[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-how-to-drive-conversions-with-a-b2b-video-marketing-funnel":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":164,"categories":233},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":14,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":90,"category":91},"How to Drive Conversions with a B2B Video Marketing Funnel","There’s no secret that video marketing is king. ","Drive Conversions with a B2B Video Marketing Funnel, business, marketer","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>There&rsquo;s no secret that video marketing is king.&nbsp;But despite its popularity and effectiveness, some people still get video marketing wrong. And instead of increasing sales and revenue through video content, money slips through the cracks.\u003C/p>\n\n\u003Cp>How can you prevent that from happening?\u003C/p>\n\n\u003Cp>A&nbsp;\u003Cstrong>conversion-oriented B2B \u003Ca href=\"https://quasa.io/media/whiteboard-animation-is-the-new-thing-for-your-video-marketing\">video marketing\u003C/a> funnel\u003C/strong>&nbsp;is the only way to eliminate guesswork from your marketing strategy and actually&nbsp;\u003Cstrong>get positive outcomes from your campaigns\u003C/strong>.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-15/140-11.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Drive Conversions with a B2B Video Marketing Funnel\" class=\"image-align-right\" height=\"225\" src=\"https://cdn.quasa.io/photos/foto-15/140-11.jpeg\" width=\"300\" />\u003C/picture>\u003Cstrong>Confused?&nbsp;Don&rsquo;t worry about it! In this article we&rsquo;ll tell you all about:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>What a video marketing funnel is\u003C/li>\n\t\u003Cli>Two funnel models you can use to mark each touchpoint in your customer journey\u003C/li>\n\t\u003Cli>Video types you can use for each customer touchpoint in the ToFu/MoFu/BoFu model\u003C/li>\n\u003C/ul>\n\n\u003Cp>We have a lot to talk about, so let&rsquo;s get right into it!\u003C/p>\n\n\u003Ch4>\u003Cstrong>What Is a Video Marketing Funnel?\u003C/strong>\u003C/h4>\n\n\u003Cp>A&nbsp;\u003Cstrong>video marketing funnel\u003C/strong>&nbsp;is a representation of a customer&rsquo;s interaction with a brand through video marketing&mdash;from being aware of the existence of a brand to becoming a brand ambassador.\u003C/p>\n\n\u003Cp>In other words, a video marketing funnel is a&nbsp;comprehensive marketing strategy&nbsp;that touches each step of the buyer&rsquo;s journey with corresponding video content, and is an important part of every&nbsp;inbound lead generation&nbsp;strategy.&nbsp;\u003C/p>\n\n\u003Ch3>\u003Cstrong>The AIDA marketing model\u003C/strong>\u003C/h3>\n\n\u003Cp>The AIDA model is a marketing concept pictured as being similar to a funnel that defines the stages consumers move through before making a purchase decision.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-10/budj-1.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Drive Conversions with a B2B Video Marketing Funnel\" class=\"image-align-right\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-10/budj-1.jpg\" width=\"300\" />\u003C/picture>\u003Cstrong>In fact, it&rsquo;s all in the name&mdash;AIDA stands for:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Attention/Awareness\u003C/strong>: Marks the moment when a consumer first learns about a brand or product (i.e. a consumer comes into contact with a video ad on YouTube).\u003C/li>\n\t\u003Cli>\u003Cstrong>Interest\u003C/strong>: The consumer is learning about the features, benefits, values, etc. of a product or brand; the consumer becomes interested in a brand&rsquo;s offering.\u003C/li>\n\t\u003Cli>\u003Cstrong>Desire\u003C/strong>: The consumer realizes that the brand&rsquo;s offering aligns with their needs, developing a desire for the brand&rsquo;s products or services.\u003C/li>\n\t\u003Cli>\u003Cstrong>Action\u003C/strong>: The moment when products move from the wishlist to the shopping cart. At this stage, the desire transforms into a purchase and the consumer into a customer.\u003C/li>\n\u003C/ul>\n\n\u003Ch3>\u003Cstrong>The ToFu/MoFu/BoFu marketing model\u003C/strong>\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-15/138-4.