[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-gen-z-comes-of-age-how-brands-are-rushing-to-meet-their-evolving-demands":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":163,"categories":234},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":69,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":89,"category":91},"Gen Z Comes of Age: How Brands Are Rushing to Meet Their Evolving Demands","In a surprising turn of events, Generation Z—long stereotyped as the carefree, screen-obsessed youth—has suddenly matured. Today, Zoomers are buying cars, selecting apartments, starting families, and making their first investments, marking a seismic shift in consumer behavior. Brands across virtually every industry are scrambling to adapt, recognizing that this tech-savvy cohort is redefining priorities and expectations. The lessons drawn from their preferences can be projected onto nearly any sector, from automotive to banking and beyond.","Today, Zoomers are buying cars, selecting apartments, starting families, and making their first investments, marking a seismic shift in consumer behavior.","In a surprising turn of events, Generation Z — long stereotyped as the carefree, screen-obsessed youth — has suddenly matured.","\u003Cp>\u003Cstrong>In a surprising turn of events, \u003Ca href=\"https://quasa.io/media/generation-z-chooses-anime-a-radical-cultural-shift-not-just-a-passing-trend\">Generation Z\u003C/a> — long stereotyped as the carefree, screen-obsessed youth — has suddenly matured. Today, Zoomers are buying cars, selecting apartments, starting families, and making their first investments, marking a seismic shift in consumer behavior.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-02-02t110559357.webp\" type=\"image/webp\">\u003Cimg alt=\"Gen Z Comes of Age: How Brands Are Rushing to Meet Their Evolving Demands\" class=\"image-align-right\" height=\"225\" src=\"https://cdn.quasa.io/photos/01/image-2025-02-02t110559357.jpg\" width=\"300\" />\u003C/picture>Brands across virtually every industry are scrambling to adapt, recognizing that this tech-savvy cohort is redefining priorities and expectations. The lessons drawn from their preferences can be projected onto nearly any sector, from automotive to banking and beyond.\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://quasa.io/media/the-last-generation-that-still-believes-in-people\">One of the most striking traits of Gen Z is their impatience\u003C/a>. Raised on instant messaging and social media, they expect real-time communication and swift responses from companies. This demand is reshaping industries like automotive retail, where dealers have adapted accordingly.\u003C/p>\n\n\u003Cp>Take, for example, the process at car dealerships: a sales manager submits a loan application to a platform like “eCredit” — which connects to over 20 banks — and receives an approval within minutes. By the end of the day, the customer drives off with their new vehicle. This speed aligns perfectly with Zoomers’ need for immediacy, setting a new standard for customer service across sectors.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-06-19t232431014.webp\" type=\"image/webp\">\u003Cimg alt=\"Gen Z Comes of Age: How Brands Are Rushing to Meet Their Evolving Demands\" class=\"image-align-left\" height=\"347\" src=\"https://cdn.quasa.io/photos/01/image-2025-06-19t232431014.jpg\" width=\"260\" />\u003C/picture>However, there’s a quirky caveat: while \u003Ca href=\"https://quasa.io/media/how-to-market-to-generation-z-what-their-trends-and-consumer-behavior-have-to-show-us\">Gen Z\u003C/a> craves instant responses, they’re turned off by bots. The solution? Brands are integrating AI and chatbots to handle routine queries and common issues, while ensuring human support remains available for more complex needs. This hybrid approach balances efficiency with the personal touch that Zoomers still value, preventing the frustration that fully automated systems might provoke.\u003C/p>\n\n\u003Cp>To better understand and cater to this demographic, industries such as banking, retail, and healthcare are adopting advanced metrics like Net Promoter Score (NPS) and Voice Analytics.\u003C/p>\n\n\u003Cp>A notable case comes from an automotive holding company that deployed a custom GPT agent to audit customer calls.\u003C/p>\n\n\u003Cp>The AI uncovered dozens of critical communication errors, from misinforming clients to mishandling requests. After rectifying these issues, the company saw a sales boost, while customers praised the improved service — a win-win facilitated by data-driven insights.