[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-marketing-definition-breakdown-what-is-a-call-to-action":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":162,"categories":232},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":69,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"Marketing Definition Breakdown: What is a Call to Action?","What is a call to action (CTA)? And how can it be used effectively to boost the results of your digital campaigns?","Marketing Definition Breakdown, Call to Action, marketer","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>What is a call to action (CTA)? And how can it be used effectively to boost the results of your digital campaigns? Below, we share exactly what a call to action is and looks like, then give you tips so you can create optimized CTAs to include in your own digital marketing efforts.\u003C/p>\n\n\u003Ch4>\u003Cstrong>What is a Call to Action (CTA)?\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-11/aaaaamb-3.webp\" type=\"image/webp\">\u003Cimg alt=\"Marketing Definition Breakdown: What is a Call to Action?\" class=\"image-align-left\" height=\"165\" src=\"https://cdn.quasa.io/photos/foto-11/aaaaamb-3.jpeg\" width=\"300\" />\u003C/picture>So, what is a call to action? A \u003Ca href=\"https://quasa.io/media/4-ways-to-take-advantage-of-the-dynamic-cta\">CTA\u003C/a> is an instruction to an audience with the goal of enticing them to take action.\u003C/p>\n\n\u003Cp>Online, it typically takes the form of a button that, when clicked, directs a visitor to your intended destination, be it a landing page, piece of content, or social media account.\u003C/p>\n\n\u003Cp>Because CTAs are meant to drive results, they usually consist of action verbs, such as “Download” or “Buy Now”.\u003C/p>\n\n\u003Cp>Even though adding \u003Ca href=\"https://quasa.io/media/4-effective-calls-to-action-ctas-you-need-on-your-business-blog\">CTAs\u003C/a> to your digital content and campaigns is a great way to guide your target audience towards taking your desired “next step”—whether it’s to contact you or make a purchase—almost 70% of small businesses \u003Cem>don’t\u003C/em>\u003Cem> \u003C/em>take advantage of CTAs.\u003C/p>\n\n\u003Cp>We think yours should and we’re here to show you how. Now that we’ve answered the question “\u003Cem>what\u003C/em> is a call to action?” we’ll show you tips for crafting effective CTAs of your own.\u003C/p>\n\n\u003Ch4>\u003Cstrong>3 Tips for Creating Effective Calls to Action\u003C/strong>\u003C/h4>\n\n\u003Ch3>1. Use Contrasting Button Colors\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/17/11-36.webp\" type=\"image/webp\">\u003Cimg alt=\"Marketing Definition Breakdown: What is a Call to Action?\" class=\"image-align-left\" height=\"174\" src=\"https://cdn.quasa.io/photos/17/11-36.jpeg\" width=\"290\" />\u003C/picture>For your CTA to be effective, it needs to stand out clearly to the viewer. Contrast your CTA button colors against the background of the asset you’re adding them too. But don’t think you should set it and forget it; playing around with different color options can lead to a conversion increase of 30%.\u003C/p>\n\n\u003Cp>We opted for an orange button against a blue background for our sidebar CTA, which ensures customers see it as a button \u003Cem>and \u003C/em>retains the colors we use for our branding.\u003C/p>\n\n\u003Ch3>2. Button Shapes Make a Difference\u003C/h3>\n\n\u003Cp>Just as the color of your CTAs matters, so do your button shapes. Again, buttons need to be clearly recognizable as such so that readers know to click. Round and square tend to be the most common shapes, but you can also get more creative.\u003C/p>\n\n\u003Cp>We add CTAs to the bottom of our own blog posts to guide readers towards taking our intended next step, contacting us for a free consultation.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-11/aaaaamb-8.webp\" type=\"image/webp\">\u003Cimg alt=\"Marketing Definition Breakdown: What is a Call to Action?\" class=\"image-align-left\" height=\"210\" src=\"https://cdn.quasa.io/photos/foto-11/aaaaamb-8.jpeg\" width=\"300\" />\u003C/picture>A rectangular “Get Free Consultation” makes it clear what readers should expect from clicking, and an additional rectangular button with an arrow graphic is a universally recognized symbol for “more,” so they know to click through.\u003C/p>\n\n\u003Ch3>3. Leverage \u003Ca href=\"https://quasa.io/media/graphic-design-trends\">Graphic Design\u003C/a>\u003C/h3>\n\n\u003Cp>As with the above example, using graphics can make your CTAs extra impactful, and will leave no doubt in your readers’ minds as to what action they should take next.