[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-netflix-bets-big-on-ai-powered-filmmaking-acquires-ben-affleck-s-interpositive-startup-in-major-deal":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":95,"popular_news":151,"categories":216},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":30,"links":81,"view_type":84,"video_url":85,"views":86,"likes":87,"lang":88,"comments_count":87,"category":89},"Netflix Bets Big on AI-Powered Filmmaking: Acquires Ben Affleck's InterPositive Startup in Major Deal","Netflix continues to double down on technology as a core driver of its content empire, but instead of acquiring traditional studios or massive libraries, the streaming giant is investing heavily in the tools that transform how films and series are actually made","Hollywood watches closely: the future of filmmaking might just have a new co-pilot — and it's powered by AI, backed by one of its biggest stars, and now owned by the world's leading streamer.","As streaming wars evolve from content volume to production efficiency, Netflix's bet on InterPositive may prove prescient.","\u003Cp>Netflix continues to double down on technology as a core driver of its content empire, but instead of acquiring traditional studios or massive libraries, the streaming giant is investing heavily in the tools that transform how films and series are actually made. In a surprising move announced on March 5, 2026, \u003Ca href=\"https://about.netflix.com/en/news/why-interpositive-is-joining-netflix\">Netflix acquired InterPositive\u003C/a>, the stealth AI filmmaking startup co-founded by Oscar-winning actor, director, and producer Ben Affleck.\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2026-03-14T142439.290.jpg\" width=\"300\" /> Industry sources report the deal could be worth up to \u003Ca href=\"https://finance.yahoo.com/news/netflix-pay-much-600-million-194011342.html\">$600 million\u003C/a>, contingent on performance milestones, making it one of Netflix's largest technology acquisitions in recent years.\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://www.hollywoodreporter.com/business/digital/ben-affleck-ai-netflix-1236521806\">InterPositive\u003C/a>, launched quietly in 2022, has operated largely under the radar. The 16-person team — comprising engineers, researchers, and creative professionals — developed proprietary AI tools designed specifically to accelerate and enhance post-production workflows. Rather than generating content from prompts or replacing human creatives, the platform focuses on assisting directors, editors, and VFX artists with real footage.\u003C/p>\n\n\u003Cp>Key capabilities include intelligent color correction and grading, frame stabilization, relighting scenes, managing dailies, and streamlining complex VFX tasks. The system trains custom AI models on a production's own raw material, preserving the director's vision while eliminating repetitive technical drudgery.\u003C/p>\n\n\u003Cp>As part of the acquisition, the entire InterPositive team is joining Netflix, where they will integrate into the company's growing technology and production divisions. Ben Affleck himself will take on the role of senior advisor, contributing to the strategic development of AI-driven solutions for Netflix's original films and series.\u003C/p>\n\n\u003Cp>The timing of the deal is particularly noteworthy. \u003Ca href=\"https://quasa.io/media/netflix-bolsters-war-chest-securing-25-billion-in-financing-amid-heated-bidding-war-for-warner-bros-discovery\">It comes just days after Netflix walked away from a potential blockbuster bid for Warner Bros. Discovery\u003C/a> — a move that would have involved acquiring a legacy studio burdened by massive debt and linear TV assets. Instead of pursuing horizontal expansion through traditional media consolidation, Netflix appears to be prioritizing vertical innovation: tools that make content creation faster, more efficient, and potentially more cost-effective at scale.\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2026-03-14T142546.308.jpg\" width=\"300\" />Netflix co-CEO Ted Sarandos and other executives have emphasized that InterPositive's philosophy aligns perfectly with the company's creator-first ethos. "AI should expand creative freedom, not replace the people behind it," the announcement stated, highlighting that these technologies are "built by and for filmmakers." Affleck echoed this in a video released alongside the news, explaining that InterPositive was created to "take out all the logistical, difficult, technical stuff that often gets in the way" of storytelling.