[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-netflix-s-creator-pivot-betting-big-on-youtube-stars-to-challenge-the-platform-s-dominance":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":95,"popular_news":154,"categories":218},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":69,"links":81,"view_type":84,"video_url":85,"views":86,"likes":87,"lang":88,"comments_count":87,"category":89},"Netflix's Creator Pivot: Betting Big on YouTube Stars to Challenge the Platform's Dominance","Influential creator economy analysts Colin and Samir have forecasted that Netflix will intensify its focus on top creators as early as 2026, potentially launching dedicated initiatives to attract them.","Mark Rober, the former NASA engineer turned YouTube educator with over 70 million subscribers and billions of views, embodies the kind of creator Netflix is courting","Mark Rober’s CrunchLabs landed on Netflix, featuring some of his most-viewed YouTube videos reformatted for streaming","\u003Cp>Influential creator economy analysts Colin and Samir have forecasted that \u003Ca href=\"https://quasa.io/media/netflix-s-blockbuster-acquisition-of-warner-bros-sparks-hollywood-backlash-and-industry-upheaval\">Netflix\u003C/a> will intensify its focus on top creators as early as 2026, potentially launching dedicated initiatives to attract them. This prediction aligns with the streaming giant's recent moves, exemplified by its high-profile deal with YouTube sensation Mark Rober, signaling a strategic escalation in the battle for digital talent against YouTube itself.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Mark Rober Blueprint: From YouTube Hits to Netflix Exclusives\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2025-12-18T192054.640.jpg\" width=\"300\" />Mark Rober, the former NASA engineer turned YouTube educator with over 70 million subscribers and billions of views, embodies the kind of creator Netflix is courting. In August 2025, Netflix announced a multi-project partnership with Rober: Selected episodes from his popular CrunchLabs series - repackaged compilations of his viral science experiments - debuted on the platform in late 2025, quickly climbing charts.\u003C/p>\n\n\u003Cp>By November 2025, \u003Cstrong>Mark Rober’s CrunchLabs\u003C/strong> landed on Netflix, featuring some of his most-viewed YouTube videos reformatted for streaming. This was followed by a holiday special collaborating with Sesame Street.\u003C/p>\n\n\u003Cp>The real game-changer comes in 2026: An all-new, untitled Kids & Family competition reality series hosted and created by Rober, produced in partnership with Jimmy Kimmel's Kimmelot and Rober's CrunchLabs. Described as turning STEM learning into an epic game show, it promises over-the-top experiments and challenges.\u003C/p>\n\n\u003Cp>Rober himself called it "hiding the vegetables in the dessert," emphasizing fun-driven education. This exclusive original marks Netflix's investment in bespoke content from proven creators, rather than just licensing existing videos.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Why Netflix Needs Creators: Survival in the YouTube Era\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"372\" src=\"https://quasa.io/storage/photos/00/image - 2025-12-18T192053.320.jpg\" width=\"250\" />Netflix's aggressive pursuit of YouTube stars isn't altruism - it's survival strategy. YouTube has solidified its lead in viewer time, capturing 12.5% of U.S. TV viewership in mid-2025 compared to Netflix's 7.5%, per Nielsen data. Globally, YouTube's creator-driven ecosystem dominates connected TVs, with low production costs and infinite variety fueled by user-generated content.\u003C/p>\n\n\u003Cp>Co-CEO Ted Sarandos has acknowledged YouTube as a key rival, previously downplaying it but now recognizing creators as vital for engagement. Netflix's push includes deals with Ms. Rachel (whose episodes spent weeks in top 10s), The Sidemen, and others. By partnering with creators like Rober - who boast built-in audiences of tens of millions - \u003Ca href=\"https://quasa.io/media/matt-stoller-s-fiery-indictment-the-netflix-warner-bros-merger-as-hollywood-s-monopolistic-reckoning\">Netflix\u003C/a> gains instant traction in family and educational categories, where retention is high and international appeal is strong.\u003C/p>\n\n\u003Cp>This creator influx helps Netflix combat churn and boost ad-tier growth, while diversifying beyond expensive scripted originals. Analysts note that creator-led shows often cost less to produce yet deliver outsized engagement, especially among younger demographics migrating to short-form and on-demand video.