[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-charli-xcx-s-substack-surprise-from-brat-summer-to-long-form-confessions-and-what-it-means-for-celebrity-newsletters":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":94,"popular_news":153,"categories":218},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":14,"links":80,"view_type":83,"video_url":84,"views":85,"likes":86,"lang":87,"comments_count":86,"category":88},"Charli XCX's Substack Surprise: From Brat Summer to Long-Form Confessions — And What It Means for Celebrity Newsletters","Charli XCX, the hyperpop provocateur who turned lime-green chaos into a cultural juggernaut with Brat, has traded TikTok rants for something unexpectedly analog: a Substack. Launched under the handle itscharlibb, her debut post — \"Running on the Spot in a Dream\" — blends raw vulnerability with artistic introspection that feels worlds away from club bangers and viral dances. In a landscape where celebrities typically drop newsletters as thinly veiled merch funnels, Charli's entry feels disarmingly genuine. Or does it? As fans flock, whispers of \"Brat 2.0 marketing\" swirl. Could this be the next chapter in her world-building playbook — or a sincere pivot to prose?","Charli XCX, the hyperpop provocateur who turned lime-green chaos into a cultural juggernaut with Brat, has traded TikTok rants for something unexpectedly analog: a Substack.","Substack might just get a little more gothic. And hey, if it lures Taylor? The discourse would break the internet all over again.","\u003Cp>Charli XCX, the hyperpop provocateur who turned lime-green chaos into a cultural juggernaut with \u003Cstrong>Brat\u003C/strong>, has traded TikTok rants for something unexpectedly analog: a Substack.\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"298\" src=\"https://quasa.io/storage/photos/00/image - 2025-11-13T183011.003.jpg\" width=\"200\" />Launched under the handle \u003Cstrong>itscharlibb\u003C/strong>, her debut post — "\u003Ca href=\"https://itscharlibb.substack.com/p/running-on-the-spot-in-a-dream\">Running on the Spot in a Dream\u003C/a>" — blends raw vulnerability with artistic introspection that feels worlds away from club bangers and viral dances.\u003C/p>\n\n\u003Cp>In a landscape where celebrities typically drop newsletters as thinly veiled merch funnels, Charli's entry feels disarmingly genuine.\u003C/p>\n\n\u003Cp>Or does it? As fans flock, whispers of "Brat 2.0 marketing" swirl. Could this be the next chapter in her world-building playbook — or a sincere pivot to prose?\u003C/p>\n\n\u003Cp>The timing is poetic. Just after dropping the brooding single "Chains of Love" — a track from Emerald Fennell's gothic \u003Cstrong>Wuthering Heights\u003C/strong> adaptation — Charli's essay dives into the void left by \u003Cstrong>Brat\u003C/strong>'s supernova success. "After \u003Cstrong>brat\u003C/strong>, I had a feeling that I wouldn't be able to make music anymore," she confesses, describing the post-release emptiness as "stuck, I was empty, I was barren."\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"298\" src=\"https://quasa.io/storage/photos/00/image - 2025-11-13T182935.023.jpg\" width=\"200\" />It's a rare peek behind the curtain: the euphoric "abundance" of ideas during creation giving way to a hollow ache when the work is "thrust out into the world" and becomes "everyone's."\u003C/p>\n\n\u003Cp>But then came Fennell's script — "undeniably raw, wild, sexual, gothic, British, tortured" — a lifeline that yanked her from depletion into a "sense of freedom." The resulting album isn't a "Charli XCX album," she insists; it's a "celebration of my freedom as an artist right now," evoking the dreamy haze of her early work.\u003C/p>\n\n\u003Cp>No tour planned — just songs "living as songs, within and adjacent to the film." It's a manifesto for reinvention, hinting at her growing film fixation: "I’m enjoying acting, I’m enjoying writing, I’m enjoying watching... discovering a new craft."\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Brat Echo: Marketing Magic or Authentic Unload?\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2025-11-13T182934.390.jpg\" width=\"300\" />Skeptics smell strategy. \u003Cstrong>Brat\u003C/strong>'s rollout was a masterclass in viral alchemy: a manifesto dictating everything from 909 drum machines (brat-approved) to the exact shade of "puke green" (Pantone 3570 C).\u003C/p>\n\n\u003Cp>It spawned "Brat Walls" in Brooklyn (livestreamed on TikTok for fan pilgrimages), secret Boiler Room raves, and even political rebrands — "kamala IS brat." The album didn't just sell; it infiltrated culture, boosting streams by 340% and turning "brat summer" into a meme lexicon of user-generated edits and ironic merch.\u003C/p>\n\n\u003Cp>Substack feels like its literary sequel. "I’m also knowing that I’m enjoying talking about the work here in long form," Charli writes, teasing more dispatches from her "overwhelming creativity."