[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-brand-marketing-takes-center-stage-but-now-it-must-be-measurable":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":95,"popular_news":152,"categories":217},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":10,"links":81,"view_type":84,"video_url":85,"views":86,"likes":87,"lang":88,"comments_count":87,"category":89},"Brand Marketing Takes Center Stage—But Now It Must Be Measurable","Gen Z and Millennials are drowning in brand noise, with attention spans for ads lasting mere seconds. The winners will be stories and communities, not banners. Measuring success can’t rely on “last click” alone—focus on organic search, consideration, social sentiment, and their link to sales. Otherwise, brand investments remain “invisible.”","Combine brand and performance marketing by breaking strong brand formats into short paid segments and amplifying them with performance media","Gen Z and Millennials are drowning in brand noise, with attention spans for ads lasting mere seconds","\u003Cp>\u003Ca href=\"https://quasa.io/media/gen-z-comes-of-age-how-brands-are-rushing-to-meet-their-evolving-demands\">Gen Z\u003C/a> and Millennials are drowning in brand noise, with attention spans for ads lasting mere seconds. The winners will be stories and communities, not banners. Measuring success can’t rely on “last click” alone - focus on organic search, consideration, social sentiment, and their link to sales. Otherwise, brand investments remain “invisible.”\u003C/p>\n\n\u003Ch4>\u003Cstrong>Bridging Brand and Performance\u003C/strong>\u003C/h4>\n\n\u003Cp>Combine brand and performance marketing by breaking strong brand formats into short paid segments and amplifying them with performance media. Data shows this works: higher brand investment boosts performance efficiency.\u003C/p>\n\n\u003Ch4>\u003Cstrong>The Power of Founders and Ambassadors\u003C/strong>\u003C/h4>\n\n\u003Cp>A founder or ambassador shines when aligned with the brand’s mission. Take Rare Beauty and its Rare Impact fund—brand value drives loyalty and sales organically.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Cross-Generational Growth: Less “Age,” More “Motivation”\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2025-10-22T095527.401.jpg\" width=\"300\" />Targeting only young audiences is a misstep. People over 50 make up nearly half the paying fashion segment. An “ageless brand” isn’t one-size-fits-all - it offers usage scenarios that resonate across generations. J.Crew and Coach do this well, sharing core values through tailored stories for teens and adults alike. For fashion, look at LOEWE as a best practice.\u003C/p>\n\n\u003Cp>### Creativity: The Underexploited ROI Lever\u003Cbr />\n81% of campaigns miss creative best practices, leaving potential untapped.\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2025-10-22T095656.775.jpg\" width=\"300\" />Use the ABCD framework to measure quality:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Attention:\u003C/strong> Grab it instantly.\u003C/li>\n\t\u003Cli>\u003Cstrong>Branding: \u003C/strong>Make the brand stand out.\u003C/li>\n\t\u003Cli>\u003Cstrong>Connection:\u003C/strong> Spark emotion or a bond.\u003C/li>\n\t\u003Cli>\u003Cstrong>Direction:\u003C/strong> Deliver a clear call to action.\u003C/li>\n\u003C/ul>\n\n\u003Cp>Localization is a must - tailoring videos to local faces, languages, and cultural codes can boost ROI by up to 50%. The winning combo: local teams paired with AI tools for fast, cost-effective adaptations.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2025-10-22T095658.091.jpg\" width=\"300\" />Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/instagram-rolls-out-pg-13-style-age-restrictions-amid-regulatory-pressures\">Instagram Rolls Out PG-13-Style Age Restrictions Amid Regulatory Pressures\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/simulon-goes-public-revolutionizing-3d-video-integration-on-iphone-with-smarter-workflows-and-collaboration-tools\">Simulon Goes Public: Revolutionizing 3D Video Integration on iPhone with Smarter Workflows and Collaboration Tools\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-make-your-old-router-perform-like-new\">How to Make Your Old Router Perform Like New\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/pasta-bread-and-cookies-the-unlikely-culprits-behind-your-anxiety-and-depression-new-study-suggests\">Pasta, Bread, and Cookies: The Unlikely Culprits Behind Your Anxiety and Depression, New Study Suggests\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>What CMOs Should Do and Which Tools to Use\u003C/strong>\u003C/h4>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Unified Measurement Model:\u003C/strong> Ditch fragmented reports. Integrate brand, performance, influencer, and promo data into one model to compare every dollar’s impact and identify scalable practices.