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Road Ahead: Million-Dollar Deals and Platform Wars\u003C/strong>\u003C/h4>\n\n\u003Cp>Colin and Samir's 2026 prediction seems prescient. With Rober's deal setting a precedent - complete with exclusives and high-production polish - expect Netflix to roll out more ambitious initiatives, perhaps a dedicated creator fund or hub. Rumors of talks with groups like \u003Ca href=\"https://quasa.io/media/american-cinemas-teeter-on-the-edge-as-regal-pins-hopes-on-dude-perfect-documentary\">Dude Perfect\u003C/a> suggest multi-million-dollar pacts are incoming, luring top talent with resources YouTube can't match for polished, long-form series.\u003C/p>\n\n\u003Cp>Ultimately, this convergence benefits creators (bigger budgets, global reach) and viewers (more innovative content), but intensifies the Netflix-YouTube rivalry. As streaming matures, the winners will be platforms that best empower creators—turning predictions into a new era of hybrid entertainment.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2025-12-18T192030.625.jpg\" width=\"300\" />Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-normal-business-apocalypse-why-ai-s-biggest-impact-is-in-boring-industries\">The "Normal" Business Apocalypse: Why AI’s Biggest Impact is in Boring Industries\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-delete-button-for-sound-meta-s-sam-audio-is-reshaping-post-production\">The "Delete" Button for Sound: Meta’s SAM Audio is Reshaping Post-Production\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-holodeck-in-your-browser-tencent-s-hy-world-1-5-and-the-dawn-of-real-time-generative-worlds\">The Holodeck in Your Browser: Tencent’s HY World 1.5 and the Dawn of Real-Time Generative Worlds\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-solve-the-3-crucial-digital-growth-challenges-for-small-businesses-and-startups\">How to Solve the 3 Crucial Digital Growth Challenges for Small Businesses and Startups\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>Author: \u003Ca href=\"https://www.linkedin.com/in/slava-vasipenok/\">Slava Vasipenok\u003C/a>\u003Cbr />\nFounder and CEO of QUASA (quasa.io) - Daily insights on Web3, AI, Crypto, and Freelance. Stay updated on finance, technology trends, and creator tools - with sources and real value.\u003C/p>\n\n\u003Cp>Innovative entrepreneur with over 20 years of experience in IT, fintech, and blockchain. Specializes in decentralized solutions for freelancing, helping to overcome the barriers of traditional finance, especially in developing regions.\u003C/p>","netflix-s-creator-pivot-betting-big-on-youtube-stars-to-challenge-the-platform-s-dominance","2025-12-18T18:22:20.000000Z","2025-12-29T03:15:00.000000Z","29.12.2025",{"image":82,"thumb":83},"https://quasa.io/storage/images/news/MECDdzLi97sbTBRYGefgfap5cdMzZZsQLFCdXXtT.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/MECDdzLi97sbTBRYGefgfap5cdMzZZsQLFCdXXtT.jpg","small",null,719,0,"en",{"id":69,"title":65,"slug":66,"meta_title":90,"meta_description":91,"meta_keywords":92,"deleted_at":85,"created_at":93,"updated_at":94,"lang":88},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[96,109,120,131,143],{"title":97,"description":98,"slug":99,"created_at":100,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":84,"video_url":85,"views":107,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Your Computer Mouse Can Now Eavesdrop on You","Researchers from the University of California, Irvine have demonstrated a surprising new security threat: an ordinary optical computer mouse can be turned into a covert microphone capable of listening to your conversations.","your-computer-mouse-can-now-eavesdrop-on-you","2026-03-25T21:21:22.000000Z","2026-04-09T11:13:00.000000Z","09.04.2026",{"title":43,"slug":44},{"image":105,"thumb":106},"https://quasa.io/storage/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg",270,false,{"title":110,"description":111,"slug":112,"created_at":113,"publish_at":114,"formatted_created_at":102,"category":115,"links":116,"view_type":84,"video_url":85,"views":119,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Figure AI Founder Brett Adcock Launches Hark: A New Lab Building True Personal AGI","Brett Adcock, the founder of humanoid robotics company Figure AI, has quietly launched his next ambitious venture: Hark, an AI laboratory dedicated to creating the world’s most advanced personal intelligence.","figure-ai-founder-brett-adcock-launches-hark-a-new-lab-building-true-personal-agi","2026-03-25T20:23:25.000000Z","2026-04-09T09:11:00.000000Z",{"title":43,"slug":44},{"image":117,"thumb":118},"https://quasa.io/storage/images/news/C1UuYbaKmb90FPNMq9HupZ84jzRUQmO6HBbSPEPh.