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/zoomers-can-t-live-without-chatgpt-friend-therapist-and-boyfriend\">Zoomers Can’t Live Without ChatGPT: Friend, Therapist, and Boyfriend\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/will-generation-alpha-save-movie-theaters\">Will Generation Alpha Save Movie Theaters?\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/why-we-yearn-for-the-golden-days-the-power-of-nostalgia-across-generations\">Why We Yearn for the "Golden Days": The Power of Nostalgia Across Generations\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-9/gen-6.webp\" type=\"image/webp\">\u003Cimg alt=\"How to Market to Generation Z: What Their Trends and Consumer Behavior Have to Show Us\" class=\"image-align-left\" height=\"168\" src=\"https://cdn.quasa.io/photos/foto-9/gen-6.jpeg\" width=\"300\" />\u003C/picture>Perhaps the most significant shift lies in Gen Z’s values. Unlike Millennials and Boomers, who associated car ownership with status and success, \u003Ca href=\"https://quasa.io/media/doomscrolling-is-literally-destroying-zoomers\">Zoomers\u003C/a> are largely indifferent to prestige. For them, comfort and convenience reign supreme.\u003C/p>\n\n\u003Cp>The automotive industry is responding by forging emotional connections with the product rather than pushing luxury as a status symbol. Cars are now marketed as integral parts of an “ecosystemic” lifestyle, a trend mirrored in car-sharing services, taxi apps, and even electric scooters. This focus on practicality over flash is a blueprint that other industries — think furniture or tech—are likely to follow.\u003C/p>\n\n\u003Cp>As Gen Z matures into a dominant consumer force, their influence is clear: brands must prioritize speed, authenticity, and utility. The message is loud and clear— adapt or risk being left behind in a world where instant gratification and personal comfort trump traditional markers of achievement.\u003C/p>","gen-z-comes-of-age-how-brands-are-rushing-to-meet-their-evolving-demands","2025-09-11T14:05:42.000000Z","2025-09-29T11:02:00.000000Z","29.09.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/KkE68wL99I2CrmDhl3OdC4aBfATUyE4qV8VjTXib.jpg","https://cdn.quasa.io/images/news/KkE68wL99I2CrmDhl3OdC4aBfATUyE4qV8VjTXib.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/KkE68wL99I2CrmDhl3OdC4aBfATUyE4qV8VjTXib.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/KkE68wL99I2CrmDhl3OdC4aBfATUyE4qV8VjTXib.webp","small",null,831,0,"en",{"id":69,"title":65,"slug":66,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":87,"created_at":95,"updated_at":96,"lang":90},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[98,112,124,137,150],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":103,"formatted_created_at":104,"category":105,"links":106,"view_type":86,"video_url":87,"views":14,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"GitHub’s AI Agent Tsunami: 275 Million Commits a Week, 14 Billion Projected for 2026 — And the Platform Is Starting to Crack","GitHub just hit numbers that would have sounded like science fiction twelve months ago.","github-s-ai-agent-tsunami-275-million-commits-a-week-14-billion-projected-for-2026-and-the-platform-is-starting-to-crack","2026-04-17T17:10:50.000000Z","2026-04-20T11:57:00.000000Z","20.04.2026",{"title":58,"slug":63},{"image":107,"image_webp":108,"thumb":109,"thumb_webp":110},"https://cdn.quasa.io/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.jpg","https://cdn.quasa.io/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.webp",false,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":117,"formatted_created_at":104,"category":118,"links":119,"view_type":86,"video_url":87,"views":54,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"Time’s Up for SaaS: Grow Faster or Disappear","The public markets have spoken — and the verdict is brutal. In early 2026, the software sector is in freefall. The Meritech Public SaaS Index has plunged 37% since the end of Q3 2025.","time-s-up-for-saas-grow-faster-or-disappear","2026-04-17T16:42:27.000000Z","2026-04-20T09:32:00.000000Z",{"title":31,"slug":32},{"image":120,"image_webp":121,"thumb":122,"thumb_webp":123},"https://cdn.quasa.io/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.jpg","https://cdn.quasa.io/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.webp",{"title":125,"description":126,"slug":127,"created_at":128,"publish_at":129,"formatted_created_at":104,"category":130,"links":131,"view_type":86,"video_url":87,"views":136,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"Twitter