[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-david-ellison-s-vision-for-new-paramount-a-soft-merger-of-paramount-and-pluto-tv-nfl-partnership-and-theater-divestitures":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":160,"categories":231},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":69,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"David Ellison’s Vision for New Paramount: A “Soft Merger” of Paramount+ and Pluto TV, NFL Partnership, and Theater Divestitures","The long-awaited merger between Paramount Global and Skydance Media has finally been greenlit, and David Ellison, the incoming chairman and CEO of the newly formed Paramount Skydance Corporation, is already outlining a bold roadmap for the company’s future. Speaking at a recent press briefing, Ellison shared insights into the strategic overhaul of the media giant, dubbed “New Paramount.” His plans blend ambitious consolidation, a renewed focus on premium content, and a pragmatic willingness to shed non-core assets, including the iconic National Amusements theater chain.","By integrating Paramount+ and Pluto TV’s backend, prioritizing marquee content, and pruning assets, he aims to position New Paramount as a leaner, competitive player.","As the deal nears its mid-2025 close, Ellison’s strategy will determine whether New Paramount can lead the evolving media landscape.","\u003Cp>\u003Cstrong>\u003Ca href=\"https://quasa.io/media/skydance-paramount-merger-approved-despite-south-park-trump-takedown-stirring-controversy\">The merger between Paramount Global and Skydance Media has been approved\u003C/a>, and David Ellison, the incoming chairman and CEO of the newly formed Paramount Skydance Corporation, is outlining a bold future for the company.\u003C/strong>\u003C/p>\n\n\u003Cp>In a recent press briefing, Ellison shared plans for a strategic overhaul of “\u003Cstrong>New Paramount\u003C/strong>,” focusing on streaming consolidation, premium content, and shedding non-core assets like the National Amusements theater chain.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>A “Soft Merger” for Streaming Dominance\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2025-08-09t124738259.webp\" type=\"image/webp\">\u003Cimg alt=\"David Ellison’s Vision for New Paramount: A “Soft Merger” of Paramount+ and Pluto TV, NFL Partnership, and Theater Divestitures\" class=\"image-align-left\" height=\"150\" src=\"https://cdn.quasa.io/photos/00/image-2025-08-09t124738259.jpg\" width=\"200\" />\u003C/picture>Central to Ellison’s strategy is a “soft merger” of Paramount’s streaming platforms,\u003Ca href=\"https://quasa.io/media/swan-song-for-paramount-final-financial-report-before-skydance-merger-leaves-shareholders-wanting\"> Paramount+\u003C/a> and Pluto TV. Over the next year, the two services will unify their technological infrastructure while retaining distinct front-end identities.\u003C/p>\n\n\u003Cp>This approach preserves Paramount+’s premium subscriber base and Pluto TV’s ad-supported audience while cutting development costs. “The audience won’t notice a thing, but the savings will be significant,” Ellison said, emphasizing profitability in a competitive streaming market.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Content as King: NFL, South Park, and Cable’s Staying Power\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2025-08-09t124804112.webp\" type=\"image/webp\">\u003Cimg alt=\"David Ellison’s Vision for New Paramount: A “Soft Merger” of Paramount+ and Pluto TV, NFL Partnership, and Theater Divestitures\" class=\"image-align-right\" height=\"400\" src=\"https://cdn.quasa.io/photos/00/image-2025-08-09t124804112.jpg\" width=\"300\" />\u003C/picture>Ellison stressed that content is the cornerstone of New Paramount’s strategy. Flagship properties like *\u003Ca href=\"https://quasa.io/media/paramount-wins-battle-for-south-park-with-1-5-billion-deal\">\u003Cstrong>South Park\u003C/strong>\u003C/a>*, NFL broadcasts, and key TV shows will drive engagement across streaming and traditional platforms. Unlike competitors divesting cable networks, Ellison sees value in retaining MTV and Comedy Central.\u003C/p>\n\n\u003Cp>Shows like *\u003Cstrong>The Daily Show\u003C/strong>* with Jon Stewart, which enjoy strong viewership and YouTube reach, remain vital for audience conversion.\u003C/p>\n\n\u003Cp>The NFL partnership will also be leveraged to attract new streaming subscribers, strengthening Paramount’s portfolio.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Divesting Theaters and Other Assets\u003C/strong>\u003C/h4>\n\n\u003Cp>Not all legacy assets are safe. Ellison signaled plans to sell the National Amusements theater chain and hinted at potential divestitures like CBS’s New York broadcasting hub, though these remain unconfirmed.\u003C/p>\n\n\u003Cp>This reflects a pragmatic focus on high-growth areas like streaming and content production, mirroring strategies of competitors like Warner Bros. Discovery. However, Ellison cautioned that initial plans could evolve.