[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-how-to-stop-burning-your-ppc-budget":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":162,"categories":232},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":69,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"How to Stop Burning your PPC Budget","As with all marketing endeavors, Pay-Per-Click (PPC) marketing can be costly – even more so than it normally is.","Stop Burning PPC Budget, business, brand","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>As with all marketing endeavors, Pay-Per-Click (PPC) marketing can be costly – even more so than it normally is. From planning to execution, a myriad of missteps can put additional, needless strain on your overall marketing budget. Conversely, if implemented correctly, PPC can yield tremendous Return On Investment (ROI) and help businesses achieve financial stability. Thus, especially for startups and small businesses, for which every cent counts, this is a rightfully pressing goal.\u003C/p>\n\n\u003Cp>Now, there are indeed a plethora of pitfalls to avoid in this regard. Among other factors, suboptimal tools, poor research, and plain inexperience can all converge in varying degrees and sabotage any campaign. Therefore, there can never be a single, universal answer to the problem of costly, likely ineffective PPC campaigns. With that in mind, we may approach how to stop burning your PPC budget one step at a time, and dig deeper as needed.\u003C/p>\n\n\u003Chr />\n\u003Ch3>What’s Making Your PPC Ads Ineffective?\u003C/h3>\n\n\u003Chr />\n\u003Cp>Initially, ineffective ads may likely be burning your PPC budget. Indeed, many businesses may start with a healthy PPC foundation but fail to convert prospects, in turn seeing poor returns. Therefore, let us begin by examining the most common oversights that might be making your PPC ads ineffective.\u003C/p>\n\n\u003Chr />\n\u003Ch4>1. Mobile PPC\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-9/aaaaabud-1.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Stop Burning your PPC Budget\" class=\"image-align-right\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-9/aaaaabud-1.jpg\" width=\"300\" />\u003C/picture>The advent of mobile devices impacted digital marketing on a scale that few other developments did. Since 2017, approximately half of all global website traffic has been generated by mobile users, according to Statista.\u003C/p>\n\n\u003Cp>What's more, as the internet's global penetration only expands over time, the absolute numbers of mobile users should only follow.\u003C/p>\n\n\u003Cp>Needless to say, then, not catering to half of your potential audience effectively can only burn your PPC budget faster. What this means for PPC campaigns is, of course, that they should be adjusted for mobile traffic.\u003C/p>\n\n\u003Cp>\u003Cstrong>So consider these tips for mobile PPC:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Ensure fast and responsive landing pages.\u003C/strong> This long-standing Search Engine Optimization (SEO) tenet strongly applies to mobile users. Indeed, mobile users bounce from slow websites more quickly than desktop users, and abandon carts more easily. Thus, de-cluttering your design, optimizing your JavaScript, and similar best practices will visibly enhance your PPC campaigns.\u003C/li>\n\t\u003Cli>\u003Cstrong>Use call extensions.\u003C/strong> For all their other uses, including browsing your website, smartphones are still phones. Mobile users may want to call you, and being unable to do so may cost you a conversion. Thus, using call extensions can be a quick and easy fix toward better PPC ROI.\u003C/li>\n\t\u003Cli>\u003Cstrong>Design for mobile.\u003C/strong> Finally, you may serve desktop ads to mobile devices. If you can, however, you may consider designing ads for mobile devices from the ground up. The core principle of mobile-first web design applies to ads; if it works on mobile, it works on desktop.\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>2. Local PPC\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-9/aaaaabud-2.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Stop Burning your PPC Budget\" class=\"image-align-right\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto-9/aaaaabud-2.jpg\" width=\"300\" />\u003C/picture>Mobile traffic aside, local traffic may be equally valuable – particularly for smaller, locally-focused businesses. The two also overlap somewhat, in that most “near me” searches are now done through mobile devices. Therefore, establishing a healthy foundation mobile-wise will, to some extent, also benefit local PPC.\u003C/p>\n\n\u003Cp>Still, much like local SEO, local PPC has its very own set of best practices to dictate.\u003C/p>\n\n\u003Cp>\u003Cstrong>Thus, if you find that reaching local audiences is burning your PPC budget, you may consider some among them:\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cstrong>• Use Google My Business (GMB).\u003C/strong> Arguably the spearhead of most local marketing efforts, GMB offers an array of advantages. It allows access to Google's app ecosystem, most notably Google Maps; it serves your NAP information; it informs ad placements. In the context of PPC specifically, it also allows for location extensions, displaying your exact location in search results. When mobile users often visit stores in person within the day, this alone can notably enhance local conversions.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-9/aaaaabud-3.