[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-maximizing-your-ppc-campaigns-strategies-and-best-practices":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":162,"categories":232},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":69,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"Maximizing Your PPC Campaigns: Strategies and Best Practices","Pay-per-click (PPC) advertising is a widely available marketing campaign strategy.","Maximizing Your PPC Campaigns, business, pay per click, Strategies and Best Practices","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>Pay-per-click (\u003Ca href=\"https://quasa.io/media/amazon-ppc-marketing-guide\">PPC\u003C/a>) advertising is a widely available marketing campaign strategy. Businesses of all sizes and a variety of budgets can tap into the world of PPC.\u003C/p>\n\n\u003Cp>Whether you’re looking to generate leads, increase brand visibility, or drive conversions, a well-executed PPC campaign can deliver exceptional results with minimal investment.\u003C/p>\n\n\u003Cp>Google estimates that businesses make an average of two dollars for every dollar spent on PPC ads on their platform. If you are successful, this doubles your money.\u003C/p>\n\n\u003Cp>However, following PPC best practices can help achieve maximum success and improve return on investment (ROI) from your efforts.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Determine your budget\u003C/strong>\u003C/h4>\n\n\u003Cp>The amount you spend on PPC ads will be unique to your business. It will depend on your current financial situation and marketing campaign goals.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/35-7.webp\" type=\"image/webp\">\u003Cimg alt=\"Maximizing Your PPC Campaigns: Strategies and Best Practices\" class=\"image-align-right\" height=\"140\" src=\"https://cdn.quasa.io/photos/foto-14/35-7.jpeg\" width=\"300\" />\u003C/picture>\u003Cstrong>Determining your \u003Ca href=\"https://quasa.io/media/evergreen-ppc-ad-campaign-stopped-working\">PPC\u003C/a> budget includes assessing:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Financial constraints\u003C/li>\n\t\u003Cli>Current conversion rates\u003C/li>\n\t\u003Cli>Click-through goals\u003C/li>\n\t\u003Cli>Value of your leads\u003C/li>\n\u003C/ul>\n\n\u003Cp>Determining the value of a solid lead seems arbitrary, but it’s important to get at least an idea of how much a quality lead means to your business.  You can determine the value of your leads based on many different factors, including how much you typically make off of a lead conversion.\u003C/p>\n\n\u003Cp>For instance, if your current conversion rate is 15% and you have a goal of 250 leads per month, then your PPC lead goal should be around 1,665. If you decide that the value of each lead is $1, you will need $1,665 per month for your PPC campaigns.\u003C/p>\n\n\u003Cp>Again, this is all adjustable, but it gives you a solid foundation to work off of.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Pick a platform\u003C/strong>\u003C/h4>\n\n\u003Cp>Your budget will also depend on how much your platform of choice charges per click.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-20/tt-10.webp\" type=\"image/webp\">\u003Cimg alt=\"Maximizing Your PPC Campaigns: Strategies and Best Practices\" class=\"image-align-right\" src=\"https://cdn.quasa.io/photos/foto-20/tt-10.jpeg\" width=\"300\" />\u003C/picture>\u003Cstrong>There are many different PPC platforms to choose from, but some of the most common include:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-make-your-google-ads-stand-out-from-the-competition\">Google Ads\u003C/a>\u003C/li>\n\t\u003Cli>Bing Ads\u003C/li>\n\t\u003Cli>Facebook and Instagram Ads\u003C/li>\n\t\u003Cli>Pinterest\u003C/li>\n\u003C/ul>\n\n\u003Cp>When choosing an ad platform, take into consideration:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Where the ads will be placed\u003C/li>\n\t\u003Cli>What format the ads can be created in (video, carousel, etc.)\u003C/li>\n\t\u003Cli>What devices and platforms your target audience already uses\u003C/li>\n\t\u003Cli>Price per click\u003C/li>\n\t\u003Cli>Performance of similar ads on the platform\u003C/li>\n\u003C/ul>\n\n\u003Cp>If you are a fashion brand that sees most of its sales from mobile shopping, for instance, it makes sense to promote your brand on Instagram and Pinterest. Even if you start with one or two platforms, you can monitor your performance and compare it to other platforms’ potential.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Use high-quality assets\u003C/strong>\u003C/h4>\n\n\u003Cp>When crafting your PPC ad, you want to make sure you are using the highest quality images and other media that you can. High-quality assets lead to conversions, so do your best to see what competitors are doing and emulate or exceed these standards.