[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-how-to-start-a-high-end-small-business":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":163,"categories":233},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":69,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"How to Start a High-End Small Business","It takes a lot of work to build a brand that is high-end. This is something luxury brands have done over the centuries.","How to Start a High-End Small Business, startup","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/ddds-1.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Start a High-End Small Business\" class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-14/ddds-1.jpeg\" width=\"275\" />\u003C/picture>It takes a lot of work to build a brand that is high-end. This is something luxury brands have done over the centuries. You can think of the French crystal manufacturer St. Louis, which is over 250 years old, Maison Hermes leather goods, 180-year-old, and Gucci fashion house, which is only 100 years.\u003C/p>\n\n\u003Cp>Luxury companies all share one thing: They share key features that allow them to attract attention, respect and price power.\u003Cbr />\nHow can you create something unique when these companies are the dominant market players? If you’re a startup, how can you increase brand value and pricing power?\u003C/p>\n\n\u003Ch3>Marketing strategy and management practices are not the same as conventional wisdom.\u003C/h3>\n\n\u003Cp>If you want to launch a luxury brand, it is not a good idea to follow standard business practices. This is because luxury consumers are more discerning than the average businessperson. \u003Ca href=\"https://quasa.io/media/top-5-steps-to-better-affiliate-marketing-programs\">Affiliate marketing\u003C/a>, deep discounts, and other sales tactics are not effective in convincing the affluent.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/ddds-2.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Start a High-End Small Business\" class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-14/ddds-2.jpeg\" width=\"275\" />\u003C/picture>This niche clientele needs to receive the value that you offer and the delivery of your services. To conduct an analysis similar to that of an anthropologist studying a culture, you need to understand how your \u003Ca href=\"https://quasa.io/media/digital-marketing-the-journey-from-online-visitors-to-loyal-customers\">ideal customers\u003C/a> live and work.\u003C/p>\n\n\u003Cp>At a brand level, your message must be in line with the lifestyle of the luxury consumer. This is how luxury consumers can connect with brands on a deeper level.\u003C/p>\n\n\u003Cp>You want to give them a new world that allows for transformation. Don’t try to solve problems. Instead, create a dream: A new place to explore and experiment.\u003C/p>\n\n\u003Ch3>Your brand identity will be secured by embracing your eccentricity\u003C/h3>\n\n\u003Cp>If a brand is able to inspire emotions, your business idea may be unique to you.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/ddds-3.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Start a High-End Small Business\" class=\"image-align-left\" height=\"210\" src=\"https://cdn.quasa.io/photos/foto-14/ddds-3.jpeg\" width=\"300\" />\u003C/picture>Consider the impact of “weird+wow”. Every person has unique quirks and insights. These are not to be hidden. These are the things that make you unique and can help you find a niche in your business.\u003C/p>\n\n\u003Cp>Find your story and create it. Your story as founder, or what makes it unique. Luxury consumers value authenticity above everything.\u003C/p>\n\n\u003Ch3>Be prepared to lose sales\u003C/h3>\n\n\u003Cp>It is not easy to launch a high-end brand and be successful. To create exclusivity, you must resist the temptation to discount or respond to growing demands. It is important to leave out what is most important.\u003C/p>\n\n\u003Cp>Do you have the ability to create a gate that can only be accessed by a select few? Do you feel comfortable saying no to clients who request a discount on the price?\u003C/p>\n\n\u003Cp>We have learned from my experience in the luxury sector that many people are willing to accept discounts in order to make the sale. They don’t realize that to earn the respect of high-net-worth individuals, you have to say no. Luxury brands have the ability to say no to their \u003Ca href=\"https://quasa.io/media/how-to-engage-customers-through-social-media\">customers\u003C/a>.