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/C1UuYbaKmb90FPNMq9HupZ84jzRUQmO6HBbSPEPh.jpg",364,{"title":121,"description":122,"slug":123,"created_at":124,"publish_at":125,"formatted_created_at":102,"category":126,"links":127,"view_type":84,"video_url":85,"views":130,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Pokémon Go’s 10-Year Legacy: How Millions of Players Accidentally Trained Robots to Deliver Your Food","Ten years after its explosive launch, Pokémon Go continues to deliver surprises — this time, not in the form of rare Pikachu, but in the form of a powerful new navigation system for delivery robots.","pokemon-go-s-10-year-legacy-how-millions-of-players-accidentally-trained-robots-to-deliver-your-food","2026-03-25T20:06:36.000000Z","2026-04-09T06:59:00.000000Z",{"title":43,"slug":44},{"image":128,"thumb":129},"https://quasa.io/storage/images/news/ceiFSOJQ3diMLwMI4POUSJwIjscAuwf5TWE2DXlN.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/ceiFSOJQ3diMLwMI4POUSJwIjscAuwf5TWE2DXlN.jpg",396,{"title":132,"description":133,"slug":134,"created_at":135,"publish_at":135,"formatted_created_at":136,"category":137,"links":138,"view_type":141,"video_url":85,"views":142,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Jaxx Liberty for Cross-Device Crypto Management","A practical article about Jaxx Liberty as a cross-platform blockchain wallet with portfolio tools, exchange access, and block explorer features for daily crypto management.","jaxx-liberty-for-cross-device-crypto-management","2026-04-08T12:21:43.000000Z","08.04.2026",{"title":35,"slug":36},{"image":139,"thumb":140},"https://quasa.io/storage/images/news/2BoYmDUS7F9wHE0dwpD2KUpX702LkL1Spp2KC5Vm.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/2BoYmDUS7F9wHE0dwpD2KUpX702LkL1Spp2KC5Vm.jpg","large",1063,{"title":144,"description":145,"slug":146,"created_at":147,"publish_at":148,"formatted_created_at":136,"category":149,"links":150,"view_type":84,"video_url":85,"views":153,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Nvidia CEO Jensen Huang Proposes Paying Engineers with AI Tokens","Nvidia CEO Jensen Huang has put forward a radical new idea for compensating tech talent: paying engineers part of their salary in AI tokens.","nvidia-ceo-jensen-huang-proposes-paying-engineers-with-ai-tokens","2026-03-25T19:56:16.000000Z","2026-04-08T11:48:00.000000Z",{"title":19,"slug":20},{"image":151,"thumb":152},"https://quasa.io/storage/images/news/KL5Yqt5ZzW3R4cu7XmE15grrRHdKZ1WBoKbC6Zu3.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/KL5Yqt5ZzW3R4cu7XmE15grrRHdKZ1WBoKbC6Zu3.jpg",1073,[155,168,181,193,206],{"title":156,"description":157,"slug":158,"created_at":159,"publish_at":160,"formatted_created_at":161,"category":162,"links":163,"view_type":84,"video_url":85,"views":166,"likes":167,"lang":88,"comments_count":87,"is_pinned":108},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":164,"thumb":165},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",68177,2,{"title":169,"description":170,"slug":171,"created_at":172,"publish_at":173,"formatted_created_at":174,"category":175,"links":176,"view_type":141,"video_url":85,"views":179,"likes":180,"lang":88,"comments_count":87,"is_pinned":108},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":177,"thumb":178},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg",67617,4,{"title":182,"description":183,"slug":184,"created_at":185,"publish_at":186,"formatted_created_at":187,"category":188,"links":189,"view_type":84,"video_url":85,"views":192,"likes":180,"lang":88,"comments_count":87,"is_pinned":108},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":190,"thumb":191},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",65820,{"title":194,"description":195,"slug":196,"created_at":197,"publish_at":198,"formatted_created_at":199,"category":200,"links":201,"view_type":84,"video_url":85,"views":204,"likes":167,"lang":88,"comments_count":205,"is_pinned":108},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":202,"thumb":203},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",40231,1,{"title":207,"description":208,"slug":209,"created_at":210,"publish_at":211,"formatted_created_at":212,"category":213,"links":214,"view_type":141,"video_url":85,"views":217,"likes":167,"lang":88,"comments_count":87,"is_pinned":108},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":215,"thumb":216},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",39611,[219,220,221,222,223,224,225,226,227,228,229,230,231],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]