\u003C/p>\n\n\u003Cp>This also plays into the platform that you choose, because some platforms allow you to use different types of media.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-8/aaaaadigi-2.webp\" type=\"image/webp\">\u003Cimg alt=\"Maximizing Your PPC Campaigns: Strategies and Best Practices\" class=\"image-align-right\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-8/aaaaadigi-2.jpeg\" width=\"300\" />\u003C/picture>\u003Cstrong>In general, high-quality PPC assets mean:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>High-resolution images, avoiding stock photos when possible\u003C/li>\n\t\u003Cli>Easy-to-read, descriptive text\u003C/li>\n\t\u003Cli>Alternate and detailed views\u003C/li>\n\t\u003Cli>Alt text for images\u003C/li>\n\t\u003Cli>Increased attention on products\u003C/li>\n\t\u003Cli>Ability to shop through the ad\u003C/li>\n\u003C/ul>\n\n\u003Cp>Shopping ads are a feature available on many PPC ad platforms. With Google Shopping Ads, for instance, your \u003Ca href=\"https://quasa.io/media/ppc-campaign-management-services-for-google-advertising\">PPC campaign\u003C/a> is directly targeted to retail consumers. It shows up in the Shopping tab of Google and offers more product-centric information to viewers of the ad.\u003C/p>\n\n\u003Cp>When they click through, they are more likely to be ready to purchase.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Conduct thorough keyword research\u003C/strong>\u003C/h4>\n\n\u003Cp>One of the foundational pillars of a successful PPC campaign is conducting thorough keyword research. Keywords are the building blocks that connect your ads with potential customers.\u003C/p>\n\n\u003Cp>By identifying the right keywords, you can target your audience more effectively and improve the overall performance of your campaign. Here are some strategies to enhance your keyword research for PPC ads.\u003C/p>\n\n\u003Ch3>Leverage keyword research tools\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-10/aaaaabus-3.webp\" type=\"image/webp\">\u003Cimg alt=\"Maximizing Your PPC Campaigns: Strategies and Best Practices\" class=\"image-align-left\" height=\"142\" src=\"https://cdn.quasa.io/photos/foto-10/aaaaabus-3.jpg\" width=\"300\" />\u003C/picture>Different keyword research tools, such as Google Keyword Planner, SEMrush, or Moz Keyword Explorer, can help identify relevant keywords with high search volumes and low competition.\u003C/p>\n\n\u003Cp>These tools provide valuable insights into search trends, keyword variations, and potential opportunities.\u003C/p>\n\n\u003Ch3>Use a single-keyword ad group (SKAG)\u003C/h3>\n\n\u003Cp>Google recommends using between 15 and 20 keywords per ad. However, choosing that many keywords that aren’t related to each other can result in mismatched ads that don’t get seen very often by your target audience. Instead, use a single-keyword ad group (SKAG).\u003C/p>\n\n\u003Cp>Google will take the one keyword that you have identified for your ad and show it to users searching for all similar and related terms. This way, you have your hand in 15 to 20 keywords without having to search for them all yourself and possibly end up convoluting your ad campaigns.\u003C/p>\n\n\u003Ch3>Focus on long-tail and bottom-of-the-funnel keywords\u003C/h3>\n\n\u003Cp>It’s also crucial to refine your keywords by search intent. While generic keywords may attract a larger audience, they often come with high competition and lower conversion rates.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-4/00ap-4.webp\" type=\"image/webp\">\u003Cimg alt=\"Maximizing Your PPC Campaigns: Strategies and Best Practices\" class=\"image-align-left\" height=\"100\" src=\"https://cdn.quasa.io/photos/foto-4/00ap-4.png\" width=\"300\" />\u003C/picture>On the other hand, long-tail keywords are more specific and targeted, allowing you to reach potential customers who are further along in the buying process. For example, “running shoes” has high competition; “custom painted tennis shoes for men” would be much less likely to be competitive.\u003C/p>\n\n\u003Cp>Incorporate longer keywords that ask questions or add detail into your campaign to improve relevancy and increase the chances of conversion.\u003C/p>\n\n\u003Cp>These keywords may have less traffic and may even be considered bottom-of-the-funnel (BOFU). However, this means that the people searching for these terms are closer to making a purchase decision.\u003C/p>\n\n\u003Cp>BOFU keywords are narrower, meaning that searchers are looking for a specific product or service to solve a pain point. Your ad can then show up right in the nick of time for those consumers.