[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-from-mrbeast-s-cutting-room-to-palo-ai-when-creativity-becomes-a-spreadsheet":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":161,"categories":231},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":42,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"From MrBeast’s Cutting Room to Palo AI: When Creativity Becomes a Spreadsheet","Jay Neo, the former creative lead behind some of MrBeast’s most viral moments, has quietly launched Palo AI, an analytics platform that treats YouTube videos the way hedge funds treat stock charts.","For months Palo was invite-only and restricted to creators with at least one million subscribers.","Jay Neo, the former creative lead behind some of MrBeast’s most viral moments, has quietly launched Palo AI","\u003Cp>Jay Neo, the former creative lead behind some of MrBeast’s most viral moments, has quietly launched \u003Ca href=\"https://quasa.io/projects/palo\">Palo AI\u003C/a>, an analytics platform that treats YouTube videos the way hedge funds treat stock charts. Together with ex-Microsoft and \u003Ca href=\"https://quasa.io/media/palantir-the-enigmatic-tech-giant-redefining-defense-and-markets\">Palantir\u003C/a> engineer Shivam Pankaj Kumar and long-time collaborator Harry Jones, Neo built a tool that dissects every frame, hook, cut, and retention dip of a creator’s content and spits out a 40-page report telling you exactly why the algorithm loved (or hated) it.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/2025-11-25_17-55-40.webp\" type=\"image/webp\">\u003Cimg alt=\"From MrBeast’s Cutting Room to Palo AI: When Creativity Becomes a Spreadsheet\" class=\"image-align-left\" height=\"126\" src=\"https://cdn.quasa.io/photos/00/2025-11-25_17-55-40.png\" width=\"300\" />\u003C/picture>Upload a Short or a long-form video and Palo scans pacing, hook strength, average percentage viewed, click-through rate patterns, facial-expression heatmaps, even micro-drops in viewer attention at the 0.3-second mark. It then hands you a prioritized list: “Move the explosion 1.7 seconds earlier,” “Add a second pop-up text at 00:08,” “Your face is too neutral between 00:14–00:17, exaggerate surprise by 34 %.” The same engine can auto-generate scripts for vertical Shorts, spit out shot-by-shot storyboards, and suggest thumbnail concepts ranked by predicted CTR.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2025-11-25t180154750.webp\" type=\"image/webp\">\u003Cimg alt=\"From MrBeast’s Cutting Room to Palo AI: When Creativity Becomes a Spreadsheet\" class=\"image-align-right\" height=\"298\" src=\"https://cdn.quasa.io/photos/00/image-2025-11-25t180154750.jpg\" width=\"200\" />\u003C/picture>But Palo isn’t stopping at diagnostics. The team is quietly building a private creator network inside the platform, a LinkedIn-meets-Upwork for the algorithm generation, where 6-figure creators can find niche collaborators and where brands can directly bid on product placements with hard performance forecasts attached.\u003C/p>\n\n\u003Cp>The pitch worked. In a seed round that closed earlier this fall, PeakXV (formerly Sequoia India), NFX, EdgeCase Capital, and a handful of angels, including Rohan Kumar, \u003Ca href=\"https://quasa.io/media/slack-s-spin-into-the-spotlight-a-hilarious-hijack-of-mrbeast-s-death-defying-drama\">MrBeast’s former head of verticals\u003C/a>, wrote checks totaling $3.8 million. That’s real money for what is essentially a very expensive mirror that tells creators, “Here’s exactly how mediocre you have to become to win.”\u003C/p>\n\n\u003Cp>For months \u003Ca href=\"https://quasa.io/projects/palo\">Palo\u003C/a> was invite-only and restricted to creators with at least one million subscribers. Last week they dropped the threshold to 100,000 and announced the upcoming pricing: $250 per month when the full product ships in early 2026. At that price, even mid-tier creators will feel pressure to recoup the cost through extra views, which means following Palo’s recommendations even more religiously.\u003C/p>\n\n\u003Cp>And that’s the quiet tragedy.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2025-11-25t180156040.webp\" type=\"image/webp\">\u003Cimg alt=\"From MrBeast’s Cutting Room to Palo AI: When Creativity Becomes a Spreadsheet\" class=\"image-align-left\" height=\"298\" src=\"https://cdn.quasa.io/photos/00/image-2025-11-25t180156040.jpg\" width=\"200\" />\u003C/picture>Tools like this don’t reward originality; they reward obedience. The algorithm has never cared about art, only about predictable dopamine hits delivered at maximum frequency. Give it a thousand videos and it learns that a certain eye-widening expression at the 8-second mark lifts retention by 11 %. Palo simply codifies that into a commandment. Do it again. And again. Until every creator in the niche looks, sounds, and edits the same way.