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Drive Conversions with a B2B Video Marketing Funnel\" class=\"image-align-right\" height=\"195\" src=\"https://cdn.quasa.io/photos/foto-15/138-4.jpeg\" width=\"300\" />\u003C/picture>Another (slightly more simplified) approach to the same concept is the&nbsp;\u003Cstrong>ToFu/MoFu/BoFu marketing model\u003C/strong>&nbsp;which reduces the customer journey to three phases or stages, as follows:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>ToFu (top-of-funnel)\u003C/strong>: the awareness stage\u003C/li>\n\t\u003Cli>\u003Cstrong>MoFu (middle-of-funnel)\u003C/strong>: the consideration phase when consumers take interest in a brand&rsquo;s products or services\u003C/li>\n\t\u003Cli>\u003Cstrong>BoFu (bottom-of-funnel)\u003C/strong>: the conversion stage, when consumers make a purchase\u003C/li>\n\u003C/ul>\n\n\u003Cp>Now let&rsquo;s see how you can increase conversions by adapting your B2B video marketing strategy to the ToFu/MoFu/BoFu model.\u003C/p>\n\n\u003Ch4>Top-of-the-Funnel (ToFu) &amp; Awareness Phase: 3 Best Video Types\u003C/h4>\n\n\u003Ch4>The top of the funnel is where the&nbsp;\u003Cem>meet and greet\u003C/em>&nbsp;happens.&nbsp;\u003C/h4>\n\n\u003Cp>Namely, in the ToFu stage you are raising awareness about and simply introducing your brand to your target audience.You can successfully make your brand known with introductory videos, storytelling videos, and webinars.\u003C/p>\n\n\u003Ch3>\u003Cstrong>Introductory videos\u003C/strong>\u003C/h3>\n\n\u003Cp>Introductory videos are perfect for giving your audience a glimpse of what your brand is all about.\u003C/p>\n\n\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=vEgW25BRYrg\">\n\u003Cdiv>\n\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\">\u003Ciframe allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\" allowfullscreen=\"\" scrolling=\"no\" src=\"//if-cdn.com/WEEAKvR\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" tabindex=\"-1\">\u003C/iframe>\u003C/div>\n\u003C/div>\n\u003C/div>\n\n\u003Cp>Take Backlinko&rsquo;s video as an example. It&rsquo;s simple, straightforward, and relatable. The video tells the consumer what Backlinko does and how their product can help solve a common problem among entrepreneurs:&nbsp;getting SEO right.\u003C/p>\n\n\u003Ch3>\u003Cstrong>Storytelling videos\u003C/strong>\u003C/h3>\n\n\u003Cp>Videos that tell a story help your audience get to know your brand and see your human side. Such videos allow people to connect with brands on a deeper level, thus increasing customer loyalty and retention.\u003C/p>\n\n\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=WYOlOEeAGEw\">\n\u003Cdiv>\n\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\">\u003Ciframe allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\" allowfullscreen=\"\" scrolling=\"no\" src=\"//if-cdn.com/b3sUC3s\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" tabindex=\"-1\">\u003C/iframe>\u003C/div>\n\u003C/div>\n\u003C/div>\n\n\u003Cp>The video that Alex Strohl made tells an authentic story of a personal brand with great views and captivating imagery and a speech that feels natural and not brainstormed by a team of marketers. This appeals to people.\u003C/p>\n\n\u003Ch3>\u003Cstrong>Webinars\u003C/strong>\u003C/h3>\n\n\u003Cp>Webinars and live streaming&nbsp;are fantastic ways to raise awareness of your brand, products, and services. Webinars help you provide viewers with valuable information while making them feel familiar with your brand.\u003C/p>\n\n\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=jiKBM3SpJj8\">\n\u003Cdiv>\n\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\">\u003Ciframe allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\" allowfullscreen=\"\" scrolling=\"no\" src=\"//if-cdn.com/NmOcVbj\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" tabindex=\"-1\">\u003C/iframe>\u003C/div>\n\u003C/div>\n\u003C/div>\n\n\u003Cp>Webinars can also take the form of live workshops, like in Canva&rsquo;s case. This example gives viewers valuable information that doesn&rsquo;t have an obvious&nbsp;\u003Cem>salesy&nbsp;\u003C/em>motivation behind it.