[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-how-to-use-color-to-increase-conversion-rate":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":161,"categories":231},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":10,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"How to Use Color to Increase Conversion Rate","Most people develop the perception of color a few months after they’re born.","How to Use Color, Increase Conversion Rate, brand, branding","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/aabcoul-1.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Use Color to Increase Conversion Rate\" class=\"image-align-left\" height=\"164\" src=\"https://cdn.quasa.io/photos/foto-14/aabcoul-1.jpeg\" width=\"300\" />\u003C/picture>Most people develop the perception of \u003Ca href=\"https://quasa.io/media/brand-color-palette-generator-the-ultimate-list-to-find-the-best-for-your-brand\">color\u003C/a> a few months after they’re born.\u003C/p>\n\n\u003Cp>The stimulation that your eyes get from seeing different shades and hues can become automatic and reflexive over time, though, which is why a lot of consumers take for granted how colors actually influence their lifestyle and habits significantly.\u003C/p>\n\n\u003Cp>If you’re a business owner, online marketer, or both, you need to understand the fundamentals of color psychology and how you can maximize it for your website to increase conversions. Before establishing the connection between the two, you first need to know what color psychology is all about.\u003C/p>\n\n\u003Ch4>What is Color Psychology?\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/aabcoul-10.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Use Color to Increase Conversion Rate\" class=\"image-align-left\" height=\"188\" src=\"https://cdn.quasa.io/photos/foto-14/aabcoul-10.jpeg\" width=\"300\" />\u003C/picture>Color psychology refers to the study of how hues affect human behavior. It’s valuable in any type of industry since it influences the buying population. Understanding the science behind colors and how it can boost profits is useful for businesses.\u003C/p>\n\n\u003Cp>You may have already witnessed how certain colors evoke specific emotions or associations. For instance, red is typically seen as a stimulant. Major fast food companies may be using this shade for their logos and branding to stimulate the appetite of customers.\u003C/p>\n\n\u003Cp>On the other hand, green is generally associated with nature. That’s why eco-friendly brands utilize the color for their companies.\u003C/p>\n\n\u003Cp>Carl Jung is one of the prominent psychiatrists that are credited for adding to the study of color psychology.\u003C/p>\n\n\u003Cp>He believed that artistic expression through images and colors can aid a patient’s recovery from trauma. He also once stated how the human subconscious speaks and comprehends the language of colors.\u003C/p>\n\n\u003Ch4>Color My Marketing\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/aabcoul-11.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Use Color to Increase Conversion Rate\" class=\"image-align-left\" height=\"206\" src=\"https://cdn.quasa.io/photos/foto-14/aabcoul-11.jpeg\" width=\"300\" />\u003C/picture>Today, \u003Ca href=\"https://quasa.io/media/how-social-media-marketers-are-using-ai-to-improve-their-performance\">marketers\u003C/a> take advantage of color psychology for tapping into consumers’ subconscious for their branding and advertising efforts. Graphic design continues to be an important part of business operations, especially with the current coronavirus situation where customers prefer to shop online.\u003C/p>\n\n\u003Cp>Some may argue that color perception can be subjective, especially across cultures. Nonetheless, there are associations that are relatively consistent regardless of background, gender, and race.\u003C/p>\n\n\u003Cp>As one example mentioned above, red is generally used to stimulate appetite and strong emotions.\u003C/p>\n\n\u003Cp>These days, if you want to reach your target audience, you have to develop a viable \u003Ca href=\"https://quasa.io/media/what-is-digital-marketing-and-best-strategies-of-digital-marketing\">digital marketing\u003C/a> campaign. Your website has become a primary tool for attracting and retaining the interest of potential customers. It’s vital that you utilize all strategies at your disposal to maximize the visual impact of your domain.\u003C/p>\n\n\u003Cp>Think of your website as a digital storefront. Similar to a physical shop, you want people to actually come inside your domain so that you can market to them directly. This way, you can provide first-hand information on your products and services, which can then boost your chances of making a sale.