[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-how-to-measure-the-impact-of-data-analytics":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":165,"categories":235},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":69,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":90,"category":91},"How to Measure the Impact of Data Analytics","When you want to comprehend the genuine influence of big data analytics on your hotel’s marketing strategies, it’s crucial to have a system of measurement in place.","Measure Impact of Data Analytics, business","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>When you want to comprehend the genuine influence of big \u003Ca href=\"https://quasa.io/media/how-nonprofits-can-use-data-analytics-to-optimize-resource-allocation-and-funding-decisions\">data analytics\u003C/a> on your hotel’s marketing strategies, it’s crucial to have a system of measurement in place.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-7/aaaapromo-6.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Measure the Impact of Data Analytics\" class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto-7/aaaapromo-6.jpeg\" width=\"300\" />\u003C/picture>To do this effectively, you need to identify and monitor some key performance indicators (KPIs). Below, we unpack these KPIs to make this task more manageable and straightforward:\u003C/p>\n\n\u003Ch4>\u003Cstrong>1. Response Times\u003C/strong>\u003C/h4>\n\n\u003Cp>Your response time is a critical indicator of your customer service quality. This KPI measures how quickly your team responds to customer queries or complaints.\u003C/p>\n\n\u003Cp>With the help of big data analytics, you can analyze response times in detail, finding patterns and pinpointing areas for improvement. A decrease in response times typically indicates improved efficiency.\u003C/p>\n\n\u003Ch4>\u003Cstrong>2. Problem Resolution Rates\u003C/strong>\u003C/h4>\n\n\u003Cp>The problem resolution rate measures how effectively and efficiently your team handles customer issues. It’s not just about speed, but also about ensuring the problem is fully resolved to the customer’s satisfaction.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-11/aaaappp-11.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Measure the Impact of Data Analytics\" class=\"image-align-left\" height=\"176\" src=\"https://cdn.quasa.io/photos/foto-11/aaaappp-11.jpeg\" width=\"287\" />\u003C/picture>With analytics, you can track these rates over time, identify common issues that require improved processes, and even predict future challenges based on past trends.\u003C/p>\n\n\u003Ch4>\u003Cstrong>3. Conversion Rates\u003C/strong>\u003C/h4>\n\n\u003Cp>Conversion rate, a pivotal marketing KPI, denotes the percentage of customers who act – such as making a booking – after viewing your promotional content.\u003C/p>\n\n\u003Cp>With the power of big data analytics, it becomes possible to decipher what sways a customer’s booking decision. This not only enables content optimization but also refines your marketing messages to bolster conversion rates.\u003C/p>\n\n\u003Ch4>\u003Cstrong>4. Customer Satisfaction Levels\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/17/11-30.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Measure the Impact of Data Analytics\" class=\"image-align-left\" height=\"149\" src=\"https://cdn.quasa.io/photos/17/11-30.jpeg\" width=\"300\" />\u003C/picture>Customer satisfaction is perhaps the most important KPI. It indicates how happy your customers are with their overall experience at your hotel. Using big data analytics with CRM software helps you dive deeper into customer feedback and ratings to understand what you’re doing right and where you need to improve.\u003C/p>\n\n\u003Cp>Remember, the goal of tracking these \u003Ca href=\"https://quasa.io/media/6-e-commerce-kpis-metrics-and-benchmarks-you-need-to-track\">KPIs\u003C/a> is to provide actionable insights that can shape your marketing strategies. By consistently monitoring and analyzing these metrics, you can determine the efficacy of your big data initiatives and make adjustments as needed.\u003C/p>\n\n\u003Cp>It’s a continuous process of learning, adapting, and enhancing to stay ahead in the competitive hotel industry.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/top-5-trends-in-social-media-for-2022\">Top 5 Trends in Social Media\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/what-is-customer-lifetime-value-and-customer-acquisition-cost\">What is Customer Lifetime Value and Customer Acquisition Cost?\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/what-is-python-used-for\">What is Python Used For?