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Stop Burning your PPC Budget\" class=\"image-align-right\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-9/aaaaabud-3.jpg\" width=\"300\" />\u003C/picture>\u003Cstrong>• Selectively target locally valuable keywords.\u003C/strong> Similarly to local SEO, local PPC hinges on locally valuable keywords. To do so, you may use your analytics and audience insights to track such keywords and bid accordingly. What’s crucial, however, is to be selective about it; which of your services should you promote? Which keywords best resonate with your local audiences and yield the most profit? Not addressing these questions and bidding indiscriminately can very quickly burn your PPC budget with few returns.\u003C/p>\n\n\u003Cp>\u003Cstrong>• Diversify your ads and copy.\u003C/strong> Finally, being local may still mean focusing on a large area. In this case, ads and copy that work for one city or town may not work for the next. Thus, if this applies to you, you may consider diversifying both and hyper-focusing on each individual location of value. It may require more effort, but it should also boast much better ROI in the long term.\u003C/p>\n\n\u003Chr />\n\u003Ch4>3. Landing pages\u003C/h4>\n\n\u003Cp>Finally, your landing pages may be underperforming. That’s not uncommon; many businesses struggle to write the perfect content that converts. In fact, Conversion Rate Optimization (CRO) has a dedicated subset specific to it for this reason; Landing Page Optimization (LPO).\u003C/p>\n\n\u003Cp>\u003Cstrong>While we can’t delve deep into LPO, for the sake of text economy, we may discuss its fundamentals:\u003C/strong>\u003C/p>\n\n\u003Cp>• \u003Cstrong>Consolidate your information.\u003C/strong> Understandably, presenting visitors with clear, accurate, and consistent information is crucial. Consider your Name, Address, and Phone Number (NAP) information; is it consistent across digital profiles, from GMB to social media? If it isn't, it may elicit distrust, hampering your conversion rates in the process. Do prospects find it immediately? If not, you may need to add it above the fold for immediate visibility.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-9/aaaaabud-4.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Stop Burning your PPC Budget\" class=\"image-align-right\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-9/aaaaabud-4.jpg\" width=\"300\" />\u003C/picture>• \u003Cstrong>Speak the language of your audiences.\u003C/strong> Should visitors stay, you will then need to entice them with your content. Quality itself is, of course, the cornerstone of converting content, but it also needs to resonate with your specific audiences. To ensure this, you may use your insights and research to determine which style and tone are ideal. Do they value strict professionalism, or do they prefer quirky humor? Do they like technical jargon, or would they rather read conversational content? This is a crucial distinction to make, and it can inform your content creation down to its fundamentals.\u003C/p>\n\n\u003Cp>• \u003Cstrong>Enhance your Calls to Action (CTAs)\u003C/strong>. Finally, successful conversions will strongly depend on your CTAs, as they are your direct calls to action. In this regard, you may consider a multitude of factors that affect their effectiveness. As with your NAP, are they clearly visible? If not, you may examine your choice of font and color to ensure they are. Are adjacent elements, like images, distracting visitors away from them? If so, you may modify your layout accordingly. Are they compelling enough? If not, you may strengthen your copy, including by inciting urgency. Consider how, according to Sleeknote, popups with countdown timers performed 113% better than ones without. Psychologically, CTAs with timers function the same way – which is why they still see common use.\u003C/p>\n\n\u003Chr />\n\u003Ch3>What’s Burning Your PPC Budget?\u003C/h3>\n\n\u003Chr />\n\u003Cp>Having explored options to enhance your campaign's effectiveness, something else may still be burning your PPC budget. Unfortunately, missteps and oversights regarding PPC fundamentals are not uncommon, so let us highlight some of the most prevalent ones. Namely, negative keywords, ad tests, and competitor analyses.\u003C/p>\n\n\u003Chr />\n\u003Ch4>1. Negative keyword oversights\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-9/aaaaabud-6.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Stop Burning your PPC Budget\" class=\"image-align-right\" height=\"225\" src=\"https://cdn.quasa.io/photos/foto-9/aaaaabud-6.jpeg\" width=\"300\" />\u003C/picture>The most crucial aspect of PPC bidding is, likely undeniably, proper keyword research. This topic is indeed so deep it would warrant its own article to properly, thoroughly explore. However, an unfortunately common oversight during keyword research is neglecting negative keywords.\u003C/p>\n\n\u003Cp>These are what the name might suggest; keywords you don’t want to show up for. \u003Ca href=\"https://ads.google.com/home/resources/using-google-ads-keyword-planner/\" target=\"_blank\">In Google’s own words\u003C/a>, these “filter out any words or phrases that you don’t want to see in your results. For instance, if you don’t want to target anything with the words "cheap" or "free," this is where you enter those restrictions.”