\u003C/p>\n\n\u003Cp>So, when making videos for the ToFu stage, please keep in mind that&nbsp;\u003Cstrong>the goal is not sales\u003C/strong>. At this stage,&nbsp;\u003Cstrong>you begin a relationship with your audience\u003C/strong>&nbsp;and tell them what your brand stands for, what your product is and what benefits it has, and more.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Middle-of-the-Funnel (MoFu), Interest &amp; Desire Phase: 2 Best Video Types\u003C/strong>\u003C/h4>\n\n\u003Cp>After consumers get acquainted with what you offer, it&rsquo;s time to advance down the middle of the funnel, into the MoFu stage.\u003C/p>\n\n\u003Cp>The MoFu stage is the time to jump into&nbsp;\u003Cstrong>informational and educational video content&nbsp;\u003C/strong>that will provide viewers with valuable content while helping you generate interest in your products and services.\u003C/p>\n\n\u003Ch3>\u003Cstrong>Explainer &amp; How-to videos\u003C/strong>\u003C/h3>\n\n\u003Cp>This is self-explanatory!&nbsp;\u003C/p>\n\n\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=3s4Z1xZ2W-k\">\n\u003Cdiv>\n\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\">\u003Ciframe allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\" allowfullscreen=\"\" scrolling=\"no\" src=\"//if-cdn.com/xsSuQux\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" tabindex=\"-1\">\u003C/iframe>\u003C/div>\n\u003C/div>\n\u003C/div>\n\n\u003Cp>How-to videos are the best when it comes to engaging with the viewer and showing them that you&rsquo;ve got a solution to their problem.\u003C/p>\n\n\u003Cp>While they could have made the video unnecessarily long by going over related topics such as&nbsp;email marketing tools, they remained focused on their message, and their viewers remained engaged.\u003C/p>\n\n\u003Ch3>\u003Cstrong>Customer testimonials\u003C/strong>\u003C/h3>\n\n\u003Cp>Customer testimonials are great when it comes to giving proof to customers who are already familiar with your product and are thinking about whether they should invest in your service or go for a competitor&rsquo;s.&nbsp;\u003C/p>\n\n\u003Cp>Plus, testimonials make it easier for people to trust a brand and ultimately move towards the bottom of the funnel!\u003C/p>\n\n\u003Cp>Take a look at this testimonial video as an example.\u003C/p>\n\n\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=HSgjpQBkR0c\">\n\u003Cdiv>\n\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\">\u003Ciframe allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\" allowfullscreen=\"\" scrolling=\"no\" src=\"//if-cdn.com/bpxOfMg\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" tabindex=\"-1\">\u003C/iframe>\u003C/div>\n\u003C/div>\n\u003C/div>\n\n\u003Cp>Yum Yum&rsquo;s video leverages the positive experience of a customer to build trust and inform the prospective customers watching the video that other B2B customers saw positive results with this service.\u003C/p>\n\n\u003Cp>So, in the middle of the funnel, you want to&nbsp;create videos&nbsp;that showcase how your product or service has helped your customers address their pain points. You need to highlight the operational efficiencies your customers have managed to drive as a result of your collaboration.\u003C/p>\n\n\u003Cp>When doing so, your prospects will slide to the bottom of the funnel in no time.\u003C/p>\n\n\u003Cp>Let&rsquo;s see what happens in the BoFu stage.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Bottom-of-the-Funnel (BoFu) &amp; Action Phase: 4 Best Video Types\u003C/strong>\u003C/h4>\n\n\u003Cp>We are talking about people who have made it to the bottom of your marketing funnel, which means that it&rsquo;s time to take action.&nbsp;\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-9/acom-5.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Drive Conversions with a B2B Video Marketing Funnel\" class=\"image-align-right\" height=\"145\" src=\"https://cdn.quasa.io/photos/foto-9/acom-5.jpeg\" width=\"300\" />\u003C/picture>\u003Cstrong>Some great things you can do in terms of video marketing are:&nbsp;\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Product demos&nbsp;\u003C/li>\n\t\u003Cli>Tutorials&nbsp;\u003C/li>\n\t\u003Cli>FAQs&nbsp;\u003C/li>\n\u003C/ul>\n\n\u003Cp>Onboarding videos, for example, will make it easier for customers to convert and start using your products/services.