\u003C/p>\n\n\u003Cp>However, you also want to keep your CTAs direct and simple to avoid pulling focus.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-likelihood-of-a-crypto-market-correction-potentially-more-severe-than-in-2018-exceeds-85\">The Likelihood of a Crypto Market Correction, Potentially More Severe Than in 2018, Exceeds 85%\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/crypto-banks-the-ghost-of-2008-the-genius-act-and-the-new-financial-frontier\">Crypto, Banks & the Ghost of 2008: The GENIUS Act and the New Financial Frontier\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-solve-13th-month-pay-and-other-global-hiring-mysteries\">How to Solve 13th-Month Pay and Other Global Hiring Mysteries\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/11-best-call-center-software\">11 Best Call Center Software\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social media!\u003Cbr />\nSee you!  \u003C/p>","marketing-definition-breakdown-what-is-a-call-to-action","2024-06-30T08:57:30.000000Z","2024-06-30T10:00:00.000000Z","30.06.2024",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/mQGIPlhzctYWESVmuG17Xy1fwenJfcyx4ZTscCd8.jpg","https://cdn.quasa.io/images/news/mQGIPlhzctYWESVmuG17Xy1fwenJfcyx4ZTscCd8.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mQGIPlhzctYWESVmuG17Xy1fwenJfcyx4ZTscCd8.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/mQGIPlhzctYWESVmuG17Xy1fwenJfcyx4ZTscCd8.webp","large",null,1251,0,"en",{"id":69,"title":65,"slug":66,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Business Growth Hacks: AI Startups, Solo Ventures & Strategy | QUASA","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2026-04-22T15:18:15.000000Z",[97,112,124,137,149],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":109,"video_url":86,"views":110,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"YouTube’s New Push Notification Crackdown: A Smart Fix for Notification Fatigue or a Hit to Creator Reach?","In the ongoing conversation around content deliverability, YouTube has just rolled out a significant change that will affect millions of creators and subscribers.","youtube-s-new-push-notification-crackdown-a-smart-fix-for-notification-fatigue-or-a-hit-to-creator-reach","2026-04-23T12:32:15.000000Z","23.04.2026",{"title":55,"slug":56},{"image":105,"image_webp":106,"thumb":107,"thumb_webp":108},"https://cdn.quasa.io/images/news/CeKKOmW8G5UoYDFB91yqL5J8iyEnOm9Uqw3OPNv1.jpg","https://cdn.quasa.io/images/news/CeKKOmW8G5UoYDFB91yqL5J8iyEnOm9Uqw3OPNv1.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CeKKOmW8G5UoYDFB91yqL5J8iyEnOm9Uqw3OPNv1.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CeKKOmW8G5UoYDFB91yqL5J8iyEnOm9Uqw3OPNv1.webp","small",23,false,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":117,"formatted_created_at":102,"category":118,"links":119,"view_type":109,"video_url":86,"views":46,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"The Rice on the Chessboard: Why Humanity Keeps Underestimating Exponential AI Growth","There’s an ancient Indian parable about a wise man who, for a service rendered, asked a powerful king to pay him in rice — placing one grain on the first square of a chessboard, two on the second, four on the third, and doubling the amount with every subsequent square.","the-rice-on-the-chessboard-why-humanity-keeps-underestimating-exponential-ai-growth","2026-04-20T20:10:17.000000Z","2026-04-23T11:00:00.000000Z",{"title":47,"slug":48},{"image":120,"image_webp":121,"thumb":122,"thumb_webp":123},"https://cdn.quasa.io/images/news/A7vLK20XbrRVdUCdvtedODguBAKoaZY79tMBlsOE.jpg","https://cdn.quasa.io/images/news/A7vLK20XbrRVdUCdvtedODguBAKoaZY79tMBlsOE.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/A7vLK20XbrRVdUCdvtedODguBAKoaZY79tMBlsOE.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/A7vLK20XbrRVdUCdvtedODguBAKoaZY79tMBlsOE.webp",{"title":125,"description":126,"slug":127,"created_at":128,"publish_at":129,"formatted_created_at":102,"category":130,"links":131,"view_type":109,"video_url":86,"views":136,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"AI Companies Are “Harvesting Organs” from Dead Startups — And Founders Are Cashing In","In the race for ever-better AI, the obvious data sources — the entire public internet, books, Reddit, Wikipedia — ran dry by late 2024.","ai-companies-are-harvesting-organs-from-dead-startups-and-founders-are-cashing-in","2026-04-19T18:19:11.000000Z","2026-04-23T09:10:00.000000Z",{"title":35,"slug":36},{"image":132,"image_webp":133,"thumb":134,"thumb_webp":135},"https://cdn.quasa.io/images/news/AuOWNag5KhQ2BXoZMgz0ynmxkQo4SwxeXqYAsges.jpg","https://cdn.quasa.io/images/news/AuOWNag5KhQ2BXoZMgz0ynmxkQo4SwxeXqYAsges.