[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-from-hollywood-stars-to-youtube-creators-how-twilight-and-ip-changed-the-game":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":160,"categories":231},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":22,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":89,"category":91},"From Hollywood Stars to YouTube Creators: How Twilight and IP Changed the Game","The cultural landscape has shifted dramatically in recent years: creators are the new stars, and YouTube has become the new television. But how did we get here, and what sparked this seismic change? Surprisingly, the answer traces back to a single film—Twilight.","As long as the cast does their job and brings a decent social media following, their individual star power matters less. From an economic perspective, this is a dream scenario.","The unexpected success of Twilight and Marvel’s blockbuster franchises revealed a more profitable model: betting on intellectual property (IP) rather than individual actors","\u003Cp>\u003Cstrong>The cultural landscape has shifted dramatically in recent years: creators are the new stars, and YouTube has become the new television. But how did we get here, and what sparked this seismic change? Surprisingly, the answer traces back to a single film — Twilight.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-04-30t163614296.webp\" type=\"image/webp\">\u003Cimg alt=\"From Hollywood Stars to YouTube Creators: How Twilight and IP Changed the Game\" class=\"image-align-left\" height=\"225\" src=\"https://cdn.quasa.io/photos/01/image-2025-04-30t163614296.jpg\" width=\"300\" />\u003C/picture>In Hollywood’s golden age, movie stars were untouchable icons, almost godlike in their allure. Their names were the studios’ biggest assets, drawing audiences with sheer charisma.\u003C/p>\n\n\u003Cp>As their fame grew, these stars gained leverage over producers, securing more creative control, influence on set, and higher paychecks. They were the heart of the industry — until Twilight and the Marvel Cinematic Universe rewrote the rules.\u003C/p>\n\n\u003Cp>\u003Cstrong>The unexpected success of Twilight and Marvel’s blockbuster franchises revealed a more profitable model\u003C/strong>: betting on intellectual property (IP) rather than individual actors.\u003C/p>\n\n\u003Cp>A character like Spider-Man can be rebooted endlessly with new faces, and audiences won’t bat an eye. Why? Because the logo, the IP, is the real draw.\u003C/p>\n\n\u003Cp>As long as the cast does their job and brings a decent social media following, their individual star power matters less. From an economic perspective, this is a dream scenario. IP doesn’t demand special contracts, doesn’t get sick, doesn’t age, and doesn’t push for creative freedom. It can be controlled, cloned, and rebooted at will. It can be broken down into data-driven components and reassembled to meet metrics.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-04-30t163615361.webp\" type=\"image/webp\">\u003Cimg alt=\"From Hollywood Stars to YouTube Creators: How Twilight and IP Changed the Game\" class=\"image-align-right\" height=\"225\" src=\"https://cdn.quasa.io/photos/01/image-2025-04-30t163615361.jpg\" width=\"300\" />\u003C/picture>Step by step, the classic movie star has been edged out of the spotlight. They’re still present, but no longer as the central figure—more as a functional tool to hold audience attention. Hollywood knows this shift all too well.\u003C/p>\n\n\u003Cp>Seth Rogen even poked fun at the industry’s obsession with adapting every piece of IP in his new series The Studio, highlighting the absurdity of prioritizing franchises over talent.\u003C/p>\n\n\u003Cp>Streaming platforms have only accelerated this trend. Modern series are often written for retention, designed to be watched in the background rather than to deeply resonate. The focus is on what works, not what moves.\u003C/p>\n\n\u003Cp>This formulaic approach has created a void — one that creators have eagerly filled. Unlike the polished, untouchable stars of old, creators are raw and relatable (with exceptions like analytics-driven giants such as \u003Ca href=\"https://quasa.io/media/the-mrbeast-empire-a-blueprint-for-success-in-the-creator-economy\">MrBeast\u003C/a>). Their greatest asset is the same charisma that once packed movie theaters, but delivered in a more personal, authentic way.