[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-how-companies-hook-us-with-rage-the-cluely-case":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":161,"categories":232},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":14,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"How Companies Hook Us with Rage: The Cluely Case","What do you do when you’ve built a half-baked software idea but still want to cash in? Simple: stir up a storm of outrage online with provocative marketing and watch the investor dollars roll in. The perfect example is Cluely (https://x.com/trycluely), a startup founded by 21-year-old dropouts from Columbia University. This week, they unveiled their “undetectable AI assistant” that promises to help you “cheat at everything”—from acing technical interviews to charming someone on a first date.","Here’s the catch — Cluely’s hyped-up technology doesn’t really exist, at least not as advertised.","The perfect example is Cluely, a startup founded by 21-year-old dropouts from Columbia University.","\u003Cp>\u003Cstrong>What do you do when you’ve built a half-baked software idea but still want to cash in? Simple: stir up a storm of outrage online with provocative marketing and watch the investor dollars roll in.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/2025-04-25_20-47-46.webp\" type=\"image/webp\">\u003Cimg alt=\"How Companies Hook Us with Rage: The Cluely Case\" class=\"image-align-right\" height=\"170\" src=\"https://cdn.quasa.io/photos/01/2025-04-25_20-47-46.jpg\" width=\"300\" />\u003C/picture>The perfect example is \u003Ca href=\"https://x.com/trycluely\">Cluely\u003C/a>, a startup founded by 21-year-old dropouts from Columbia University. This week, they unveiled their “undetectable AI assistant” that promises to help you “cheat at everything”—from acing technical interviews to charming someone on a first date.\u003C/p>\n\n\u003Cp>Cluely’s pitch is bold and unapologetic: “We want to cheat at everything.” Their \u003Ca href=\"https://quasa.io/media/ai-is-no-longer-a-storyteller-it-s-your-therapist-assistant-and-even-team-lead\">AI assistant\u003C/a> supposedly reads your screen, listens to conversations, and feeds you real-time prompts so discreetly that no one notices. Whether you’re on a work call, in a job interview, or even on a date, Cluely claims it’s got your back.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/ai-agents-are-replacing-creator-managers-retrograde-s-emma-leads-the-charge\">AI Agents Are Replacing Creator Managers: Retrograde’s Emma Leads the Charge\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/netflix-s-secret-black-mirror-experiment-two-versions-of-bete-noire-leave-fans-reeling\">Netflix’s Secret Black Mirror Experiment: Two Versions of “Bête Noire” Leave Fans Reeling\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/chatgpt-your-new-personal-recruiter\">ChatGPT: Your New Personal Recruiter\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/meta-enhances-ray-ban-smart-glasses-with-live-translation-feature\">Meta Enhances Ray-Ban Smart Glasses with Live Translation Feature\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Cp>The startup’s founder, Chungin Roy Lee, has a history of playing fast and loose. Lee previously faked his way into an Amazon internship before dropping out of university. This week, he doubled down with a $6 million ad campaign showcasing Cluely’s AI in action. In the ad, Lee uses the tool to deceive a date by posing as a 30-year-old successful engineer.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/2025-04-25_20-48-23.webp\" type=\"image/webp\">\u003Cimg alt=\"How Companies Hook Us with Rage: The Cluely Case\" class=\"image-align-left\" height=\"166\" src=\"https://cdn.quasa.io/photos/01/2025-04-25_20-48-23.jpg\" width=\"300\" />\u003C/picture>The result? A cringeworthy flop. The date crashes and burns, and the AI’s prompts come off as awkward and impractical. \u003Cstrong>But the ad did its real job\u003C/strong>: it infuriated thousands online.\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://quasa.io/projects/cluely\">Here’s the catch — Cluely’s hyped-up technology doesn’t really exist, at least not as advertised.\u003C/a> The software lags, its prompts are clunky, and the promised “undetectability” falls apart within minutes.\u003C/p>\n\n\u003Cp>But the product itself is beside the point. Cluely’s game is all about rage bait: deliberately sparking outrage to dominate the conversation. The more people rage about it, the more attention it gets, and the more investors open their wallets. So far, they’ve raked in $5.3 million in seed funding.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/2025-04-25_20-46-42.webp\" type=\"image/webp\">\u003Cimg alt=\"How Companies Hook Us with Rage: The Cluely Case\" class=\"image-align-right\" height=\"170\" src=\"https://cdn.quasa.io/photos/01/2025-04-25_20-46-42.jpg\" width=\"300\" />\u003C/picture>This is the anatomy of a tech rage bait strategy. Startups like \u003Ca href=\"https://quasa.io/projects/cluely\">Cluely\u003C/a> craft scandalous, in-your-face campaigns to hijack the internet’s attention. The backlash—fueled by accusations of dishonesty or ethical oversteps—only amplifies their visibility.\u003C/p>\n\n\u003Cp>We’ve seen this playbook before, and we’ll see it again. While the public slams these young founders for their audacious claims, the outrage quietly fuels their next round of funding.