\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Ch4>Conclusion:\u003C/h4>\n\n\u003Cp>Big Data is not just a trend. It’s here to stay, and it’s reshaping the way hotels approach marketing. By understanding and leveraging big data analytics, hotels can gain a competitive edge, deliver superior customer experiences, and drive significant growth.\u003C/p>\n\n\u003Cp>The journey toward implementing big data analytics in your organization may seem challenging, but the rewards are well worth the effort. So get ready to embark on this transformative journey.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social media!\u003Cbr />\nSee you!\u003C/p>","how-to-measure-the-impact-of-data-analytics","2024-09-19T11:15:41.000000Z","2024-09-19T10:30:00.000000Z","19.09.2024",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/t1G2lbOJrxcmsReTxir1muusGS3FiJ5xd2lBFnNB.jpg","https://cdn.quasa.io/images/news/t1G2lbOJrxcmsReTxir1muusGS3FiJ5xd2lBFnNB.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/t1G2lbOJrxcmsReTxir1muusGS3FiJ5xd2lBFnNB.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/t1G2lbOJrxcmsReTxir1muusGS3FiJ5xd2lBFnNB.webp","small",null,1365,1,"en",0,{"id":69,"title":65,"slug":66,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":86,"created_at":95,"updated_at":96,"lang":89},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[98,113,126,139,152],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":103,"formatted_created_at":104,"category":105,"links":106,"view_type":85,"video_url":86,"views":111,"likes":90,"lang":89,"comments_count":90,"is_pinned":112},"China Hits a Major Milestone: AgiBot Produces Its 10,000th Humanoid Robot — And the Acceleration Is What Matters","China has officially entered the mass-production era of humanoid robots.AgiBot, one of the country’s leading humanoid startups, announced this week that it has rolled out its 10,000th unit. While the absolute number is already impressive, the real story lies in the speed of scaling.","china-hits-a-major-milestone-agibot-produces-its-10-000th-humanoid-robot-and-the-acceleration-is-what-matters","2026-04-17T18:04:12.000000Z","2026-04-21T11:56:00.000000Z","21.04.2026",{"title":43,"slug":44},{"image":107,"image_webp":108,"thumb":109,"thumb_webp":110},"https://cdn.quasa.io/images/news/RWBoSSyjqLEBSXlBW2Pawk5lQJlTdnjcgxs6grJU.jpg","https://cdn.quasa.io/images/news/RWBoSSyjqLEBSXlBW2Pawk5lQJlTdnjcgxs6grJU.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/RWBoSSyjqLEBSXlBW2Pawk5lQJlTdnjcgxs6grJU.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/RWBoSSyjqLEBSXlBW2Pawk5lQJlTdnjcgxs6grJU.webp",64,false,{"title":114,"description":115,"slug":116,"created_at":117,"publish_at":118,"formatted_created_at":104,"category":119,"links":120,"view_type":85,"video_url":86,"views":125,"likes":90,"lang":89,"comments_count":90,"is_pinned":112},"Tufts Report: 9.3 Million US Jobs at Risk from AI in the Next 5 Years — And the Hits Are Coming for High-Tech Hubs, Not Rust Belt Towns","A new study from the research center at The Fletcher School at Tufts University delivers one of the most detailed — and alarmist — assessments yet of how generative AI could reshape the American workforce.","tufts-report-9-3-million-us-jobs-at-risk-from-ai-in-the-next-5-years-and-the-hits-are-coming-for-high-tech-hubs-not-rust-belt-towns","2026-04-17T17:56:01.000000Z","2026-04-21T09:46:00.000000Z",{"title":19,"slug":20},{"image":121,"image_webp":122,"thumb":123,"thumb_webp":124},"https://cdn.quasa.io/images/news/lh9EBa6xSwRdFrH3x7iNGyU9DNtyKYgXsr4nmUgg.jpg","https://cdn.quasa.io/images/news/lh9EBa6xSwRdFrH3x7iNGyU9DNtyKYgXsr4nmUgg.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/lh9EBa6xSwRdFrH3x7iNGyU9DNtyKYgXsr4nmUgg.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/lh9EBa6xSwRdFrH3x7iNGyU9DNtyKYgXsr4nmUgg.webp",76,{"title":127,"description":128,"slug":129,"created_at":130,"publish_at":131,"formatted_created_at":104,"category":132,"links":133,"view_type":85,"video_url":86,"views":138,"likes":90,"lang":89,"comments_count":90,"is_pinned":112},"Anthropic Hits $30B ARR — Superforecaster Peter Wildeford Now Sees OpenAI + Anthropic Combined Run Rate at $240B by End of 2026","The AI revenue rocket ship just got a new thrust level.This week Anthropic announced it has crossed a $30 billion annualized revenue run rate — more than tripling from roughly $9 billion at the end of 