[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-hailey-bieber-sells-rhode-to-e-l-f-beauty-for-1-billion-cementing-her-status-as-a-beauty-mogul":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":161,"categories":232},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":22,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":89,"category":91},"Hailey Bieber Sells Rhode to e.l.f. Beauty for $1 Billion, Cementing Her Status as a Beauty Mogul","In a landmark deal shaking up the beauty industry, Hailey Bieber, the model and influencer with 55 million Instagram followers, has sold her skincare and cosmetics brand, Rhode, to e.l.f. Beauty for $1 billion. The transaction, announced on May 28, 2025, includes $600 million in cash, $200 million in e.l.f. Beauty stock, and a potential $200 million earnout based on the brand’s performance over the next three years. Bieber, who founded Rhode in 2022, will remain with the company as Chief Creative Officer and Head of Innovation, ensuring her vision continues to shape the brand’s future.","Unlike many celebrity brands that lean on traditional retail from the start, Rhode’s success has been fueled by Bieber’s online presence and her knack for creating viral moments.","In 2024 alone, Rhode became the No. 1 skincare brand in earned media value, growing 367% year-over-year, a testament to Bieber’s cultural influence and marketing savvy.","\u003Cp>\u003Cstrong>In a landmark deal shaking up the beauty industry, Hailey Bieber, the model and influencer with 55 million Instagram followers, has sold her skincare and cosmetics brand, Rhode, to e.l.f. Beauty for $1 billion.\u003C/strong>\u003C/p>\n\n\u003Cp>The transaction, announced on May 28, 2025, includes $600 million in cash, $200 million in e.l.f. Beauty stock, and a potential $200 million earnout based on the brand’s performance over the next three years. \u003Ca href=\"https://quasa.io/media/here-s-how-justin-bieber-held-up-selena-gomez-and-benny-blanco-s-engagement-announcement-for-months\">Bieber\u003C/a>, who founded Rhode in 2022, will remain with the company as Chief Creative Officer and Head of Innovation, ensuring her vision continues to shape the brand’s future.\u003C/p>\n\n\u003Chr />\n\u003Ch4>From Zero to $212 Million in Three Years\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-29t075440456.webp\" type=\"image/webp\">\u003Cimg alt=\"Hailey Bieber Sells Rhode to e.l.f. Beauty for \u003Cimg Billion, Cementing Her Status as a Beauty Mogul\" class=\"image-align-left\" height=\"400\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-29t075440456.jpg\" width=\"300\" />\u003C/picture>What makes this deal particularly remarkable is the meteoric rise of Rhode under Bieber’s leadership. Launched just three years ago, the brand has grown from nothing to $212 million in net sales by March 2025, relying entirely on a direct-to-consumer model.\u003C/p>\n\n\u003Cp>With only 10 products in its lineup — including fan favorites like the Peptide Glazing Fluid and Pocket Blush — Rhode has capitalized on Bieber’s massive social media influence and her ability to set beauty trends like “glazed donut skin” and “latte makeup.”\u003C/p>\n\n\u003Cp>This growth, driven by her 55 million Instagram followers and authentic engagement, showcases the power of influencer-led brands in today’s digital landscape.\u003C/p>\n\n\u003Cp>Unlike many celebrity brands that lean on traditional retail from the start, Rhode’s success has been fueled by Bieber’s online presence and her knack for creating viral moments.\u003C/p>\n\n\u003Cp>The brand’s tightly curated product range and immersive campaigns—like pop-up activations and a lip gloss-toting phone case that sparked a frenzy — have resonated deeply with \u003Ca href=\"https://quasa.io/media/how-to-market-to-generation-z-what-their-trends-and-consumer-behavior-have-to-show-us\">Gen-Z\u003C/a> and millennial consumers.\u003C/p>\n\n\u003Cp>In 2024 alone, Rhode became the No. 1 skincare brand in earned media value, growing 367% year-over-year, a testament to Bieber’s cultural influence and marketing savvy.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>A Strategic Move for Global Expansion\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-29t075439122.webp\" type=\"image/webp\">\u003Cimg alt=\"Hailey Bieber Sells Rhode to e.l.f. Beauty for \u003Cimg Billion, Cementing Her Status as a Beauty Mogul\" class=\"image-align-right\" height=\"400\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-29t075439122.jpg\" width=\"300\" />\u003C/picture>The acquisition by e.l.f. Beauty marks a new chapter for Rhode, which has previously sold exclusively through its website, rhodeskin.com. Later in 2025, the brand is set to launch its first physical in-store partnership with Sephora across North America and the U.K., a move that will significantly expand its reach.\u003C/p>\n\n\u003Cp>Partnering with e.l.f. Beauty, a company known for its disruptive approach and viral-friendly products, aligns with Rhode’s ethos of making prestige beauty accessible. e.l.f. CEO Tarang Amin described Rhode as a “like-minded disruptor,” emphasizing that the acquisition will allow the brand to maintain its identity while scaling globally.\u003C/p>\n\n\u003Cp>Bieber expressed her excitement about the partnership, stating, “From day one, my vision for Rhode has been to make essential skincare and hybrid makeup you can use every day.\u003C/p>\n\n\u003Cp>This partnership with e.l.f. Beauty marks an incredible opportunity to bring Rhode to more faces, places, and spaces globally.” As Chief Creative Officer, she will continue to oversee creative direction, product innovation, and marketing, ensuring that Rhode retains its founder-led authenticity.