[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-artificial-intelligence-digital-marketing-s-benefits":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":93,"popular_news":157,"categories":227},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":72,"text":74,"slug":75,"created_at":76,"publish_at":77,"formatted_created_at":78,"category_id":46,"links":79,"view_type":84,"video_url":85,"views":86,"likes":87,"lang":88,"comments_count":87,"category":89},"Artificial Intelligence: Digital Marketing’s Benefits","Artificial intelligence refers to the creation of intelligent machines capable of performing cognitive tasks.","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://quasa.io/media/how-to-know-artificial-intelligence-can-improve-your-wordpress-website\">\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-16/z-1.webp\" type=\"image/webp\">\u003Cimg alt=\"Artificial Intelligence: Digital Marketing’s Benefits\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-16/z-1.jpg\" width=\"300\" />\u003C/picture>Artificial intelligence\u003C/a> refers to the creation of intelligent machines capable of performing cognitive tasks. Their ability to think like humans will increase once they have enough data. Digital marketing is a key area where artificial intelligence, data, and analytics are important.\u003C/p>\n\n\u003Cp>Any online venture must be able to extract the right insights from data in order to succeed. It is therefore logical to assume that AI will become \u003Ca href=\"https://quasa.io/media/how-to-create-a-digital-marketing-funnel\">a key component of digital marketing\u003C/a>.\u003C/p>\n\n\u003Cp>This is especially true considering the huge growth in data and sources digital marketers need to understand.\u003C/p>\n\n\u003Cp>Experts predict that the volume of data collected across these newer customer touchpoints will become overwhelming. As businesses grow, this will continue to happen over the next few years.\u003C/p>\n\n\u003Cp>Artificial intelligence (AI), which is used to analyze data and make decisions for digital marketing, is more important than ever. Here are some reasons AI tools and technology have access to huge amounts of data that is not easily accessible. AI can transform this data into useful insights that allow for immediate decisions.\u003C/p>\n\n\u003Ch4>AI-Driven Content Marketing\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-16/z-2.webp\" type=\"image/webp\">\u003Cimg alt=\"Artificial Intelligence: Digital Marketing’s Benefits\" class=\"image-align-left\" height=\"128\" src=\"https://cdn.quasa.io/photos/foto-16/z-2.jpeg\" width=\"300\" />\u003C/picture>Content-based marketing is now the most popular advertising method in a variety of industries. This is due to the rise of social media marketing, and the growing demand for online content by consumers.\u003C/p>\n\n\u003Cp>Artificial intelligence can help you determine the content that interests your clients and current customers.\u003C/p>\n\n\u003Cp>It can also determine the best ways to reach them.\u003C/p>\n\n\u003Cp>Advertising creatives have long sought to find ways to make advertisements that encourage people to share and spread the word. This can now be achieved using various AI-powered tools. You can also use algorithms to create headlines. To improve metrics, you can monitor their performance and adjust their output. These metrics include the open rates for emails and the share rate for posts on Social Media.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-1/00bri-10.webp\" type=\"image/webp\">\u003Cimg alt=\"Artificial Intelligence: Digital Marketing’s Benefits\" class=\"image-align-left\" height=\"190\" src=\"https://cdn.quasa.io/photos/foto-1/00bri-10.jpeg\" width=\"300\" />\u003C/picture>AI can create visuals and material that it expects to be appreciated by its target audience and is increasingly capable of managing the entire content creation process.\u003C/p>\n\n\u003Cp>Personalization allows clients to receive material that is tailored specifically for them. AI uses data and references to help it understand what clients are looking for. Personalization is an industry buzzword.\u003C/p>\n\n\u003Cp>AI is becoming increasingly useful in determining the customer’s stage during the purchase process. It can offer content that will help you set yourself apart from your competitors. It detects when a user is “shopping around” for products or services and compares them. It might send time-sensitive ads to customers if it notices that they are about to purchase. These advertisements urge customers to act immediately to avail themselves of a limited offer.