[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-meta-s-reels-revenue-hits-50-billion-annually-a-stark-divide-for-creators":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":94,"popular_news":153,"categories":218},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":34,"links":80,"view_type":83,"video_url":84,"views":85,"likes":86,"lang":87,"comments_count":86,"category":88},"Meta’s Reels Revenue Hits $50 Billion Annually: A Stark Divide for Creators","Meta Platforms has reached an impressive financial milestone that highlights its dominance in the short-form video space: the annual revenue from Reels has surpassed $50 billion. This staggering figure, extrapolated from the company’s latest earnings report, reflects the platform’s explosive growth since its 2020 debut as a competitor to TikTok. Yet, this triumph starkly contrasts with the ongoing narrative from Instagram head Adam Mosseri, who continues to assert that there’s little to no funding available for creators—a stance that leaves many feeling like cogs in a profit machine rather than valued partners.","Meta Platforms has reached an impressive financial milestone that highlights its dominance in the short-form video space: the annual revenue from Reels has surpassed $50 billion","Meta’s Reels have evolved into a financial powerhouse, generating over $10 billion per quarter, which annualizes to more than $50 billion","\u003Cp>\u003Ca href=\"https://quasa.io/media/meta-s-fourth-ai-division-overhaul-in-six-months-a-deep-dive-into-superintelligence-labs\">Meta Platforms\u003C/a> has reached an impressive financial milestone that highlights its dominance in the short-form video space: the annual revenue from Reels has surpassed $50 billion. This staggering figure, extrapolated from the company’s latest earnings report, reflects the platform’s explosive growth since its 2020 debut as a competitor to TikTok.\u003C/p>\n\n\u003Cp>Yet, this triumph starkly contrasts with the ongoing narrative from Instagram head Adam Mosseri, who continues to assert that there’s little to no funding available for creators - a stance that leaves many feeling like cogs in a profit machine rather than valued partners.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Reels: A $50 Billion Revenue Giant\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"240\" src=\"https://quasa.io/storage/photos/00/photo_2025-10-31_20-29-54.jpg\" width=\"300\" />Meta’s Reels have evolved into a financial powerhouse, generating over $10 billion per quarter, which annualizes to more than $50 billion. This success is fueled by sophisticated AI-driven ad targeting, a seamless integration with Instagram’s 2 billion+ monthly active users, and a growing advertiser base eager to tap into the short-form video boom.\u003C/p>\n\n\u003Cp>Recent reports underscore Meta’s aggressive investment in AI infrastructure, with data centers and talent acquisition boosting Reels’ monetization efficiency. This positions Reels as a key rival to TikTok’s projected global ad revenue and even YouTube Shorts, which have recently reported a surge in RPM.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Mosseri’s Frustrating Refrain\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2025-10-31T204119.146.jpg\" width=\"300\" />Despite this windfall, creators are met with a familiar excuse from Adam Mosseri. In a widely circulated interview, he reiterated that Meta lacks the resources to significantly compensate creators. Paraphrasing his remarks, the sentiment boils down to: “We could pay you, but you’re already producing excellent content without it, and our revenue remains unaffected by your payouts.”\u003C/p>\n\n\u003Cp>This logic stems from Meta’s past experience with programs like Reels Play Bonuses, which Mosseri criticized as costly and prone to low-quality content, leading to their phased-out status. Instead, the company leans on sporadic bonuses and exposure, prioritizing shareholder value over creator equity.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Creator Catch-22\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2025-10-31T204133.965.jpg\" width=\"300\" />This creates a bitter irony for the creative community. While \u003Ca href=\"https://quasa.io/media/meta-to-use-ai-chatbot-conversations-for-ad-targeting-and-content-personalization\">Meta\u003C/a> reaps billions from \u003Ca href=\"https://quasa.io/media/reels-continue-to-dominate-time-spent-surges-to-45-as-ad-revenue-matches-growth\">Reels\u003C/a> - content largely driven by their efforts - creators are left with minimal direct financial rewards.\u003C/p>\n\n\u003Cp>Mosseri’s stance suggests that the current model, where creators labor for visibility rather than pay, serves Meta’s bottom line perfectly.\u003C/p>\n\n\u003Cp>With Reels contributing to a $50 billion annual haul, the platform’s success hinges on creators’ unpaid work, indirectly benefiting shareholders and executives.