\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://www.youtube.com/watch?v=etizoRCn0B0\">Cluely’s stunt shows how outrage has become a currency in tech\u003C/a>. The louder the controversy, the bigger the payoff. As long as investors keep betting on the buzz, startups will keep poking the bear — and we’ll keep falling for it.\u003C/p>","how-companies-hook-us-with-rage-the-cluely-case","2025-04-25T18:55:29.000000Z","25.04.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/1nzWJBJYH8iYWlSsoaOCzc08maDTgQ90rjIoGJLS.jpg","https://cdn.quasa.io/images/news/1nzWJBJYH8iYWlSsoaOCzc08maDTgQ90rjIoGJLS.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/1nzWJBJYH8iYWlSsoaOCzc08maDTgQ90rjIoGJLS.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/1nzWJBJYH8iYWlSsoaOCzc08maDTgQ90rjIoGJLS.webp","video","https://www.youtube.com/embed/Rz3LD7u2KX8?rel=0&showinfo=0;autoplay=1",2064,0,"en",{"id":14,"title":15,"slug":16,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":94,"created_at":95,"updated_at":96,"lang":89},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding",null,"2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[98,113,124,135,148],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":110,"video_url":94,"views":111,"likes":88,"lang":89,"comments_count":88,"is_pinned":112},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email Routing.","cloudflare-just-made-email-a-first-class-citizen-for-ai-agents-and-traditional-email-services-are-feeling-it","2026-04-19T18:41:05.000000Z","19.04.2026",{"title":43,"slug":44},{"image":106,"image_webp":107,"thumb":108,"thumb_webp":109},"https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","small",7,false,{"title":114,"description":115,"slug":116,"created_at":117,"publish_at":117,"formatted_created_at":103,"category":118,"links":119,"view_type":110,"video_url":94,"views":30,"likes":88,"lang":89,"comments_count":88,"is_pinned":112},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":120,"image_webp":121,"thumb":122,"thumb_webp":123},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",{"title":125,"description":126,"slug":127,"created_at":128,"publish_at":128,"formatted_created_at":103,"category":129,"links":130,"view_type":110,"video_url":94,"views":50,"likes":88,"lang":89,"comments_count":88,"is_pinned":112},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":131,"image_webp":132,"thumb":133,"thumb_webp":134},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",{"title":136,"description":137,"slug":138,"created_at":139,"publish_at":140,"formatted_created_at":103,"category":141,"links":142,"view_type":110,"video_url":94,"views":147,"likes":88,"lang":89,"comments_count":88,"is_pinned":112},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":143,"image_webp":144,"thumb":145,"thumb_webp":146},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",46,{"title":149,"description":150,"slug":151,"created_at":152,"publish_at":153,"formatted_created_at":103,"category":154,"links":155,"view_type":110,"video_url":94,"views":160,"likes":88,"lang":89,"comments_count":88,"is_pinned":112},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market platform.","thomas-peterffy-s-bold-vision-for-prediction-markets-why-interactive-brokers-is-betting-big-on-useful-bets","2026-04-16T18:39:15.000000Z","2026-04-19T09:31:00.000000Z",{"title":65,"slug":66},{"image":156,"image_webp":157,"thumb":158,"thumb_webp":159},"https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp",57,[162,175,191,203,218],{"title":163,"description":164,"slug":165,"created_at":166,"publish_at":167,"formatted_created_at":168,"category":169,"links":170,"view_type":110,"video_url":94,"views":173,"likes":174,"lang":89,"comments_count":88,"is_pinned":112},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":171,"image_webp":94,"thumb":172,"thumb_webp":172},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70822,2,{"title":176,"description":177,"slug":178,"created_at":179,"publish_at":180,"formatted_created_at":181,"category":182,"links":183,"view_type":188,"video_url":94,"views":189,"likes":190,"lang":89,"comments_count":88,"is_pinned":112},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":184,"image_webp":185,"thumb":186,"thumb_webp":187},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70587,4,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":110,"video_url":94,"views":202,"likes":190,"lang":89,"comments_count":88,"is_pinned":112},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":200,"image_webp":94,"thumb":201,"thumb_webp":201},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68220,{"title":204,"description":205,"slug":206,"created_at":207,"publish_at":208,"formatted_created_at":209,"category":210,"links":211,"view_type":110,"video_url":94,"views":216,"likes":174,"lang":89,"comments_count":217,"is_pinned":112},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":212,"image_webp":213,"thumb":214,"thumb_webp":215},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42197,1,{"title":219,"description":220,"slug":221,"created_at":222,"publish_at":223,"formatted_created_at":224,"category":225,"links":226,"view_type":188,"video_url":94,"views":231,"likes":174,"lang":89,"comments_count":88,"is_pinned":112},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":227,"image_webp":228,"thumb":229,"thumb_webp":230},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41293,[233,234,235,236,237,238,239,240,241,242,243,244,245],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]