\u003C/p>\n\n\u003Ch4>Real-Time Tracking\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-16/z-3.webp\" type=\"image/webp\">\u003Cimg alt=\"Artificial Intelligence: Digital Marketing’s Benefits\" class=\"image-align-left\" height=\"156\" src=\"https://cdn.quasa.io/photos/foto-16/z-3.jpeg\" width=\"300\" />\u003C/picture>Platforms that integrate AI allow users to see the effectiveness of their content and adjust their strategy in real-time. This means that digital marketers can instantly see the results and adjust their next strategy.\u003C/p>\n\n\u003Cp>Digital marketers can view the analytics for multiple posts with different content simultaneously.\u003C/p>\n\n\u003Cp>The results can be tabulated and compared. This allows users to promote the most beneficial material to their customers and identify the least effective, thus saving time as well as money.\u003C/p>\n\n\u003Ch4>Dynamic Pricing\u003C/h4>\n\n\u003Cp>Discounts are a great way to increase sales. Some clients might still purchase with a small or no discount.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-16/z-4.webp\" type=\"image/webp\">\u003Cimg alt=\"Artificial Intelligence: Digital Marketing’s Benefits\" class=\"image-align-left\" height=\"150\" src=\"https://cdn.quasa.io/photos/foto-16/z-4.jpg\" width=\"300\" />\u003C/picture>Artificial intelligence can set product prices dynamically to \u003Ca href=\"https://quasa.io/media/how-to-use-your-blog-to-strengthen-seo-and-increase-sales\">increase sales and profitability\u003C/a>.\u003C/p>\n\n\u003Cp>This is done based on factors such as client profiles, demand, supply, client, and other criteria. The price of each product is shown in a graph. It will show how it changes according to season, consumer demand, and other factors.\u003C/p>\n\n\u003Cp>A great example of dynamic pricing has been demonstrated by frequent travelers. They book a flight, then return to purchase it a few days later to find that the price had gone up by a few hundred dollars.\u003C/p>\n\n\u003Ch4>Better Security\u003C/h4>\n\n\u003Cp>Biometric authentication systems that use AI technology are among the most secure for transferring and gathering data. It has also increased the efficiency of the sharing process.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-16/z-5.webp\" type=\"image/webp\">\u003Cimg alt=\"Artificial Intelligence: Digital Marketing’s Benefits\" class=\"image-align-left\" height=\"150\" src=\"https://cdn.quasa.io/photos/foto-16/z-5.jpeg\" width=\"300\" />\u003C/picture>Large amounts of data can now be transmitted much more securely than they used to be. Modern data collection and dissemination have made it easier to analyze large amounts of data. This has led to faster decision-making and enhanced insights.\u003C/p>\n\n\u003Cp>Biometric authentication is a way for organizations to protect customer data more securely, as data is the heart of customized customer experiences.\u003C/p>\n\n\u003Cp>AI technology is a great tool for maintaining the validity and relevancy of digital marketing data.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-recover-your-hotmail-account\">How to Recover your Hotmail Account\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/what-dvc-listing-is-right-for-you\">What DVC Listing is Right for You\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/an-11-point-checklist-for-your-startup\">An 11 Point Checklist for Your Startup\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>Chatbots for Customer Service\u003C/h4>\n\n\u003Cp>Customers use messaging apps like WhatsApp and Facebook Messenger to communicate with companies. It can be costly to keep active customer service representatives on these platforms.\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://quasa.io/media/what-is-chatbot-how-chatbot-helps-to-grow-your-business\">Chatbots\u003C/a> are being used by some businesses to respond to customer queries frequently. Chatbots can provide immediate responses to customers, reducing workload and giving them a faster response. Chatbots can also be trained to provide pre-determined answers to commonly asked questions. Chatbots can also forward complex queries to human operators.