\u003C/li>\n\t\u003Cli>\u003Cstrong>Content as a System, Not Chaos:\u003C/strong> Build a chain - big ideas → short performance formats → localized adaptations + quick responses to cultural moments.\u003C/li>\n\t\u003Cli>\u003Cstrong>Community as a New Media Channel:\u003C/strong> Closed chats, UGC sections like “tips from our own” or “my experience” create fresh brand touchpoints. Depth of discussion and adoption of brand language matter more than likes.\u003C/li>\n\t\u003Cli>\u003Cstrong>Focus on LTV, Not One-Off Sales:\u003C/strong> Shift to long-term customer value (LTV). Adjust channels, events, and product lines to retain high-value clients, not just attract anyone.\u003C/li>\n\u003C/ul>\n\n\u003Cp>These are market realities that will work in our context too. Save this and adapt your strategies accordingly.\u003C/p>","brand-marketing-takes-center-stage-but-now-it-must-be-measurable","2025-10-22T07:57:51.000000Z","2025-10-28T06:48:00.000000Z","28.10.2025",{"image":82,"thumb":83},"https://quasa.io/storage/images/news/zx3XZHkAoOQltApnzYJ8hee626wEJzP6bGTjBNGj.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/zx3XZHkAoOQltApnzYJ8hee626wEJzP6bGTjBNGj.jpg","small",null,604,0,"en",{"id":10,"title":11,"slug":12,"meta_title":90,"meta_description":91,"meta_keywords":92,"deleted_at":85,"created_at":93,"updated_at":94,"lang":88},"Quasa Media - Growth Hacking in Branding","Our attention is everything! How to build a successful brand. Leadership experience and understanding. Exclusive interviews.","Branding, brand, marketing, design, identity, startup","2021-08-06T16:45:50.000000Z","2024-08-25T15:44:14.000000Z",[96,108,119,130,141],{"title":97,"description":98,"slug":99,"created_at":100,"publish_at":100,"formatted_created_at":101,"category":102,"links":103,"view_type":84,"video_url":85,"views":106,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"Claude Mythos Just Broke Cybersecurity: The AI That Finds Vulnerabilities Better Than Most Human Hackers","Anthropic has quietly unleashed something terrifyingly powerful — and then immediately locked it away.","claude-mythos-just-broke-cybersecurity-the-ai-that-finds-vulnerabilities-better-than-most-human-hackers","2026-04-10T15:10:28.000000Z","10.04.2026",{"title":43,"slug":44},{"image":104,"thumb":105},"https://quasa.io/storage/images/news/mzgaJsOkQfbcba4vvmQXFniw06VALNMRRGcRLVXF.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/mzgaJsOkQfbcba4vvmQXFniw06VALNMRRGcRLVXF.jpg",162,false,{"title":109,"description":110,"slug":111,"created_at":112,"publish_at":113,"formatted_created_at":101,"category":114,"links":115,"view_type":84,"video_url":85,"views":118,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"China’s Five-Year Plans Strike Again: How Centralized Vision and Competitive Freedom Are Powering the Next Frontier of Brain-Computer Interfaces","In an era of breakneck technological change, China’s much-maligned five-year planning system is proving surprisingly effective. Far from the rigid, top-down micromanagement of the Soviet era, Beijing’s modern industrial strategies deliberately avoid over-specifying every detail.","china-s-five-year-plans-strike-again-how-centralized-vision-and-competitive-freedom-are-powering-the-next-frontier-of-brain-computer-interfaces","2026-03-28T17:45:42.000000Z","2026-04-10T11:36:00.000000Z",{"title":43,"slug":44},{"image":116,"thumb":117},"https://quasa.io/storage/images/news/9e878UicRgHXBtTQ74llERUUJHi9VJhY6RrS6GzZ.