[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-instagram-s-wake-up-call-adam-mosseri-on-navigating-the-ai-flood-in-2026":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":95,"popular_news":152,"categories":216},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":69,"links":81,"view_type":84,"video_url":85,"views":86,"likes":87,"lang":88,"comments_count":87,"category":89},"Instagram's Wake-Up Call: Adam Mosseri on Navigating the AI Flood in 2026","In a candid year-end reflection posted on December 31, 2025, Instagram's head, Adam Mosseri, delivered a stark assessment of the platform's future amid the relentless advance of artificial intelligence.","nstagram's head, Adam Mosseri, delivered a stark assessment of the platform's future amid the relentless advance of artificial intelligence.","Historically, Instagram's mantra was simple: grow big, connect more people, and dominate the feed with polished, aspirational content.","\u003Cp>In a candid year-end reflection posted on December 31, 2025, Instagram's head, Adam Mosseri, \u003Ca href=\"https://om.co/2026/01/01/what-is-instagrams-adam-mosseri-really-saying-in-his-year-end-memo\">delivered a stark assessment of the platform's future amid the relentless advance of artificial intelligence\u003C/a>.\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2026-02-08T182520.908.jpg\" width=\"300\" /> Spanning 20 text-only slides, the memo marks a dramatic pivot from Instagram's traditional emphasis on explosive growth and feature innovation to a more defensive stance focused on preservation, authenticity, and survival.\u003C/p>\n\n\u003Cp>Gone are the boasts of conquering the social media landscape; instead, Mosseri sounds the alarm on AI's erosion of trust, urging a reevaluation of what makes content — \u003Ca href=\"https://www.cnet.com/tech/services-and-software/instagram-adam-mosseri-ai-images-authenticity-and-trust\">and the platform itself \u003C/a>— valuable in an era where reality can be fabricated at scale.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>From Expansion to Containment: A Strategic Overhaul\u003C/strong>\u003C/h4>\n\n\u003Cp>Historically, Instagram's mantra was simple: grow big, connect more people, and dominate the feed with polished, aspirational content. But Mosseri's memo signals a profound shift. "Instagram is going to have to evolve in a number of ways, and fast," he writes, acknowledging that the platform can no longer outpace AI by sheer volume or quality alone.\u003C/p>\n\n\u003Cp>Instead of promising to "capture the world," the focus is now on curation and control — positioning Instagram as a gatekeeper that discerns real from synthetic. This comes as AI tools flood the app with indistinguishable fakes, threatening the core value proposition: a window into genuine human experiences.\u003C/p>\n\n\u003Cp>Mosseri highlights how "authenticity is becoming infinitely reproducible," a phrase that encapsulates the crisis. \u003Ca href=\"https://www.thekeyword.co/news/adam-mosseri-says-ai-is-changing-real-content-on-instagram\">AI's ability to mimic real-life photos and videos so convincingly means that honest content no longer holds a competitive edge\u003C/a>. If users can't believe their eyes, the essence of Instagram—a platform built on visual storytelling — could evaporate.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Death of the Polished Aesthetic and Rise of the Raw\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2026-02-08T182424.728.jpg\" width=\"300\" />One of the memo's most striking observations is the inversion of visual standards. For years, Instagram thrived on "wylysannye" (polished) images: flawless skin, vibrant landscapes, and professional lighting, often enhanced by filters.\u003C/p>\n\n\u003Cp>But in the AI age, such perfection has become a red flag for fabrication. Mosseri notes that AI excels at creating these idealized visuals cheaply and effortlessly, rendering them "cheap and boring." The professional look of 2015 is now the hallmark of a deepfake.\u003C/p>\n\n\u003Cp>In response, users are gravitating toward "dirty" content: blurry shots, poor lighting, accidental frames, or unflattering angles. These imperfections serve as proof of human origin — "it's real because it's not pretty." However, Mosseri warns that AI will soon adapt, imitating even this raw style, making detection even harder.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Shifting User Behavior: From Feeds to DMs\u003C/strong>\u003C/h4>\n\n\u003Cp>Another revelation is the migration of authentic sharing away from public feeds. Mosseri admits that users, especially younger ones, are increasingly confining personal moments to direct messages (DMs) and group chats. This trend spells trouble for Instagram's business model, as advertising thrives in open feeds, not private conversations. With feeds potentially becoming dumping grounds for AI slop, revenue streams are at risk.