[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-india-tops-the-charts-streaming-audience-surpasses-600-million-users-over-40-of-population":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":163,"categories":233},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":69,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":89,"category":91},"India Tops the Charts: Streaming Audience Surpasses 600 Million Users (Over 40% of Population)","A new study highlights the maturing Indian streaming market, where growth has slowed to 10% from the 13-14% seen two years ago. The country now boasts 148.2 million active paid subscriptions. However, the standout finding is the shift in consumption: India, long dominated by mobile devices, is increasingly embracing streaming on television screens.","A new study underscores the maturing Indian streaming market, with growth slowing to 10% from the 13-14% recorded two years ago, reflecting a saturated yet evolving landscape.","However, the most striking shift is in consumption habits: India, historically a mobile-first market, is rapidly adopting streaming on television screens.","\u003Cp>\u003Cstrong>A new study underscores the maturing Indian streaming market, with growth slowing to 10% from the 13-14% recorded two years ago, reflecting a saturated yet evolving landscape.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-28.webp\" type=\"image/webp\">\u003Cimg alt=\"India Tops the Charts: Streaming Audience Surpasses 600 Million Users (Over 40% of Population)\" class=\"image-align-left\" height=\"225\" src=\"https://cdn.quasa.io/photos/00/image-28.jpg\" width=\"300\" />\u003C/picture>The country now boasts 148.2 million active paid subscriptions, a testament to its booming digital economy. \u003Cstrong>However, the most striking shift is in consumption habits\u003C/strong>: India, historically a mobile-first market, is rapidly adopting streaming on television screens.\u003C/p>\n\n\u003Cp>The number of Connected TV viewers has skyrocketed by 87%, with approximately 130 million users now accessing content via TV. This surge corresponds to an estimated 35-40 million households equipped with smart TVs, a figure driven by increasing affordability and internet penetration, which reached 54% of the population by mid-2025.\u003C/p>\n\n\u003Cp>This transition opens new avenues for major platforms like \u003Ca href=\"https://quasa.io/media/the-aesthetic-of-outcasts-burgers-and-lady-gaga-how-netflix-promoted-season-2-of-wednesday\">Netflix\u003C/a>, Amazon Prime Video, and \u003Ca href=\"https://quasa.io/media/disney-caught-red-handed-years-of-illegally-harvesting-kids-data-on-youtube\">Disney+ Hotstar\u003C/a>, intensifying competition in a region already crowded with local players such as JioCinema and ZEE5.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read\u003C/strong>:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/three-years-after-ethereum-s-merge-a-new-economic-landscape-for-investors\">Three Years After Ethereum’s Merge: A New Economic Landscape for Investors\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/openai-s-acquisition-of-jony-ive-s-startup-a-bold-push-for-an-ai-first-future\">OpenAI’s Acquisition of Jony Ive’s Startup: A Bold Push for an AI-First Future\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/nvidia-s-5-billion-bet-on-intel-a-historic-collaboration-with-a-twist-of-irony\">Nvidia’s $5 Billion Bet on Intel: A Historic Collaboration with a Twist of Irony\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/your-brand-s-strategy-rise-for-facebook-marketing-trends-in-2026\">Your Brand’s Strategy Rise for Facebook Marketing Trends in 2026\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Cp>The rise in TV streaming is fueled by a growing preference for family viewing, with 60% of Connected TV users citing shared entertainment as a key factor. Additionally, regional content in languages like Tamil, Telugu, and Hindi has boosted engagement, with 70% of viewers favoring localized offerings. This trend not only expands revenue potential but also challenges platforms to innovate with tailored content and ad models, as India’s streaming wars heat up in this dynamic, 600-million-strong audience market.