\u003C/p>\n\n\u003Cp>This acquisition signals a broader strategic pivot for Netflix. While the company has long invested in personalization algorithms, recommendation engines, and production tech, buying a specialized AI filmmaking startup represents a deeper commitment to reshaping the actual pipeline of content creation. In an era where production costs continue to rise and competition for viewer attention intensifies, tools that cut post-production time and expense could provide a meaningful competitive edge — especially for a platform that releases hundreds of originals annually.\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2026-03-14T142437.775.jpg\" width=\"300\" />Of course, the move has sparked the inevitable meme response across Hollywood\u003C/strong>: "Ben, you were supposed to fight the evil empire, not join it!" Yet for Affleck, who has long balanced his acting career with producing and directing, this appears to be a natural extension of his interest in the craft.\u003C/p>\n\n\u003Cp>His involvement as senior advisor suggests Netflix is serious about ensuring these AI tools remain creator-centric rather than disruptive in a destructive way.\u003C/p>\n\n\u003Cp>As streaming wars evolve from content volume to production efficiency, Netflix's bet on InterPositive may prove prescient. If the tools deliver on their promise, they could help the company maintain its lead in original programming while keeping budgets in check.\u003C/p>\n\n\u003Cp>In the meantime, Hollywood watches closely: the future of filmmaking might just have a new co-pilot — and it's powered by AI, backed by one of its biggest stars, and now owned by the world's leading streamer.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/ai-frontier-explodes-quasa-s-top-5-highlights-claude-4-6-gpt-5-3-codex-kling-3-0-more\">AI Frontier Explodes: Quasa's Top-5 Highlights — Claude 4.6, GPT-5.3-Codex, Kling 3.0 & More\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/sosumi-how-apple-trolled-the-beatles-with-a-sound-effect-and-won-the-long-war\">Sosumi: How Apple Trolled The Beatles with a Sound Effect and Won the Long War\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/ai-rents-humans-the-rise-of-rentahuman-where-agents-hire-people-for-real-world-tasks\">AI Rents Humans: The Rise of RentAHuman, Where Agents Hire People for Real-World Tasks\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/ai-s-hyped-up-attempts-at-picking-stocks-are-completely-faceplanting\">AI's Hyped Up Attempts at Picking Stocks Are Completely Faceplanting\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>Thank you!\u003C/p>","netflix-bets-big-on-ai-powered-filmmaking-acquires-ben-affleck-s-interpositive-startup-in-major-deal","2026-03-14T13:28:37.000000Z","2026-03-20T09:20:00.000000Z","20.03.2026",{"image":82,"thumb":83},"https://quasa.io/storage/images/news/VHpwiIZXTkCtFC6cjIwMl2JrZLbrXd5bhH9rKZNA.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/VHpwiIZXTkCtFC6cjIwMl2JrZLbrXd5bhH9rKZNA.jpg","small",null,852,0,"en",{"id":30,"title":31,"slug":32,"meta_title":90,"meta_description":91,"meta_keywords":92,"deleted_at":85,"created_at":93,"updated_at":94,"lang":88},"Quasa Media Blog about Growth Hacking in Investing","Investments and life hacks. Forecasts and investment trends in Quasa Media.","Investment, IPO, bonds, Gold, invest. Investments, investor","2021-12-10T10:41:35.000000Z","2024-08-25T15:37:37.000000Z",[96,109,119,130,141],{"title":97,"description":98,"slug":99,"created_at":100,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":84,"video_url":85,"views":107,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Why OpenAI’s Sora Crashed and Burned After Just 1.5 Years: The Video Slop That Ate Itself","It was supposed to be the future of creativity. In February 2024, OpenAI unveiled Sora — its text-to-video model that could turn a simple prompt into jaw-dropping, cinematic clips. Hollywood trembled. Creators cheered. Investors poured in.","why-openai-s-sora-crashed-and-burned-after-just-1-5-years-the-video-slop-that-ate-itself","2026-04-10T14:42:46.000000Z","2026-04-12T09:37:00.000000Z","12.04.2026",{"title":65,"slug":66},{"image":105,"thumb":106},"https://quasa.io/storage/images/news/ljEQl4jsH2UcYjQm8HhZBuvbHANGblitMTcUocMr.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/ljEQl4jsH2UcYjQm8HhZBuvbHANGblitMTcUocMr.jpg",12,false,{"title":110,"description":111,"slug":112,"created_at":113,"publish_at":114,"formatted_created_at":102,"category":115,"links":116,"view_type":84,"video_url":85,"views":22,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"How to Actually Benefit from the Flood of AI News (Without Burning Out)","Every day we’re hit with another wave of AI announcements: shiny new tools, powerful extensions for chatbots and agents, and the latest “must-try” features.","how-to-actually-benefit-from-the-flood-of-ai-news-without-burning-out","2026-04-10T14:32:32.000000Z","2026-04-12T06:21:00.000000Z",{"title":47,"slug":48},{"image":117,"thumb":118},"https://quasa.io/storage/images/news/q1cKdGRJ8kdte3kOVMGJshqBQ9cnyJwRrKGeTxpe.