\u003C/p>\n\n\u003Ch3>Consider negative keywords\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-15/101-20.webp\" type=\"image/webp\">\u003Cimg alt=\"Maximizing Your PPC Campaigns: Strategies and Best Practices\" class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto-15/101-20.jpeg\" width=\"300\" />\u003C/picture>Once you’ve decided on what SKAG to target, you should also think about what keywords you don’t want to be affiliated with your ad. Negative keywords are terms or phrases that you want to exclude from triggering your ads.\u003C/p>\n\n\u003Cp>By adding negative \u003Ca href=\"https://quasa.io/media/how-to-utilize-long-tail-keywords-for-seo\">keywords\u003C/a>, you can prevent your ads from appearing in irrelevant searches, thereby reducing wasted ad spend and improving campaign efficiency.\u003C/p>\n\n\u003Cp>For example, you might be running a PPC ad for fishing gear. You may want to add negative keywords like “car gears” or “fish restaurants” to avoid popping up near irrelevant searches.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Write compelling ad copy\u003C/strong>\u003C/h4>\n\n\u003Cp>Once you’ve decided on your keywords, you must use them in solid ad copy that captures the attention of your target audience. Well-crafted ads can significantly impact click-through rates (CTRs) and ultimately drive conversions. Here are some best practices for creating effective PPC ad copy.\u003C/p>\n\n\u003Ch3>Highlight unique selling points\u003C/h3>\n\n\u003Cp>Identify your product or service’s key differentiators and incorporate them into your ad copy. Clearly communicate the value proposition and benefits to the user.\u003C/p>\n\n\u003Cp>Highlighting unique selling points (USPs) can help your ads stand out from the competition and attract more clicks.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-gandgadhar2/436435724727222.webp\" type=\"image/webp\">\u003Cimg alt=\"Maximizing Your PPC Campaigns: Strategies and Best Practices\" class=\"image-align-right\" height=\"187\" src=\"https://cdn.quasa.io/photos/foto-gandgadhar2/436435724727222.jpg\" width=\"300\" />\u003C/picture>\u003Cstrong>Your USP should show:\u003C/strong>\u003C/p>\n\n\u003Col>\n\t\u003Cli>Benefits of your offering\u003C/li>\n\t\u003Cli>Emotion\u003C/li>\n\t\u003Cli>Key selling points\u003C/li>\n\t\u003Cli>Key differences\u003C/li>\n\t\u003Cli>Competitive advantage\u003C/li>\n\u003C/ol>\n\n\u003Cp>However, this is easier said than done – Google ads, for instance, have a 30-character limit for headlines. It can take a lot of practice to know how to do this well.\u003C/p>\n\n\u003Cp>You only have a split second for your ad to be viewed by potential consumers and get them to click through. Your USP should be highlighted in your imagery or at the beginning of a video to get the most bang for your PPC-ad buck.\u003C/p>\n\n\u003Ch3>Personalize ads\u003C/h3>\n\n\u003Cp>While your PPC ad will likely already be targeted to a specific demographic, you can also personalize the copy used in your ad. Customize ad copy, offers, or promotions based on local events, weather, or regional preferences to improve the relevance and capture the attention of users in specific locations.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto/00-kor-10.webp\" type=\"image/webp\">\u003Cimg alt=\"Maximizing Your PPC Campaigns: Strategies and Best Practices\" class=\"image-align-left\" height=\"192\" src=\"https://cdn.quasa.io/photos/foto/00-kor-10.jpg\" width=\"300\" />\u003C/picture>Start by dividing your target audience into specific segments based on demographics, interests, behaviors, or any other relevant factors. This segmentation allows you to create customized ad campaigns that resonate with each segment.\u003C/p>\n\n\u003Cp>Then, tailor your ad copy to match the specific needs, interests, or pain points of each audience segment. Use language and messaging that speaks directly to their concerns, desires, or goals.\u003C/p>\n\n\u003Cp>Highlight benefits that are most relevant to each segment to increase the chances of engagement.\u003C/p>\n\n\u003Cp>It’s also wise to take advantage of ad extensions provided by PPC platforms to add more personalized information and improve the visibility of your ads. Use extensions like site links, callouts, or structured snippets to provide additional details about your products or services that are specific to each audience segment.\u003C/p>\n\n\u003Cp>You can even implement dynamic remarketing to showcase specific products or services that users have previously shown interest in. By displaying relevant products or recommendations based on their browsing behavior or abandoned shopping carts, you can create highly personalized ads that entice users to return and complete a purchase.