[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-intro-to-seo-terminology-and-metrics":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":163,"categories":233},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":18,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"Intro to SEO: Terminology and Metrics","SEO, or Search Engine Optimization, is becoming a foundational cog in any marketing strategy.","Intro to SEO, work, Terminology and Metrics","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-19/xxxxxxxxx-18.webp\" type=\"image/webp\">\u003Cimg alt=\"Intro to SEO: Terminology and Metrics\" class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto-19/xxxxxxxxx-18.jpg\" width=\"300\" />\u003C/picture>SEO, or \u003Ca href=\"https://quasa.io/media/outsource-search-engine-optimization-18-reasons-why\">Search Engine Optimization\u003C/a>, is becoming a foundational cog in any marketing strategy. SEO refers to the process of creating and curating a search-engine-optimized website for your business.\u003C/p>\n\n\u003Cp>Companies who pay attention to \u003Ca href=\"https://quasa.io/media/what-are-the-seo-services-in-kent-that-they-can-offer\">SEO\u003C/a> can generate consistent organic traffic from showing up in search engine results, making it a potentially lucrative marketing strategy for both online and brick-and-mortar businesses alike. However, SEO takes up-to-date techniques and some know-how to make it worth your time. Here are a few of the fundamental elements of SEO to help you interact with it knowledgeably.\u003C/p>\n\n\u003Ch3>\u003Cstrong>How Does SEO Work?\u003C/strong>\u003C/h3>\n\n\u003Cp>Search engines evaluate virtually all the content on the internet via algorithms and “bots” that scan web pages for information. Complicated formulas analyze and order pages in their search results according to those analyses for any relevant search term.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-19/xxxxxxxxx-19.webp\" type=\"image/webp\">\u003Cimg alt=\"Intro to SEO: Terminology and Metrics\" class=\"image-align-right\" src=\"https://cdn.quasa.io/photos/foto-19/xxxxxxxxx-19.png\" width=\"300\" />\u003C/picture>Here are a couple of common SEO terms you should know:\u003C/p>\n\n\u003Col>\n\t\u003Cli>\u003Cstrong>Ranking\u003C/strong>: Your \u003Ca href=\"https://quasa.io/media/your-rankings-have-dropped-10-things-you-can-do\">search engine ranking\u003C/a> refers to the position where your website or web page would appear in the list of results someone would receive after typing in an associated search keyword. For example, if your website was about training Labradoodles, when an individual types “training Labradoodles” into a search engine, it would arrange all the pages across the entire internet about labradoodle training into an order based on the way it perceived each page’s relevance and value. The page is deemed most applicable would appear in spot number one, and the rest would fall underneath in descending order.\u003C/li>\n\t\u003Cli>\u003Cstrong>On-site SEO\u003C/strong>: Two main types of SEO exist. On-site SEO refers to treatment to and within the website or page itself. As an example, this could look like including strategic keywords in the body of the text on a webpage at an optimized density.\u003C/li>\n\t\u003Cli>\u003Cstrong>Off-site SEO\u003C/strong>: Off-site SEO refers to building a perception of authority for your web property by garnering links to your site from external websites. Search engine algorithms value when links to your content exist on different websites because it indicates that other people already found your content valuable. Search engines give more weight to these links when they’re found on .gov or .edu sites since those are generally more curated.\u003C/li>\n\t\u003Cli>\u003Cstrong>Metadata\u003C/strong>: Metadata refers to text descriptions that are not displayed on a website for a visitor to read, but rather included in the code that search bots can use to determine what the page is about. When building a website, it’s strategic to make sure that each of your pages includes good metadata that contains strategic keywords to ensure the highest ranking possible for each of your pages.\u003C/li>\n\u003C/ol>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-protect-your-sensitive-business-data\">How to Protect Your Sensitive Business Data\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/33-best-growth-hacking-examples-ideas-strategies-to-get-inspiration-from\">33 Best Growth Hacking Examples, Ideas & Strategies to get Inspiration from\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/kanye-west-appears-to-confirm-that-bianca-censori-has-parted-ways-with-him-disclosing-the-reason-behind-their-split\">Kanye West appears to confirm that Bianca Censori has parted ways with him, disclosing the reason behind their split.