[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-landing-page-vs-website-home-page":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":95,"popular_news":161,"categories":230},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":14,"links":80,"view_type":84,"video_url":82,"views":85,"likes":86,"lang":87,"comments_count":88,"category":89},"Landing Page vs. Website Home Page","The most obvious and significant difference between a landing page and your website home page is what the purpose or goal of the website is.","Landing Page, website, web design, Website Home Page","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>The most obvious and significant difference between a \u003Ca href=\"https://quasa.io/media/9-best-saas-and-e-commerce-landing-page-examples-to-boost-conversions\">landing page\u003C/a> and your website home page is what the purpose or goal of the website is.\u003C/p>\n\n\u003Cp>It’s true that for individuals new to your brand, both a landing page and a home page can be the first encounter they have with what you, or your clients, have to offer.\u003C/p>\n\n\u003Cp>A home page of your site is just that – the page that people arrive at when they click your link. If your business is XYZ, when an individual goes to the URL bar of their browser and types in XYZ.com, the page that pops up is your website home page.\u003C/p>\n\n\u003Cp>\u003Cstrong>The purpose of a home page should be informational. \u003C/strong>For many, this will be the first encounter they have with your brand beyond whatever brought them to your site – perhaps word of mouth.\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-11/aaaaamar-2.webp\" type=\"image/webp\">\u003Cimg alt=\"Landing Page vs. Website Home Page\" class=\"image-align-right\" height=\"187\" src=\"https://cdn.quasa.io/photos/foto-11/aaaaamar-2.jpeg\" width=\"300\" />\u003C/picture>The home page should clearly and effectively communicate:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>The general goods or services a brand offers. \u003C/strong>Do you sell shoes? Do you offer expert consulting for HVAC systems? Do you offer graphic design? Your home page should say so! A visitor to your home page should be able to understand just what a brand has to offer them, at least on a high level.\u003C/li>\n\t\u003Cli>\u003Cstrong>Your \u003Ca href=\"https://quasa.io/media/branding-basics-answering-the-whats-and-whys\">brand\u003C/a>’s voice and style. \u003C/strong>The home pages of a graphic designer, a consulting agency, and a trendy food truck won’t just advertise different services, they’ll all likely look – and sound – very different. Would you think an arcade whose home page was written in strict business-speak would be much fun to go visit? Alternatively, would you hire a lawyer whose home page sounded overly casual and made references to their favorite classic video games?\u003Cbr />\n\t(we might, but that’s besides the point.)\u003Cbr />\n\tEmotional connection with brands is more important than ever before for consumers. Your home page doesn’t just tell a visitor what your brand does, it tells them how your brand is supposed to make them feel.\u003C/li>\n\t\u003Cli>\u003Cstrong>How to engage further with the brand. \u003C/strong>Unlike a landing page (which we’ll get to shortly), driving action isn’t the main purpose of your home page. However, does that mean there shouldn’t be a way at all for someone curious to increase engagement.\u003Cbr />\n\tFor many brands, that may be something as simple as a “contact” link towards the bottom of the page. However, it could also be a link to a demo for a SaaS company, a link to a menu listing for a restaurant, or a mailing list for product deals for an ecommerce brand.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-11/aaaaamar-10.webp\" type=\"image/webp\">\u003Cimg alt=\"Landing Page vs. Website Home Page\" class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto-11/aaaaamar-10.jpeg\" width=\"270\" />\u003C/picture>So these are what a home page for a website should be doing. But what about a landing page?\u003C/p>\n\n\u003Cp>Well, when it comes to the goal of a landing page vs. the goal of a home page, your landing page has a different function. \u003Cstrong>The purpose of a landing page should be action-oriented.\u003C/strong>\u003C/p>\n\n\u003Cp>That’s not to say that a landing page can’t have information about a service or products, or that it can’t communicate brand tone and style – it can, and it should! But these are not the primary goals of a landing page.\u003C/p>\n\n\u003Cp>To put it in other words, a landing page exists to try and get a visitor to take a desired action for a specific brand or product.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-11/aaaaacc-1.webp\" type=\"image/webp\">\u003Cimg alt=\"Landing Page vs. Website Home Page\" class=\"image-align-right\" height=\"158\" src=\"https://cdn.quasa.io/photos/foto-11/aaaaacc-1.jpg\" width=\"300\" />\u003C/picture>\u003Cstrong>This can include things like:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Signing up for a mailing list\u003C/li>\n\t\u003Cli>Signing up for an event, like a webinar or other occasion\u003C/li>\n\t\u003Cli>Taking a demo of a software solution\u003C/li>\n\t\u003Cli>Purchasing a product\u003C/li>\n\t\u003Cli>Downloading premium content like an ebook\u003C/li>\n\t\u003Cli>Collecting personal contact information\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-12/1nol-7.webp\" type=\"image/webp\">\u003Cimg alt=\"Landing Page vs. Website Home Page\" class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto-12/1nol-7.jpeg\" width=\"300\" />\u003C/picture>In other words, depending on the landing page, the purpose of the page should be to move them down the \u003Ca href=\"https://quasa.io/media/how-to-create-a-digital-marketing-funnel\">marketing funnel\u003C/a>.