\u003C/p>\n\n\u003Ch3>Use strong calls-to-action (CTAs)\u003C/h3>\n\n\u003Cp>A strong and compelling CTA motivates users to take the desired action. If they don’t immediately know what to do when they see your ad, they simply won’t do it. For example, an ad to buy a product should have some copy about a sale going on for that product or how to purchase it.\u003C/p>\n\n\u003Cp>Incorporate action-oriented words such as “buy now,” “sign up,” or “learn more” to encourage users to click on your ad and engage with your offering.\u003C/p>\n\n\u003Ch3>Test multiple variations\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-11/aaaaamar-1.webp\" type=\"image/webp\">\u003Cimg alt=\"Maximizing Your PPC Campaigns: Strategies and Best Practices\" class=\"image-align-left\" height=\"131\" src=\"https://cdn.quasa.io/photos/foto-11/aaaaamar-1.jpg\" width=\"250\" />\u003C/picture>Don’t settle for a single version of your ad copy. Create multiple variations with different headlines, descriptions, or CTAs and run A/B tests to determine which ones perform best.\u003C/p>\n\n\u003Cp>You can also do this with the images described in the high-quality assets section of this guide.\u003C/p>\n\n\u003Cp>Continuous testing and refinement can help you optimize your ads and improve their effectiveness over time. You’ll know what causes viewers to click through and how to make the most out of your ad budget in the future.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Employ continuous testing and refinement\u003C/strong>\u003C/h4>\n\n\u003Cp>PPC campaigns require continuous monitoring, testing, and refinement to achieve maximum performance. Analyzing data, identifying trends, and making data-driven decisions are critical for optimizing your campaigns. Here are some strategies to help you test and refine your PPC campaigns.\u003C/p>\n\n\u003Ch3>Track and analyze key metrics\u003C/h3>\n\n\u003Cp>It’s crucial to implement a robust analytics solution for your PPC ad campaigns. There are typically some integrated into platforms, such as Google Analytics. Track key metrics like click-through rates (CTRs), conversion rates, cost per conversion, and ROI to gain insights into campaign effectiveness and identify areas for improvement.\u003C/p>\n\n\u003Ch3>Implement conversion tracking\u003C/h3>\n\n\u003Cp>Set up conversion tracking to measure the specific actions you want users to take, such as completing a purchase, filling out a form, or subscribing to a newsletter.\u003C/p>\n\n\u003Cp>From here, you can keywords, ads, or landing pages that are driving the most attention and allocate your budget accordingly.\u003C/p>\n\n\u003Ch3>A/B test\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-13/1hr-1.webp\" type=\"image/webp\">\u003Cimg alt=\"Maximizing Your PPC Campaigns: Strategies and Best Practices\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-13/1hr-1.jpeg\" width=\"300\" />\u003C/picture>A/B testing allows you to compare different elements of your PPC campaigns to determine which variations perform better. Test different ad copies, landing page designs, or call-to-action buttons to understand what resonates most with your \u003Ca href=\"https://quasa.io/media/google-adwords-competitor-targeting-campaign\">target audience\u003C/a>.\u003C/p>\n\n\u003Cp>Implementing these comparison tests can help you optimize your campaigns and improve overall performance in the future. You can then spend less money on PPC to get more clicks and greater conversions.\u003C/p>\n\n\u003Ch3>Optimize landing pages\u003C/h3>\n\n\u003Cp>Your landing pages play a crucial role in converting visitors into customers. This is where your customers end up after they click on your PPC ad. It can be a product page or a page with more information, depending on the type of ad you are running.\u003C/p>\n\n\u003Cp>In any case, ensure that your landing pages align with your ad messaging, provide a clear and compelling value proposition, and have a strong call-to-action.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-16/00-17.webp\" type=\"image/webp\">\u003Cimg alt=\"Maximizing Your PPC Campaigns: Strategies and Best Practices\" class=\"image-align-left\" height=\"150\" src=\"https://cdn.quasa.io/photos/foto-16/00-17.jpeg\" width=\"300\" />\u003C/picture>Ensure that the landing page experience matches the personalized PPC ad you’re running. Tailor the landing page content, design, and offers to align with the specific messaging and promises made in the ad.\u003C/p>\n\n\u003Cp>Consistency and relevance throughout the user journey enhance the chances of conversion.\u003C/p>\n\n\u003Cp>You’ll want to monitor the bounce rate and heat map of your website page. Figure out how long users stay on your page and where they spend the most time.