\u003C/p>","india-tops-the-charts-streaming-audience-surpasses-600-million-users-over-40-of-population","2025-09-20T12:18:12.000000Z","2025-10-10T09:12:00.000000Z","10.10.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/5RAvP8twUEadRIAuXlSuXUb6bQJPft2FXU6SwYUE.jpg","https://cdn.quasa.io/images/news/5RAvP8twUEadRIAuXlSuXUb6bQJPft2FXU6SwYUE.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/5RAvP8twUEadRIAuXlSuXUb6bQJPft2FXU6SwYUE.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/5RAvP8twUEadRIAuXlSuXUb6bQJPft2FXU6SwYUE.webp","small",null,501,0,"en",{"id":69,"title":65,"slug":66,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":87,"created_at":95,"updated_at":96,"lang":90},"Business Growth Hacks: AI Startups, Solo Ventures & Strategy | QUASA","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2026-04-22T15:18:15.000000Z",[98,113,125,138,150],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":110,"video_url":87,"views":111,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"How to Restore Safari and Chrome Bookmarks on Mac?","Bookmarks are an essential part of the browsing experience on your Mac. It allows you to save\nfrequently visited websites for quick access and organise important online resources. udden deletion of these\nbookmarks may put you in trouble.\nthere are several recovery methods you can try to get them back. This guide\nprovides step-by-step instructions on how to restore Safari and Chrome bookmarks","how-to-restore-safari-and-chrome-bookmarks-on-mac","2026-04-22T15:39:55.000000Z","22.04.2026",{"title":19,"slug":20},{"image":106,"image_webp":107,"thumb":108,"thumb_webp":109},"https://cdn.quasa.io/images/news/hBjTWPhvzMGFz18cDvMRMg3qvogyonQmGvFvbyyl.png","https://cdn.quasa.io/images/news/hBjTWPhvzMGFz18cDvMRMg3qvogyonQmGvFvbyyl.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/hBjTWPhvzMGFz18cDvMRMg3qvogyonQmGvFvbyyl.png","https://cdn.quasa.io/thumbs/news-thumb/images/news/hBjTWPhvzMGFz18cDvMRMg3qvogyonQmGvFvbyyl.webp","large",47,false,{"title":114,"description":115,"slug":116,"created_at":117,"publish_at":117,"formatted_created_at":103,"category":118,"links":119,"view_type":110,"video_url":87,"views":124,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"How Crypto APIs Handle Security, Liquidity, and Risk","Crypto APIs will operate seamlessly in the background, shouldering much of the security, liquidity, and risk burdens previously borne by fully integrated exchanges. The way APIs are designed and managed has direct implications for user funds, market integrity, and regulatory liability.","how-crypto-apis-handle-security-liquidity-and-risk","2026-04-22T14:41:47.000000Z",{"title":35,"slug":36},{"image":120,"image_webp":121,"thumb":122,"thumb_webp":123},"https://cdn.quasa.io/images/news/Dq35sRK4P0SBU9YzswYaMFchvdzlCbDEXTQUsYlN.jpg","https://cdn.quasa.io/images/news/Dq35sRK4P0SBU9YzswYaMFchvdzlCbDEXTQUsYlN.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Dq35sRK4P0SBU9YzswYaMFchvdzlCbDEXTQUsYlN.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Dq35sRK4P0SBU9YzswYaMFchvdzlCbDEXTQUsYlN.webp",53,{"title":126,"description":127,"slug":128,"created_at":129,"publish_at":130,"formatted_created_at":103,"category":131,"links":132,"view_type":86,"video_url":87,"views":137,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"The Generative Music Wars Heat Up: While Musicians Fight AI, New Platforms Are Thriving","The battle over AI-generated music continues to escalate, but the battlefield is shifting.","the-generative-music-wars-heat-up-while-musicians-fight-ai-new-platforms-are-thriving","2026-04-17T18:50:34.000000Z","2026-04-22T11:41:00.000000Z",{"title":65,"slug":66},{"image":133,"image_webp":134,"thumb":135,"thumb_webp":136},"https://cdn.quasa.io/images/news/e0P68JQyInirQ3jfkFJtZFk7cmztICoGAexABUfu.jpg","https://cdn.quasa.io/images/news/e0P68JQyInirQ3jfkFJtZFk7cmztICoGAexABUfu.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/e0P68JQyInirQ3jfkFJtZFk7cmztICoGAexABUfu.