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/9e878UicRgHXBtTQ74llERUUJHi9VJhY6RrS6GzZ.jpg",294,{"title":120,"description":121,"slug":122,"created_at":123,"publish_at":124,"formatted_created_at":101,"category":125,"links":126,"view_type":84,"video_url":85,"views":129,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"This AI Will Tell You Exactly How Attractive You Are — And It Only Takes 25 Seconds","There’s a new viral AI tool that does something most of us secretly want to know but are afraid to ask: it looks at your face and gives you a straight-up attractiveness score.","this-ai-will-tell-you-exactly-how-attractive-you-are-and-it-only-takes-25-seconds","2026-03-27T20:13:20.000000Z","2026-04-10T09:34:00.000000Z",{"title":27,"slug":28},{"image":127,"thumb":128},"https://quasa.io/storage/images/news/eTdAX16TIQnnM1X90hkB2oOPixcWqRw3eZlaGUta.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/eTdAX16TIQnnM1X90hkB2oOPixcWqRw3eZlaGUta.jpg",408,{"title":131,"description":132,"slug":133,"created_at":134,"publish_at":135,"formatted_created_at":101,"category":136,"links":137,"view_type":84,"video_url":85,"views":140,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"Nubia Unveils RedMagic 11 Pro: The World’s First Gaming Smartphone with Liquid Cooling","The new flagship features a ceramic micropump, a massive 8,000mAh battery, and a Snapdragon 8 Elite Gen 5 processor.","nubia-unveils-redmagic-11-pro-the-world-s-first-gaming-smartphone-with-liquid-cooling","2026-03-26T06:45:27.000000Z","2026-04-10T06:40:00.000000Z",{"title":43,"slug":44},{"image":138,"thumb":139},"https://quasa.io/storage/images/news/g3jNseMCCzEO2cZreMfoeEH3R0kh2VsnDf511jwh.png","https://api.quasa.io/thumbs/news-thumb/images/news/g3jNseMCCzEO2cZreMfoeEH3R0kh2VsnDf511jwh.png",421,{"title":142,"description":143,"slug":144,"created_at":145,"publish_at":146,"formatted_created_at":101,"category":147,"links":148,"view_type":84,"video_url":85,"views":151,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"Chinese Startup Hypershell Unveils X Ultra Exoskeleton — More Powerful Than an E-Bike","Hypershell, a Chinese company specializing in wearable robotics, has just launched one of the most impressive consumer exoskeletons to date: the Hypershell X Ultra.","chinese-startup-hypershell-unveils-x-ultra-exoskeleton-more-powerful-than-an-e-bike","2026-03-25T21:36:46.000000Z","2026-04-10T03:27:00.000000Z",{"title":43,"slug":44},{"image":149,"thumb":150},"https://quasa.io/storage/images/news/xgiykS2Xj3WKWW2BoMKNqCWFJgIrJ1rfykipZMXy.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/xgiykS2Xj3WKWW2BoMKNqCWFJgIrJ1rfykipZMXy.jpg",501,[153,166,180,192,205],{"title":154,"description":155,"slug":156,"created_at":157,"publish_at":158,"formatted_created_at":159,"category":160,"links":161,"view_type":84,"video_url":85,"views":164,"likes":165,"lang":88,"comments_count":87,"is_pinned":107},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":162,"thumb":163},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",69029,2,{"title":167,"description":168,"slug":169,"created_at":170,"publish_at":171,"formatted_created_at":172,"category":173,"links":174,"view_type":177,"video_url":85,"views":178,"likes":179,"lang":88,"comments_count":87,"is_pinned":107},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":175,"thumb":176},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","large",68632,4,{"title":181,"description":182,"slug":183,"created_at":184,"publish_at":185,"formatted_created_at":186,"category":187,"links":188,"view_type":84,"video_url":85,"views":191,"likes":179,"lang":88,"comments_count":87,"is_pinned":107},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":189,"thumb":190},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",66561,{"title":193,"description":194,"slug":195,"created_at":196,"publish_at":197,"formatted_created_at":198,"category":199,"links":200,"view_type":84,"video_url":85,"views":203,"likes":165,"lang":88,"comments_count":204,"is_pinned":107},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":201,"thumb":202},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",40792,1,{"title":206,"description":207,"slug":208,"created_at":209,"publish_at":210,"formatted_created_at":211,"category":212,"links":213,"view_type":177,"video_url":85,"views":216,"likes":165,"lang":88,"comments_count":87,"is_pinned":107},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":214,"thumb":215},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",40063,[218,219,220,221,222,223,224,225,226,227,228,229,230],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]