[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-how-much-of-substack-is-actually-written-by-ai":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":152,"categories":222},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":26,"links":81,"view_type":86,"video_url":87,"views":69,"likes":88,"lang":89,"comments_count":88,"category":90},"How Much of Substack Is Actually Written by AI?","Using Pangram (an AI-detection tool), Lorenz analyzed the 10 most recent posts from the top 25 Substack Bestsellers across every major category. That’s 575 posts in total. The verdict? The vast majority of popular Substack writing is still authentically human.","For now, at least, the majority of what you’re reading on Substack’s bestseller lists is still being written by actual people.","AI can help with the scaffolding, but it still can’t replace the soul of the piece.","\u003Cp>Journalist Taylor Lorenz just ran the numbers — and the results are surprisingly reassuring for anyone who still values a human voice on the internet.\u003C/p>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/photo_2026-05-01_09-40-40.webp\" type=\"image/webp\">\u003Cimg alt=\"How Much of Substack Is Actually Written by AI?\" class=\"image-align-left\" height=\"211\" src=\"https://cdn.quasa.io/photos/0001/photo_2026-05-01_09-40-40.jpg\" width=\"400\" />\u003C/picture>Using Pangram (an AI-detection tool), Lorenz analyzed the 10 most recent posts from the top 25 Substack Bestsellers across every major category. That’s 575 posts in total. The verdict? The vast majority of popular Substack writing is still authentically human.\u003C/p>\n\n\u003Cp>In \u003Cstrong>384 out of 575 posts\u003C/strong>, Pangram found \u003Cstrong>zero traces\u003C/strong> of AI assistance. That means roughly two-thirds of the content dominating Substack leaderboards today was written by real people, not machines.\u003C/p>\n\n\u003Cp>But dig a little deeper into the categories, and a clearer pattern emerges.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Where AI Is (and Isn’t) Taking Over\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cstrong>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-05-01t094716730.webp\" type=\"image/webp\">\u003Cimg alt=\"How Much of Substack Is Actually Written by AI?\" class=\"image-align-right\" height=\"447\" src=\"https://cdn.quasa.io/photos/0001/image-2026-05-01t094716730.jpg\" width=\"300\" />\u003C/picture>Here’s the breakdown of posts that showed detectable AI involvement:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Technology\u003C/strong> — \u003Cstrong>28%\u003C/strong> (nearly one in every four posts);\u003C/li>\n\t\u003Cli>\u003Cstrong>Philosophy\u003C/strong> — \u003Cstrong>23%;\u003C/strong>\u003C/li>\n\t\u003Cli>\u003Cstrong>Health\u003C/strong> — \u003Cstrong>22%.\u003C/strong>\u003C/li>\n\u003C/ul>\n\n\u003Cp>These numbers make sense. Tech, philosophy, and health newsletters often lean heavily on data, research summaries, trend analysis, and systematic breakdowns — exactly the kind of analytical grunt work where AI excels as a research and structuring assistant.\u003C/p>\n\n\u003Cp>\u003Cstrong>On the other end of the spectrum, the more “human” categories remain remarkably AI-resistant:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Culture\u003C/strong> — \u003Cstrong>13%;\u003C/strong>\u003C/li>\n\t\u003Cli>\u003Cstrong>Sports\u003C/strong> — \u003Cstrong>5%;\u003C/strong>\u003C/li>\n\t\u003Cli>\u003Cstrong>Food & Cooking\u003C/strong> — \u003Cstrong>3%;\u003C/strong>\u003C/li>\n\t\u003Cli>\u003Cstrong>Music\u003C/strong> — \u003Cstrong>1%\u003C/strong> (the absolute lowest).\u003C/li>\n\u003C/ul>\n\n\u003Cp>In other words, when the content is about taste, opinion, personal storytelling, or lived experience, creators are still doing it the old-fashioned way.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Real Story Behind the Numbers\u003C/strong>\u003C/h4>\n\n\u003Cp>The pattern is telling: the more analytical and data-heavy the newsletter, the more likely authors are turning to AI to process information, organize thoughts, and polish drafts. AI has become a powerful co-pilot for turning raw research into readable prose.\u003C/p>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-05-01t094718534.webp\" type=\"image/webp\">\u003Cimg alt=\"How Much of Substack Is Actually Written by AI?\" class=\"image-align-left\" height=\"447\" src=\"https://cdn.quasa.io/photos/0001/image-2026-05-01t094718534.jpg\" width=\"300\" />\u003C/picture>Yet the data also shows a hard limit. Hot takes, personal essays, subjective commentary, and deeply felt opinions? Those still belong firmly to humans.\u003C/p>\n\n\u003Cp>People aren’t ready to outsource their voice, their perspective, or their lived experience to a language model — at least not yet, and certainly not on the platforms where authenticity matters most to readers.