[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-google-keyword-planner-how-to-use-this-powerful-tool-to-transform-your-keyword-research":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":162,"categories":231},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":69,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":90,"category":91},"Google Keyword Planner: How to Use this Powerful Tool to Transform Your Keyword Research","Keyword research may not be the most fun part of your digital marketing strategy, but it plays an important role in your SEO content marketing efforts.","Google Keyword Planner,  Transform Your Keyword Research","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://quasa.io/media/how-to-take-your-ppc-keyword-research-to-the-next-level\">Keyword research\u003C/a>&nbsp;may not be the most fun part of your digital marketing strategy, but it plays an important role in your SEO&nbsp;content marketing&nbsp;efforts, and it&rsquo;s also invaluable to your PPC strategy.\u003C/p>\n\n\u003Cp>Luckily, there&rsquo;s Google Keyword Planner, a free tool that can transform your keyword research efforts and, ultimately, your SEO results. Below is our guide to what this powerful keyword planning tool is and how you can use it in your digital marketing strategy.\u003C/p>\n\n\u003Ch3>\u003Cstrong>What is Google Keyword Planner?\u003C/strong>\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-15/101-17.webp\" type=\"image/webp\">\u003Cimg alt=\"Google Keyword Planner: How to Use this Powerful Tool to Transform Your Keyword Research\" class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-15/101-17.jpeg\" width=\"275\" />\u003C/picture>Google Keyword Planner is a powerful \u003Ca href=\"https://quasa.io/media/how-to-improve-keyword-research-for-seo-with-niche-markets\">keyword research\u003C/a> tool that is offered as part of the Google AdWords advertising platform. With this tool, users can generate new lists of keywords and analyze existing keyword lists to better understand search volume and trend data on Google.\u003C/p>\n\n\u003Cp>Though this keyword planner is offered as part of AdWords, its value goes beyond just your \u003Ca href=\"https://quasa.io/media/ppc-best-practices-your-guide-to-strategies-that-actually-convert\">PPC campaigns\u003C/a>.\u003C/p>\n\n\u003Cp>While the keyword research tool is certainly valuable for helping you make smarter PPC ad decisions when it comes to target keywords, it is also an important part of your keyword research for search engine optimization efforts in general.\u003C/p>\n\n\u003Cp>Google Keyword Planner is by no means the only keyword research tool that you should use to generate new lists of keywords. However, if you are currently using other tools as part of your SEO keyword research strategy, you can still use Google&rsquo;s keyword planner to help you better make strategic decisions about which keywords to target in your pay-per-click ad campaigns or which keyword phrases to focus on in your SEO content efforts.\u003C/p>\n\n\u003Ch3>\u003Cstrong>How to Use Google Keyword Planner: A Quick Guide\u003C/strong>\u003C/h3>\n\n\u003Cp>Now that you know why Google Keyword Planner is essential to generating a list of SEO keywords for your business, let&rsquo;s talk about how to use it. Here&rsquo;s a step-by-step guide to getting the most \u003Ca href=\"https://quasa.io/media/search-engine-optimization-everything-you-should-know-about\">SEO\u003C/a> value out of this valuable keyword planning tool from Google:\u003C/p>\n\n\u003Ch3>\u003Cstrong>1. Access Google Keyword Planner.\u003C/strong>\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-1/00-au-11.webp\" type=\"image/webp\">\u003Cimg alt=\"Google Keyword Planner: How to Use this Powerful Tool to Transform Your Keyword Research\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-1/00-au-11.jpeg\" width=\"300\" />\u003C/picture>The first thing that you&rsquo;ll need to do before you start using this powerful keyword planner is to access the tool from your Google AdWords account. If you do not yet have an account on AdWords, it&rsquo;s easy to get started.\u003C/p>\n\n\u003Cp>Just&nbsp;visit the welcome page&nbsp;and follow the prompts to set up an account.\u003C/p>\n\n\u003Cp>Once you are logged into your AdWords account, you can access the keyword planner by clicking on the wrench in the top tool bar and looking under the &ldquo;Planning&rdquo; section. Then, click on Keyword Planner.\u003C/p>\n\n\u003Ch3>\u003Cstrong>2. Choose a tool.\u003C/strong>\u003C/h3>\n\n\u003Cp>After you have accessed the keyword planner, you will see a number of different tools that you can use to start your keyword research. Here are the options that you will see when you first open up keyword planner:\u003C/p>\n\n\u003Cp>Let&rsquo;s talk about the tools that you can use under &ldquo;Find new keywords and get search volume data,&rdquo; so that you understand how to use each:\u003C/p>\n\n\u003Cp>\u003Cstrong>Search for new keywords using a phrase, website, or category.&nbsp;\u003C/strong>\u003C/p>\n\n\u003Cp>This is the main keyword planning tool that you will use to generate new keywords for your SEO content and PPC ad campaigns. This tool helps you generate a list of keywords based on an initial keyword or keyword lists, landing page URL, or product category.