\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://quasa.io/media/youtube-shorts-a-magical-surge-in-creator-earnings\">As YouTube Shorts boast an RPM of $0.32 in the US\u003C/a>, \u003Ca href=\"https://quasa.io/media/instagram-introduces-lockable-reels-a-new-era-of-exclusive-content\">Instagram Reels\u003C/a> lag with a global average of just $0.02 per 1,000 views, amplifying the disparity.\u003C/p>\n\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/western-digital-ceo-hard-drives-remain-central-to-ai-data-storage\">Western Digital CEO: Hard Drives Remain Central to AI Data Storage\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/why-unitree-robots-skyrocketed-to-the-top-it-s-not-magic-it-s-open-innovation\">Why Unitree Robots Skyrocketed to the Top: It's Not Magic—It's Open Innovation\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-create-an-mvp-brand-with-ai-a-step-by-step-guide-from-clear-resources\">How to Create an MVP Brand with AI: A Step-by-Step Guide from Clear Resources\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Looking Ahead: Work Harder, Benefit Others?\u003C/strong>\u003C/h4>\n\n\u003Cp>The $50 billion milestone is a testament to Meta’s monetization prowess, but for creators, it’s a call to keep grinding. \u003Ca href=\"https://quasa.io/media/youtube-tightens-community-guidelines-gambling-and-violent-gaming-content-face-new-restrictions\">With YouTube tightening its Community Guidelines\u003C/a> and major game releases like \u003Ca href=\"https://quasa.io/media/gta-6-second-trailer-drops-a-glimpse-into-vice-city-s-criminal-underworld\">\u003Cstrong>Grand Theft Auto VI\u003C/strong>\u003C/a> on the horizon, creators face a shifting landscape.\u003C/p>\n\n\u003Cp>Some may pivot to YouTube’s higher-yield Shorts, while others remain tethered to Instagram, hoping for a change in Meta’s stance. For now, the message is clear: keep working, keep creating, and keep delivering value to Meta’s shareholders. The magic of Reels’ revenue growth, it seems, is reserved for the company’s coffers, not the hands that build it.\u003C/p>\n\n\u003Cp>Author: \u003Ca href=\"https://www.linkedin.com/in/slava-vasipenok/\">Slava Vasipenok\u003C/a>\u003Cbr />\nFounder and CEO of QUASA (quasa.io) - Daily insights on Web3, AI, Crypto, and Freelance. Stay updated on finance, technology trends, and creator tools - with sources and real value.\u003C/p>\n\n\u003Cp>Innovative entrepreneur with over 20 years of experience in IT, fintech, and blockchain. Specializes in decentralized solutions for freelancing, helping to overcome the barriers of traditional finance, especially in developing regions.\u003C/p>\n\n\u003Cp>This is not financial or investment advice. Always do your own research (DYOR).\u003C/p>","meta-s-reels-revenue-hits-50-billion-annually-a-stark-divide-for-creators","2025-10-31T19:43:21.000000Z","31.10.2025",{"image":81,"thumb":82},"https://quasa.io/storage/images/news/qjxDygMFuFVFkWdezJvhM4LQGYJOqHgfyhNMKtvG.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/qjxDygMFuFVFkWdezJvhM4LQGYJOqHgfyhNMKtvG.jpg","small",null,3580,0,"en",{"id":34,"title":35,"slug":36,"meta_title":89,"meta_description":90,"meta_keywords":91,"deleted_at":84,"created_at":92,"updated_at":93,"lang":87},"Quasa Media's Growth Hacking Finance Blog","Trends in financial literacy. Savings and investment options.","Finance, invest, money, rich, financial plan","2021-10-27T19:57:04.000000Z","2024-08-25T15:36:23.000000Z",[95,108,119,130,141],{"title":96,"description":97,"slug":98,"created_at":99,"publish_at":100,"formatted_created_at":101,"category":102,"links":103,"view_type":83,"video_url":84,"views":106,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"China’s Five-Year Plans Strike Again: How Centralized Vision and Competitive Freedom Are Powering the Next Frontier of Brain-Computer Interfaces","In an era of breakneck technological change, China’s much-maligned five-year planning system is proving surprisingly effective. Far from the rigid, top-down micromanagement of the Soviet era, Beijing’s modern industrial strategies deliberately avoid over-specifying every detail.","china-s-five-year-plans-strike-again-how-centralized-vision-and-competitive-freedom-are-powering-the-next-frontier-of-brain-computer-interfaces","2026-03-28T17:45:42.000000Z","2026-04-10T11:36:00.000000Z","10.04.2026",{"title":43,"slug":44},{"image":104,"thumb":105},"https://quasa.io/storage/images/news/9e878UicRgHXBtTQ74llERUUJHi9VJhY6RrS6GzZ.