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/ai-as-a-time-machine-returning-to-the-past-through-digital-snapshots\">AI as a Time Machine: Returning to the Past Through Digital Snapshots\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-streaming-wars-take-flight-how-starlink-is-reshaping-in-flight-entertainment\">The Streaming Wars Take Flight: How Starlink is Reshaping In-Flight Entertainment\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/not-microdramas-but-tiktok-dramas-the-platform-is-now-actively-producing-its-own-mini-series\">Not Microdramas, But TikTok Dramas: The Platform Is Now Actively Producing Its Own Mini-Series\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/don-t-try-to-leave-youtube\">Don’t Try to Leave YouTube\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>What It Means for the Future of Substack\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-05-01t094720299.webp\" type=\"image/webp\">\u003Cimg alt=\"How Much of Substack Is Actually Written by AI?\" class=\"image-align-right\" height=\"223\" src=\"https://cdn.quasa.io/photos/0001/image-2026-05-01t094720299.jpg\" width=\"150\" />\u003C/picture>This isn’t a story about AI “taking over” newsletters. It’s a story about smart creators using new tools where they make sense — and refusing to use them where they don’t.\u003C/p>\n\n\u003Cp>Substack’s top writers are proving that the platform’s biggest strength remains the same as it always was: the direct, unfiltered connection between a real human writer and their audience. AI can help with the scaffolding, but it still can’t replace the soul of the piece.\u003C/p>\n\n\u003Cp>For now, at least, the majority of what you’re reading on Substack’s bestseller lists is still being written by actual people. And in an age of increasingly sophisticated AI content, that feels like genuinely good news.\u003C/p>","how-much-of-substack-is-actually-written-by-ai","2026-05-01T07:48:54.000000Z","2026-05-03T06:41:00.000000Z","03.05.2026",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/Q7kSYILbaftaWUawk1u5Xv64vgtIIXbeSDfudihw.jpg","https://cdn.quasa.io/images/news/Q7kSYILbaftaWUawk1u5Xv64vgtIIXbeSDfudihw.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Q7kSYILbaftaWUawk1u5Xv64vgtIIXbeSDfudihw.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Q7kSYILbaftaWUawk1u5Xv64vgtIIXbeSDfudihw.webp","small",null,0,"en",{"id":26,"title":27,"slug":28,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":87,"created_at":94,"updated_at":95,"lang":89},"Newbie Growth Hacks: AI, Solo Startups & Tech from Scratch | Quasa","Insiders and instructions on how not to step on a rake in any area of life.","For newbies, how to, newbie, advice, instructions","2021-10-25T14:55:26.000000Z","2026-04-22T15:10:24.000000Z",[97,101,113,127,139],{"title":72,"description":73,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category":98,"links":99,"view_type":86,"video_url":87,"views":69,"likes":88,"lang":89,"comments_count":88,"is_pinned":100},{"title":27,"slug":28},{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},false,{"title":102,"description":103,"slug":104,"created_at":105,"publish_at":106,"formatted_created_at":80,"category":107,"links":108,"view_type":86,"video_url":87,"views":22,"likes":88,"lang":89,"comments_count":88,"is_pinned":100},"Spotify Just Ate Another Creator Niche: Fitness Content Is Now Inside the App","The music streaming giant is no longer content with dominating audio — it’s expanding aggressively into guided workouts, yoga sessions, Pilates classes, and full fitness programming. All of it lives inside the same Spotify app millions already pay for.","spotify-just-ate-another-creator-niche-fitness-content-is-now-inside-the-app","2026-05-01T07:39:39.000000Z","2026-05-03T03:31:00.000000Z",{"title":65,"slug":66},{"image":109,"image_webp":110,"thumb":111,"thumb_webp":112},"https://cdn.quasa.io/images/news/YAOrkyySMvPKa44XXA5Rg49PpwDXnOM9Y0GFNqHD.jpg","https://cdn.quasa.io/images/news/YAOrkyySMvPKa44XXA5Rg49PpwDXnOM9Y0GFNqHD.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/YAOrkyySMvPKa44XXA5Rg49PpwDXnOM9Y0GFNqHD.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/YAOrkyySMvPKa44XXA5Rg49PpwDXnOM9Y0GFNqHD.webp",{"title":114,"description":115,"slug":116,"created_at":117,"publish_at":118,"formatted_created_at":119,"category":120,"links":121,"view_type":86,"video_url":87,"views":126,"likes":88,"lang":89,"comments_count":88,"is_pinned":100},"Don’t Try to Leave YouTube","Once a YouTuber, always a YouTuber.In a wide-ranging March 2026 interview with The New York Times, YouTube CEO Neal Mohan delivered a message that was equal parts confident and quietly ruthless: the platform has no serious rivals, and it knows it. YouTube isn’t just winning the streaming wars — it has already won the war for attention itself.","don-t-try-to-leave-youtube","2026-04-27T14:41:19.000000Z","2026-05-02T11:33:00.000000Z","02.05.2026",{"title":55,"slug":56},{"image":122,"image_webp":123,"thumb":124,"thumb_webp":125},"https://cdn.quasa.io/images/news/x6ojqt1IHGAiGy0Q99GtZLG5eEHoWAYayTMHga6Q.jpg","https://cdn.quasa.io/images/news/x6ojqt1IHGAiGy0Q99GtZLG5eEHoWAYayTMHga6Q.