\u003C/p>\n\n\u003Cp>An initial touchpoint with a “cold” audience may not be designed to drive a sale that moment, but to collect contact information that can be used to nurture the potential \u003Ca href=\"https://quasa.io/media/saas-marketing-tips-to-convert-free-trial-signups-to-paid-customers\">customer.\u003C/a>\u003C/p>\n\n\u003Cp>On the other hand, a page for purchasers more familiar with the brand – at the bottom of the funnel, so to speak – can be more explicit about being a hard sell.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/6-types-of-data-recovery-options\">6 Types of Data Recovery Options\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/adoption-of-technologies-like-ai-ml-by-the-insurance-sector\">Adoption Of Technologies Like AI, ML by the Insurance Sector\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/unique-ways-to-sell-your-products-on-social-media\">Unique Ways To Sell Your Products On Social Media\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social media!\u003Cbr />\nSee you! \u003C/p>","landing-page-vs-website-home-page","2024-07-29T13:32:35.000000Z","2024-07-29T08:30:00.000000Z","29.07.2024",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":83},"https://cdn.quasa.io/images/news/08IZLxFr1HeOhlhdwjyQE0O2j70N1iG42UxerttN.webp",null,"https://cdn.quasa.io/thumbs/news-thumb/images/news/08IZLxFr1HeOhlhdwjyQE0O2j70N1iG42UxerttN.webp","large",1235,1,"en",0,{"id":14,"title":15,"slug":16,"meta_title":90,"meta_description":91,"meta_keywords":92,"deleted_at":82,"created_at":93,"updated_at":94,"lang":87},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[96,111,123,135,148],{"title":97,"description":98,"slug":99,"created_at":100,"publish_at":100,"formatted_created_at":101,"category":102,"links":103,"view_type":108,"video_url":82,"views":109,"likes":88,"lang":87,"comments_count":88,"is_pinned":110},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email 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proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":118,"image_webp":119,"thumb":120,"thumb_webp":121},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",60,{"title":124,"description":125,"slug":126,"created_at":127,"publish_at":127,"formatted_created_at":101,"category":128,"links":129,"view_type":108,"video_url":82,"views":134,"likes":88,"lang":87,"comments_count":88,"is_pinned":110},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":130,"image_webp":131,"thumb":132,"thumb_webp":133},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",62,{"title":136,"description":137,"slug":138,"created_at":139,"publish_at":140,"formatted_created_at":101,"category":141,"links":142,"view_type":108,"video_url":82,"views":147,"likes":88,"lang":87,"comments_count":88,"is_pinned":110},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":143,"image_webp":144,"thumb":145,"thumb_webp":146},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",82,{"title":149,"description":150,"slug":151,"created_at":152,"publish_at":153,"formatted_created_at":101,"category":154,"links":155,"view_type":108,"video_url":82,"views":160,"likes":88,"lang":87,"comments_count":88,"is_pinned":110},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":171,"image_webp":82,"thumb":172,"thumb_webp":172},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70858,2,{"title":176,"description":177,"slug":178,"created_at":179,"publish_at":180,"formatted_created_at":181,"category":182,"links":183,"view_type":84,"video_url":82,"views":188,"likes":189,"lang":87,"comments_count":88,"is_pinned":110},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":184,"image_webp":185,"thumb":186,"thumb_webp":187},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70623,4,{"title":191,"description":192,"slug":193,"created_at":194,"publish_at":195,"formatted_created_at":196,"category":197,"links":198,"view_type":108,"video_url":82,"views":201,"likes":189,"lang":87,"comments_count":88,"is_pinned":110},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":199,"image_webp":82,"thumb":200,"thumb_webp":200},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68254,{"title":203,"description":204,"slug":205,"created_at":206,"publish_at":207,"formatted_created_at":208,"category":209,"links":210,"view_type":108,"video_url":82,"views":215,"likes":174,"lang":87,"comments_count":86,"is_pinned":110},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":211,"image_webp":212,"thumb":213,"thumb_webp":214},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42228,{"title":217,"description":218,"slug":219,"created_at":220,"publish_at":221,"formatted_created_at":222,"category":223,"links":224,"view_type":84,"video_url":82,"views":229,"likes":174,"lang":87,"comments_count":88,"is_pinned":110},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":225,"image_webp":226,"thumb":227,"thumb_webp":228},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41322,[231,232,233,234,235,236,237,238,239,240,241,242,243],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]