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/9e878UicRgHXBtTQ74llERUUJHi9VJhY6RrS6GzZ.jpg",133,false,{"title":109,"description":110,"slug":111,"created_at":112,"publish_at":113,"formatted_created_at":101,"category":114,"links":115,"view_type":83,"video_url":84,"views":118,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"This AI Will Tell You Exactly How Attractive You Are — And It Only Takes 25 Seconds","There’s a new viral AI tool that does something most of us secretly want to know but are afraid to ask: it looks at your face and gives you a straight-up attractiveness score.","this-ai-will-tell-you-exactly-how-attractive-you-are-and-it-only-takes-25-seconds","2026-03-27T20:13:20.000000Z","2026-04-10T09:34:00.000000Z",{"title":27,"slug":28},{"image":116,"thumb":117},"https://quasa.io/storage/images/news/eTdAX16TIQnnM1X90hkB2oOPixcWqRw3eZlaGUta.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/eTdAX16TIQnnM1X90hkB2oOPixcWqRw3eZlaGUta.jpg",255,{"title":120,"description":121,"slug":122,"created_at":123,"publish_at":124,"formatted_created_at":101,"category":125,"links":126,"view_type":83,"video_url":84,"views":129,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Nubia Unveils RedMagic 11 Pro: The World’s First Gaming Smartphone with Liquid Cooling","The new flagship features a ceramic micropump, a massive 8,000mAh battery, and a Snapdragon 8 Elite Gen 5 processor.","nubia-unveils-redmagic-11-pro-the-world-s-first-gaming-smartphone-with-liquid-cooling","2026-03-26T06:45:27.000000Z","2026-04-10T06:40:00.000000Z",{"title":43,"slug":44},{"image":127,"thumb":128},"https://quasa.io/storage/images/news/g3jNseMCCzEO2cZreMfoeEH3R0kh2VsnDf511jwh.png","https://api.quasa.io/thumbs/news-thumb/images/news/g3jNseMCCzEO2cZreMfoeEH3R0kh2VsnDf511jwh.png",290,{"title":131,"description":132,"slug":133,"created_at":134,"publish_at":135,"formatted_created_at":101,"category":136,"links":137,"view_type":83,"video_url":84,"views":140,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Chinese Startup Hypershell Unveils X Ultra Exoskeleton — More Powerful Than an E-Bike","Hypershell, a Chinese company specializing in wearable robotics, has just launched one of the most impressive consumer exoskeletons to date: the Hypershell X Ultra.","chinese-startup-hypershell-unveils-x-ultra-exoskeleton-more-powerful-than-an-e-bike","2026-03-25T21:36:46.000000Z","2026-04-10T03:27:00.000000Z",{"title":43,"slug":44},{"image":138,"thumb":139},"https://quasa.io/storage/images/news/xgiykS2Xj3WKWW2BoMKNqCWFJgIrJ1rfykipZMXy.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/xgiykS2Xj3WKWW2BoMKNqCWFJgIrJ1rfykipZMXy.jpg",377,{"title":142,"description":143,"slug":144,"created_at":145,"publish_at":146,"formatted_created_at":147,"category":148,"links":149,"view_type":83,"video_url":84,"views":152,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Your Computer Mouse Can Now Eavesdrop on You","Researchers from the University of California, Irvine have demonstrated a surprising new security threat: an ordinary optical computer mouse can be turned into a covert microphone capable of listening to your conversations.","your-computer-mouse-can-now-eavesdrop-on-you","2026-03-25T21:21:22.000000Z","2026-04-09T11:13:00.000000Z","09.04.2026",{"title":43,"slug":44},{"image":150,"thumb":151},"https://quasa.io/storage/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg",933,[154,167,181,193,206],{"title":155,"description":156,"slug":157,"created_at":158,"publish_at":159,"formatted_created_at":160,"category":161,"links":162,"view_type":83,"video_url":84,"views":165,"likes":166,"lang":87,"comments_count":86,"is_pinned":107},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":163,"thumb":164},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",68880,2,{"title":168,"description":169,"slug":170,"created_at":171,"publish_at":172,"formatted_created_at":173,"category":174,"links":175,"view_type":178,"video_url":84,"views":179,"likes":180,"lang":87,"comments_count":86,"is_pinned":107},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":176,"thumb":177},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","large",68473,4,{"title":182,"description":183,"slug":184,"created_at":185,"publish_at":186,"formatted_created_at":187,"category":188,"links":189,"view_type":83,"video_url":84,"views":192,"likes":180,"lang":87,"comments_count":86,"is_pinned":107},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":190,"thumb":191},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",66444,{"title":194,"description":195,"slug":196,"created_at":197,"publish_at":198,"formatted_created_at":199,"category":200,"links":201,"view_type":83,"video_url":84,"views":204,"likes":166,"lang":87,"comments_count":205,"is_pinned":107},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":202,"thumb":203},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",40694,1,{"title":207,"description":208,"slug":209,"created_at":210,"publish_at":211,"formatted_created_at":212,"category":213,"links":214,"view_type":178,"video_url":84,"views":217,"likes":166,"lang":87,"comments_count":86,"is_pinned":107},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":215,"thumb":216},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",39978,[219,220,221,222,223,224,225,226,227,228,229,230,231],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]