\u003C/p>\n\n\u003Ch4>Colors and Conversion Rates\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/aabcoul-12.webp\" type=\"image/webp\">\u003Cimg alt=\""Person writing text with a pen, surrounded by numbers and symbols."\" class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto-14/aabcoul-12.jpeg\" width=\"300\" />\u003C/picture>Aside from ensuring that your domain name is unique through the Who is Lookup listing, colors can also help your brand stand out from competitors through your logos and other promotional media. Did you know, though, that it can also improve your conversion rate?\u003C/p>\n\n\u003Cp>This rate pertains to the percentage of web visitors that perform a desired action. It doesn’t necessarily entail making a purchase, although that would be highly desirable, of course.\u003C/p>\n\n\u003Cp>Generally, this information refers to the interactions that your domain receives from web users.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/aabcoul-13.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Use Color to Increase Conversion Rate\" class=\"image-align-right\" height=\"131\" src=\"https://cdn.quasa.io/photos/foto-14/aabcoul-13.jpeg\" width=\"300\" />\u003C/picture>\u003Cstrong>Other common types of conversions are:\u003C/strong>\u003C/p>\n\n\u003Col>\n\t\u003Cli>Answering a form\u003C/li>\n\t\u003Cli>Contacting your company through calls or chat\u003C/li>\n\t\u003Cli>Downloading software or media\u003C/li>\n\t\u003Cli>Signing up for your newsletter or some other subscription\u003C/li>\n\t\u003Cli>Registering for your membership program\u003C/li>\n\t\u003Cli>Upgrading their subscription or service\u003C/li>\n\t\u003Cli>Using your software or app\u003C/li>\n\t\u003Cli>Engaging with your website\u003C/li>\n\u003C/ol>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/aabcoul-2.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Use Color to Increase Conversion Rate\" class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto-14/aabcoul-2.jpeg\" width=\"300\" />\u003C/picture>Calculating the conversion rate involves dividing the number of people who performed the task that you wanted from the total number of visitors that landed on your website. Afterward, you just need to multiply it by 100 to get the percentage.\u003C/p>\n\n\u003Cp>For instance, if you had a total of 10,000 visitors last month and 2,000 signed up for your monthly newsletter, you’d have a conversion rate of 20 percent.\u003C/p>\n\n\u003Cp>Knowing how to calculate and analyze this data can help you assess the effectiveness of your marketing strategies accurately. Plus, the information you glean can also aid you in making better decisions for the future of your company.\u003C/p>\n\n\u003Cp>To take advantage of color psychology for your website’s conversion rate, you need to know how the general public perceives different hues:\u003C/p>\n\n\u003Ch4>Advantage of color psychology\u003C/h4>\n\n\u003Ch3>1. Red\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/aabcoul-3.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Use Color to Increase Conversion Rate\" class=\"image-align-left\" height=\"176\" src=\"https://cdn.quasa.io/photos/foto-14/aabcoul-3.jpeg\" width=\"300\" />\u003C/picture>Red is considered as the most intense color.\u003C/p>\n\n\u003Cp>When paired with another color, it stands out so much that it’s used to emphasize the site elements where you want to direct the eyes of web visitors.\u003C/p>\n\n\u003Cp>On the other hand, this shade is also associated with danger, so you might want to be careful with its usage.\u003C/p>\n\n\u003Ch3>2. White\u003C/h3>\n\n\u003Cp>In Western culture, white evokes feelings of innocence, cleanliness, and goodness. However, it also signifies death in other Asian countries. Knowing this, you should determine your target audience and utilize this color accordingly.\u003C/p>\n\n\u003Cp>Nonetheless, it’s very useful for breaking sections and elements. Prioritize having ample white space in your website to give it a sleek and sophisticated look. Doing this will also give web visitors’ eyes some room to breathe and digest the information that they receive.\u003C/p>\n\n\u003Ch3>3. Orange\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/aabcoul-4.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Use Color to Increase Conversion Rate\" class=\"image-align-left\" height=\"173\" src=\"https://cdn.quasa.io/photos/foto-14/aabcoul-4.jpeg\" width=\"291\" />\u003C/picture>Although it’s an eye-catching color, orange doesn’t evoke the same level of intensity in terms of emotions as red does. According to color psychology, it signifies creativity, adventure, and enthusiasm.