\u003C/p>\n\n\u003Cp>More content will indeed become “better” in the only metric platforms actually optimize for: time spent. But better in the way fast food is better than a home-cooked meal when you measure strictly by calories per minute. It’s optimized, efficient, soulless.\u003C/p>\n\n\u003Cp>The great Casey Neistat once ended a vlog with a simple middle finger to the entire view-chasing industrial complex: “F*ck the views.” Eight years later, a former MrBeast lieutenant is selling the most sophisticated view-chasing machine ever built, and thousands of creators are lining up to buy it.\u003C/p>\n\n\u003Cp>The future of online video is apparently a perfectly optimized cage. And we’re all volunteering to lock ourselves in.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2025-11-25t180003828.webp\" type=\"image/webp\">\u003Cimg alt=\"From MrBeast’s Cutting Room to Palo AI: When Creativity Becomes a Spreadsheet\" class=\"image-align-right\" height=\"169\" src=\"https://cdn.quasa.io/photos/00/image-2025-11-25t180003828.jpg\" width=\"300\" />\u003C/picture>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/mrbeast-s-bold-bet-launching-a-fintech-empire-with-mrbeast-financial\">MrBeast's Bold Bet: Launching a Fintech Empire with "MrBeast Financial"\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/mrbeast-s-business-empire-faces-losses-time-to-cut-costs\">MrBeast’s Business Empire Faces Losses: Time to Cut Costs\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/a-beginner-s-guide-to-real-estate-investing-crms-why-investors-need-them\">A Beginner’s Guide to Real Estate Investing CRMs: Why Investors Need Them\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/five-warnings-for-first-time-entrepreneurs\">Five Warnings for First-Time Entrepreneurs\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>Thank you!\u003C/p>","from-mrbeast-s-cutting-room-to-palo-ai-when-creativity-becomes-a-spreadsheet","2025-11-25T17:01:24.000000Z","25.11.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/WSoihLU41RjfLor4eozwpN30l6iEFh1bJeZUTuYn.jpg","https://cdn.quasa.io/images/news/WSoihLU41RjfLor4eozwpN30l6iEFh1bJeZUTuYn.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/WSoihLU41RjfLor4eozwpN30l6iEFh1bJeZUTuYn.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/WSoihLU41RjfLor4eozwpN30l6iEFh1bJeZUTuYn.webp","small",null,1174,0,"en",{"id":42,"title":43,"slug":44,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa media blog about growth hacking in Tech","All the most interesting and useful about technologies. Exclusive articles from technologies you won't find anywhere else.","Technology, tech, business, ai, gadget, gadgets, life hacks","2023-03-23T08:15:32.000000Z","2024-08-25T15:37:57.000000Z",[97,112,124,136,148],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":85,"video_url":86,"views":110,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"The Generative Music Wars Heat Up: While Musicians Fight AI, New Platforms Are Thriving","The battle over AI-generated music continues to escalate, but the battlefield is shifting.","the-generative-music-wars-heat-up-while-musicians-fight-ai-new-platforms-are-thriving","2026-04-17T18:50:34.000000Z","2026-04-22T11:41:00.000000Z","22.04.2026",{"title":65,"slug":66},{"image":106,"image_webp":107,"thumb":108,"thumb_webp":109},"https://cdn.quasa.io/images/news/e0P68JQyInirQ3jfkFJtZFk7cmztICoGAexABUfu.jpg","https://cdn.quasa.io/images/news/e0P68JQyInirQ3jfkFJtZFk7cmztICoGAexABUfu.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/e0P68JQyInirQ3jfkFJtZFk7cmztICoGAexABUfu.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/e0P68JQyInirQ3jfkFJtZFk7cmztICoGAexABUfu.webp",4,false,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":116,"formatted_created_at":103,"category":117,"links":118,"view_type":85,"video_url":86,"views":123,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"a16z Invests in MTS: The 24/7 “Monitoring the Situation” Livestream That Wants to Own Real-Time News on X","Andreessen Horowitz has just backed one of the most straightforward — and potentially most influential — media experiments of 2026.","a16z-invests-in-mts-the-24-7-monitoring-the-situation-livestream-that-wants-to-own-real-time-news-on-x","2026-04-22T10:26:16.000000Z",{"title":58,"slug":63},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/863CSHWk8jqXvpZzTsOjd14NyQfaBFERd09zQxFm.jpg","https://cdn.quasa.io/images/news/863CSHWk8jqXvpZzTsOjd14NyQfaBFERd09zQxFm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/863CSHWk8jqXvpZzTsOjd14NyQfaBFERd09zQxFm.