[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-influencer-marketing-2-strategies-for-getting-it-right":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":161,"categories":231},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":14,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":90,"category":91},"Influencer Marketing: 2 Strategies for Getting it Right","Today, most brands recognize the importance of building an emotional connection with customers.","Influencer Marketing, Strategies, business","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/vvvvve-1.webp\" type=\"image/webp\">\u003Cimg alt=\"Influencer Marketing: 2 Strategies for Getting it Right\" class=\"image-align-left\" height=\"177\" src=\"https://cdn.quasa.io/photos/foto-14/vvvvve-1.jpeg\" width=\"300\" />\u003C/picture>Today, most brands recognize the importance of building an emotional connection with \u003Ca href=\"https://quasa.io/media/top-7-ways-to-reach-more-customers-online\">customers\u003C/a>. It is important to reach out to consumers through social media and build brand loyalty.\u003C/p>\n\n\u003Cp>We often see them constantly reinventing marketing strategies.\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://quasa.io/media/what-is-influencer-marketing-and-how-to-work-with-social-media-influencers\">Influencer marketing\u003C/a>&nbsp;is one such technique that has quickly become a fad. Celebrity endorsements have been around for decades but it has always meant that brands needed to spend millions on marketing.\u003C/p>\n\n\u003Cp>However, influencer marketing is very cost-effective. Companies of any size, including startups at the seed stage, can use influencer marketing to promote their products. Influencer promotions have become a popular part of the democratization and promotion of marketing.\u003C/p>\n\n\u003Cp>Most companies have made influencer promotions a core part of their&nbsp;\u003Ca href=\"https://quasa.io/media/how-can-influencer-marketing-help-grow-your-online-brand-4-impactful-ways-to-flourish-your-business\">marketing strategy\u003C/a>&nbsp;to reach new audiences, increase brand awareness, and increase marketing ROI. This has opened up new opportunities for content creators.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/vvvvve-10.webp\" type=\"image/webp\">\u003Cimg alt=\"Influencer Marketing: 2 Strategies for Getting it Right\" class=\"image-align-left\" height=\"150\" src=\"https://cdn.quasa.io/photos/foto-14/vvvvve-10.png\" width=\"300\" />\u003C/picture>Strange, a marketplace for content creators, reports that 57% of beauty and fashion businesses use influencers in their&nbsp;marketing strategies. On average, businesses earn $6.50 per $1 invested in influencer market marketing.\u003C/p>\n\n\u003Cp>71% of YouTube&rsquo;s teenage subscribers trust the opinions of influencers over celebrities, and 86% of women&nbsp;use social media&nbsp;before purchasing.\u003C/p>\n\n\u003Cp>However, often brands tend to influencer marketing in the wrong way.\u003C/p>\n\n\u003Ch4>Influencer Marketing: 2 Strategies for Getting It Right\u003C/h4>\n\n\u003Ch3>Common Mistakes\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/vvvvve-2.webp\" type=\"image/webp\">\u003Cimg alt=\"Influencer Marketing: 2 Strategies for Getting it Right\" class=\"image-align-left\" height=\"300\" src=\"https://cdn.quasa.io/photos/foto-14/vvvvve-2.jpeg\" width=\"300\" />\u003C/picture>Brands make common mistakes when doing&nbsp;\u003Ca href=\"https://quasa.io/media/influencer-marketing-as-a-strategies-for-seo-campaign\">influencer marketing\u003C/a>. They don&rsquo;t look at data and influencer analytics before selecting an influencer to represent a campaign.\u003C/p>\n\n\u003Cp>&ldquo;It is crucial to understand data points such as demographic bifurcation and engagement rate, past activities with other brands, whether the influencer has worked with any of them or not,&rdquo; stated Sagar Pushp CEO &amp; Co-Founder of ClanConnect.\u003C/p>\n\n\u003Cp>Brands tend to believe that one platform is best when they are looking for&nbsp;influencer marketing&nbsp;campaigns. A cross-channel promotion or campaign is expected to produce better results. This is also true for the brand&rsquo;s persona and ethos.