\u003C/p>\n\n\u003Cp>Marketers are buzzing: This isn't a one-off promo drop; it's "world-building marketing" extended, fostering intimacy without the algorithm's glare. Fans dissect her Velvet Underground nods and John Cale collab ("To be on a song with one of my heroes is quite frankly completely magical").\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Not the First Pop Star Scribbler — But the Most Bratty\u003C/strong>\u003C/h4>\n\n\u003Cp>Charli isn't Substack's inaugural A-lister. George Saunders pens wry essays for years, amassing hundreds of thousands of subscribers with his lit-fic wisdom. R.L. Stine dishes Goosebumps lore to tens of thousands of fans. Even Taylor Swift-adjacent voices thrive: Sarah Chapelle's *Taylor Swift Style* newsletter unpacks Eras Tour fits with forensic glee, hitting NYT bestseller status. But Swift herself? Absent. Charli channels that fever: Her Substack evokes Swift's Easter-egg hunts but swaps fan theories for unfiltered voids. A Taylor drop might shatter servers, but Charli's feels like slipping into a dimly lit afterparty — exclusive yet eavesdrop-friendly.\u003C/p>\n\n\u003Cp class=\"image-align-center\">\u003Cimg alt=\"\" height=\"206\" src=\"https://quasa.io/storage/photos/00/2025-11-13_18-30-24.png\" width=\"500\" />\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/visa-s-stablecoin-payout-pilot-instant-crypto-earnings-for-creators-and-freelancers\">Visa’s Stablecoin Payout Pilot: Instant Crypto Earnings for Creators and Freelancers\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/phoenix-from-the-ashes-three-years-since-the-ftx-crash-and-bitcoin-s-bottom\">Phoenix from the Ashes: Three Years Since the FTX Crash and Bitcoin's 'Bottom'\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-rise-and-fall-of-wearable-ai-why-the-future-isn-t-in-your-pocket\">The Rise and Fall of Wearable AI: Why the Future Isn't in Your Pocket\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/contact-form-design-7-best-practices-you-should-follow\">Contact Form Design: 7 Best Practices You Should Follow\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Substack's Glow-Up: From Niche to Neon?\u003C/strong>\u003C/h4>\n\n\u003Cp>For \u003Ca href=\"https://quasa.io/media/patreon-aims-to-lure-substack-creators-with-upcoming-email-tool-updates\">Substack\u003C/a> — a platform now valued in the billions — Charli's arrival is rocket fuel. It's grown steadily, but celeb influx risks the "brand takeover" dread fans voiced during \u003Cstrong>Brat\u003C/strong>'s commodification. Will it spawn a "celebrity-to-Substack pipeline," or dilute the indie magic?\u003C/p>\n\n\u003Cp>Charli's betting on the former: "I’m happy to stay here for a while." If \u003Cstrong>Brat\u003C/strong> taught us anything, it's that her "energy" — chaotic, collaborative, unapologetic — turns skeptics into superfans. Substack might just get a little more gothic. And hey, if it lures Taylor? The discourse would break the internet all over again.\u003C/p>","charli-xcx-s-substack-surprise-from-brat-summer-to-long-form-confessions-and-what-it-means-for-celebrity-newsletters","2025-11-13T17:36:07.000000Z","13.11.2025",{"image":81,"thumb":82},"https://quasa.io/storage/images/news/6jesNKrTTRBgUVdZZQLtOt8udpYymX0j8P7lZsMw.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/6jesNKrTTRBgUVdZZQLtOt8udpYymX0j8P7lZsMw.jpg","small",null,1309,0,"en",{"id":14,"title":15,"slug":16,"meta_title":89,"meta_description":90,"meta_keywords":91,"deleted_at":84,"created_at":92,"updated_at":93,"lang":87},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[95,108,119,130,142],{"title":96,"description":97,"slug":98,"created_at":99,"publish_at":100,"formatted_created_at":101,"category":102,"links":103,"view_type":83,"video_url":84,"views":106,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"This AI Will Tell You Exactly How Attractive You Are — And It Only Takes 25 Seconds","There’s a new viral AI tool that does something most of us secretly want to know but are afraid to ask: it looks at your face and gives you a straight-up attractiveness score.","this-ai-will-tell-you-exactly-how-attractive-you-are-and-it-only-takes-25-seconds","2026-03-27T20:13:20.000000Z","2026-04-10T09:34:00.000000Z","10.04.2026",{"title":27,"slug":28},{"image":104,"thumb":105},"https://quasa.io/storage/images/news/eTdAX16TIQnnM1X90hkB2oOPixcWqRw3eZlaGUta.