[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-geo-the-new-era-of-search-optimization":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":94,"popular_news":158,"categories":229},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":46,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"GEO: The New Era of Search Optimization","The digital landscape is undergoing a seismic shift, driven by the meteoric rise of AI-powered referral traffic. According to a recent Similarweb report, AI bots generated 1.13 billion clicks to websites in June alone, marking a staggering 357% year-over-year growth. While this pales in comparison to Google’s 191 billion clicks, the explosive trajectory of AI-driven traffic signals the dawn of a new frontier: Generative Engine Optimization (GEO).","According to a recent Similarweb report, AI bots generated 1.13 billion clicks to websites in June alone, marking a staggering 357% year-over-year growth.","The digital landscape is undergoing a seismic shift, driven by the meteoric rise of AI-powered referral traffic.","\u003Cp>\u003Cstrong>The digital landscape is undergoing a seismic shift, driven by the meteoric rise of AI-powered referral traffic.\u003C/strong>\u003C/p>\n\n\u003Cp>According to a recent Similarweb report, AI bots generated 1.13 billion clicks to websites in June alone, marking a staggering 357% year-over-year growth. While this pales in comparison to Google’s 191 billion clicks, the explosive trajectory of AI-driven traffic signals the dawn of a new frontier: \u003Cstrong>Generative Engine Optimization (GEO)\u003C/strong>.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Rise of GEO\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2025-08-09t142245570.webp\" type=\"image/webp\">\u003Cimg alt=\"GEO: The New Era of Search Optimization\" class=\"image-align-left\" height=\"225\" src=\"https://cdn.quasa.io/photos/00/image-2025-08-09t142245570.jpg\" width=\"300\" />\u003C/picture>GEO, or \u003Ca href=\"https://peerlist.io/blog/engineering/geo-generative-engine-optimization-explained\">Generative Engine Optimization\u003C/a>, is emerging as a critical strategy for businesses aiming to capture the attention of AI-powered recommendation systems. Unlike traditional search, where users actively query engines like Google, consumers are increasingly relying on AI assistants to recommend products, services, and content. Google itself is leaning into this trend with its \u003Ca href=\"https://search.google/ways-to-search/ai-mode/\">AI Mode\u003C/a>, delivering comprehensive, AI-generated answers instead of traditional link lists.\u003C/p>\n\n\u003Cp>This shift is accelerating as AI evolves from conversational tools to action-oriented agents. Innovations like \u003Ca href=\"https://openai.com/index/introducing-chatgpt-agent/\">ChatGPT Agent\u003C/a> and Claude Sub Agents enable AI to autonomously navigate the web, make decisions, and even complete transactions. Meanwhile, AI-native browsers like \u003Ca href=\"https://www.perplexity.ai/comet\">Perplexity Comet\u003C/a> and \u003Ca href=\"https://www.diabrowser.com/\">Dia\u003C/a> empower agents to independently select websites and services, bypassing traditional search entirely.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>A Tectonic Shift for Businesses\u003C/strong>\u003C/h4>\n\n\u003Cp>For brands, GEO represents both a challenge and an unprecedented opportunity. As AI-driven traffic grows, businesses that optimize for generative engines can tap into a rapidly expanding channel. Early adopters stand to gain a significant edge, much like those who mastered SEO in the early 2000s or App Store Optimization (ASO) in the 2010s.\u003C/p>\n\n\u003Cp>To succeed in GEO, brands must adapt to the preferences of AI systems.\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2025-08-09t142446291.webp\" type=\"image/webp\">\u003Cimg alt=\"GEO: The New Era of Search Optimization\" class=\"image-align-right\" height=\"225\" src=\"https://cdn.quasa.io/photos/00/image-2025-08-09t142446291.jpg\" width=\"300\" />\u003C/picture>Emerging \u003Ca href=\"https://www.growthunhinged.com/p/get-recommended-by-chatgpt\">best practices\u003C/a> include:\u003C/strong>\u003C/p>\n\n\u003Col>\n\t\u003Cli>\u003Cstrong>Leveraging UGC Platforms\u003C/strong>: AI models often pull insights from user-generated content on platforms like Reddit, LinkedIn, YouTube, and Quora. Building a strong presence on these channels increases the likelihood of being cited by AI as an authoritative source.\u003C/li>\n\t\u003Cli>\u003Cstrong>Tailoring Content for AI\u003C/strong>: AI bots favor clear, structured content with concise paragraphs, tables, and comparison lists. Websites should prioritize simple navigation and avoid complex animations to ensure compatibility with AI agents.\u003C/li>\n\t\u003Cli>\u003Cstrong>Proactively Engaging AI Systems\u003C/strong>: Brands can take bold steps to stand out, such as integrating with the Model Context Protocol (MCP) for Anthropic’s agents, \u003Ca href=\"https://openai.com/chatgpt/search-product-discovery/\">applying to OpenAI’s\u003C/a>, or running interactive campaigns on X with tools like Grok.\u003C/li>\n\u003C/ol>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Tools of the Trade\u003C/strong>\u003C/h4>\n\n\u003Cp>Just as Ahrefs and Semrush defined the Web2 era of SEO, a new wave of tools is emerging to support GEO. Platforms like \u003Ca href=\"https://www.tryprofound.com/\">Profound\u003C/a>, \u003Ca href=\"https://www.koahlabs.com/\">Koah Labs\u003C/a>, and www.geneo.app enable brands to monitor and amplify their visibility in AI-generated responses. These “picks and shovels” for the AI gold rush are empowering businesses to track their presence and optimize for generative engines.