2025.","anthropic-hits-30b-arr-superforecaster-peter-wildeford-now-sees-openai-anthropic-combined-run-rate-at-240b-by-end-of-2026","2026-04-17T17:42:21.000000Z","2026-04-21T06:33:00.000000Z",{"title":35,"slug":36},{"image":134,"image_webp":135,"thumb":136,"thumb_webp":137},"https://cdn.quasa.io/images/news/Nb3l8oxamaQ5AXpER58hkLvUybJKVHiuW8FxH1Wp.jpg","https://cdn.quasa.io/images/news/Nb3l8oxamaQ5AXpER58hkLvUybJKVHiuW8FxH1Wp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Nb3l8oxamaQ5AXpER58hkLvUybJKVHiuW8FxH1Wp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Nb3l8oxamaQ5AXpER58hkLvUybJKVHiuW8FxH1Wp.webp",92,{"title":140,"description":141,"slug":142,"created_at":143,"publish_at":144,"formatted_created_at":104,"category":145,"links":146,"view_type":85,"video_url":86,"views":151,"likes":90,"lang":89,"comments_count":90,"is_pinned":112},"AI Gets $100k, a 3-Year Lease in San Francisco, and One Simple Instruction: “Make Profit” — It Opened a Real Store and Hired Humans","Andon Labs just ran one of the most audacious real-world AI experiments yet.","ai-gets-100k-a-3-year-lease-in-san-francisco-and-one-simple-instruction-make-profit-it-opened-a-real-store-and-hired-humans","2026-04-17T17:25:03.000000Z","2026-04-21T03:15:00.000000Z",{"title":19,"slug":20},{"image":147,"image_webp":148,"thumb":149,"thumb_webp":150},"https://cdn.quasa.io/images/news/YuKTmq4MmTZ32xLs273lXrR1C1Crj21v8WarjChS.jpg","https://cdn.quasa.io/images/news/YuKTmq4MmTZ32xLs273lXrR1C1Crj21v8WarjChS.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/YuKTmq4MmTZ32xLs273lXrR1C1Crj21v8WarjChS.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/YuKTmq4MmTZ32xLs273lXrR1C1Crj21v8WarjChS.webp",111,{"title":153,"description":154,"slug":155,"created_at":156,"publish_at":156,"formatted_created_at":157,"category":158,"links":159,"view_type":85,"video_url":86,"views":164,"likes":90,"lang":89,"comments_count":90,"is_pinned":112},"Claude Design Looks Great — But It Devours Your Token Limits. Here’s How to Use It Smartly","Here's a well-structured, engaging English article based on the thread by Ryan Mather (@Flomerboy\n) from the Anthropic design team. It covers the fresh launch of Claude Design, its strengths, the main pain point (high token usage during initial setup), and the practical tips from the developers.","claude-design-looks-great-but-it-devours-your-token-limits-here-s-how-to-use-it-smartly","2026-04-20T19:33:38.000000Z","20.04.2026",{"title":47,"slug":48},{"image":160,"image_webp":161,"thumb":162,"thumb_webp":163},"https://cdn.quasa.io/images/news/MWAqWKyMuj9LRYzXpAOSU6ohIA3IRlA3RoiqdHw2.jpg","https://cdn.quasa.io/images/news/MWAqWKyMuj9LRYzXpAOSU6ohIA3IRlA3RoiqdHw2.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/MWAqWKyMuj9LRYzXpAOSU6ohIA3IRlA3RoiqdHw2.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/MWAqWKyMuj9LRYzXpAOSU6ohIA3IRlA3RoiqdHw2.webp",152,[166,179,195,207,221],{"title":167,"description":168,"slug":169,"created_at":170,"publish_at":171,"formatted_created_at":172,"category":173,"links":174,"view_type":85,"video_url":86,"views":177,"likes":178,"lang":89,"comments_count":90,"is_pinned":112},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":175,"image_webp":86,"thumb":176,"thumb_webp":176},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",71104,2,{"title":180,"description":181,"slug":182,"created_at":183,"publish_at":184,"formatted_created_at":185,"category":186,"links":187,"view_type":192,"video_url":86,"views":193,"likes":194,"lang":89,"comments_count":90,"is_pinned":112},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":188,"image_webp":189,"thumb":190,"thumb_webp":191},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70873,4,{"title":196,"description":197,"slug":198,"created_at":199,"publish_at":200,"formatted_created_at":201,"category":202,"links":203,"view_type":85,"video_url":86,"views":206,"likes":194,"lang":89,"comments_count":90,"is_pinned":112},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":204,"image_webp":86,"thumb":205,"thumb_webp":205},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68497,{"title":208,"description":209,"slug":210,"created_at":211,"publish_at":212,"formatted_created_at":213,"category":214,"links":215,"view_type":85,"video_url":86,"views":220,"likes":178,"lang":89,"comments_count":88,"is_pinned":112},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":216,"image_webp":217,"thumb":218,"thumb_webp":219},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42455,{"title":222,"description":223,"slug":224,"created_at":225,"publish_at":226,"formatted_created_at":227,"category":228,"links":229,"view_type":192,"video_url":86,"views":234,"likes":178,"lang":89,"comments_count":90,"is_pinned":112},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":230,"image_webp":231,"thumb":232,"thumb_webp":233},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41540,[236,237,238,239,240,241,242,243,244,245,246,247,248],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]