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2025-08-09t124806461.webp\" type=\"image/webp\">\u003Cimg alt=\"David Ellison’s Vision for New Paramount: A “Soft Merger” of Paramount+ and Pluto TV, NFL Partnership, and Theater Divestitures\" class=\"image-align-left\" height=\"267\" src=\"https://cdn.quasa.io/photos/00/image-2025-08-09t124806461.jpg\" width=\"200\" />\u003C/picture>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/swan-song-for-paramount-final-financial-report-before-skydance-merger-leaves-shareholders-wanting\">Swan Song for Paramount: Final Financial Report Before Skydance Merger Leaves Shareholders Wanting\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/a-reverse-play-disney-sells-10-of-espn-to-the-nfl-in-a-sly-deal\">A Reverse Play: Disney Sells 10% of ESPN to the NFL in a Sly Deal\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/generation-z-chooses-anime-a-radical-cultural-shift-not-just-a-passing-trend\">Generation Z Chooses Anime – A Radical Cultural Shift, Not Just a Passing Trend\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Ch4>\u003Cstrong>A New Era for Paramount\u003C/strong>\u003C/h4>\n\n\u003Cp>Ellison’s vision blends modernization with focus. By integrating Paramount+ and Pluto TV’s backend, prioritizing marquee content, and pruning assets, he aims to position New Paramount as a leaner, competitive player.\u003C/p>\n\n\u003Cp>Backed by $8 billion from the Ellison family and RedBird Capital Partners, plus $1.5 billion for Paramount’s balance sheet and $2 billion in projected savings, the merger sets the stage for transformation. As the deal nears its mid-2025 close, Ellison’s strategy will determine whether New Paramount can lead the evolving media landscape.\u003C/p>","david-ellison-s-vision-for-new-paramount-a-soft-merger-of-paramount-and-pluto-tv-nfl-partnership-and-theater-divestitures","2025-08-09T11:01:40.000000Z","09.08.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/wqA9tXJoiTncaK3aU6lO4qaDLwYQ8o19HyDmVdgc.jpg","https://cdn.quasa.io/images/news/wqA9tXJoiTncaK3aU6lO4qaDLwYQ8o19HyDmVdgc.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/wqA9tXJoiTncaK3aU6lO4qaDLwYQ8o19HyDmVdgc.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/wqA9tXJoiTncaK3aU6lO4qaDLwYQ8o19HyDmVdgc.webp","small",null,1892,0,"en",{"id":69,"title":65,"slug":66,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[97,111,123,135,148],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":85,"video_url":86,"views":109,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z","19.04.2026",{"title":58,"slug":63},{"image":105,"image_webp":106,"thumb":107,"thumb_webp":108},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",5,false,{"title":112,"description":113,"slug":114,"created_at":115,"publish_at":115,"formatted_created_at":102,"category":116,"links":117,"view_type":85,"video_url":86,"views":122,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, 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Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market 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Core Update — began rolling out on March 27, 2026, and was fully completed on April 8, 2026.","google-march-2026-core-update-massive-volatility-traffic-winners-losers-explained","2026-04-19T07:51:48.000000Z",{"title":58,"slug":63},{"image":155,"image_webp":156,"thumb":157,"thumb_webp":158},"https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp",47,[161,174,190,202,217],{"title":162,"description":163,"slug":164,"created_at":165,"publish_at":166,"formatted_created_at":167,"category":168,"links":169,"view_type":85,"video_url":86,"views":172,"likes":173,"lang":89,"comments_count":88,"is_pinned":110},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":170,"image_webp":86,"thumb":171,"thumb_webp":171},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70804,2,{"title":175,"description":176,"slug":177,"created_at":178,"publish_at":179,"formatted_created_at":180,"category":181,"links":182,"view_type":187,"video_url":86,"views":188,"likes":189,"lang":89,"comments_count":88,"is_pinned":110},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":183,"image_webp":184,"thumb":185,"thumb_webp":186},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70568,4,{"title":191,"description":192,"slug":193,"created_at":194,"publish_at":195,"formatted_created_at":196,"category":197,"links":198,"view_type":85,"video_url":86,"views":201,"likes":189,"lang":89,"comments_count":88,"is_pinned":110},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":199,"image_webp":86,"thumb":200,"thumb_webp":200},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68202,{"title":203,"description":204,"slug":205,"created_at":206,"publish_at":207,"formatted_created_at":208,"category":209,"links":210,"view_type":85,"video_url":86,"views":215,"likes":173,"lang":89,"comments_count":216,"is_pinned":110},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":211,"image_webp":212,"thumb":213,"thumb_webp":214},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42181,1,{"title":218,"description":219,"slug":220,"created_at":221,"publish_at":222,"formatted_created_at":223,"category":224,"links":225,"view_type":187,"video_url":86,"views":230,"likes":173,"lang":89,"comments_count":88,"is_pinned":110},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":226,"image_webp":227,"thumb":228,"thumb_webp":229},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41279,[232,233,234,235,236,237,238,239,240,241,242,243,244],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]