\u003C/p>\n\n\u003Cp>The resulting keyword list will also show you search volume and trends for each keyword.\u003C/p>\n\n\u003Cp>To get the most out of this tool, you will need to think carefully about how you fill in each field.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-11/aaaaamm-12.webp\" type=\"image/webp\">\u003Cimg alt=\"Google Keyword Planner: How to Use this Powerful Tool to Transform Your Keyword Research\" class=\"image-align-right\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-11/aaaaamm-12.jpeg\" width=\"300\" />\u003C/picture>\u003Cstrong>Here are a few things to keep in mind when using the tool:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Make sure that you are not entering broad industry terms into the &ldquo;your product or service&rdquo; field. This will bring back a list of keywords that are highly competitive. Instead, aim for keywords that help describe your niche market.\u003C/li>\n\t\u003Cli>Using the &ldquo;your landing page&rdquo; field can help you return some new and relevant keywords based on your site&rsquo;s home page or a certain product page.\u003C/li>\n\t\u003Cli>With &ldquo;your product category,&rdquo; you can often identify industry keywords that you might have missed when initially compiling your keyword lists.\u003C/li>\n\u003C/ul>\n\n\u003Cp>After filling in these important fields, you will then need to enter your targeting options, which include the country, language, and search engine that you will be marketing on. Your final option is to choose &ldquo;negative keywords,&rdquo; which are keywords that you do not want to target.\u003C/p>\n\n\u003Cp>You also have the option to filter out certain keywords and always include certain keywords in your results.\u003C/p>\n\n\u003Cp>Once you have filled in this information, you simply click on &ldquo;Get Ideas,&rdquo; and the planning tool will deliver your keyword results.\u003C/p>\n\n\u003Cp>\u003Cstrong>Get search volume data and trends.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-11/aaaaamm-11.webp\" type=\"image/webp\">\u003Cimg alt=\"Google Keyword Planner: How to Use this Powerful Tool to Transform Your Keyword Research\" class=\"image-align-left\" height=\"171\" src=\"https://cdn.quasa.io/photos/foto-11/aaaaamm-11.jpeg\" width=\"295\" />\u003C/picture>This is another helpful tool that you can access in Google Keyword Planner. With this tool, you can upload a keyword list and then get the search volume and trend data for these keywords.\u003C/p>\n\n\u003Cp>Though the &ldquo;search for new \u003Ca href=\"https://quasa.io/media/generate-keyword-rich-content-for-blog\">keywords\u003C/a>&rdquo; planning tool will deliver this information alongside the list of keywords, you may need to use the &ldquo;Get search volume data&rdquo; tool if you already have a list of keywords from another keyword planning tool.\u003C/p>\n\n\u003Cp>Notice that you have the option to copy and paste the keywords into the field or you can upload your list of keywords as a CSV, TSV, or text file. Like the previous tool, you can also target based on country and language as well as include negative keywords that you don&rsquo;t want to target.\u003C/p>\n\n\u003Cp>Once you&rsquo;ve filled in the necessary information, you then click on &ldquo;Get search volume,&rdquo; and you&rsquo;ll be able to look at search volume and trend data for your list of keywords.\u003C/p>\n\n\u003Cp>\u003Cstrong>Multiply keyword lists to get new keywords.\u003C/strong>\u003C/p>\n\n\u003Cp>The final tool that you have access to allows you generate new combinations of terms based on a keyword list that you provide. The tool basically mashes the groups of keywords together to find every combination that exists.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-11/aaaaamm-10.webp\" type=\"image/webp\">\u003Cimg alt=\"Google Keyword Planner: How to Use this Powerful Tool to Transform Your Keyword Research\" class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-11/aaaaamm-10.png\" width=\"275\" />\u003C/picture>Not every keyword phrase will be relevant (or even make sense), but this can be a really helpful tool for finding new ways to talk about your products.\u003C/p>\n\n\u003Cp>This can be an especially helpful tool for ecommerce brands because it provides every possible combination of keywords that a consumer might use to look up certain products. Using the tool is simple.\u003C/p>\n\n\u003Cp>All you have to do is enter your lists of keywords and then click on &ldquo;Get search volume&rdquo; to see what new combinations the tool has produced.\u003C/p>\n\n\u003Cp>\u003Cstrong>3. Take a look at the keywords results page.\u003C/strong>\u003C/p>\n\n\u003Cp>After you have used any of the keyword planning tools above, you will be taken to the Keyword Results Page.\u003C/p>\n\n\u003Cp>\u003Cstrong>Bar Graph\u003C/strong>\u003C/p>\n\n\u003Cp>The bar graph at the top of the page shows the average monthly searches for the keywords. Using the dropdown menu on the top left side of the bar graph allows you to look at different trends such as mobile trends, breakdown by device, or breakdown by location.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-4/00ap-6.webp\" type=\"image/webp\">\u003Cimg alt=\"Google Keyword Planner: How to Use this Powerful Tool to Transform Your Keyword Research\" class=\"image-align-left\" height=\"140\" src=\"https://cdn.quasa.io/photos/foto-4/00ap-6.jpg\" width=\"300\" />\u003C/picture>These charts can be a great visual guide to understanding different aspects of your keyword list.