\u003C/p>\n\n\u003Ch3>4. Yellow\u003C/h3>\n\n\u003Cp>Yellow is considered as the happiest color in the spectrum, which may be because it’s associated with sunshine. It promotes positivity and optimism. You can use this hue as an accent if it matches the rest of your color scheme to infuse some cheerfulness and good vibes into your web pages.\u003C/p>\n\n\u003Ch3>5. Pink\u003C/h3>\n\n\u003Cp>With prominent brands like Victoria’s Secret and Barbie using this color unabashedly, pink has become associated with femininity. If you have a fashion store that caters to women’s clothing, you can take advantage of this shade to appeal to your target audience.\u003C/p>\n\n\u003Ch3>6. Blue\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/aabcoul-6.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Use Color to Increase Conversion Rate\" class=\"image-align-left\" height=\"300\" src=\"https://cdn.quasa.io/photos/foto-14/aabcoul-6.jpeg\" width=\"300\" />\u003C/picture>Calmness and tranquility are two primary emotions that pop into mind when people see the color blue. It does evoke negative feelings, though, such as loneliness and coldness.\u003C/p>\n\n\u003Cp>You can maximize the use of this color to position your brand as a trustworthy company. There are those that place their guarantee and trust certifications in blue shades to reinforce their credibility.\u003C/p>\n\n\u003Ch3>7. Green\u003C/h3>\n\n\u003Cp>Green is deemed as the easiest color on the eye perhaps due to its connection with nature. Similar to blue, which is perceived in natural bodies of water, it evokes a relaxing effect on the viewer.\u003C/p>\n\n\u003Ch3>8. Purple\u003C/h3>\n\n\u003Cp>Long before, purple has always been associated with nobility and luxury. This shade can be tricky, though, since using the wrong shade for your marketing campaigns can make your content either look cheap or arrogant. It may be best to use purple as an accent color to draw the eye of visitors.\u003C/p>\n\n\u003Ch3>9. Gray\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/aabcoul-5.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Use Color to Increase Conversion Rate\" class=\"image-align-left\" height=\"174\" src=\"https://cdn.quasa.io/photos/foto-14/aabcoul-5.jpeg\" width=\"290\" />\u003C/picture>If you’re looking for the most neutral color, it’s probably gray. Nonetheless, you also have to take note that the lack of stimulation can evoke feelings of dullness or depression. It can also be seen as too serious.\u003C/p>\n\n\u003Ch3>10. Black\u003C/h3>\n\n\u003Cp>Black is widely used by a lot of brands. For some, it symbolizes power, elegance, and sophistication. Conversely, it can also signify sadness or anger. Black is often used as a contrasting color, especially with white, to improve the readability of your site’s content.\u003C/p>\n\n\u003Ch4>ADA Compliance\u003C/h4>\n\n\u003Cp>While colors do influence the buying behaviors of your target audience, you also need to consider and be inclusive of another type of consumer group.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/aabcoul-9.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Use Color to Increase Conversion Rate\" class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-14/aabcoul-9.jpeg\" width=\"275\" />\u003C/picture>A significant chunk of web users reportedly have some type of recognized disability. If you’re creating or already have an\u003Ca href=\"https://quasa.io/media/how-to-start-an-e-commerce-business-from-scratch-in-2022\"> e-commerce store\u003C/a>, you must enhance its accessibility features so that all web visitors can enjoy navigating through your domain.\u003C/p>\n\n\u003Cp>Prioritizing this aspect also affects your compliance with the Americans with Disabilities Act (ADA). This provision requires non-profit service providers and companies with at least 15 employees to ensure that their sites are accessible to individuals with disabilities.\u003C/p>\n\n\u003Cp>Regardless of whether you’re obligated or not, your brand can definitely benefit from complying with this standard.\u003C/p>\n\n\u003Cp>With regards to colors, you have to take color blindness into account when publishing visuals. You need to consider people who might view the colors in an image or page inaccurately because of this visual impairment, which renders them unable to distinguish contrasting hues.\u003C/p>\n\n\u003Cp>When you don’t take this into consideration, you run the risk of making it challenging for them to make out the various elements of a web page. An excellent way to tackle this is to choose shades that are from opposite ends of the color wheel.\u003C/p>\n\n\u003Cp>\u003Cem>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/aabcoul-8.