\u003C/p>\n\n\u003Cp>In essence, negative keywords prevent attracting irrelevant traffic from audiences who are unlikely to convert. Put differently, traffic that may be needlessly burning your PPC budget. This might decrease your overall traffic, but it will increase your traffic quality by ensuring that more qualified leads click on your ads.\u003C/p>\n\n\u003Chr />\n\u003Ch3>2. Few (or no) ad tests\u003C/h3>\n\n\u003Cp>Similarly, testing any element of your campaigns, from web design to copy, is often strongly suggested. Nonetheless, due to budget or time restraints, many overlook ad tests, to the detriment of their PPC budgets.\u003C/p>\n\n\u003Cp>\u003Cstrong>There are many reasons to do so, however, including the following:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>A/B testing PPC ads is relatively easier since there are fewer variables to test.\u003C/li>\n\t\u003Cli>Most PPC platforms provide A/B testing options, and so do other vendors and digital marketing agencies.\u003C/li>\n\t\u003Cli>A/B testing is absolutely necessary since you're typically paying for conversions, not impressions alone.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-9/aaaaabud-5.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Stop Burning your PPC Budget\" class=\"image-align-right\" height=\"330\" src=\"https://cdn.quasa.io/photos/foto-9/aaaaabud-5.jpg\" width=\"350\" />\u003C/picture>Moreover, A/B testing is imperative, as trends emerge and change over time. Ads that performed well in the past may not do so today or tomorrow. Finally, theoretical knowledge may only reflect reality so accurately, whereas on-the-field research can offer more reliable results.\u003C/p>\n\n\u003Cp>\u003Cstrong>As you conduct A/B tests, consider the following factors among others:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Test focus.\u003C/strong> Testing multiple modifications at once may skew your results. Therefore, it’s typically better to focus on one specific element, such as your headline or keywords.\u003C/li>\n\t\u003Cli>\u003Cstrong>Test frequency.\u003C/strong> Testing rarely can leave the factors that are burning your PPC budget unchecked for too long. Conversely, testing often will yield consistent, accurate, and actionable insights.\u003C/li>\n\t\u003Cli>\u003Cstrong>Sample size.\u003C/strong> Finally, it is crucial to extract conclusions from adequate sample sizes. If possible, it’s best to do so from sample sizes of a few thousand impressions for maximum accuracy.\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>3. No eye on your competitors\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-9/aaaaabud-7.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Stop Burning your PPC Budget\" class=\"image-align-right\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-9/aaaaabud-7.png\" width=\"300\" />\u003C/picture>Finally, as with most business endeavors, an eye on the competition is nearly imperative. Competitor analysis will accurately inform you of your competitors' successes and failures, letting you adjust your strategies accordingly. In the context of PPC specifically, it will also provide insights into who you're bidding against.\u003C/p>\n\n\u003Cp>\u003Cstrong>Through it, you may discover such fundamental information as:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Who your competitors are.\u003C/strong> It may not be direct or offline business competitors you're bidding against, but circumstantial ones. For example, it may be vendors whose niche only slightly overlaps with yours, but who target similar keywords as you.\u003C/li>\n\t\u003Cli>\u003Cstrong>What your competitors bid on.\u003C/strong> As with all competitor analyses, PPC competition analyses can inform you on your competitors' activities. In this case, they can inform you of other keywords they bid on, which can, in turn, inform your strategies.\u003C/li>\n\t\u003Cli>\u003Cstrong>Why your competitors compete with you.\u003C/strong> Finally, it is not entirely uncommon to find competitors who wish to oppose you directly. Consider, for example, bids that only intend to inflate Cost Per Click (CPC) prices. Conversely, consider brands that bid on competitors' brand keywords. Such insights are also crucial to acquire and can inform how you respond.\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>Road to the Best PPC Budget Definition\u003C/h4>\n\n\u003Cp>To summarize, there are many different factors that may be burning your PPC budget, from beginning to end. From a slow, mobile-unfriendly website to poor copy, style, and CTAs, your website and its content may be underperforming. Conversely, it may be a relative lack of insights; neglecting negative keywords, A/B tests, and competitor analyses.\u003C/p>\n\n\u003Cp>Finally, it could be specific to an individual campaign's purpose and scope, such as with local PPC campaigns' local value. Thus, to reiterate this article's introduction, there can be no universally applicable answer – only case-by-case examinations and improvements. Still, this cursory exploration may hopefully help you fine-tune your PPC efforts and achieve better cost-efficiency.