\u003C/p>\n\n\u003Ch3>\u003Cstrong>Product demos\u003C/strong>\u003C/h3>\n\n\u003Cp>Product demos are a great way to show your customers how to use your product in an engaging way. Moreover, you can also use product demos for newly launched products so that you&nbsp;reintroduce existing customers into the sales pipeline.\u003C/p>\n\n\u003Cp>This HP product demo helps customers understand the product better and use it at its full potential.Plus, detailed product demos like this could spare you from a lot of customer support calls as well!\u003C/p>\n\n\u003Ch3>\u003Cstrong>FAQ videos\u003C/strong>\u003C/h3>\n\n\u003Cp>FAQ videos are another method to&nbsp;\u003Cstrong>improve CX\u003C/strong>&nbsp;(customer experience) while also reducing the time your customer support team needs for answering a lot of simple questions.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-15/101-15.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Drive Conversions with a B2B Video Marketing Funnel\" class=\"image-align-left\" height=\"141\" src=\"https://cdn.quasa.io/photos/foto-15/101-15.jpeg\" width=\"300\" />\u003C/picture>Plus, FAQs can offer you a boost in organic performance.\u003C/p>\n\n\u003Cp>Have a look at HubSpot&rsquo;s approach to FAQ videos. The company does a great job at explaining marketing concepts and strategies while also providing practical tutorials on how HubSpot can help businesses put the theory into practice.\u003C/p>\n\n\u003Ch3>\u003Cstrong>Video tutorials\u003C/strong>\u003C/h3>\n\n\u003Cp>Similar to how-to videos, video tutorials help customers succeed in using a product with minimal friction.\u003C/p>\n\n\u003Cp>Watch Ahrefs&rsquo; video tutorial on how to research keywords like a pro using the Ahrefs platform to get an idea of what to include in your tutorial videos.&nbsp;\u003C/p>\n\n\u003Ch3>\u003Cstrong>Onboarding videos\u003C/strong>\u003C/h3>\n\n\u003Cp>Onboarding videos give you the ability to give a warm welcome to your new customers while offering an informational starter pack your customers need to get started with your product or service.\u003C/p>\n\n\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=9gEKt9jhscU\">\n\u003Cdiv>\n\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\">\u003Ciframe allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\" allowfullscreen=\"\" scrolling=\"no\" src=\"//if-cdn.com/xuGV0AV\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" tabindex=\"-1\">\u003C/iframe>\u003C/div>\n\u003C/div>\n\u003C/div>\n\n\u003Cp>&nbsp;\u003C/p>\n\n\u003Cp>In this case, you can choose to&nbsp;host your onboarding videos&nbsp;on your own website or post them on video hosting platforms (such as YouTube, Unscreen, etc.).\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://quasa.io/storage/photos/фото 15/.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Drive Conversions with a B2B Video Marketing Funnel\" class=\"image-align-left\" height=\"200\" src=\"https://quasa.io/storage/photos/фото 15/.jpeg\" width=\"300\" />\u003C/picture>STATION F did a great job at making their onboarding video&nbsp;super entertaining and engaging&nbsp;with witty humorous moments, while also making sure to touch on the most important aspects of their services.&nbsp;\u003C/p>\n\n\u003Cp>We would say their customers have a great first day on the \u003Ca href=\"https://quasa.io/media/marketing-strategy-for-a-student-startup-key-rules\">startup\u003C/a> campus, wouldn&rsquo;t you agree?\u003C/p>\n\n\u003Cp>To sum it all up, the bottom of the funnel is all about equipping your new customers with the knowledge they need to successfully use and interact with your products and services.&nbsp;\u003C/p>\n\n\u003Cp>The BoFu stage is the perfect time to offer your customers the means they need to leverage your product&rsquo;s full potential to their advantage.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-ceo-of-bluesky-s-actual-name-means-blue-sky-in-chinese\">The CEO of Bluesky&#39;s Actual Name Means &quot;Blue Sky&quot; in Chinese\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/are-reits-safer-than-stocks-in-a-economic-downturn\">Are REITs Safer than Stocks in a Economic Downturn\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-travel-applications-are-fueling-the-global-economy\">How Travel Applications are Fueling the Global Economy?