[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-matthew-mcconaughey-s-legal-armor-trademarking-his-essence-against-ai-deepfakes":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":94,"popular_news":153,"categories":217},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":73,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":62,"links":80,"view_type":83,"video_url":84,"views":85,"likes":86,"lang":87,"comments_count":86,"category":88},"Matthew McConaughey's Legal Armor: Trademarking His Essence Against AI Deepfakes","In a digital age where artificial intelligence can clone voices and faces with eerie accuracy, Hollywood stars are scrambling for ways to safeguard their identities.","On the legislative front, proposals like the federal NO FAKES Act aim to establish nationwide protections against digital replicas, but progress is slow amid free-speech debates","\u003Cp>In a digital age where artificial intelligence can clone voices and faces with eerie accuracy, Hollywood stars are scrambling for ways to safeguard their identities. Oscar-winning actor Matthew McConaughey has taken a proactive — and innovative — step by securing eight trademarks from the U.S. Patent and Trademark Office (USPTO) to protect his iconic likeness, voice, and catchphrases from unauthorized AI recreations.\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2026-01-21T213333.299.jpg\" width=\"300\" />This move, \u003Ca href=\"https://www.wsj.com/tech/ai/matthew-mcconaughey-trademarks-himself-to-fight-ai-misuse-8ffe76a9\">detailed in a recent Wall Street Journal report dated January 13, 2026\u003C/a>, positions McConaughey as a pioneer in using intellectual property law to combat the rising tide of deepfakes.\u003C/p>\n\n\u003Cp>The trademarks cover short video and audio clips of the 56-year-old actor, including him staring intently at the camera, smiling warmly, and delivering his signature line, "Alright, alright, alright," from the 1993 cult classic \u003Ca href=\"https://www.newsnationnow.com/entertainment-news/matthew-mcconaughey-trademarks-all-right-catchphrase-ai-deepfakes\">\u003Cstrong>Dazed and Confused\u003C/strong>\u003C/a>. Notably, one registration specifies the unique intonation of the phrase: the first syllables of "alright" and "alright" start low and rise, while the final "\u003Ca href=\"https://www.the-independent.com/arts-entertainment/films/news/matthew-mcconaughey-trademarks-ai-deepfakes-b2901246.html\">alright\u003C/a>" begins high and descends.\u003C/p>\n\n\u003Cp>Other protected elements include footage of McConaughey on a porch and in front of a Christmas tree, creating a "\u003Ca href=\"https://www.statesman.com/entertainment/article/austin-matthew-mcconaughey-trademarks-voice-21294619.php\">perimeter around ownership\u003C/a>" as he described it. "My team and I want to know that when my voice or likeness is ever used, it’s because I approved and signed off on it," \u003Ca href=\"https://www.pcmag.com/news/matthew-mcconaughey-trademarks-himself-to-fight-ai-impersonations\">McConaughey stated\u003C/a>.\u003C/p>\n\n\u003Cp>This strategy stems from growing concerns in Hollywood about AI misuse. While state right-of-publicity laws already prohibit commercial exploitation of celebrities' images without consent — in about 35 U.S. states — \u003Ca href=\"https://www.researchgate.net/post/How_are_courts_enforcing_celebrity_personality_rights_against_AI_merchandise\">these protections often fall short against non-commercial deepfakes, such as viral memes or political manipulations.\u003C/a>\u003C/p>\n\n\u003Cp>Trademarks, enforceable in federal court under the Lanham Act, \u003Ca href=\"https://www.wiley.law/article-Deepfakes-Deep-Claims-Using-Intellectual-Property-to-Combat-Artificial-Intelligences-Digital-Deception\">provide a stronger tool for challenging unauthorized uses that could confuse consumers or imply endorsement\u003C/a>.\u003C/p>\n\n\u003Cp>McConaughey's lawyers emphasized that this is the first known instance of an actor employing trademarks specifically against AI threats, though they acknowledge no current deepfakes of him exist — making this a preemptive strike.