\u003C/p>\n\n\u003Cp>It doesn&rsquo;t necessarily mean that only the most influential influencers in a particular segment will be available on the desired platform. For better results, brands should launch an influencer campaign via social media. This is why WhizCo&rsquo;s Chief Marketing Officer and Co-Founder Prerna Goel said.\u003C/p>\n\n\u003Cp>Brands often rush to choose influencers and end up choosing people who have less followers or are not compatible with their brand&rsquo;s vision.\u003C/p>\n\n\u003Cp>Brands also make a common error of not using multilingual approaches. Goel added that a large portion of their target customers might prefer to consume content in a vernacular tongue to English or Hindi. If they fail to reach them, the campaign fails to achieve its goal.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/vvvvve-3.webp\" type=\"image/webp\">\u003Cimg alt=\"Influencer Marketing: 2 Strategies for Getting it Right\" class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto-14/vvvvve-3.jpeg\" width=\"300\" />\u003C/picture>Influencer engagement can also increase traffic immediately. Once the engagement ends, however, the investment is irrevocable. It is a spike of impressions, often uncategorized and repeatedly repeated, that can be used to increase brand awareness immediately but not for a return on investment.\u003C/p>\n\n\u003Cp>Brands tend to focus on the number of fans, rather than the quality of engagement. Brands often overlook the impact of influencers on tangible and intangible elements,&rdquo; stated Bala Kumaran (CEO, Brandstory).\u003C/p>\n\n\u003Ch3>Key Things To Remember\u003C/h3>\n\n\u003Cp>Brands should first look for influencers who are consistent with the brand&rsquo;s values and have a greater number of followers. Goel stated, &ldquo;First of all, confirm that the influencers selected must align with the brand&rsquo;s perception or impression among the consumers.&rdquo;\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/vvvvve-7.webp\" type=\"image/webp\">\u003Cimg alt=\"Influencer Marketing: 2 Strategies for Getting it Right\" class=\"image-align-left\" height=\"201\" src=\"https://cdn.quasa.io/photos/foto-14/vvvvve-7.jpeg\" width=\"300\" />\u003C/picture>She added that brands need to consider whether they are looking to reach audiences in larger cities, or those in tier II and tier III areas. It is important to choose the right platform for&nbsp;influencer engagement.\u003C/p>\n\n\u003Cp>Pushp agrees. Pushp agrees. He said that if the campaign is about increasing reach and awareness than it is, they should work with mega influencers.\u003C/p>\n\n\u003Cp>For a campaign to succeed, marketing experts believe there must be a larger pool of creators and influencers (both macro and micro)\u003C/p>\n\n\u003Cp>Kumaran said that brands should look at&nbsp;\u003Ca href=\"https://quasa.io/media/successful-influencer-marketing-campaign-examples-to-help-you-create-the-best-campaign\">influencer marketing\u003C/a>&nbsp;more as a benefit than a necessity to have one.\u003C/p>\n\n\u003Cp>Kumaran also suggests that campaigns should be consistent in frequency and have a clear brief about the campaign&rsquo;s objective. Last but not least, language barriers should not be overlooked if you want to reach an effective audience.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/launch-a-business-travel-app-like-uber-for-business\">Launch a Business Travel App like &ldquo;Uber for Business&rdquo;\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/top-10-common-local-seo-mistakes-you-should-avoid-them\">Top 10 Common Local SEO Mistakes You Should Avoid Them\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/discover-the-ultimate-chatgpt-alternative-that-works-offline-jan-ai-lets-you-chat-anywhere-anytime\">Discover the Ultimate ChatGPT Alternative That Works Offline: Jan.ai Lets You Chat Anywhere, Anytime\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>Thank you!\u003Cbr />\nSubscribe to our newsletter!&nbsp;Join us on social networks!\u003Cbr />\nSee you!\u003C/p>","influencer-marketing-2-strategies-for-getting-it-right","2022-01-19T16:11:50.000000Z","2025-06-22T11:00:00.000000Z","22.06.