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/863CSHWk8jqXvpZzTsOjd14NyQfaBFERd09zQxFm.webp",10,{"title":125,"description":126,"slug":127,"created_at":128,"publish_at":129,"formatted_created_at":103,"category":130,"links":131,"view_type":85,"video_url":86,"views":69,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Yann LeCun’s Continued Crusade: Why LLMs Are Not the Path to Human-Level Intelligence","Yann LeCun, Meta’s Chief AI Scientist and one of the most respected figures in deep learning, continues his long-standing campaign against the idea that large language models (LLMs) represent the main road to artificial general intelligence.","yann-lecun-s-continued-crusade-why-llms-are-not-the-path-to-human-level-intelligence","2026-04-17T18:37:38.000000Z","2026-04-22T09:30:00.000000Z",{"title":47,"slug":48},{"image":132,"image_webp":133,"thumb":134,"thumb_webp":135},"https://cdn.quasa.io/images/news/jepXgVYshqhhHivVOOF6DNljHWDpoeswxC11H342.jpg","https://cdn.quasa.io/images/news/jepXgVYshqhhHivVOOF6DNljHWDpoeswxC11H342.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/jepXgVYshqhhHivVOOF6DNljHWDpoeswxC11H342.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/jepXgVYshqhhHivVOOF6DNljHWDpoeswxC11H342.webp",{"title":137,"description":138,"slug":139,"created_at":140,"publish_at":141,"formatted_created_at":103,"category":142,"links":143,"view_type":85,"video_url":86,"views":22,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Nearly Half of US College Students Are Considering Changing Their Major Because of AI","A striking new statistic reveals how deeply artificial intelligence is already reshaping the career plans of the next generation.","nearly-half-of-us-college-students-are-considering-changing-their-major-because-of-ai","2026-04-17T18:27:03.000000Z","2026-04-22T06:21:00.000000Z",{"title":27,"slug":28},{"image":144,"image_webp":145,"thumb":146,"thumb_webp":147},"https://cdn.quasa.io/images/news/pFSRpFXdqsFcPJ4wpjQ3KTYW7aaPLFG8hZc3uB17.jpg","https://cdn.quasa.io/images/news/pFSRpFXdqsFcPJ4wpjQ3KTYW7aaPLFG8hZc3uB17.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/pFSRpFXdqsFcPJ4wpjQ3KTYW7aaPLFG8hZc3uB17.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/pFSRpFXdqsFcPJ4wpjQ3KTYW7aaPLFG8hZc3uB17.webp",{"title":149,"description":150,"slug":151,"created_at":152,"publish_at":153,"formatted_created_at":103,"category":154,"links":155,"view_type":85,"video_url":86,"views":160,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"OpenClaw Is Becoming the “ChatGPT Moment” for AI Agents — And Everyone’s Already Feeling It","Nvidia CEO Jensen Huang recently called OpenClaw “the next ChatGPT.” At the time, it sounded like typical tech hype. A few months later, it doesn’t look like hype at all.","openclaw-is-becoming-the-chatgpt-moment-for-ai-agents-and-everyone-s-already-feeling-it","2026-04-17T18:16:09.000000Z","2026-04-22T03:08:00.000000Z",{"title":47,"slug":48},{"image":156,"image_webp":157,"thumb":158,"thumb_webp":159},"https://cdn.quasa.io/images/news/tu3GnZjhouXks0bYC7enXONb9HR8uIEgOSs5dc0Y.jpg","https://cdn.quasa.io/images/news/tu3GnZjhouXks0bYC7enXONb9HR8uIEgOSs5dc0Y.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/tu3GnZjhouXks0bYC7enXONb9HR8uIEgOSs5dc0Y.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/tu3GnZjhouXks0bYC7enXONb9HR8uIEgOSs5dc0Y.webp",51,[162,175,190,202,217],{"title":163,"description":164,"slug":165,"created_at":166,"publish_at":167,"formatted_created_at":168,"category":169,"links":170,"view_type":85,"video_url":86,"views":173,"likes":174,"lang":89,"comments_count":88,"is_pinned":111},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":171,"image_webp":86,"thumb":172,"thumb_webp":172},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",71175,2,{"title":176,"description":177,"slug":178,"created_at":179,"publish_at":180,"formatted_created_at":181,"category":182,"links":183,"view_type":188,"video_url":86,"views":189,"likes":110,"lang":89,"comments_count":88,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":184,"image_webp":185,"thumb":186,"thumb_webp":187},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70946,{"title":191,"description":192,"slug":193,"created_at":194,"publish_at":195,"formatted_created_at":196,"category":197,"links":198,"view_type":85,"video_url":86,"views":201,"likes":110,"lang":89,"comments_count":88,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":199,"image_webp":86,"thumb":200,"thumb_webp":200},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68568,{"title":203,"description":204,"slug":205,"created_at":206,"publish_at":207,"formatted_created_at":208,"category":209,"links":210,"view_type":85,"video_url":86,"views":215,"likes":174,"lang":89,"comments_count":216,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":211,"image_webp":212,"thumb":213,"thumb_webp":214},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42522,1,{"title":218,"description":219,"slug":220,"created_at":221,"publish_at":222,"formatted_created_at":223,"category":224,"links":225,"view_type":188,"video_url":86,"views":230,"likes":174,"lang":89,"comments_count":88,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":226,"image_webp":227,"thumb":228,"thumb_webp":229},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41603,[232,233,234,235,236,237,238,239,240,241,242,243,244],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]