\u003C/p>\n\n\u003Cp>The actor isn't entirely anti-AI; in November 2025, he partnered with ElevenLabs alongside Michael Caine to allow controlled replication of their voices for approved projects. This balanced approach highlights a broader tension: embracing technology while drawing boundaries. "We have to at least test this," one source close to the matter noted, referring to the legal viability of trademarks in AI disputes.\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2026-01-21T213247.767.jpg\" width=\"300\" />McConaughey's actions reflect a Hollywood-wide scramble. Celebrities like Scarlett Johansson have clashed with AI firms — her 2023 dispute with OpenAI over a voice resembling hers in ChatGPT underscored the vulnerabilities.\u003C/p>\n\n\u003Cp>Tom Hanks has publicly warned fans about AI-generated ads using his face to promote scams, and deepfakes have targeted figures from Taylor Swift to President Joe Biden, spreading misinformation or explicit content. Legal experts point to precedents like \u003Cstrong>White v. Samsung Electronics\u003C/strong> (1992), where a robot mimicking Vanna White violated her publicity rights, as potential blueprints for AI cases.\u003C/p>\n\n\u003Cp>On the legislative front, proposals like the federal NO FAKES Act aim to establish nationwide protections against digital replicas, but progress is slow amid free-speech debates. Until then, stars are turning to tools like trademarks to fortify their defenses. As AI evolves, McConaughey's gambit could set a precedent, proving whether intellectual property can indeed keep things "alright" in an increasingly synthetic world.\u003C/p>\n\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/bird-game-3-the-ultimate-ai-slop-meme-that-blurred-fiction-and-reality\">Bird Game 3: The Ultimate AI Slop Meme That Blurred Fiction and Reality\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/china-as-a-platform-nation-nihao-china-app-redefines-inbound-tourism-in-the-digital-age\">China as a Platform Nation: Nihao China App Redefines Inbound Tourism in the Digital Age\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-traditional-career-ladder-is-crumbling-ai-s-role-in-reshaping-junior-paths-in-consulting-and-beyond\">The Traditional Career Ladder is Crumbling: AI's Role in Reshaping Junior Paths in Consulting and Beyond\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/onlyfans-sensation-discloses-shocking-offers-for-her-virginity-after-earning-43-million-this-year\">OnlyFans Sensation Discloses Shocking Offers for Her Virginity After Earning $43 Million This Year\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>Thank you!\u003C/p>","matthew-mcconaughey-s-legal-armor-trademarking-his-essence-against-ai-deepfakes","2026-01-21T20:34:34.000000Z","2026-01-30T06:27:00.000000Z","30.01.2026",{"image":81,"thumb":82},"https://quasa.io/storage/images/news/2JWRNwCa7IvLddeX0pOKmMJdT5jbXD2k0EesN9dh.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/2JWRNwCa7IvLddeX0pOKmMJdT5jbXD2k0EesN9dh.jpg","small",null,685,0,"en",{"id":62,"title":58,"slug":63,"meta_title":89,"meta_description":90,"meta_keywords":91,"deleted_at":84,"created_at":92,"updated_at":93,"lang":87},"Tech, AI, Crypto, and Business News: Latest Insights | QUASA","Daily news and deep analysis on AI, cryptocurrencies, and key business trends. Find out what's next for the markets. Stay informed with QUASA.","AI news, crypto news, blockchain news, IT news, market analysis, business trends, latest technology news today, artificial intelligence news, major crypto events, future of tech news","2021-08-09T19:09:44.000000Z","2025-11-25T11:25:45.000000Z",[95,108,119,130,142],{"title":96,"description":97,"slug":98,"created_at":99,"publish_at":100,"formatted_created_at":101,"category":102,"links":103,"view_type":83,"video_url":84,"views":106,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Your Computer Mouse Can Now Eavesdrop on You","Researchers from the University of California, Irvine have demonstrated a surprising new security threat: an ordinary optical computer mouse can be turned into a covert microphone capable of listening to your