\u003C/p>\n\n\u003Cp>For those under 25, the classic square photo grid feels archaic. Instagram's efforts from 2020 to 2025 to emulate TikTok's short-form video frenzy were driven by fears of losing Gen Z—a concern that persists. If teens defect en masse, the platform's longevity is in jeopardy.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Building Trust in a Post-Truth Visual World\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2026-02-08T182423.068.jpg\" width=\"300\" />To counter these threats, Mosseri outlines proactive measures. Trust must shift from the content itself to the creator behind it: "We will check not 'what is said,' but 'who said it.'" Instagram plans to enhance account verification, context signals, and credibility indicators to confirm if a profile belongs to a real person.\u003C/p>\n\n\u003Cp>Hardware innovations are also on the horizon. Camera manufacturers will embed cryptographic signatures at the moment of capture, creating a "chain of custody" to verify that an image came from a lens, not a GPU. Yet, Mosseri is skeptical about simple AI labels, likening them to ignored cigarette warnings — they'll become normalized and ineffective as AI evolves.\u003C/p>\n\n\u003Cp>Ultimately, Instagram aims to foster default skepticism: don't believe first, verify the source. Humans are wired to trust their eyes, but years of adaptation will be needed in a world where any video could be a lie.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-awkward-turtle-exit-why-vcs-cringe-at-150m-300m-acquisitions\">The Awkward Turtle Exit: Why VCs Cringe at $150M-$300M Acquisitions\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/ai-coding-tools-accelerating-development-while-amplifying-errors\">AI Coding Tools: Accelerating Development While Amplifying Errors\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/brics-cbdc-integration-india-s-rbi-pushes-for-a-unified-digital-currency-network\">BRICS CBDC Integration: India's RBI Pushes for a Unified Digital Currency Network\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-roi-of-quality-web-development-does-cutting-corners-cost-more-later\">The ROI of Quality Web Development: Does Cutting Corners Cost More Later?\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Underlying Fear: Survival in a Synthetic Era\u003C/strong>\u003C/h4>\n\n\u003Cp>Beneath the strategic proposals lies palpable anxiety. If Instagram fails to convince users and advertisers of its role as a reliable arbiter of truth, it risks devolving into a "digital trash heap." Mosseri's memo isn't just a forecast — it's a call to arms for rapid evolution. By prioritizing originality, superior tools (AI and non-AI), and algorithmic boosts for unique voices, the platform hopes to stay relevant.\u003C/p>\n\n\u003Cp>As we enter 2026, Instagram's challenge mirrors broader societal shifts. In a landscape where AI democratizes creation but undermines trust, platforms like this must reinvent themselves—not to grow unchecked, but to safeguard the human element that made them thrive. Whether this pivot succeeds will determine if Instagram remains a cultural cornerstone or fades into irrelevance.\u003C/p>","instagram-s-wake-up-call-adam-mosseri-on-navigating-the-ai-flood-in-2026","2026-02-08T17:28:21.000000Z","2026-02-21T11:19:00.000000Z","21.02.2026",{"image":82,"thumb":83},"https://quasa.io/storage/images/news/guArWVxyJFk5LJj9XeNsWl7SSnKc2vZzKt26rm8M.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/guArWVxyJFk5LJj9XeNsWl7SSnKc2vZzKt26rm8M.jpg","small",null,707,0,"en",{"id":69,"title":65,"slug":66,"meta_title":90,"meta_description":91,"meta_keywords":92,"deleted_at":85,"created_at":93,"updated_at":94,"lang":88},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[96,108,119,130,141],{"title":97,"description":98,"slug":99,"created_at":100,"publish_at":100,"formatted_created_at":101,"category":102,"links":103,"view_type":106,"video_url":85,"views":42,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"Jaxx Liberty for Cross-Device Crypto Management","A practical article about Jaxx Liberty as a cross-platform blockchain wallet with portfolio tools, exchange access, and block explorer features for daily crypto management.","jaxx-liberty-for-cross-device-crypto-management","2026-04-08T12:21:43.000000Z","08.04.2026",{"title":35,"slug":36},{"image":104,"thumb":105},"https://quasa.io/storage/images/news/2BoYmDUS7F9wHE0dwpD2KUpX702LkL1Spp2KC5Vm.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/2BoYmDUS7F9wHE0dwpD2KUpX702LkL1Spp2KC5Vm.jpg","large",false,{"title":109,"description":110,"slug":111,"created_at":112,"publish_at":113,"formatted_created_at":101,"category":114,"links":115,"view_type":84,"video_url":85,"views":118,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"Nvidia CEO Jensen Huang Proposes Paying Engineers with AI Tokens","Nvidia CEO Jensen Huang has put forward a radical new idea for compensating tech talent: paying engineers part of their salary in AI tokens.","nvidia-ceo-jensen-huang-proposes-paying-engineers-with-ai-tokens","2026-03-25T19:56:16.000000Z","2026-04-08T11:48:00.000000Z",{"title":19,"slug":20},{"image":116,"thumb":117},"https://quasa.io/storage/images/news/KL5Yqt5ZzW3R4cu7XmE15grrRHdKZ1WBoKbC6Zu3.