\u003C/p>\n\n\u003Cp>You can also place a \u003Ca href=\"https://quasa.io/media/customer-feedback-software\">feedback\u003C/a> survey somewhere on your site to let consumers give you insight into how they found your brand or why they chose to investigate your ad further. Continuously optimize your landing pages based on these data-driven insights and user feedback to maximize conversions.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/all-about-green-tea\">All About Green Tea\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/top-10-ways-for-cryptocurrency-trading-that-all-investors-should-know\">Top 10 Ways for Cryptocurrency Trading that all Investors should Know\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/making-sms-marketing-work-for-your-business\">Making SMS Marketing Work for Your Business\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/things-to-know-before-conceptualizing-a-retail-application-for-your-store\">Things to know before Conceptualizing a Retail Application for Your Store\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Ch4>\u003Cstrong>Conclusion\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-16/00-10.webp\" type=\"image/webp\">\u003Cimg alt=\"Maximizing Your PPC Campaigns: Strategies and Best Practices\" class=\"image-align-left\" height=\"177\" src=\"https://cdn.quasa.io/photos/foto-16/00-10.jpeg\" width=\"284\" />\u003C/picture>Maximizing the performance of your PPC campaigns requires a strategic approach, thorough research, and continuous testing and refinement.\u003C/p>\n\n\u003Cp>By conducting thorough \u003Ca href=\"https://quasa.io/media/how-to-take-your-ppc-keyword-research-to-the-next-level\">keyword research\u003C/a>, creating compelling ad copy, and implementing data-driven testing strategies, you can enhance the effectiveness of your PPC campaigns and achieve maximum results.\u003C/p>\n\n\u003Cp>Remember to leverage tools like Google Analytics and Lytics to gain valuable insights into campaign performance and make informed decisions.\u003C/p>\n\n\u003Cp>Implement these strategies and best practices to take your PPC campaigns to new heights and drive significant ROI for your business.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social media!\u003Cbr />\nSee you! \u003Cspan> \u003C/span>\u003C/p>","maximizing-your-ppc-campaigns-strategies-and-best-practices","2024-08-11T13:15:19.000000Z","2024-08-12T06:30:00.000000Z","12.08.2024",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/rw4GrKe9QeU37ObSHkhbRBcom98IAxWpl54ovik5.jpg","https://cdn.quasa.io/images/news/rw4GrKe9QeU37ObSHkhbRBcom98IAxWpl54ovik5.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/rw4GrKe9QeU37ObSHkhbRBcom98IAxWpl54ovik5.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/rw4GrKe9QeU37ObSHkhbRBcom98IAxWpl54ovik5.webp","large",null,1307,0,"en",{"id":69,"title":65,"slug":66,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[97,112,123,136,149],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":109,"video_url":86,"views":110,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Claude Design Looks Great — But It Devours Your Token Limits. Here’s How to Use It Smartly","Here's a well-structured, engaging English article based on the thread by Ryan Mather (@Flomerboy\n) from the Anthropic design team. It covers the fresh launch of Claude Design, its strengths, the main pain point (high token usage during initial setup), and the practical tips from the developers.","claude-design-looks-great-but-it-devours-your-token-limits-here-s-how-to-use-it-smartly","2026-04-20T19:33:38.000000Z","20.04.2026",{"title":47,"slug":48},{"image":105,"image_webp":106,"thumb":107,"thumb_webp":108},"https://cdn.quasa.io/images/news/MWAqWKyMuj9LRYzXpAOSU6ohIA3IRlA3RoiqdHw2.jpg","https://cdn.quasa.io/images/news/MWAqWKyMuj9LRYzXpAOSU6ohIA3IRlA3RoiqdHw2.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/MWAqWKyMuj9LRYzXpAOSU6ohIA3IRlA3RoiqdHw2.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/MWAqWKyMuj9LRYzXpAOSU6ohIA3IRlA3RoiqdHw2.webp","small",23,false,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":116,"formatted_created_at":102,"category":117,"links":118,"view_type":109,"video_url":86,"views":50,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"NVIDIA Lyra 2.0 Solves Spatial Forgetting and Temporal Drift in Generative Video","NVIDIA has unveiled Lyra 2.0, a new framework that generates persistent, explorable 3D worlds from a single image.","nvidia-lyra-2-0-solves-spatial-forgetting-and-temporal-drift-in-generative-video","2026-04-20T19:05:53.000000Z",{"title":47,"slug":48},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/Za28inhjfgkp2cMS3eCUHAQ3UP8dJncCvITAKe0G.jpg","https://cdn.quasa.io/images/news/Za28inhjfgkp2cMS3eCUHAQ3UP8dJncCvITAKe0G.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Za28inhjfgkp2cMS3eCUHAQ3UP8dJncCvITAKe0G.