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/x6ojqt1IHGAiGy0Q99GtZLG5eEHoWAYayTMHga6Q.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/x6ojqt1IHGAiGy0Q99GtZLG5eEHoWAYayTMHga6Q.webp",123,{"title":128,"description":129,"slug":130,"created_at":131,"publish_at":131,"formatted_created_at":119,"category":132,"links":133,"view_type":138,"video_url":87,"views":126,"likes":88,"lang":89,"comments_count":88,"is_pinned":100},"Smart Tips for Buying a Vehicle for Your Small Business","When buying a vehicle for your small business, the debate is always between a newer model or pre-owned. Read this to understand which is best for your business.","smart-tips-for-buying-a-vehicle-for-your-small-business","2026-05-02T10:42:08.000000Z",{"title":65,"slug":66},{"image":134,"image_webp":135,"thumb":136,"thumb_webp":137},"https://cdn.quasa.io/images/news/hzod2rb7tkt9WuA8MXt5NOr1VsFVHtzhNEfiCpwf.png","https://cdn.quasa.io/images/news/hzod2rb7tkt9WuA8MXt5NOr1VsFVHtzhNEfiCpwf.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/hzod2rb7tkt9WuA8MXt5NOr1VsFVHtzhNEfiCpwf.png","https://cdn.quasa.io/thumbs/news-thumb/images/news/hzod2rb7tkt9WuA8MXt5NOr1VsFVHtzhNEfiCpwf.webp","large",{"title":140,"description":141,"slug":142,"created_at":143,"publish_at":144,"formatted_created_at":119,"category":145,"links":146,"view_type":86,"video_url":87,"views":151,"likes":88,"lang":89,"comments_count":88,"is_pinned":100},"Not Microdramas, But TikTok Dramas: The Platform Is Now Actively Producing Its Own Mini-Series","TikTok is no longer content with just hosting short-form videos. The social media giant is stepping directly into scripted entertainment by producing its own original mini-dramas — bite-sized, vertical soap operas designed for endless mobile scrolling.","not-microdramas-but-tiktok-dramas-the-platform-is-now-actively-producing-its-own-mini-series","2026-04-27T14:29:34.000000Z","2026-05-02T09:18:00.000000Z",{"title":58,"slug":63},{"image":147,"image_webp":148,"thumb":149,"thumb_webp":150},"https://cdn.quasa.io/images/news/9kafcKafFSK0czAQ0g8PYfOIPU5xeSRcOhkSfPOC.jpg","https://cdn.quasa.io/images/news/9kafcKafFSK0czAQ0g8PYfOIPU5xeSRcOhkSfPOC.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/9kafcKafFSK0czAQ0g8PYfOIPU5xeSRcOhkSfPOC.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/9kafcKafFSK0czAQ0g8PYfOIPU5xeSRcOhkSfPOC.webp",134,[153,166,181,193,208],{"title":154,"description":155,"slug":156,"created_at":157,"publish_at":158,"formatted_created_at":159,"category":160,"links":161,"view_type":86,"video_url":87,"views":164,"likes":165,"lang":89,"comments_count":88,"is_pinned":100},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":162,"image_webp":87,"thumb":163,"thumb_webp":163},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",72600,2,{"title":167,"description":168,"slug":169,"created_at":170,"publish_at":171,"formatted_created_at":172,"category":173,"links":174,"view_type":138,"video_url":87,"views":179,"likes":180,"lang":89,"comments_count":88,"is_pinned":100},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":175,"image_webp":176,"thumb":177,"thumb_webp":178},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",72390,4,{"title":182,"description":183,"slug":184,"created_at":185,"publish_at":186,"formatted_created_at":187,"category":188,"links":189,"view_type":86,"video_url":87,"views":192,"likes":180,"lang":89,"comments_count":88,"is_pinned":100},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":190,"image_webp":87,"thumb":191,"thumb_webp":191},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",69952,{"title":194,"description":195,"slug":196,"created_at":197,"publish_at":198,"formatted_created_at":199,"category":200,"links":201,"view_type":86,"video_url":87,"views":206,"likes":165,"lang":89,"comments_count":207,"is_pinned":100},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":202,"image_webp":203,"thumb":204,"thumb_webp":205},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",43812,1,{"title":209,"description":210,"slug":211,"created_at":212,"publish_at":213,"formatted_created_at":214,"category":215,"links":216,"view_type":138,"video_url":87,"views":221,"likes":165,"lang":89,"comments_count":88,"is_pinned":100},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":217,"image_webp":218,"thumb":219,"thumb_webp":220},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",42800,[223,224,225,226,227,228,229,230,231,232,233,234,235],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]