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/ddds-6.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Start a High-End Small Business\" class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-14/ddds-6.jpeg\" width=\"275\" />\u003C/picture>Start a startup and emphasize exclusivity right from the start. Luxury consumers are drawn to high-end brands that aren’t easily available. They love the excitement and joy associated with luxury purchases.\u003C/p>\n\n\u003Cp>Also read: \u003Ca href=\"https://quasa.io/media/tiktok-unveils-three-new-ai-tools-for-automated-video-ad-creation\">TikTok Unveils Three New AI Tools for Automated Video Ad Creation\u003C/a>\u003C/p>\n\n\u003Ch3>Superior brand promise: Consistent delivery\u003C/h3>\n\n\u003Cp>One of the biggest challenges high-end startup faces is keeping their promises. Luxury customers will buy the brand and the product. You must ensure that your business is of high quality. Think about your sales team, brand curators, suppliers, and any collaborations or partnerships.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nSubscribe to our newsletter! Join us on social networks!\u003Cbr />\nSee you!\u003C/p>","how-to-start-a-high-end-small-business","2022-02-11T12:45:09.000000Z","2025-07-16T03:30:00.000000Z","16.07.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/Pj1Cpd5oC8Pt9Zs7HudEQLxWAD1sCcowi6WKnrma.jpg","https://cdn.quasa.io/images/news/Pj1Cpd5oC8Pt9Zs7HudEQLxWAD1sCcowi6WKnrma.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pj1Cpd5oC8Pt9Zs7HudEQLxWAD1sCcowi6WKnrma.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pj1Cpd5oC8Pt9Zs7HudEQLxWAD1sCcowi6WKnrma.webp","large",null,2126,0,"en",{"id":69,"title":65,"slug":66,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[97,112,124,137,150],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":109,"video_url":86,"views":110,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Claude Design Looks Great — But It Devours Your Token Limits. Here’s How to Use It Smartly","Here's a well-structured, engaging English article based on the thread by Ryan Mather (@Flomerboy\n) from the Anthropic design team. It covers the fresh launch of Claude Design, its strengths, the main pain point (high token usage during initial setup), and the practical tips from the developers.","claude-design-looks-great-but-it-devours-your-token-limits-here-s-how-to-use-it-smartly","2026-04-20T19:33:38.000000Z","20.04.2026",{"title":47,"slug":48},{"image":105,"image_webp":106,"thumb":107,"thumb_webp":108},"https://cdn.quasa.io/images/news/MWAqWKyMuj9LRYzXpAOSU6ohIA3IRlA3RoiqdHw2.jpg","https://cdn.quasa.io/images/news/MWAqWKyMuj9LRYzXpAOSU6ohIA3IRlA3RoiqdHw2.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/MWAqWKyMuj9LRYzXpAOSU6ohIA3IRlA3RoiqdHw2.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/MWAqWKyMuj9LRYzXpAOSU6ohIA3IRlA3RoiqdHw2.webp","small",10,false,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":116,"formatted_created_at":102,"category":117,"links":118,"view_type":109,"video_url":86,"views":123,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"NVIDIA Lyra 2.0 Solves Spatial Forgetting and Temporal Drift in Generative Video","NVIDIA has unveiled Lyra 2.0, a new framework that generates persistent, explorable 3D worlds from a single image.","nvidia-lyra-2-0-solves-spatial-forgetting-and-temporal-drift-in-generative-video","2026-04-20T19:05:53.000000Z",{"title":47,"slug":48},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/Za28inhjfgkp2cMS3eCUHAQ3UP8dJncCvITAKe0G.jpg","https://cdn.quasa.io/images/news/Za28inhjfgkp2cMS3eCUHAQ3UP8dJncCvITAKe0G.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Za28inhjfgkp2cMS3eCUHAQ3UP8dJncCvITAKe0G.