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/rnzNJQt4240CsEaMvEJokTTqrd7acQFCsmjBijHf.jpg","https://cdn.quasa.io/images/news/rnzNJQt4240CsEaMvEJokTTqrd7acQFCsmjBijHf.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/rnzNJQt4240CsEaMvEJokTTqrd7acQFCsmjBijHf.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/rnzNJQt4240CsEaMvEJokTTqrd7acQFCsmjBijHf.webp","small",null,5699,3,"en",0,{"id":14,"title":15,"slug":16,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":86,"created_at":95,"updated_at":96,"lang":89},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[98,112,123,135,148],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":85,"video_url":86,"views":110,"likes":90,"lang":89,"comments_count":90,"is_pinned":111},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email Routing.","cloudflare-just-made-email-a-first-class-citizen-for-ai-agents-and-traditional-email-services-are-feeling-it","2026-04-19T18:41:05.000000Z","19.04.2026",{"title":43,"slug":44},{"image":106,"image_webp":107,"thumb":108,"thumb_webp":109},"https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp",4,false,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":116,"formatted_created_at":103,"category":117,"links":118,"view_type":85,"video_url":86,"views":26,"likes":90,"lang":89,"comments_count":90,"is_pinned":111},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",{"title":124,"description":125,"slug":126,"created_at":127,"publish_at":127,"formatted_created_at":103,"category":128,"links":129,"view_type":85,"video_url":86,"views":134,"likes":90,"lang":89,"comments_count":90,"is_pinned":111},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":130,"image_webp":131,"thumb":132,"thumb_webp":133},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",23,{"title":136,"description":137,"slug":138,"created_at":139,"publish_at":140,"formatted_created_at":103,"category":141,"links":142,"view_type":85,"video_url":86,"views":147,"likes":90,"lang":89,"comments_count":90,"is_pinned":111},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":143,"image_webp":144,"thumb":145,"thumb_webp":146},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",44,{"title":149,"description":150,"slug":151,"created_at":152,"publish_at":153,"formatted_created_at":103,"category":154,"links":155,"view_type":85,"video_url":86,"views":160,"likes":90,"lang":89,"comments_count":90,"is_pinned":111},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":171,"image_webp":86,"thumb":172,"thumb_webp":172},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70820,2,{"title":176,"description":177,"slug":178,"created_at":179,"publish_at":180,"formatted_created_at":181,"category":182,"links":183,"view_type":188,"video_url":86,"views":189,"likes":110,"lang":89,"comments_count":90,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":184,"image_webp":185,"thumb":186,"thumb_webp":187},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70584,{"title":191,"description":192,"slug":193,"created_at":194,"publish_at":195,"formatted_created_at":196,"category":197,"links":198,"view_type":85,"video_url":86,"views":201,"likes":110,"lang":89,"comments_count":90,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":199,"image_webp":86,"thumb":200,"thumb_webp":200},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68217,{"title":203,"description":204,"slug":205,"created_at":206,"publish_at":207,"formatted_created_at":208,"category":209,"links":210,"view_type":85,"video_url":86,"views":215,"likes":174,"lang":89,"comments_count":216,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":211,"image_webp":212,"thumb":213,"thumb_webp":214},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42195,1,{"title":218,"description":219,"slug":220,"created_at":221,"publish_at":222,"formatted_created_at":223,"category":224,"links":225,"view_type":188,"video_url":86,"views":230,"likes":174,"lang":89,"comments_count":90,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":226,"image_webp":227,"thumb":228,"thumb_webp":229},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41291,[232,233,234,235,236,237,238,239,240,241,242,243,244],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]