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/eTdAX16TIQnnM1X90hkB2oOPixcWqRw3eZlaGUta.jpg",81,false,{"title":109,"description":110,"slug":111,"created_at":112,"publish_at":113,"formatted_created_at":101,"category":114,"links":115,"view_type":83,"video_url":84,"views":118,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Nubia Unveils RedMagic 11 Pro: The World’s First Gaming Smartphone with Liquid Cooling","The new flagship features a ceramic micropump, a massive 8,000mAh battery, and a Snapdragon 8 Elite Gen 5 processor.","nubia-unveils-redmagic-11-pro-the-world-s-first-gaming-smartphone-with-liquid-cooling","2026-03-26T06:45:27.000000Z","2026-04-10T06:40:00.000000Z",{"title":43,"slug":44},{"image":116,"thumb":117},"https://quasa.io/storage/images/news/g3jNseMCCzEO2cZreMfoeEH3R0kh2VsnDf511jwh.png","https://api.quasa.io/thumbs/news-thumb/images/news/g3jNseMCCzEO2cZreMfoeEH3R0kh2VsnDf511jwh.png",131,{"title":120,"description":121,"slug":122,"created_at":123,"publish_at":124,"formatted_created_at":101,"category":125,"links":126,"view_type":83,"video_url":84,"views":129,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Chinese Startup Hypershell Unveils X Ultra Exoskeleton — More Powerful Than an E-Bike","Hypershell, a Chinese company specializing in wearable robotics, has just launched one of the most impressive consumer exoskeletons to date: the Hypershell X Ultra.","chinese-startup-hypershell-unveils-x-ultra-exoskeleton-more-powerful-than-an-e-bike","2026-03-25T21:36:46.000000Z","2026-04-10T03:27:00.000000Z",{"title":43,"slug":44},{"image":127,"thumb":128},"https://quasa.io/storage/images/news/xgiykS2Xj3WKWW2BoMKNqCWFJgIrJ1rfykipZMXy.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/xgiykS2Xj3WKWW2BoMKNqCWFJgIrJ1rfykipZMXy.jpg",234,{"title":131,"description":132,"slug":133,"created_at":134,"publish_at":135,"formatted_created_at":136,"category":137,"links":138,"view_type":83,"video_url":84,"views":141,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Your Computer Mouse Can Now Eavesdrop on You","Researchers from the University of California, Irvine have demonstrated a surprising new security threat: an ordinary optical computer mouse can be turned into a covert microphone capable of listening to your conversations.","your-computer-mouse-can-now-eavesdrop-on-you","2026-03-25T21:21:22.000000Z","2026-04-09T11:13:00.000000Z","09.04.2026",{"title":43,"slug":44},{"image":139,"thumb":140},"https://quasa.io/storage/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg",801,{"title":143,"description":144,"slug":145,"created_at":146,"publish_at":147,"formatted_created_at":136,"category":148,"links":149,"view_type":83,"video_url":84,"views":152,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Figure AI Founder Brett Adcock Launches Hark: A New Lab Building True Personal AGI","Brett Adcock, the founder of humanoid robotics company Figure AI, has quietly launched his next ambitious venture: Hark, an AI laboratory dedicated to creating the world’s most advanced personal intelligence.","figure-ai-founder-brett-adcock-launches-hark-a-new-lab-building-true-personal-agi","2026-03-25T20:23:25.000000Z","2026-04-09T09:11:00.000000Z",{"title":43,"slug":44},{"image":150,"thumb":151},"https://quasa.io/storage/images/news/C1UuYbaKmb90FPNMq9HupZ84jzRUQmO6HBbSPEPh.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/C1UuYbaKmb90FPNMq9HupZ84jzRUQmO6HBbSPEPh.jpg",924,[154,167,181,193,206],{"title":155,"description":156,"slug":157,"created_at":158,"publish_at":159,"formatted_created_at":160,"category":161,"links":162,"view_type":83,"video_url":84,"views":165,"likes":166,"lang":87,"comments_count":86,"is_pinned":107},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":163,"thumb":164},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",68719,2,{"title":168,"description":169,"slug":170,"created_at":171,"publish_at":172,"formatted_created_at":173,"category":174,"links":175,"view_type":178,"video_url":84,"views":179,"likes":180,"lang":87,"comments_count":86,"is_pinned":107},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":176,"thumb":177},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","large",68265,4,{"title":182,"description":183,"slug":184,"created_at":185,"publish_at":186,"formatted_created_at":187,"category":188,"links":189,"view_type":83,"video_url":84,"views":192,"likes":180,"lang":87,"comments_count":86,"is_pinned":107},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":190,"thumb":191},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",66313,{"title":194,"description":195,"slug":196,"created_at":197,"publish_at":198,"formatted_created_at":199,"category":200,"links":201,"view_type":83,"video_url":84,"views":204,"likes":166,"lang":87,"comments_count":205,"is_pinned":107},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":202,"thumb":203},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",40604,1,{"title":207,"description":208,"slug":209,"created_at":210,"publish_at":211,"formatted_created_at":212,"category":213,"links":214,"view_type":178,"video_url":84,"views":217,"likes":166,"lang":87,"comments_count":86,"is_pinned":107},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":215,"thumb":216},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",39912,[219,220,221,222,223,224,225,226,227,228,229,230,231],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]