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Below we have collected a number of interesting articles that almost completely cover all the current problems of promotion and optimization; add them to your bookmarks and keep them always at hand:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/6-ways-to-promote-your-content-on-social-media-that-have-been-neglected\">6 Ways to Promote Your Content on Social Media That Have Been Neglected\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/10-content-marketing-tactics-for-your-startup-blog\">10 Content Marketing Tactics for your Startup Blog\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/common-social-media-marketing-mistakes-to-avoid\">Common Social Media Marketing Mistakes to Avoid\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/what-is-influencer-marketing-and-how-to-work-with-social-media-influencers\">What is Influencer Marketing and How to Work with Social Media Influencers?\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/tiktok-seo-a-simple-guide-to-rank-your-videos\">TikTok SEO: A Simple Guide to Rank Your Videos\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/woocommerce-vs-bigcommerce-what-s-better-for-seo\">WooCommerce vs. BigCommerce – What’s Better for SEO?\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/which-link-building-strategy-is-best-for-seo\">Which Link Building Strategy Is Best For SEO?\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/intro-to-seo-terminology-and-metrics\">Intro to SEO: Terminology and Metrics\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/what-is-orphaned-content-and-how-it-can-affect-your-seo\">What is Orphaned Content And How It Can Affect Your SEO?\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-does-website-security-affect-your-seo\">How Does Website Security Affect Your SEO\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/6-affordable-cities-for-digital-nomads-to-live-and-work-in\">6 Affordable Cities for Digital Nomads to Live and Work In\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-impact-of-digitalization-in-entertainment\">The Impact Of Digitalization In Entertainment\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/tips-that-will-help-you-navigate-the-digital-world-safely\">Tips That Will Help You Navigate the Digital World Safely\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-widening-digital-divide-cuts-people-out-of-ai-and-automation-careers\">The Widening Digital Divide Cuts People Out of AI and Automation Careers\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/5-tools-to-improve-your-digital-back-office\">5 Tools To Improve Your Digital Back Office\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-digital-transformation-of-education\">The Digital Transformation of Education\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/top-5-ai-applications-marketers\">Top 5 AI Applications Marketers\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-social-media-marketers-are-using-ai-to-improve-their-performance\">How Social Media Marketers Are Using AI To Improve Their Performance\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/demand-generation-vs-lead-generation-how-they-differ-why-it-matters\">Demand Generation vs Lead Generation – How They Differ & Why It Matters?\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/top-9-wordpress-lead-generation-plugins\">Top 9 WordPress Lead Generation Plugins\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/8-steps-to-master-attraction-marketing-and-skyrocket-your-lead-generation-strategy\">8 Steps To Master Attraction Marketing and Skyrocket Your Lead Generation Strategy\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/fascinating-risk-management-tactics-that-can-help-your-business-grow\">Fascinating Risk Management Tactics That Can Help Your Business Grow\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/3-no-cost-marketing-tactics-you-can-use-right-now-to-bring-in-more-sales\">3 No-Cost Marketing Tactics You can use Right now to Bring in More Sales\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/10-tactics-to-do-seo-for-contractors\">10 Tactics to Do SEO for Contractors\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/7-effective-tactics-for-humanizing-your-brand-with-examples\">7 Effective Tactics For Humanizing Your Brand (With Examples)\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/top-5-healthcare-content-marketing-tactics\">Top 5 Healthcare Content Marketing Tactics\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/building-powerful-tactics\">Building Powerful Tactics\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/10-tactics-to-do-seo-for-higher-education\">10 Tactics to Do SEO for Higher Education\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/test-data-management-strategies-for-efficient-and-effective-testing\">Test Data Management: Strategies for Efficient and Effective Testing\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/reasons-you-should-invest-in-a-high-quality-document-management-software\">Reasons You Should Invest in a High-Quality Document Management Software\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/what-you-need-to-know-to-improve-your-contract-lifecycle-management\">What You Need To Know To Improve Your Contract Lifecycle Management\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/virtual-cards-and-its-advantages-to-business-employees\">Virtual Cards and Its Advantages to Business Employees\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/4-ideas-to-make-company-virtual-events-fun-for-employees\">4 Ideas to Make Company Virtual Events Fun for Employees\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/7-unique-year-end-appreciation-ideas-for-your-it-employees\">7 Unique Year-End Appreciation Ideas for Your IT