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/KL5Yqt5ZzW3R4cu7XmE15grrRHdKZ1WBoKbC6Zu3.jpg",61,{"title":120,"description":121,"slug":122,"created_at":123,"publish_at":124,"formatted_created_at":101,"category":125,"links":126,"view_type":84,"video_url":85,"views":129,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"The AI Scientist Hits Nature: Scaling Scientific Discovery Like Code","The dream of a fully autonomous laboratory has moved from the realm of \"experimental demo\" to a validated scientific reality. The AI Scientist, a pioneering system designed to automate the entire lifecycle of research, has officially been published in Nature.","the-ai-scientist-hits-nature-scaling-scientific-discovery-like-code","2026-03-25T19:23:02.000000Z","2026-04-08T09:15:00.000000Z",{"title":47,"slug":48},{"image":127,"thumb":128},"https://quasa.io/storage/images/news/QZJ74ZuxTmCA52qWq4HZkP2WikrOYpg6WBusDdyn.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/QZJ74ZuxTmCA52qWq4HZkP2WikrOYpg6WBusDdyn.jpg",168,{"title":131,"description":132,"slug":133,"created_at":134,"publish_at":135,"formatted_created_at":101,"category":136,"links":137,"view_type":84,"video_url":85,"views":140,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"Nostalgia Is Still King: Retro Video Rental Store Simulator Is a Massive Hit on Steam","In the age of instant streaming, it turns out a surprising number of people — including many who were born after Blockbuster went bankrupt — are craving the simple joy of renting physical movies.","nostalgia-is-still-king-retro-video-rental-store-simulator-is-a-massive-hit-on-steam","2026-03-25T18:41:36.000000Z","2026-04-08T06:35:00.000000Z",{"title":43,"slug":44},{"image":138,"thumb":139},"https://quasa.io/storage/images/news/VvOooYMc2244q5hTV6Or5OMgr8schTPlzU8b4HXY.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/VvOooYMc2244q5hTV6Or5OMgr8schTPlzU8b4HXY.jpg",254,{"title":142,"description":143,"slug":144,"created_at":145,"publish_at":146,"formatted_created_at":101,"category":147,"links":148,"view_type":84,"video_url":85,"views":151,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"Hollywood Is Shrinking — And the Real Villain Isn’t Strikes or Wildfires, It’s the Government","American film and television production is in serious decline, and last week a surprisingly candid hearing in Burbank made one thing crystal clear: the biggest problem isn’t greedy studios, lazy writers, or California wildfires.","hollywood-is-shrinking-and-the-real-villain-isn-t-strikes-or-wildfires-it-s-the-government","2026-03-25T18:29:29.000000Z","2026-04-08T03:21:00.000000Z",{"title":65,"slug":66},{"image":149,"thumb":150},"https://quasa.io/storage/images/news/RZriu0EWvrhbleBD7g7RJnhk1QyPm4DDZeesC0bC.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/RZriu0EWvrhbleBD7g7RJnhk1QyPm4DDZeesC0bC.jpg",373,[153,166,179,191,204],{"title":154,"description":155,"slug":156,"created_at":157,"publish_at":158,"formatted_created_at":159,"category":160,"links":161,"view_type":84,"video_url":85,"views":164,"likes":165,"lang":88,"comments_count":87,"is_pinned":107},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":162,"thumb":163},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",67163,2,{"title":167,"description":168,"slug":169,"created_at":170,"publish_at":171,"formatted_created_at":172,"category":173,"links":174,"view_type":106,"video_url":85,"views":177,"likes":178,"lang":88,"comments_count":87,"is_pinned":107},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":175,"thumb":176},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg",66417,4,{"title":180,"description":181,"slug":182,"created_at":183,"publish_at":184,"formatted_created_at":185,"category":186,"links":187,"view_type":84,"video_url":85,"views":190,"likes":178,"lang":88,"comments_count":87,"is_pinned":107},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":188,"thumb":189},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",64952,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":84,"video_url":85,"views":202,"likes":165,"lang":88,"comments_count":203,"is_pinned":107},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":200,"thumb":201},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",39519,1,{"title":205,"description":206,"slug":207,"created_at":208,"publish_at":209,"formatted_created_at":210,"category":211,"links":212,"view_type":106,"video_url":85,"views":215,"likes":165,"lang":88,"comments_count":87,"is_pinned":107},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":213,"thumb":214},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",39014,[217,218,219,220,221,222,223,224,225,226,227,228,229],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]