[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-linkedin-launches-video-monetization-program-for-b2b-creators":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":160,"categories":231},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":18,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":89,"category":91},"LinkedIn Launches Video Monetization Program for B2B Creators","LinkedIn, the leading professional networking platform, is doubling down on its video strategy by expanding its BrandLink program to include B2B creators, marking a significant step toward creator monetization. Initially launched last year as a tool for advertisers and publishers, BrandLink allowed premium publishers—primarily major media outlets like Bloomberg, Reuters, and The Wall Street Journal—to display ads before selected videos and earn a share of the ad revenue, reportedly around 50%. Now, LinkedIn is opening the doors to individual B2B creators, starting with a select group of 30 influential voices, with plans to scale the program further.","Now, LinkedIn is opening the doors to individual B2B creators, starting with a select group of 30 influential voices, with plans to scale the program further.","For creators, the monetization program offers a chance to tap into LinkedIn’s advertising ecosystem, aligning their content with brands eager to reach decision-makers","\u003Cp>\u003Cstrong>\u003Ca href=\"https://quasa.io/media/linkedin-abm-7-ways-to-supercharge-your-linkedin-account-based-marketing\">LinkedIn\u003C/a>, the leading professional networking platform,\u003Ca href=\"https://winbuzzer.com/2025/05/01/linkedin-starts-ad-revenue-sharing-for-b2b-creators-xcxwbn/\"> is doubling down on its video strategy by expanding its BrandLink program to include B2B creators\u003C/a>, marking a significant step toward creator monetization.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-02t115556650.webp\" type=\"image/webp\">\u003Cimg alt=\"LinkedIn Launches Video Monetization Program for B2B Creators\" class=\"image-align-left\" height=\"150\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-02t115556650.jpg\" width=\"200\" />\u003C/picture>Initially launched last year as a tool for advertisers and publishers, BrandLink allowed premium publishers—primarily major media outlets like Bloomberg, Reuters, and The Wall Street Journal — to display ads before selected videos and earn a share of the ad revenue, reportedly around 50%.\u003C/p>\n\n\u003Cp>Now, LinkedIn is opening the doors to individual B2B creators, \u003Ca href=\"https://digiday.com/future-of-tv/rise-of-linkedin-video/\">starting with a select group of 30 influential voices\u003C/a>, with plans to scale the program further.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-02t115456199.webp\" type=\"image/webp\">\u003Cimg alt=\"LinkedIn Launches Video Monetization Program for B2B Creators\" class=\"image-align-right\" height=\"180\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-02t115456199.jpg\" width=\"240\" />\u003C/picture>The inaugural cohort features prominent names like podcaster Guy Raz, host of How I Built This, and Steven Bartlett, creator of The Diary of a CEO. These creators, known for their engaging content tailored to business audiences, \u003Ca href=\"https://www.bloomberg.com/news/articles/2025-05-01/linkedin-shares-advertising-revenue-with-creators-in-video-push\">represent the kind of talent LinkedIn aims to empower through this initiative\u003C/a>.\u003C/p>\n\n\u003Cp>The move comes as video consumption on the platform surges, with \u003Ca href=\"https://quasa.io/media/how-to-youse-linkedin-in-a-professional-office\">LinkedIn\u003C/a> reporting a 36% year-over-year increase in video viewership between October 30, 2024, and January 29, 2025, and a 67% rise in weekly video creation among participants in its publisher program during the same period.\u003C/p>\n\n\u003Chr />\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/linkedin-s-video-push-pays-off-in-2025-as-engagement-soars\">LinkedIn’s Video Push Pays Off in 2025 as Engagement Soars\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/tiktok-surpasses-twitch-to-become-the-second-most-watched-livestreaming-platform-in-q1-2025\">TikTok Surpasses Twitch to Become the Second Most-Watched Livestreaming Platform in Q1 2025\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-02t115651769.webp\" type=\"image/webp\">\u003Cimg alt=\"LinkedIn Launches Video Monetization Program for B2B Creators\" class=\"image-align-left\" height=\"225\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-02t115651769.jpg\" width=\"300\" />\u003C/picture>“\u003Cstrong>Today, CMOs are eager to align with the next generation of voices that speak about business\u003C/strong>,” \u003Ca href=\"https://techcrunch.com/2025/04/23/linktree-rolls-out-a-suite-of-monetization-features-for-creators/\">said Matthew Derella\u003C/a>, LinkedIn’s Vice President of Marketing Solutions. “Our goal is to build a truly sustainable ecosystem for B2B creators.”\u003C/p>\n\n\u003Cp>This expansion of BrandLink reflects LinkedIn’s broader push to become a hub for professional video content, capitalizing on the growing appetite for short-form and authentic video among its over one billion users.\u003C/p>\n\n\u003Cp>The platform has been testing features like a vertical, \u003Ca href=\"https://quasa.io/media/how-to-hack-the-tiktok-algorithm-in-2024\">TikTok-style\u003C/a> video feed since March 2024, and the data shows that video is now the fastest-growing content category on LinkedIn, with creation rates outpacing other formats by twofold.