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Za28inhjfgkp2cMS3eCUHAQ3UP8dJncCvITAKe0G.webp",13,{"title":125,"description":126,"slug":127,"created_at":128,"publish_at":129,"formatted_created_at":102,"category":130,"links":131,"view_type":109,"video_url":86,"views":136,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"GitHub’s AI Agent Tsunami: 275 Million Commits a Week, 14 Billion Projected for 2026 — And the Platform Is Starting to Crack","GitHub just hit numbers that would have sounded like science fiction twelve months ago.","github-s-ai-agent-tsunami-275-million-commits-a-week-14-billion-projected-for-2026-and-the-platform-is-starting-to-crack","2026-04-17T17:10:50.000000Z","2026-04-20T11:57:00.000000Z",{"title":58,"slug":63},{"image":132,"image_webp":133,"thumb":134,"thumb_webp":135},"https://cdn.quasa.io/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.jpg","https://cdn.quasa.io/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.webp",54,{"title":138,"description":139,"slug":140,"created_at":141,"publish_at":142,"formatted_created_at":102,"category":143,"links":144,"view_type":109,"video_url":86,"views":149,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Time’s Up for SaaS: Grow Faster or Disappear","The public markets have spoken — and the verdict is brutal. In early 2026, the software sector is in freefall. The Meritech Public SaaS Index has plunged 37% since the end of Q3 2025.","time-s-up-for-saas-grow-faster-or-disappear","2026-04-17T16:42:27.000000Z","2026-04-20T09:32:00.000000Z",{"title":31,"slug":32},{"image":145,"image_webp":146,"thumb":147,"thumb_webp":148},"https://cdn.quasa.io/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.jpg","https://cdn.quasa.io/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.webp",66,{"title":151,"description":152,"slug":153,"created_at":154,"publish_at":155,"formatted_created_at":102,"category":156,"links":157,"view_type":109,"video_url":86,"views":162,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Twitter Dev Builds “Stukach-Claw” — An AI Snitch Bot That’s Already Reported 4,250 People to the IRS for Tax Jokes","A crypto trader and developer known as @camolNFT has gone viral after revealing he built an autonomous AI agent called OpenClaw (affectionately dubbed Stukach-Claw by Russian-speaking users) that actively hunts for “jokes” about tax evasion on social media and automatically files whistleblower reports with the IRS.","twitter-dev-builds-stukach-claw-an-ai-snitch-bot-that-s-already-reported-4-250-people-to-the-irs-for-tax-jokes","2026-04-17T12:09:57.000000Z","2026-04-20T06:06:00.000000Z",{"title":19,"slug":20},{"image":158,"image_webp":159,"thumb":160,"thumb_webp":161},"https://cdn.quasa.io/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.jpg","https://cdn.quasa.io/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.webp",83,[164,177,192,204,219],{"title":165,"description":166,"slug":167,"created_at":168,"publish_at":169,"formatted_created_at":170,"category":171,"links":172,"view_type":109,"video_url":86,"views":175,"likes":176,"lang":89,"comments_count":88,"is_pinned":111},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":173,"image_webp":86,"thumb":174,"thumb_webp":174},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70961,2,{"title":178,"description":179,"slug":180,"created_at":181,"publish_at":182,"formatted_created_at":183,"category":184,"links":185,"view_type":85,"video_url":86,"views":190,"likes":191,"lang":89,"comments_count":88,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":186,"image_webp":187,"thumb":188,"thumb_webp":189},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70728,4,{"title":193,"description":194,"slug":195,"created_at":196,"publish_at":197,"formatted_created_at":198,"category":199,"links":200,"view_type":109,"video_url":86,"views":203,"likes":191,"lang":89,"comments_count":88,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":201,"image_webp":86,"thumb":202,"thumb_webp":202},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68356,{"title":205,"description":206,"slug":207,"created_at":208,"publish_at":209,"formatted_created_at":210,"category":211,"links":212,"view_type":109,"video_url":86,"views":217,"likes":176,"lang":89,"comments_count":218,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":213,"image_webp":214,"thumb":215,"thumb_webp":216},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42323,1,{"title":220,"description":221,"slug":222,"created_at":223,"publish_at":224,"formatted_created_at":225,"category":226,"links":227,"view_type":85,"video_url":86,"views":232,"likes":176,"lang":89,"comments_count":88,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":228,"image_webp":229,"thumb":230,"thumb_webp":231},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41414,[234,235,236,237,238,239,240,241,242,243,244,245,246],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]