Dev Builds “Stukach-Claw” — An AI Snitch Bot That’s Already Reported 4,250 People to the IRS for Tax Jokes","A crypto trader and developer known as @camolNFT has gone viral after revealing he built an autonomous AI agent called OpenClaw (affectionately dubbed Stukach-Claw by Russian-speaking users) that actively hunts for “jokes” about tax evasion on social media and automatically files whistleblower reports with the IRS.","twitter-dev-builds-stukach-claw-an-ai-snitch-bot-that-s-already-reported-4-250-people-to-the-irs-for-tax-jokes","2026-04-17T12:09:57.000000Z","2026-04-20T06:06:00.000000Z",{"title":19,"slug":20},{"image":132,"image_webp":133,"thumb":134,"thumb_webp":135},"https://cdn.quasa.io/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.jpg","https://cdn.quasa.io/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.webp",49,{"title":138,"description":139,"slug":140,"created_at":141,"publish_at":142,"formatted_created_at":104,"category":143,"links":144,"view_type":86,"video_url":87,"views":149,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"Baidu Drops ERNIE-Image: A Compact 8B Open-Source Text-to-Image Model That Tops the Charts","Baidu has just released ERNIE-Image — a new open-weight text-to-image generator that is already turning heads in the AI community.","baidu-drops-ernie-image-a-compact-8b-open-source-text-to-image-model-that-tops-the-charts","2026-04-17T11:57:35.000000Z","2026-04-20T03:44:00.000000Z",{"title":47,"slug":48},{"image":145,"image_webp":146,"thumb":147,"thumb_webp":148},"https://cdn.quasa.io/images/news/1QiOJcmqi34aQvnRfCwi97GmGUD4JPEukbjf4csU.jpg","https://cdn.quasa.io/images/news/1QiOJcmqi34aQvnRfCwi97GmGUD4JPEukbjf4csU.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/1QiOJcmqi34aQvnRfCwi97GmGUD4JPEukbjf4csU.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/1QiOJcmqi34aQvnRfCwi97GmGUD4JPEukbjf4csU.webp",63,{"title":151,"description":152,"slug":153,"created_at":154,"publish_at":154,"formatted_created_at":155,"category":156,"links":157,"view_type":86,"video_url":87,"views":162,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email Routing.","cloudflare-just-made-email-a-first-class-citizen-for-ai-agents-and-traditional-email-services-are-feeling-it","2026-04-19T18:41:05.000000Z","19.04.2026",{"title":43,"slug":44},{"image":158,"image_webp":159,"thumb":160,"thumb_webp":161},"https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp",112,[164,177,193,205,220],{"title":165,"description":166,"slug":167,"created_at":168,"publish_at":169,"formatted_created_at":170,"category":171,"links":172,"view_type":86,"video_url":87,"views":175,"likes":176,"lang":90,"comments_count":89,"is_pinned":111},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":173,"image_webp":87,"thumb":174,"thumb_webp":174},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70927,2,{"title":178,"description":179,"slug":180,"created_at":181,"publish_at":182,"formatted_created_at":183,"category":184,"links":185,"view_type":190,"video_url":87,"views":191,"likes":192,"lang":90,"comments_count":89,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":186,"image_webp":187,"thumb":188,"thumb_webp":189},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70693,4,{"title":194,"description":195,"slug":196,"created_at":197,"publish_at":198,"formatted_created_at":199,"category":200,"links":201,"view_type":86,"video_url":87,"views":204,"likes":192,"lang":90,"comments_count":89,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":202,"image_webp":87,"thumb":203,"thumb_webp":203},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68322,{"title":206,"description":207,"slug":208,"created_at":209,"publish_at":210,"formatted_created_at":211,"category":212,"links":213,"view_type":86,"video_url":87,"views":218,"likes":176,"lang":90,"comments_count":219,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":214,"image_webp":215,"thumb":216,"thumb_webp":217},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42291,1,{"title":221,"description":222,"slug":223,"created_at":224,"publish_at":225,"formatted_created_at":226,"category":227,"links":228,"view_type":190,"video_url":87,"views":233,"likes":176,"lang":90,"comments_count":89,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":229,"image_webp":230,"thumb":231,"thumb_webp":232},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41384,[235,236,237,238,239,240,241,242,243,244,245,246,247],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]