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Za28inhjfgkp2cMS3eCUHAQ3UP8dJncCvITAKe0G.webp",{"title":124,"description":125,"slug":126,"created_at":127,"publish_at":128,"formatted_created_at":102,"category":129,"links":130,"view_type":109,"video_url":86,"views":135,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"GitHub’s AI Agent Tsunami: 275 Million Commits a Week, 14 Billion Projected for 2026 — And the Platform Is Starting to Crack","GitHub just hit numbers that would have sounded like science fiction twelve months ago.","github-s-ai-agent-tsunami-275-million-commits-a-week-14-billion-projected-for-2026-and-the-platform-is-starting-to-crack","2026-04-17T17:10:50.000000Z","2026-04-20T11:57:00.000000Z",{"title":58,"slug":63},{"image":131,"image_webp":132,"thumb":133,"thumb_webp":134},"https://cdn.quasa.io/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.jpg","https://cdn.quasa.io/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.webp",67,{"title":137,"description":138,"slug":139,"created_at":140,"publish_at":141,"formatted_created_at":102,"category":142,"links":143,"view_type":109,"video_url":86,"views":148,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Time’s Up for SaaS: Grow Faster or Disappear","The public markets have spoken — and the verdict is brutal. In early 2026, the software sector is in freefall. The Meritech Public SaaS Index has plunged 37% since the end of Q3 2025.","time-s-up-for-saas-grow-faster-or-disappear","2026-04-17T16:42:27.000000Z","2026-04-20T09:32:00.000000Z",{"title":31,"slug":32},{"image":144,"image_webp":145,"thumb":146,"thumb_webp":147},"https://cdn.quasa.io/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.jpg","https://cdn.quasa.io/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.webp",78,{"title":150,"description":151,"slug":152,"created_at":153,"publish_at":154,"formatted_created_at":102,"category":155,"links":156,"view_type":109,"video_url":86,"views":161,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Twitter Dev Builds “Stukach-Claw” — An AI Snitch Bot That’s Already Reported 4,250 People to the IRS for Tax Jokes","A crypto trader and developer known as @camolNFT has gone viral after revealing he built an autonomous AI agent called OpenClaw (affectionately dubbed Stukach-Claw by Russian-speaking users) that actively hunts for “jokes” about tax evasion on social media and automatically files whistleblower reports with the IRS.","twitter-dev-builds-stukach-claw-an-ai-snitch-bot-that-s-already-reported-4-250-people-to-the-irs-for-tax-jokes","2026-04-17T12:09:57.000000Z","2026-04-20T06:06:00.000000Z",{"title":19,"slug":20},{"image":157,"image_webp":158,"thumb":159,"thumb_webp":160},"https://cdn.quasa.io/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.jpg","https://cdn.quasa.io/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.webp",96,[163,176,191,203,218],{"title":164,"description":165,"slug":166,"created_at":167,"publish_at":168,"formatted_created_at":169,"category":170,"links":171,"view_type":109,"video_url":86,"views":174,"likes":175,"lang":89,"comments_count":88,"is_pinned":111},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":172,"image_webp":86,"thumb":173,"thumb_webp":173},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70974,2,{"title":177,"description":178,"slug":179,"created_at":180,"publish_at":181,"formatted_created_at":182,"category":183,"links":184,"view_type":85,"video_url":86,"views":189,"likes":190,"lang":89,"comments_count":88,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":185,"image_webp":186,"thumb":187,"thumb_webp":188},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70741,4,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":109,"video_url":86,"views":202,"likes":190,"lang":89,"comments_count":88,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":200,"image_webp":86,"thumb":201,"thumb_webp":201},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68368,{"title":204,"description":205,"slug":206,"created_at":207,"publish_at":208,"formatted_created_at":209,"category":210,"links":211,"view_type":109,"video_url":86,"views":216,"likes":175,"lang":89,"comments_count":217,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":212,"image_webp":213,"thumb":214,"thumb_webp":215},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42335,1,{"title":219,"description":220,"slug":221,"created_at":222,"publish_at":223,"formatted_created_at":224,"category":225,"links":226,"view_type":85,"video_url":86,"views":231,"likes":175,"lang":89,"comments_count":88,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":227,"image_webp":228,"thumb":229,"thumb_webp":230},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41426,[233,234,235,236,237,238,239,240,241,242,243,244,245],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]