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/whatsapp-to-allow-chatting-without-app-installation-in-latest-beta\">WhatsApp to Allow Chatting Without App Installation in Latest Beta\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/hyperliquid-shatters-records-with-319-billion-trading-volume-in-july\">Hyperliquid Shatters Records with $319 Billion Trading Volume in July\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/roku-jumps-into-the-streaming-wars-with-howdy-a-3-a-month-game-changer\">Roku Jumps into the Streaming Wars with Howdy: A $3-a-Month Game-Changer\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Why GEO Matters Now\u003C/strong>\u003C/h4>\n\n\u003Cp>Investing in GEO today is akin to betting on SEO in 2003 or ASO in 2010. As AI-driven traffic continues its exponential growth, early movers who establish a strong presence in generative engines will secure a competitive advantage in the battle for future traffic. With AI agents poised to redefine how users discover and interact with brands, GEO is not just a trend — it’s the foundation of the next era of digital optimization.\u003C/p>\n\n\u003Cp>By embracing GEO now, businesses can stake their claim in this rapidly evolving landscape, ensuring they remain visible and relevant in the age of AI-driven discovery.\u003C/p>","geo-the-new-era-of-search-optimization","2025-08-09T12:27:34.000000Z","09.08.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/ZXqslT7mHqZ95QJ0MNvKainQlp8iBiQ74XZs60zX.jpg","https://cdn.quasa.io/images/news/ZXqslT7mHqZ95QJ0MNvKainQlp8iBiQ74XZs60zX.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/ZXqslT7mHqZ95QJ0MNvKainQlp8iBiQ74XZs60zX.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/ZXqslT7mHqZ95QJ0MNvKainQlp8iBiQ74XZs60zX.webp","small",null,1149,0,"en",{"id":46,"title":47,"slug":48,"meta_title":47,"meta_description":91,"meta_keywords":91,"deleted_at":86,"created_at":92,"updated_at":93,"lang":89},"Artificial Intelligence, ai, ml, machine learning, chatgpt, future","2024-09-22T08:08:27.000000Z","2024-09-23T12:49:38.000000Z",[95,108,120,132,145],{"title":96,"description":97,"slug":98,"created_at":99,"publish_at":99,"formatted_created_at":100,"category":101,"links":102,"view_type":85,"video_url":86,"views":50,"likes":88,"lang":89,"comments_count":88,"is_pinned":107},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email Routing.","cloudflare-just-made-email-a-first-class-citizen-for-ai-agents-and-traditional-email-services-are-feeling-it","2026-04-19T18:41:05.000000Z","19.04.2026",{"title":43,"slug":44},{"image":103,"image_webp":104,"thumb":105,"thumb_webp":106},"https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp",false,{"title":109,"description":110,"slug":111,"created_at":112,"publish_at":112,"formatted_created_at":100,"category":113,"links":114,"view_type":85,"video_url":86,"views":119,"likes":88,"lang":89,"comments_count":88,"is_pinned":107},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":115,"image_webp":116,"thumb":117,"thumb_webp":118},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",42,{"title":121,"description":122,"slug":123,"created_at":124,"publish_at":124,"formatted_created_at":100,"category":125,"links":126,"view_type":85,"video_url":86,"views":131,"likes":88,"lang":89,"comments_count":88,"is_pinned":107},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":127,"image_webp":128,"thumb":129,"thumb_webp":130},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",44,{"title":133,"description":134,"slug":135,"created_at":136,"publish_at":137,"formatted_created_at":100,"category":138,"links":139,"view_type":85,"video_url":86,"views":144,"likes":88,"lang":89,"comments_count":88,"is_pinned":107},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":140,"image_webp":141,"thumb":142,"thumb_webp":143},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",64,{"title":146,"description":147,"slug":148,"created_at":149,"publish_at":150,"formatted_created_at":100,"category":151,"links":152,"view_type":85,"video_url":86,"views":157,"likes":88,"lang":89,"comments_count":88,"is_pinned":107},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":168,"image_webp":86,"thumb":169,"thumb_webp":169},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70840,2,{"title":173,"description":174,"slug":175,"created_at":176,"publish_at":177,"formatted_created_at":178,"category":179,"links":180,"view_type":185,"video_url":86,"views":186,"likes":187,"lang":89,"comments_count":88,"is_pinned":107},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":181,"image_webp":182,"thumb":183,"thumb_webp":184},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70605,4,{"title":189,"description":190,"slug":191,"created_at":192,"publish_at":193,"formatted_created_at":194,"category":195,"links":196,"view_type":85,"video_url":86,"views":199,"likes":187,"lang":89,"comments_count":88,"is_pinned":107},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":197,"image_webp":86,"thumb":198,"thumb_webp":198},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68237,{"title":201,"description":202,"slug":203,"created_at":204,"publish_at":205,"formatted_created_at":206,"category":207,"links":208,"view_type":85,"video_url":86,"views":213,"likes":171,"lang":89,"comments_count":214,"is_pinned":107},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":209,"image_webp":210,"thumb":211,"thumb_webp":212},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42213,1,{"title":216,"description":217,"slug":218,"created_at":219,"publish_at":220,"formatted_created_at":221,"category":222,"links":223,"view_type":185,"video_url":86,"views":228,"likes":171,"lang":89,"comments_count":88,"is_pinned":107},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":224,"image_webp":225,"thumb":226,"thumb_webp":227},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41308,[230,231,232,233,234,235,236,237,238,239,240,241,242],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]