\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Ch3>Conclusion\u003C/h3>\n\n\u003Cp>Building a \u003Ca href=\"https://quasa.io/media/8-steps-to-create-a-successful-video-marketing-strategy-for-your-business\\\">video marketing strategy\u003C/a> following the ToFu/MoFu/BoFu model is a great starting point to better understand the different stages of the buyer journey.&nbsp;\u003C/p>\n\n\u003Cp>Plus, when creating the right video \u003Ca href=\"https://quasa.io/media/how-to-pick-the-best-saas-content-marketing-agency\">content\u003C/a> for the right funnel stage, you will increase your conversion rate effortlessly&mdash;the videos will do the job for you.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social media!\u003Cbr />\nSee you!&nbsp;\u003Cspan>&nbsp;\u003C/span>\u003C/p>","how-to-drive-conversions-with-a-b2b-video-marketing-funnel","2024-08-08T13:40:31.000000Z","2024-08-08T08:30:00.000000Z","08.08.2024",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/K5wJhQygrSDfPI5dtVqaYKYKkPHjdExipwTSBp8W.jpg","https://cdn.quasa.io/images/news/K5wJhQygrSDfPI5dtVqaYKYKkPHjdExipwTSBp8W.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/K5wJhQygrSDfPI5dtVqaYKYKkPHjdExipwTSBp8W.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/K5wJhQygrSDfPI5dtVqaYKYKkPHjdExipwTSBp8W.webp","large",null,1132,2,"en",0,{"id":14,"title":15,"slug":16,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":86,"created_at":95,"updated_at":96,"lang":89},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[98,113,125,138,151],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":110,"video_url":86,"views":111,"likes":90,"lang":89,"comments_count":90,"is_pinned":112},"Claude Design Looks Great — But It Devours Your Token Limits. Here’s How to Use It Smartly","Here's a well-structured, engaging English article based on the thread by Ryan Mather (@Flomerboy\n) from the Anthropic design team. It covers the fresh launch of Claude Design, its strengths, the main pain point (high token usage during initial setup), and the practical tips from the developers.","claude-design-looks-great-but-it-devours-your-token-limits-here-s-how-to-use-it-smartly","2026-04-20T19:33:38.000000Z","20.04.2026",{"title":47,"slug":48},{"image":106,"image_webp":107,"thumb":108,"thumb_webp":109},"https://cdn.quasa.io/images/news/MWAqWKyMuj9LRYzXpAOSU6ohIA3IRlA3RoiqdHw2.jpg","https://cdn.quasa.io/images/news/MWAqWKyMuj9LRYzXpAOSU6ohIA3IRlA3RoiqdHw2.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/MWAqWKyMuj9LRYzXpAOSU6ohIA3IRlA3RoiqdHw2.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/MWAqWKyMuj9LRYzXpAOSU6ohIA3IRlA3RoiqdHw2.webp","small",10,false,{"title":114,"description":115,"slug":116,"created_at":117,"publish_at":117,"formatted_created_at":103,"category":118,"links":119,"view_type":110,"video_url":86,"views":124,"likes":90,"lang":89,"comments_count":90,"is_pinned":112},"NVIDIA Lyra 2.0 Solves Spatial Forgetting and Temporal Drift in Generative Video","NVIDIA has unveiled Lyra 2.0, a new framework that generates persistent, explorable 3D worlds from a single image.","nvidia-lyra-2-0-solves-spatial-forgetting-and-temporal-drift-in-generative-video","2026-04-20T19:05:53.000000Z",{"title":47,"slug":48},{"image":120,"image_webp":121,"thumb":122,"thumb_webp":123},"https://cdn.quasa.io/images/news/Za28inhjfgkp2cMS3eCUHAQ3UP8dJncCvITAKe0G.jpg","https://cdn.quasa.io/images/news/Za28inhjfgkp2cMS3eCUHAQ3UP8dJncCvITAKe0G.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Za28inhjfgkp2cMS3eCUHAQ3UP8dJncCvITAKe0G.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Za28inhjfgkp2cMS3eCUHAQ3UP8dJncCvITAKe0G.webp",14,{"title":126,"description":127,"slug":128,"created_at":129,"publish_at":130,"formatted_created_at":103,"category":131,"links":132,"view_type":110,"video_url":86,"views":137,"likes":90,"lang":89,"comments_count":90,"is_pinned":112},"GitHub’s AI Agent Tsunami: 275 Million Commits a Week, 14 Billion Projected for 2026 — And the Platform Is Starting to Crack","GitHub just hit numbers that would have sounded like science fiction twelve months