Employees\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/5-strategies-to-create-an-effective-employee-training-program\">5 Strategies To Create An Effective Employee Training Program\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/prioritizing-employee-mental-health-why-it-matters-for-business-success\">Prioritizing Employee Mental Health: Why It Matters For Business Success\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-inspire-the-next-generation-of-tech-entrepreneurs\">How to Inspire the Next Generation of Tech Entrepreneurs\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/best-security-tips-for-start-up-entrepreneurs\">Best Security Tips For Start-Up Entrepreneurs\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/top-10-startup-ideas-you-can-steal-from-successful-entrepreneurs\">Top 10 Startup Ideas You can Steal from Successful Entrepreneurs\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Cp>Thank you!\u003Cbr />\nSubscribe to our newsletter! Join us on social networks!\u003Cbr />\nSee you!\u003C/p>","how-to-stop-burning-your-ppc-budget","2021-08-31T15:44:18.000000Z","2025-01-11T03:00:00.000000Z","11.01.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/azXggqt2JnmkMl2Kdd6Z1HFMGRK43dErafO4IRYI.png","https://cdn.quasa.io/images/news/azXggqt2JnmkMl2Kdd6Z1HFMGRK43dErafO4IRYI.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/azXggqt2JnmkMl2Kdd6Z1HFMGRK43dErafO4IRYI.png","https://cdn.quasa.io/thumbs/news-thumb/images/news/azXggqt2JnmkMl2Kdd6Z1HFMGRK43dErafO4IRYI.webp","large",null,3011,0,"en",{"id":69,"title":65,"slug":66,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[97,112,124,137,150],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":109,"video_url":86,"views":110,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z","19.04.2026",{"title":58,"slug":63},{"image":105,"image_webp":106,"thumb":107,"thumb_webp":108},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","small",12,false,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":116,"formatted_created_at":102,"category":117,"links":118,"view_type":109,"video_url":86,"views":123,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",14,{"title":125,"description":126,"slug":127,"created_at":128,"publish_at":129,"formatted_created_at":102,"category":130,"links":131,"view_type":109,"video_url":86,"views":136,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature 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Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market platform.","thomas-peterffy-s-bold-vision-for-prediction-markets-why-interactive-brokers-is-betting-big-on-useful-bets","2026-04-16T18:39:15.000000Z","2026-04-19T09:31:00.000000Z",{"title":65,"slug":66},{"image":145,"image_webp":146,"thumb":147,"thumb_webp":148},"https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp",46,{"title":151,"description":152,"slug":153,"created_at":154,"publish_at":154,"formatted_created_at":102,"category":155,"links":156,"view_type":109,"video_url":86,"views":161,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Google March 2026 Core Update: Massive Volatility, Traffic Winners & Losers Explained","The latest major Google algorithm change — the March 2026 Core Update — began rolling out on March 27, 2026, and was fully completed on April 8, 2026.","google-march-2026-core-update-massive-volatility-traffic-winners-losers-explained","2026-04-19T07:51:48.000000Z",{"title":58,"slug":63},{"image":157,"image_webp":158,"thumb":159,"thumb_webp":160},"https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp",54,[163,176,191,203,218],{"title":164,"description":165,"slug":166,"created_at":167,"publish_at":168,"formatted_created_at":169,"category":170,"links":171,"view_type":109,"video_url":86,"views":174,"likes":175,"lang":89,"comments_count":88,"is_pinned":111},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":172,"image_webp":86,"thumb":173,"thumb_webp":173},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70811,2,{"title":177,"description":178,"slug":179,"created_at":180,"publish_at":181,"formatted_created_at":182,"category":183,"links":184,"view_type":85,"video_url":86,"views":189,"likes":190,"lang":89,"comments_count":88,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":185,"image_webp":186,"thumb":187,"thumb_webp":188},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70575,4,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":109,"video_url":86,"views":202,"likes":190,"lang":89,"comments_count":88,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":200,"image_webp":86,"thumb":201,"thumb_webp":201},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68209,{"title":204,"description":205,"slug":206,"created_at":207,"publish_at":208,"formatted_created_at":209,"category":210,"links":211,"view_type":109,"video_url":86,"views":216,"likes":175,"lang":89,"comments_count":217,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":212,"image_webp":213,"thumb":214,"thumb_webp":215},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42187,1,{"title":219,"description":220,"slug":221,"created_at":222,"publish_at":223,"formatted_created_at":224,"category":225,"links":226,"view_type":85,"video_url":86,"views":231,"likes":175,"lang":89,"comments_count":88,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":227,"image_webp":228,"thumb":229,"thumb_webp":230},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41284,[233,234,235,236,237,238,239,240,241,242,243,244,245],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]