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/tiktok-surpasses-twitch-to-become-the-second-most-watched-livestreaming-platform-in-q1-2025\">TikTok Surpasses Twitch to Become the Second Most-Watched Livestreaming Platform in Q1 2025\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-creators-guild-of-america-launches-cga-rider-a-game-changer-for-digital-creators\">The Creators Guild of America Launches CGA Rider: A Game-Changer for Digital Creators\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/coping-mechanisms-vary-how-netflix-and-youtube-redefine-entertainment-dynamics\">Coping Mechanisms Vary: How Netflix and YouTube Redefine Entertainment Dynamics\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/it-s-now-officially-illegal-to-use-ai-to-impersonate-a-human-actor-in-hollywood\">It's Now Officially Illegal to Use AI to Impersonate a Human Actor in Hollywood\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Cp>In this new era, culture has simply found a fresh way to generate recognition. The rise of \u003Ca href=\"https://quasa.io/media/the-youtube-paradox-why-longer-videos-dominate-despite-viewer-preferences\">YouTube\u003C/a> and its creators marks a return to personality-driven storytelling, proving that while Hollywood may have sidelined the traditional star, the human connection they once embodied is still what audiences crave — just on a different screen.\u003C/p>","from-hollywood-stars-to-youtube-creators-how-twilight-and-ip-changed-the-game","2025-04-30T14:37:16.000000Z","2025-05-02T09:42:00.000000Z","02.05.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/AoauKmAL1De5x9WeJsrPDQseD3mej8hYnv2xARuI.jpg","https://cdn.quasa.io/images/news/AoauKmAL1De5x9WeJsrPDQseD3mej8hYnv2xARuI.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/AoauKmAL1De5x9WeJsrPDQseD3mej8hYnv2xARuI.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/AoauKmAL1De5x9WeJsrPDQseD3mej8hYnv2xARuI.webp","small",null,1657,0,"en",{"id":22,"title":23,"slug":24,"meta_title":92,"meta_description":93,"meta_keywords":92,"deleted_at":87,"created_at":94,"updated_at":95,"lang":90},"All the community news from around the world","From heart warming stories to everyday heroes and shocking events, we've got the latest real life stories to keep you entertained","2025-01-10T08:48:23.000000Z","2025-01-10T09:34:07.000000Z",[97,111,123,135,148],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":86,"video_url":87,"views":109,"likes":89,"lang":90,"comments_count":89,"is_pinned":110},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different 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transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":131,"image_webp":132,"thumb":133,"thumb_webp":134},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",{"title":136,"description":137,"slug":138,"created_at":139,"publish_at":140,"formatted_created_at":102,"category":141,"links":142,"view_type":86,"video_url":87,"views":147,"likes":89,"lang":90,"comments_count":89,"is_pinned":110},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market platform.","thomas-peterffy-s-bold-vision-for-prediction-markets-why-interactive-brokers-is-betting-big-on-useful-bets","2026-04-16T18:39:15.000000Z","2026-04-19T09:31:00.000000Z",{"title":65,"slug":66},{"image":143,"image_webp":144,"thumb":145,"thumb_webp":146},"https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp",37,{"title":149,"description":150,"slug":151,"created_at":152,"publish_at":152,"formatted_created_at":102,"category":153,"links":154,"view_type":86,"video_url":87,"views":159,"likes":89,"lang":90,"comments_count":89,"is_pinned":110},"Google March 2026 Core Update: Massive Volatility, Traffic Winners & Losers Explained","The latest major Google algorithm change — the March 2026 Core Update — began rolling out on March 27, 2026, and was fully completed on April 8, 2026.","google-march-2026-core-update-massive-volatility-traffic-winners-losers-explained","2026-04-19T07:51:48.000000Z",{"title":58,"slug":63},{"image":155,"image_webp":156,"thumb":157,"thumb_webp":158},"https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp",45,[161,174,190,202,217],{"title":162,"description":163,"slug":164,"created_at":165,"publish_at":166,"formatted_created_at":167,"category":168,"links":169,"view_type":86,"video_url":87,"views":172,"likes":173,"lang":90,"comments_count":89,"is_pinned":110},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":170,"image_webp":87,"thumb":171,"thumb_webp":171},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70802,2,{"title":175,"description":176,"slug":177,"created_at":178,"publish_at":179,"formatted_created_at":180,"category":181,"links":182,"view_type":187,"video_url":87,"views":188,"likes":189,"lang":90,"comments_count":89,"is_pinned":110},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":183,"image_webp":184,"thumb":185,"thumb_webp":186},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70566,4,{"title":191,"description":192,"slug":193,"created_at":194,"publish_at":195,"formatted_created_at":196,"category":197,"links":198,"view_type":86,"video_url":87,"views":201,"likes":189,"lang":90,"comments_count":89,"is_pinned":110},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":199,"image_webp":87,"thumb":200,"thumb_webp":200},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68200,{"title":203,"description":204,"slug":205,"created_at":206,"publish_at":207,"formatted_created_at":208,"category":209,"links":210,"view_type":86,"video_url":87,"views":215,"likes":173,"lang":90,"comments_count":216,"is_pinned":110},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. 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