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/AuOWNag5KhQ2BXoZMgz0ynmxkQo4SwxeXqYAsges.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/AuOWNag5KhQ2BXoZMgz0ynmxkQo4SwxeXqYAsges.webp",43,{"title":138,"description":139,"slug":140,"created_at":141,"publish_at":141,"formatted_created_at":102,"category":142,"links":143,"view_type":109,"video_url":86,"views":148,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"10 Years in Crypto: QUASA Joins the Elite 1% and Continues to Gain Strength (QUA Crypto Buyback - April 2026)","As of now, the total QUA tokens in circulation stand at 67.95 million. This move is part of a broader strategy to optimize the token's economics amid favorable market conditions.","10-years-in-crypto-quasa-joins-the-elite-1-and-continues-to-gain-strength-qua-crypto-buyback-april-2026","2026-04-23T07:39:33.000000Z",{"title":58,"slug":63},{"image":144,"image_webp":145,"thumb":146,"thumb_webp":147},"https://cdn.quasa.io/images/news/2NQNDviIEG8GASJXJR2iLri59UokOqLzzlxHZ8zh.jpg","https://cdn.quasa.io/images/news/2NQNDviIEG8GASJXJR2iLri59UokOqLzzlxHZ8zh.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/2NQNDviIEG8GASJXJR2iLri59UokOqLzzlxHZ8zh.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/2NQNDviIEG8GASJXJR2iLri59UokOqLzzlxHZ8zh.webp",49,{"title":150,"description":151,"slug":152,"created_at":153,"publish_at":154,"formatted_created_at":102,"category":155,"links":156,"view_type":109,"video_url":86,"views":161,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"The Death of a VR Unicorn: Rec Room Shuts Down After 150 Million Users, $294 Million Raised, and a $3.5 Billion Valuation","After a decade of building one of the most beloved social VR platforms on the planet, Rec Room is closing its doors for good.","the-death-of-a-vr-unicorn-rec-room-shuts-down-after-150-million-users-294-million-raised-and-a-3-5-billion-valuation","2026-04-19T15:55:34.000000Z","2026-04-23T06:49:00.000000Z",{"title":65,"slug":66},{"image":157,"image_webp":158,"thumb":159,"thumb_webp":160},"https://cdn.quasa.io/images/news/AJj9CTvP0kh4rWQeTWBUNuEH7ZDRAAumuG3vyFxP.jpg","https://cdn.quasa.io/images/news/AJj9CTvP0kh4rWQeTWBUNuEH7ZDRAAumuG3vyFxP.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/AJj9CTvP0kh4rWQeTWBUNuEH7ZDRAAumuG3vyFxP.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/AJj9CTvP0kh4rWQeTWBUNuEH7ZDRAAumuG3vyFxP.webp",57,[163,176,191,203,218],{"title":164,"description":165,"slug":166,"created_at":167,"publish_at":168,"formatted_created_at":169,"category":170,"links":171,"view_type":109,"video_url":86,"views":174,"likes":175,"lang":89,"comments_count":88,"is_pinned":111},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":172,"image_webp":86,"thumb":173,"thumb_webp":173},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",71330,2,{"title":177,"description":178,"slug":179,"created_at":180,"publish_at":181,"formatted_created_at":182,"category":183,"links":184,"view_type":85,"video_url":86,"views":189,"likes":190,"lang":89,"comments_count":88,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":185,"image_webp":186,"thumb":187,"thumb_webp":188},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",71103,4,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":109,"video_url":86,"views":202,"likes":190,"lang":89,"comments_count":88,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":200,"image_webp":86,"thumb":201,"thumb_webp":201},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68721,{"title":204,"description":205,"slug":206,"created_at":207,"publish_at":208,"formatted_created_at":209,"category":210,"links":211,"view_type":109,"video_url":86,"views":216,"likes":175,"lang":89,"comments_count":217,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":212,"image_webp":213,"thumb":214,"thumb_webp":215},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42666,1,{"title":219,"description":220,"slug":221,"created_at":222,"publish_at":223,"formatted_created_at":224,"category":225,"links":226,"view_type":85,"video_url":86,"views":231,"likes":175,"lang":89,"comments_count":88,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":227,"image_webp":228,"thumb":229,"thumb_webp":230},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41735,[233,234,235,236,237,238,239,240,241,242,243,244,245],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]