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/q1cKdGRJ8kdte3kOVMGJshqBQ9cnyJwRrKGeTxpe.jpg",{"title":120,"description":121,"slug":122,"created_at":123,"publish_at":124,"formatted_created_at":102,"category":125,"links":126,"view_type":84,"video_url":85,"views":129,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Three Ways to Burn Your AI Budget: Hard Lessons from 15+ AI Transformations","I’ve been involved in more than 15 large-scale AI transformations across different industries. Four of them failed.","three-ways-to-burn-your-ai-budget-hard-lessons-from-15-ai-transformations","2026-04-10T14:13:46.000000Z","2026-04-12T03:07:00.000000Z",{"title":47,"slug":48},{"image":127,"thumb":128},"https://quasa.io/storage/images/news/V4iWInVuKm0QkEz4NYriOX6CoNiiDnycWyLroF2S.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/V4iWInVuKm0QkEz4NYriOX6CoNiiDnycWyLroF2S.jpg",48,{"title":131,"description":132,"slug":133,"created_at":134,"publish_at":134,"formatted_created_at":135,"category":136,"links":137,"view_type":84,"video_url":85,"views":140,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"What Is a Startup? Cutting Through the Hype to Find the Real Meaning","A few years ago, we published an article titled “What is a Startup?” that quickly climbed to the top of our most-read and most-shared pieces.","what-is-a-startup-cutting-through-the-hype-to-find-the-real-meaning","2026-04-11T18:25:56.000000Z","11.04.2026",{"title":27,"slug":28},{"image":138,"thumb":139},"https://quasa.io/storage/images/news/cona0PkrDQzH7eaLDaQhaWO0FsU3fDEdqJvVClN8.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/cona0PkrDQzH7eaLDaQhaWO0FsU3fDEdqJvVClN8.jpg",95,{"title":142,"description":143,"slug":144,"created_at":145,"publish_at":145,"formatted_created_at":135,"category":146,"links":147,"view_type":84,"video_url":85,"views":150,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Thirteen Bullets and One Molotov Cocktail: How Anti-AI Protest Just Got Deadly Serious","In the early hours of April 10, 2026, someone threw a Molotov cocktail at the San Francisco home of OpenAI CEO Sam Altman.","thirteen-bullets-and-one-molotov-cocktail-how-anti-ai-protest-just-got-deadly-serious","2026-04-11T14:03:43.000000Z",{"title":47,"slug":48},{"image":148,"thumb":149},"https://quasa.io/storage/images/news/7Aed2oKDgMmj0Sf3BARF4sFLzoQfcId53uGVsllT.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/7Aed2oKDgMmj0Sf3BARF4sFLzoQfcId53uGVsllT.jpg",227,[152,165,179,191,204],{"title":153,"description":154,"slug":155,"created_at":156,"publish_at":157,"formatted_created_at":158,"category":159,"links":160,"view_type":84,"video_url":85,"views":163,"likes":164,"lang":88,"comments_count":87,"is_pinned":108},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":161,"thumb":162},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",69874,2,{"title":166,"description":167,"slug":168,"created_at":169,"publish_at":170,"formatted_created_at":171,"category":172,"links":173,"view_type":176,"video_url":85,"views":177,"likes":178,"lang":88,"comments_count":87,"is_pinned":108},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":174,"thumb":175},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","large",69618,4,{"title":180,"description":181,"slug":182,"created_at":183,"publish_at":184,"formatted_created_at":185,"category":186,"links":187,"view_type":84,"video_url":85,"views":190,"likes":178,"lang":88,"comments_count":87,"is_pinned":108},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":188,"thumb":189},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",67286,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":84,"video_url":85,"views":202,"likes":164,"lang":88,"comments_count":203,"is_pinned":108},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":200,"thumb":201},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",41344,1,{"title":205,"description":206,"slug":207,"created_at":208,"publish_at":209,"formatted_created_at":210,"category":211,"links":212,"view_type":176,"video_url":85,"views":215,"likes":164,"lang":88,"comments_count":87,"is_pinned":108},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":213,"thumb":214},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",40502,[217,218,219,220,221,222,223,224,225,226,227,228,229],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]