\u003C/p>\n\n\u003Cp>For \u003Ca href=\"https://quasa.io/media/beyond-creators-who-s-in-demand-in-the-creator-economy-in-2025\">creators\u003C/a>, the monetization program offers a chance to tap into LinkedIn’s advertising ecosystem, aligning their content with brands eager to reach decision-makers. While the exact revenue-sharing model for creators remains undisclosed, the success of the publisher program suggests a lucrative opportunity.\u003C/p>\n\n\u003Cp>Agencies are already reporting a boom in B2B creator campaigns, with Publicis Media Exchange noting a 250% increase in spending on such initiatives, and VaynerX estimating that 80% of B2B creator marketing energy is concentrated on LinkedIn.\u003C/p>\n\n\u003Cp>The program’s rollout is strategic, timed ahead of LinkedIn’s first-ever NewFront presentation to advertisers on May 5, 2025.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-02t115654586.webp\" type=\"image/webp\">\u003Cimg alt=\"LinkedIn Launches Video Monetization Program for B2B Creators\" class=\"image-align-right\" height=\"225\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-02t115654586.jpg\" width=\"300\" />\u003C/picture>By showcasing its creator-driven video content, LinkedIn aims to position itself as a premium destination for B2B marketing, competing with platforms like \u003Ca href=\"https://quasa.io/media/from-hollywood-stars-to-youtube-creators-how-twilight-and-ip-changed-the-game\">YouTube\u003C/a> and \u003Ca href=\"https://quasa.io/media/trollishly-8-enticing-tips-for-brands-to-utilize-tiktok-marketing\">TikTok\u003C/a> while maintaining its professional edge.\u003C/p>\n\n\u003Cp>For now, the program is invite-only, but LinkedIn’s history of scaling successful initiatives — like its publisher-focused Wire Program, rebranded as BrandLink — suggests broader access for creators is on the horizon.\u003C/p>\n\n\u003Cp>As the platform continues to evolve into a content recommendation engine, B2B creators have a unique opportunity to monetize their expertise, build trust with professional audiences, and shape the future of business storytelling.\u003C/p>\n\n\u003Cp>With video engagement soaring and LinkedIn’s commitment to creators growing, 2025 could mark a turning point for the platform’s creator economy. As one industry expert put it, “\u003Ca href=\"https://quasa.io/media/linkedin-marketing-tips-how-to-create-a-stellar-showcase-page-for-your-business\">LinkedIn\u003C/a> doesn’t need more video—it needs the right voices.” With BrandLink, it’s clear the platform is betting on creators like Raz and Bartlett to lead the charge.\u003C/p>","linkedin-launches-video-monetization-program-for-b2b-creators","2025-05-02T09:58:59.000000Z","2025-05-03T07:58:00.000000Z","03.05.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/kJKkbGr02hgndyX94r1Ics51lpa0bJ1ZoCB6Zcp7.jpg","https://cdn.quasa.io/images/news/kJKkbGr02hgndyX94r1Ics51lpa0bJ1ZoCB6Zcp7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/kJKkbGr02hgndyX94r1Ics51lpa0bJ1ZoCB6Zcp7.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/kJKkbGr02hgndyX94r1Ics51lpa0bJ1ZoCB6Zcp7.webp","small",null,2155,0,"en",{"id":18,"title":19,"slug":20,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":87,"created_at":95,"updated_at":96,"lang":90},"Quasa Media's blog about Growth Hacking in action","Exclusive life hacks on how to choose a career and be productive in any job.","Freelance, business, startup, Survive As a Freelance 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AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",{"title":124,"description":125,"slug":126,"created_at":127,"publish_at":127,"formatted_created_at":103,"category":128,"links":129,"view_type":86,"video_url":87,"views":50,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly 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Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":142,"image_webp":143,"thumb":144,"thumb_webp":145},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",47,{"title":148,"description":149,"slug":150,"created_at":151,"publish_at":152,"formatted_created_at":103,"category":153,"links":154,"view_type":86,"video_url":87,"views":159,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on 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We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":183,"image_webp":184,"thumb":185,"thumb_webp":186},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70587,4,{"title":191,"description":192,"slug":193,"created_at":194,"publish_at":195,"formatted_created_at":196,"category":197,"links":198,"view_type":86,"video_url":87,"views":201,"likes":189,"lang":90,"comments_count":89,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":199,"image_webp":87,"thumb":200,"thumb_webp":200},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68220,{"title":203,"description":204,"slug":205,"created_at":206,"publish_at":207,"formatted_created_at":208,"category":209,"links":210,"view_type":86,"video_url":87,"views":215,"likes":173,"lang":90,"comments_count":216,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":211,"image_webp":212,"thumb":213,"thumb_webp":214},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42198,1,{"title":218,"description":219,"slug":220,"created_at":221,"publish_at":222,"formatted_created_at":223,"category":224,"links":225,"view_type":187,"video_url":87,"views":230,"likes":173,"lang":90,"comments_count":89,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":226,"image_webp":227,"thumb":228,"thumb_webp":229},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41293,[232,233,234,235,236,237,238,239,240,241,242,243,244],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]