\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Ch3>\u003Cstrong>When is SEO Applicable or Advantageous?\u003C/strong>\u003C/h3>\n\n\u003Cp>As with developing any \u003Ca href=\"https://quasa.io/media/investing-in-customer-training-is-a-good-marketing-strategy\">marketing strategy\u003C/a>, certain considerations should be made before launching into a robust SEO campaign.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-19/xxxxxxxxx-20.webp\" type=\"image/webp\">\u003Cimg alt=\"Intro to SEO: Terminology and Metrics\" class=\"image-align-right\" height=\"175\" src=\"https://cdn.quasa.io/photos/foto-19/xxxxxxxxx-20.png\" width=\"288\" />\u003C/picture>Some questions that can inform how to prioritize SEO as part of your marketing strategy:\u003C/p>\n\n\u003Col>\n\t\u003Cli>Is your target audience looking online for the solution you offer? (Usually, this answer is yes, but not always.)\u003C/li>\n\t\u003Cli>Does your business model lend itself to converting cold leads from a web search? Some businesses are better suited for more personalized or hands-on sales methods. In these cases, SEO’s ROI can be limited.\u003C/li>\n\t\u003Cli>SEO can be done in a one-time treatment of your web property, but to work well it needs maintenance and upkeep to maintain its effects. Do you have the resources – either the time to do it yourself or the funds to pay someone to do it for you – to maintain an ongoing SEO effort?\u003C/li>\n\u003C/ol>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-19/xxxxxxxxx-22.webp\" type=\"image/webp\">\u003Cimg alt=\"Intro to SEO: Terminology and Metrics\" class=\"image-align-left\" height=\"177\" src=\"https://cdn.quasa.io/photos/foto-19/xxxxxxxxx-22.png\" width=\"284\" />\u003C/picture>Though a robust SEO strategy can be resource-intensive, it is almost imperative for every business owner to have at least a basic understanding of SEO if they want their web property to be discoverable. These basics will help you better understand your website’s SEO and guide you if you decide to pursue it more concertedly.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social media!\u003Cbr />\nSee you!\u003C/p>","intro-to-seo-terminology-and-metrics","2023-08-27T20:25:24.000000Z","2023-08-28T08:30:00.000000Z","28.08.2023",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/IjUQCDs3sQCca3KS1kgR1DbdU8PBHFbA2mJVHvrK.jpg","https://cdn.quasa.io/images/news/IjUQCDs3sQCca3KS1kgR1DbdU8PBHFbA2mJVHvrK.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/IjUQCDs3sQCca3KS1kgR1DbdU8PBHFbA2mJVHvrK.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/IjUQCDs3sQCca3KS1kgR1DbdU8PBHFbA2mJVHvrK.webp","large",null,1604,0,"en",{"id":18,"title":19,"slug":20,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media's blog about Growth Hacking in action","Exclusive life hacks on how to choose a career and be productive in any job.","Freelance, business, startup, Survive As a Freelance Developer","2021-09-03T20:21:41.000000Z","2024-08-25T15:40:14.000000Z",[97,112,125,137,150],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":110,"video_url":86,"views":14,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z","19.04.2026",{"title":43,"slug":44},{"image":106,"image_webp":107,"thumb":108,"thumb_webp":109},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","small",false,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":117,"formatted_created_at":103,"category":118,"links":119,"view_type":110,"video_url":86,"views":124,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market platform.","thomas-peterffy-s-bold-vision-for-prediction-markets-why-interactive-brokers-is-betting-big-on-useful-bets","2026-04-16T18:39:15.000000Z","2026-04-19T09:31:00.000000Z",{"title":65,"slug":66},{"image":120,"image_webp":121,"thumb":122,"thumb_webp":123},"https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp",30,{"title":126,"description":127,"slug":128,"created_at":129,"publish_at":129,"formatted_created_at":103,"category":130,"links":131,"view_type":110,"video_url":86,"views":136,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Google March 2026 Core Update: Massive Volatility, Traffic Winners & Losers Explained","The latest major Google algorithm change — the March 2026 Core Update — began rolling out on March 27, 2026, and was fully completed on April 