ago.","github-s-ai-agent-tsunami-275-million-commits-a-week-14-billion-projected-for-2026-and-the-platform-is-starting-to-crack","2026-04-17T17:10:50.000000Z","2026-04-20T11:57:00.000000Z",{"title":58,"slug":63},{"image":133,"image_webp":134,"thumb":135,"thumb_webp":136},"https://cdn.quasa.io/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.jpg","https://cdn.quasa.io/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.webp",54,{"title":139,"description":140,"slug":141,"created_at":142,"publish_at":143,"formatted_created_at":103,"category":144,"links":145,"view_type":110,"video_url":86,"views":150,"likes":90,"lang":89,"comments_count":90,"is_pinned":112},"Time’s Up for SaaS: Grow Faster or Disappear","The public markets have spoken — and the verdict is brutal. In early 2026, the software sector is in freefall. The Meritech Public SaaS Index has plunged 37% since the end of Q3 2025.","time-s-up-for-saas-grow-faster-or-disappear","2026-04-17T16:42:27.000000Z","2026-04-20T09:32:00.000000Z",{"title":31,"slug":32},{"image":146,"image_webp":147,"thumb":148,"thumb_webp":149},"https://cdn.quasa.io/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.jpg","https://cdn.quasa.io/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.webp",66,{"title":152,"description":153,"slug":154,"created_at":155,"publish_at":156,"formatted_created_at":103,"category":157,"links":158,"view_type":110,"video_url":86,"views":163,"likes":90,"lang":89,"comments_count":90,"is_pinned":112},"Twitter Dev Builds “Stukach-Claw” — An AI Snitch Bot That’s Already Reported 4,250 People to the IRS for Tax Jokes","A crypto trader and developer known as @camolNFT has gone viral after revealing he built an autonomous AI agent called OpenClaw (affectionately dubbed Stukach-Claw by Russian-speaking users) that actively hunts for “jokes” about tax evasion on social media and automatically files whistleblower reports with the IRS.","twitter-dev-builds-stukach-claw-an-ai-snitch-bot-that-s-already-reported-4-250-people-to-the-irs-for-tax-jokes","2026-04-17T12:09:57.000000Z","2026-04-20T06:06:00.000000Z",{"title":19,"slug":20},{"image":159,"image_webp":160,"thumb":161,"thumb_webp":162},"https://cdn.quasa.io/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.jpg","https://cdn.quasa.io/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.webp",84,[165,177,192,204,219],{"title":166,"description":167,"slug":168,"created_at":169,"publish_at":170,"formatted_created_at":171,"category":172,"links":173,"view_type":110,"video_url":86,"views":176,"likes":88,"lang":89,"comments_count":90,"is_pinned":112},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":174,"image_webp":86,"thumb":175,"thumb_webp":175},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70961,{"title":178,"description":179,"slug":180,"created_at":181,"publish_at":182,"formatted_created_at":183,"category":184,"links":185,"view_type":85,"video_url":86,"views":190,"likes":191,"lang":89,"comments_count":90,"is_pinned":112},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":186,"image_webp":187,"thumb":188,"thumb_webp":189},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70728,4,{"title":193,"description":194,"slug":195,"created_at":196,"publish_at":197,"formatted_created_at":198,"category":199,"links":200,"view_type":110,"video_url":86,"views":203,"likes":191,"lang":89,"comments_count":90,"is_pinned":112},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":201,"image_webp":86,"thumb":202,"thumb_webp":202},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68356,{"title":205,"description":206,"slug":207,"created_at":208,"publish_at":209,"formatted_created_at":210,"category":211,"links":212,"view_type":110,"video_url":86,"views":217,"likes":88,"lang":89,"comments_count":218,"is_pinned":112},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":213,"image_webp":214,"thumb":215,"thumb_webp":216},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42323,1,{"title":220,"description":221,"slug":222,"created_at":223,"publish_at":224,"formatted_created_at":225,"category":226,"links":227,"view_type":85,"video_url":86,"views":232,"likes":88,"lang":89,"comments_count":90,"is_pinned":112},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":228,"image_webp":229,"thumb":230,"thumb_webp":231},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41414,[234,235,236,237,238,239,240,241,242,243,244,245,246],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]