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/e0P68JQyInirQ3jfkFJtZFk7cmztICoGAexABUfu.webp",71,{"title":139,"description":140,"slug":141,"created_at":142,"publish_at":142,"formatted_created_at":103,"category":143,"links":144,"view_type":86,"video_url":87,"views":149,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"a16z Invests in MTS: The 24/7 “Monitoring the Situation” Livestream That Wants to Own Real-Time News on X","Andreessen Horowitz has just backed one of the most straightforward — and potentially most influential — media experiments of 2026.","a16z-invests-in-mts-the-24-7-monitoring-the-situation-livestream-that-wants-to-own-real-time-news-on-x","2026-04-22T10:26:16.000000Z",{"title":58,"slug":63},{"image":145,"image_webp":146,"thumb":147,"thumb_webp":148},"https://cdn.quasa.io/images/news/863CSHWk8jqXvpZzTsOjd14NyQfaBFERd09zQxFm.jpg","https://cdn.quasa.io/images/news/863CSHWk8jqXvpZzTsOjd14NyQfaBFERd09zQxFm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/863CSHWk8jqXvpZzTsOjd14NyQfaBFERd09zQxFm.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/863CSHWk8jqXvpZzTsOjd14NyQfaBFERd09zQxFm.webp",76,{"title":151,"description":152,"slug":153,"created_at":154,"publish_at":155,"formatted_created_at":103,"category":156,"links":157,"view_type":86,"video_url":87,"views":162,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"Yann LeCun’s Continued Crusade: Why LLMs Are Not the Path to Human-Level Intelligence","Yann LeCun, Meta’s Chief AI Scientist and one of the most respected figures in deep learning, continues his long-standing campaign against the idea that large language models (LLMs) represent the main road to artificial general intelligence.","yann-lecun-s-continued-crusade-why-llms-are-not-the-path-to-human-level-intelligence","2026-04-17T18:37:38.000000Z","2026-04-22T09:30:00.000000Z",{"title":47,"slug":48},{"image":158,"image_webp":159,"thumb":160,"thumb_webp":161},"https://cdn.quasa.io/images/news/jepXgVYshqhhHivVOOF6DNljHWDpoeswxC11H342.jpg","https://cdn.quasa.io/images/news/jepXgVYshqhhHivVOOF6DNljHWDpoeswxC11H342.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/jepXgVYshqhhHivVOOF6DNljHWDpoeswxC11H342.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/jepXgVYshqhhHivVOOF6DNljHWDpoeswxC11H342.webp",83,[164,177,192,204,219],{"title":165,"description":166,"slug":167,"created_at":168,"publish_at":169,"formatted_created_at":170,"category":171,"links":172,"view_type":86,"video_url":87,"views":175,"likes":176,"lang":90,"comments_count":89,"is_pinned":112},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":173,"image_webp":87,"thumb":174,"thumb_webp":174},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",71241,2,{"title":178,"description":179,"slug":180,"created_at":181,"publish_at":182,"formatted_created_at":183,"category":184,"links":185,"view_type":110,"video_url":87,"views":190,"likes":191,"lang":90,"comments_count":89,"is_pinned":112},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":186,"image_webp":187,"thumb":188,"thumb_webp":189},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",71014,4,{"title":193,"description":194,"slug":195,"created_at":196,"publish_at":197,"formatted_created_at":198,"category":199,"links":200,"view_type":86,"video_url":87,"views":203,"likes":191,"lang":90,"comments_count":89,"is_pinned":112},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":201,"image_webp":87,"thumb":202,"thumb_webp":202},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68633,{"title":205,"description":206,"slug":207,"created_at":208,"publish_at":209,"formatted_created_at":210,"category":211,"links":212,"view_type":86,"video_url":87,"views":217,"likes":176,"lang":90,"comments_count":218,"is_pinned":112},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":213,"image_webp":214,"thumb":215,"thumb_webp":216},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42584,1,{"title":220,"description":221,"slug":222,"created_at":223,"publish_at":224,"formatted_created_at":225,"category":226,"links":227,"view_type":110,"video_url":87,"views":232,"likes":176,"lang":90,"comments_count":89,"is_pinned":112},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":228,"image_webp":229,"thumb":230,"thumb_webp":231},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41661,[234,235,236,237,238,239,240,241,242,243,244,245,246],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]