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/angelina-jolie-expresses-hope-that-brad-pitt-will-cease-hostilities-following-divorce-conclusion\">Angelina Jolie Expresses Hope That Brad Pitt Will Cease Hostilities Following Divorce Conclusion\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/reason-for-megan-fox-and-machine-gun-kelly-s-split-shortly-after-pregnancy-announcement\">'Reason' for Megan Fox and Machine Gun Kelly's Split Shortly After Pregnancy Announcement\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/barry-keoghan-issues-lengthy-statement-in-response-to-allegations-of-cheating-on-sabrina-carpenter\">Barry Keoghan Issues Lengthy Statement in Response to Allegations of Cheating on Sabrina Carpenter\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>A New Era for Celebrity Beauty Brands\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-29t075416318.webp\" type=\"image/webp\">\u003Cimg alt=\"Hailey Bieber Sells Rhode to e.l.f. Beauty for \u003Cimg Billion, Cementing Her Status as a Beauty Mogul\" class=\"image-align-left\" height=\"400\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-29t075416318.jpg\" width=\"300\" />\u003C/picture>The $1 billion deal not only highlights Bieber’s entrepreneurial prowess but also signals a shift in the beauty industry. While many celebrity-backed brands like Kosas and Rare Beauty have struggled to find buyers amid a market downturn, Rhode’s success underscores the value of genuine involvement and strategic vision.\u003C/p>\n\n\u003Cp>Bieber’s hands-on approach — coupled with her ability to drive trends and build a fervent community — has set a new benchmark for what it takes to create a lasting celebrity brand.\u003C/p>\n\n\u003Cp>For someone in 2010, the idea of a model leveraging social media to build a billion-dollar beauty empire in under three years would have seemed unimaginable. Back then, Instagram was just launching, and the influencer economy didn’t exist.\u003C/p>\n\n\u003Cp>Today, Hailey Bieber’s sale of Rhode for $1 billion proves that in the age of digital influence, a single individual’s vision and online presence can redefine an industry.\u003C/p>\n\n\u003Cp>As Rhode prepares to hit Sephora shelves and expand under e.l.f. Beauty’s umbrella, Bieber’s journey is a powerful reminder of how the beauty world continues to evolve with the times.\u003C/p>","hailey-bieber-sells-rhode-to-e-l-f-beauty-for-1-billion-cementing-her-status-as-a-beauty-mogul","2025-05-29T05:55:58.000000Z","2025-06-02T01:48:00.000000Z","02.06.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/brWIM2VEWZLFzyvmR1pZ0Yt0em8xmyHI3yzOiczn.jpg","https://cdn.quasa.io/images/news/brWIM2VEWZLFzyvmR1pZ0Yt0em8xmyHI3yzOiczn.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/brWIM2VEWZLFzyvmR1pZ0Yt0em8xmyHI3yzOiczn.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/brWIM2VEWZLFzyvmR1pZ0Yt0em8xmyHI3yzOiczn.webp","small",null,1590,0,"en",{"id":22,"title":23,"slug":24,"meta_title":92,"meta_description":93,"meta_keywords":92,"deleted_at":87,"created_at":94,"updated_at":95,"lang":90},"All the community news from around the world","From heart warming stories to everyday heroes and shocking events, we've got the latest real life stories to keep you entertained","2025-01-10T08:48:23.000000Z","2025-01-10T09:34:07.000000Z",[97,111,123,135,148],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":86,"video_url":87,"views":109,"likes":89,"lang":90,"comments_count":89,"is_pinned":110},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email 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proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":118,"image_webp":119,"thumb":120,"thumb_webp":121},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",44,{"title":124,"description":125,"slug":126,"created_at":127,"publish_at":127,"formatted_created_at":102,"category":128,"links":129,"view_type":86,"video_url":87,"views":134,"likes":89,"lang":90,"comments_count":89,"is_pinned":110},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X 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Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":143,"image_webp":144,"thumb":145,"thumb_webp":146},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",66,{"title":149,"description":150,"slug":151,"created_at":152,"publish_at":153,"formatted_created_at":102,"category":154,"links":155,"view_type":86,"video_url":87,"views":160,"likes":89,"lang":90,"comments_count":89,"is_pinned":110},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on 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We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":184,"image_webp":185,"thumb":186,"thumb_webp":187},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70606,4,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":86,"video_url":87,"views":202,"likes":190,"lang":90,"comments_count":89,"is_pinned":110},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":200,"image_webp":87,"thumb":201,"thumb_webp":201},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68239,{"title":204,"description":205,"slug":206,"created_at":207,"publish_at":208,"formatted_created_at":209,"category":210,"links":211,"view_type":86,"video_url":87,"views":216,"likes":174,"lang":90,"comments_count":217,"is_pinned":110},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":212,"image_webp":213,"thumb":214,"thumb_webp":215},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42215,1,{"title":219,"description":220,"slug":221,"created_at":222,"publish_at":223,"formatted_created_at":224,"category":225,"links":226,"view_type":188,"video_url":87,"views":231,"likes":174,"lang":90,"comments_count":89,"is_pinned":110},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":227,"image_webp":228,"thumb":229,"thumb_webp":230},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41310,[233,234,235,236,237,238,239,240,241,242,243,244,245],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]