conversations.","your-computer-mouse-can-now-eavesdrop-on-you","2026-03-25T21:21:22.000000Z","2026-04-09T11:13:00.000000Z","09.04.2026",{"title":43,"slug":44},{"image":104,"thumb":105},"https://quasa.io/storage/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg",225,false,{"title":109,"description":110,"slug":111,"created_at":112,"publish_at":113,"formatted_created_at":101,"category":114,"links":115,"view_type":83,"video_url":84,"views":118,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Figure AI Founder Brett Adcock Launches Hark: A New Lab Building True Personal AGI","Brett Adcock, the founder of humanoid robotics company Figure AI, has quietly launched his next ambitious venture: Hark, an AI laboratory dedicated to creating the world’s most advanced personal intelligence.","figure-ai-founder-brett-adcock-launches-hark-a-new-lab-building-true-personal-agi","2026-03-25T20:23:25.000000Z","2026-04-09T09:11:00.000000Z",{"title":43,"slug":44},{"image":116,"thumb":117},"https://quasa.io/storage/images/news/C1UuYbaKmb90FPNMq9HupZ84jzRUQmO6HBbSPEPh.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/C1UuYbaKmb90FPNMq9HupZ84jzRUQmO6HBbSPEPh.jpg",310,{"title":120,"description":121,"slug":122,"created_at":123,"publish_at":124,"formatted_created_at":101,"category":125,"links":126,"view_type":83,"video_url":84,"views":129,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Pokémon Go’s 10-Year Legacy: How Millions of Players Accidentally Trained Robots to Deliver Your Food","Ten years after its explosive launch, Pokémon Go continues to deliver surprises — this time, not in the form of rare Pikachu, but in the form of a powerful new navigation system for delivery robots.","pokemon-go-s-10-year-legacy-how-millions-of-players-accidentally-trained-robots-to-deliver-your-food","2026-03-25T20:06:36.000000Z","2026-04-09T06:59:00.000000Z",{"title":43,"slug":44},{"image":127,"thumb":128},"https://quasa.io/storage/images/news/ceiFSOJQ3diMLwMI4POUSJwIjscAuwf5TWE2DXlN.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/ceiFSOJQ3diMLwMI4POUSJwIjscAuwf5TWE2DXlN.jpg",345,{"title":131,"description":132,"slug":133,"created_at":134,"publish_at":134,"formatted_created_at":135,"category":136,"links":137,"view_type":140,"video_url":84,"views":141,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Jaxx Liberty for Cross-Device Crypto Management","A practical article about Jaxx Liberty as a cross-platform blockchain wallet with portfolio tools, exchange access, and block explorer features for daily crypto management.","jaxx-liberty-for-cross-device-crypto-management","2026-04-08T12:21:43.000000Z","08.04.2026",{"title":35,"slug":36},{"image":138,"thumb":139},"https://quasa.io/storage/images/news/2BoYmDUS7F9wHE0dwpD2KUpX702LkL1Spp2KC5Vm.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/2BoYmDUS7F9wHE0dwpD2KUpX702LkL1Spp2KC5Vm.jpg","large",1014,{"title":143,"description":144,"slug":145,"created_at":146,"publish_at":147,"formatted_created_at":135,"category":148,"links":149,"view_type":83,"video_url":84,"views":152,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Nvidia CEO Jensen Huang Proposes Paying Engineers with AI Tokens","Nvidia CEO Jensen Huang has put forward a radical new idea for compensating tech talent: paying engineers part of their salary in AI tokens.","nvidia-ceo-jensen-huang-proposes-paying-engineers-with-ai-tokens","2026-03-25T19:56:16.000000Z","2026-04-08T11:48:00.000000Z",{"title":19,"slug":20},{"image":150,"thumb":151},"https://quasa.io/storage/images/news/KL5Yqt5ZzW3R4cu7XmE15grrRHdKZ1WBoKbC6Zu3.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/KL5Yqt5ZzW3R4cu7XmE15grrRHdKZ1WBoKbC6Zu3.jpg",1037,[154,167,180,192,205],{"title":155,"description":156,"slug":157,"created_at":158,"publish_at":159,"formatted_created_at":160,"category":161,"links":162,"view_type":83,"video_url":84,"views":165,"likes":166,"lang":87,"comments_count":86,"is_pinned":107},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. 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We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":176,"thumb":177},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg",67564,4,{"title":181,"description":182,"slug":183,"created_at":184,"publish_at":185,"formatted_created_at":186,"category":187,"links":188,"view_type":83,"video_url":84,"views":191,"likes":179,"lang":87,"comments_count":86,"is_pinned":107},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. 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