\u003C/p>\n\n\u003Cp>\u003Cstrong>Keyword Ideas\u003C/strong>\u003C/p>\n\n\u003Cp>Below the bar graph, you&rsquo;ll see a tab with keyword ideas. These are brand new keywords based on the information you have input into the Google Keyword Planner.\u003C/p>\n\n\u003Cp>This chart also shows you the average monthly searches for each keyword as well as the competition level, suggested big, and ad impression share. You can save the keywords or ad groups by clicking &ldquo;add to your plan.&rdquo;\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/bionic-eyes-give-sheep-sight-heading-to-humans-next\">Bionic Eyes Give Sheep Sight, Heading to Humans Next\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/standing-seats-take-flight-budget-airlines-to-introduce-skyrider-2-0-in-2026\">Standing Seats Take Flight: Budget Airlines to Introduce Skyrider 2.0 in 2026\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/quasa-gifts-money-to-everyone-who-tops-up-their-balance-double-your-qua-today\">QUASA Gifts Money to Everyone Who Tops Up Their Balance: Double Your QUA Today!\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Ch4>\u003Cstrong>Final Takeaways\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-10/aseo-4.webp\" type=\"image/webp\">\u003Cimg alt=\"Google Keyword Planner: How to Use this Powerful Tool to Transform Your Keyword Research\" class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-10/aseo-4.jpeg\" width=\"275\" />\u003C/picture>Now that you know what Google Keyword Planner is and how to use it, you can start getting more value out of this powerful free tool.\u003C/p>\n\n\u003Cp>By looking at keyword search volume and trend data, you can take the guess work out of developing keyword lists.\u003C/p>\n\n\u003Cp>Ultimately, using a tool like Google&rsquo;s keyword planner will help you generate more relevant and effective keywords for your search engine optimization efforts and PPC advertising campaigns.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social media!\u003Cbr />\nSee you!&nbsp;&nbsp;&nbsp;&nbsp;\u003Cspan>&nbsp;\u003C/span>\u003C/p>","google-keyword-planner-how-to-use-this-powerful-tool-to-transform-your-keyword-research","2024-07-15T05:13:49.000000Z","2024-07-15T12:30:00.000000Z","15.07.2024",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/TUXqEkl1sDOrV8mQOkfb5v0pFSpy1X7TKN3HlFR3.jpg","https://cdn.quasa.io/images/news/TUXqEkl1sDOrV8mQOkfb5v0pFSpy1X7TKN3HlFR3.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/TUXqEkl1sDOrV8mQOkfb5v0pFSpy1X7TKN3HlFR3.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/TUXqEkl1sDOrV8mQOkfb5v0pFSpy1X7TKN3HlFR3.webp","large",null,2058,1,"en",0,{"id":69,"title":65,"slug":66,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":86,"created_at":95,"updated_at":96,"lang":89},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[98,112,124,136,149],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":110,"video_url":86,"views":22,"likes":90,"lang":89,"comments_count":90,"is_pinned":111},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email Routing.","cloudflare-just-made-email-a-first-class-citizen-for-ai-agents-and-traditional-email-services-are-feeling-it","2026-04-19T18:41:05.000000Z","19.04.2026",{"title":43,"slug":44},{"image":106,"image_webp":107,"thumb":108,"thumb_webp":109},"https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","small",false,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":116,"formatted_created_at":103,"category":117,"links":118,"view_type":110,"video_url":86,"views":123,"likes":90,"lang":89,"comments_count":90,"is_pinned":111},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",51,{"title":125,"description":126,"slug":127,"created_at":128,"publish_at":128,"formatted_created_at":103,"category":129,"links":130,"view_type":110,"video_url":86,"views":135,"likes":90,"lang":89,"comments_count":90,"is_pinned":111},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":131,"image_webp":132,"thumb":133,"thumb_webp":134},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",53,{"title":137,"description":138,"slug":139,"created_at":140,"publish_at":141,"formatted_created_at":103,"category":142,"links":143,"view_type":110,"video_url":86,"views":148,"likes":90,"lang":89,"comments_count":90,"is_pinned":111},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":144,"image_webp":145,"thumb":146,"thumb_webp":147},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",73,{"title":150,"description":151,"slug":152,"created_at":153,"publish_at":154,"formatted_created_at":103,"category":155,"links":156,"view_type":110,"video_url":86,"views":161,"likes":90,"lang":89,"comments_count":90,"is_pinned":111},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":172,"image_webp":86,"thumb":173,"thumb_webp":173},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70849,2,{"title":177,"description":178,"slug":179,"created_at":180,"publish_at":181,"formatted_created_at":182,"category":183,"links":184,"view_type":85,"video_url":86,"views":189,"likes":190,"lang":89,"comments_count":90,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. 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