8, 2026.","google-march-2026-core-update-massive-volatility-traffic-winners-losers-explained","2026-04-19T07:51:48.000000Z",{"title":58,"slug":63},{"image":132,"image_webp":133,"thumb":134,"thumb_webp":135},"https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp",38,{"title":138,"description":139,"slug":140,"created_at":141,"publish_at":142,"formatted_created_at":103,"category":143,"links":144,"view_type":110,"video_url":86,"views":149,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Diamond Prices Hit Rock Bottom: The Lowest Levels in 20 Years – And How the Market Went Off the Rails","Natural diamond prices have crashed to their lowest point this century. A one-carat stone that averaged around $6,000 in 2021 now sells for about $4,200 on average — and the decline shows no sign of stopping.","diamond-prices-hit-rock-bottom-the-lowest-levels-in-20-years-and-how-the-market-went-off-the-rails","2026-04-15T14:56:47.000000Z","2026-04-19T06:48:00.000000Z",{"title":65,"slug":66},{"image":145,"image_webp":146,"thumb":147,"thumb_webp":148},"https://cdn.quasa.io/images/news/v0WN9Ww0ZbWCWAE06wHZd0ekVCqpY457nL4LlTvF.jpg","https://cdn.quasa.io/images/news/v0WN9Ww0ZbWCWAE06wHZd0ekVCqpY457nL4LlTvF.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/v0WN9Ww0ZbWCWAE06wHZd0ekVCqpY457nL4LlTvF.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/v0WN9Ww0ZbWCWAE06wHZd0ekVCqpY457nL4LlTvF.webp",46,{"title":151,"description":152,"slug":153,"created_at":154,"publish_at":155,"formatted_created_at":103,"category":156,"links":157,"view_type":110,"video_url":86,"views":162,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Spotify Brings AI Prompting to Podcasts: Discovery Dream or Algorithm Trap?","Spotify has extended its Prompted Playlist feature to podcasts, allowing users to describe in natural language exactly what they want to listen to. The AI then generates a personalized playlist of episodes, complete with short explanations for why each one was included.","spotify-brings-ai-prompting-to-podcasts-discovery-dream-or-algorithm-trap","2026-04-13T12:13:17.000000Z","2026-04-19T03:25:00.000000Z",{"title":65,"slug":66},{"image":158,"image_webp":159,"thumb":160,"thumb_webp":161},"https://cdn.quasa.io/images/news/XoGlwwb26yzfll4lBQIyLeoHf3WHzrQ1v0zInejr.jpg","https://cdn.quasa.io/images/news/XoGlwwb26yzfll4lBQIyLeoHf3WHzrQ1v0zInejr.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XoGlwwb26yzfll4lBQIyLeoHf3WHzrQ1v0zInejr.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XoGlwwb26yzfll4lBQIyLeoHf3WHzrQ1v0zInejr.webp",68,[164,177,192,204,219],{"title":165,"description":166,"slug":167,"created_at":168,"publish_at":169,"formatted_created_at":170,"category":171,"links":172,"view_type":110,"video_url":86,"views":175,"likes":176,"lang":89,"comments_count":88,"is_pinned":111},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":173,"image_webp":86,"thumb":174,"thumb_webp":174},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70795,2,{"title":178,"description":179,"slug":180,"created_at":181,"publish_at":182,"formatted_created_at":183,"category":184,"links":185,"view_type":85,"video_url":86,"views":190,"likes":191,"lang":89,"comments_count":88,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":186,"image_webp":187,"thumb":188,"thumb_webp":189},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70558,4,{"title":193,"description":194,"slug":195,"created_at":196,"publish_at":197,"formatted_created_at":198,"category":199,"links":200,"view_type":110,"video_url":86,"views":203,"likes":191,"lang":89,"comments_count":88,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":201,"image_webp":86,"thumb":202,"thumb_webp":202},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68193,{"title":205,"description":206,"slug":207,"created_at":208,"publish_at":209,"formatted_created_at":210,"category":211,"links":212,"view_type":110,"video_url":86,"views":217,"likes":176,"lang":89,"comments_count":218,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":213,"image_webp":214,"thumb":215,"thumb_webp":216},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42172,1,{"title":220,"description":221,"slug":222,"created_at":223,"publish_at":224,"formatted_created_at":225,"category":226,"links":227,"view_type":85,"video_url":86,"views":232,"likes":176,"lang":89,"comments_count":88,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":228,"image_webp":229,"thumb":230,"thumb_webp":231},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41270,[234,235,236,237,238,239,240,241,242,243,244,245,246],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]