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Use Color to Increase Conversion Rate\" class=\"image-align-right\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-14/aabcoul-8.jpeg\" width=\"275\" />\u003C/picture>\u003Cstrong>Examples of such are:\u003C/strong>\u003C/em>\u003C/p>\n\n\u003Col>\n\t\u003Cli>Green and blue\u003C/li>\n\t\u003Cli>Green and brown\u003C/li>\n\t\u003Cli>Green and red\u003C/li>\n\t\u003Cli>Green and gray\u003C/li>\n\t\u003Cli>Green and black\u003C/li>\n\t\u003Cli>Blue and gray\u003C/li>\n\t\u003Cli>Blue and purple\u003C/li>\n\t\u003Cli>Light green and yellow\u003C/li>\n\u003C/ol>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-make-5k-dollars-in-a-month\">How To Make 5K Dollars In A Month?\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-develop-your-company-s-learning-culture-in-2025\">How to Develop Your Company’s Learning Culture in 2025\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/edrawmax-review-online-diagrams-and-charts-editor\">EdrawMax Review – Online Diagrams and Charts Editor\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>Takeaway\u003C/h4>\n\n\u003Cp>Colors play a crucial role in how consumers perceive your brand. You must pick the right shades to use for your company. Make sure that it aligns with your mission and vision. Moreover, these hues also influence how well web visitors receive your messaging and increase conversions for your \u003Ca href=\"https://quasa.io/media/best-websites-to-learn-the-code-for-free\">website\u003C/a>.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nSubscribe to our newsletter! Join us on social networks!\u003Cbr />\nSee you!\u003C/p>","how-to-use-color-to-increase-conversion-rate","2021-12-21T18:33:34.000000Z","2025-05-24T03:30:00.000000Z","24.05.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/FNrIMGQfATzVwFTPvrx10iRufjWVFdYFEeXu2C6M.jpg","https://cdn.quasa.io/images/news/FNrIMGQfATzVwFTPvrx10iRufjWVFdYFEeXu2C6M.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/FNrIMGQfATzVwFTPvrx10iRufjWVFdYFEeXu2C6M.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/FNrIMGQfATzVwFTPvrx10iRufjWVFdYFEeXu2C6M.webp","large",null,4053,0,"en",{"id":10,"title":11,"slug":12,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media - Growth Hacking in Branding","Our attention is everything! How to build a successful brand. Leadership experience and understanding. Exclusive interviews.","Branding, brand, marketing, design, identity, startup","2021-08-06T16:45:50.000000Z","2024-08-25T15:44:14.000000Z",[97,112,123,136,149],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":109,"video_url":86,"views":110,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z","19.04.2026",{"title":58,"slug":63},{"image":105,"image_webp":106,"thumb":107,"thumb_webp":108},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","small",14,false,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":116,"formatted_created_at":102,"category":117,"links":118,"view_type":109,"video_url":86,"views":69,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",{"title":124,"description":125,"slug":126,"created_at":127,"publish_at":128,"formatted_created_at":102,"category":129,"links":130,"view_type":109,"video_url":86,"views":135,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":131,"image_webp":132,"thumb":133,"thumb_webp":134},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",37,{"title":137,"description":138,"slug":139,"created_at":140,"publish_at":141,"formatted_created_at":102,"category":142,"links":143,"view_type":109,"video_url":86,"views":148,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market platform.","thomas-peterffy-s-bold-vision-for-prediction-markets-why-interactive-brokers-is-betting-big-on-useful-bets","2026-04-16T18:39:15.000000Z","2026-04-19T09:31:00.000000Z",{"title":65,"slug":66},{"image":144,"image_webp":145,"thumb":146,"thumb_webp":147},"https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp",48,{"title":150,"description":151,"slug":152,"created_at":153,"publish_at":153,"formatted_created_at":102,"category":154,"links":155,"view_type":109,"video_url":86,"views":160,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Google March 2026 Core Update: Massive Volatility, Traffic Winners & Losers Explained","The latest major Google algorithm change — the March 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We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":184,"image_webp":185,"thumb":186,"thumb_webp":187},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70577,4,{"title":191,"description":192,"slug":193,"created_at":194,"publish_at":195,"formatted_created_at":196,"category":197,"links":198,"view_type":109,"video_url":86,"views":201,"likes":189,"lang":89,"comments_count":88,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. 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