMp7CXVmFyQLEeWiZVfp503jaUSNFZAin.jpg","https://cdn.quasa.io/images/news/bFelVXIpMp7CXVmFyQLEeWiZVfp503jaUSNFZAin.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/bFelVXIpMp7CXVmFyQLEeWiZVfp503jaUSNFZAin.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/bFelVXIpMp7CXVmFyQLEeWiZVfp503jaUSNFZAin.webp",120,{"title":152,"description":153,"slug":154,"created_at":155,"publish_at":156,"formatted_created_at":143,"category":157,"links":158,"view_type":85,"video_url":86,"views":163,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"David Zaslav’s $887 Million Golden Parachute: The Real Winner of the Warner-Paramount-Skydance Mega-Merger","While the entire industry is still trying to figure out what the Warner Bros. 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":174,"image_webp":86,"thumb":175,"thumb_webp":175},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70650,2,{"title":179,"description":180,"slug":181,"created_at":182,"publish_at":183,"formatted_created_at":184,"category":185,"links":186,"view_type":191,"video_url":86,"views":192,"likes":193,"lang":89,"comments_count":88,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":187,"image_webp":188,"thumb":189,"thumb_webp":190},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70409,4,{"title":195,"description":196,"slug":197,"created_at":198,"publish_at":199,"formatted_created_at":200,"category":201,"links":202,"view_type":85,"video_url":86,"views":205,"likes":193,"lang":89,"comments_count":88,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":203,"image_webp":86,"thumb":204,"thumb_webp":204},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68051,{"title":207,"description":208,"slug":209,"created_at":210,"publish_at":211,"formatted_created_at":212,"category":213,"links":214,"view_type":85,"video_url":86,"views":219,"likes":177,"lang":89,"comments_count":220,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":215,"image_webp":216,"thumb":217,"thumb_webp":218},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42051,1,{"title":222,"description":223,"slug":224,"created_at":225,"publish_at":226,"formatted_created_at":227,"category":228,"links":229,"view_type":191,"video_url":86,"views":234,"likes":177,"lang":89,"comments_count":88,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":230,"image_webp":231,"thumb":232,"thumb_webp":233},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41164,[236,237,238,239,240,241,242,243,244,245,246,247,248],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]