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-16/z-6.webp\" type=\"image/webp\">\u003Cimg alt=\"Artificial Intelligence: Digital Marketing’s Benefits\" class=\"image-align-left\" height=\"150\" src=\"https://cdn.quasa.io/photos/foto-16/z-6.jpeg\" width=\"300\" />\u003C/picture>This means that you can reduce customer service time. You also reduce the agent burden by making it easier for them to deal with issues that require a personal response.\u003C/p>\n\n\u003Cp>Chatbots like Siri, Google Assistant, and Cortana are becoming more familiar to people. Sometimes they prefer chatbots to real people.\u003C/p>\n\n\u003Cp>Recent advances in AI word recognition algorithms have been remarkable. This has allowed machines to replace human sales representatives and customer service representatives.\u003C/p>\n\n\u003Cp>Chatbots are cheaper than adding more team members and can deal with customer issues faster. In some cases, they can even be more humane. Bots don’t have bad days like humans. They are friendly, approachable, and easy to like.\u003C/p>\n\n\u003Cp>Artificial intelligence can help you improve your digital marketing strategy. Artificial intelligence does not replace the job of a marketer or advertiser. Artificial intelligence supports them in maximizing their creative and strategic talents. Marketers and advertisers need to adapt their marketing strategies and practices to keep up with the latest AI trends in order for them and their clients to succeed.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social networks!\u003Cbr />\nSee you!\u003C/p>","artificial-intelligence-digital-marketing-s-benefits","2022-10-14T19:14:17.000000Z","2022-10-17T08:30:00.000000Z","17.10.2022",{"image":80,"image_webp":81,"thumb":82,"thumb_webp":83},"https://cdn.quasa.io/images/news/FoDhzhEFt6dZ3GSYOsxLgv7WYh51qKQGGFWJ4tCG.jpg","https://cdn.quasa.io/images/news/FoDhzhEFt6dZ3GSYOsxLgv7WYh51qKQGGFWJ4tCG.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/FoDhzhEFt6dZ3GSYOsxLgv7WYh51qKQGGFWJ4tCG.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/FoDhzhEFt6dZ3GSYOsxLgv7WYh51qKQGGFWJ4tCG.webp","small",null,3205,0,"en",{"id":46,"title":47,"slug":48,"meta_title":47,"meta_description":90,"meta_keywords":90,"deleted_at":85,"created_at":91,"updated_at":92,"lang":88},"Artificial Intelligence, ai, ml, machine learning, chatgpt, future","2024-09-22T08:08:27.000000Z","2024-09-23T12:49:38.000000Z",[94,108,119,131,144],{"title":95,"description":96,"slug":97,"created_at":98,"publish_at":98,"formatted_created_at":99,"category":100,"links":101,"view_type":84,"video_url":85,"views":106,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email 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AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":115,"image_webp":116,"thumb":117,"thumb_webp":118},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",{"title":120,"description":121,"slug":122,"created_at":123,"publish_at":123,"formatted_created_at":99,"category":124,"links":125,"view_type":84,"video_url":85,"views":130,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":126,"image_webp":127,"thumb":128,"thumb_webp":129},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",23,{"title":132,"description":133,"slug":134,"created_at":135,"publish_at":136,"formatted_created_at":99,"category":137,"links":138,"view_type":84,"video_url":85,"views":143,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":167,"image_webp":85,"thumb":168,"thumb_webp":168},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70819,2,{"title":172,"description":173,"slug":174,"created_at":175,"publish_at":176,"formatted_created_at":177,"category":178,"links":179,"view_type":184,"video_url":85,"views":185,"likes":106,"lang":88,"comments_count":87,"is_pinned":107},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":180,"image_webp":181,"thumb":182,"thumb_webp":183},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70583,{"title":187,"description":188,"slug":189,"created_at":190,"publish_at":191,"formatted_created_at":192,"category":193,"links":194,"view_type":84,"video_url":85,"views":197,"likes":106,"lang":88,"comments_count":87,"is_pinned":107},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":195,"image_webp":85,"thumb":196,"thumb_webp":196},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68217,{"title":199,"description":200,"slug":201,"created_at":202,"publish_at":203,"formatted_created_at":204,"category":205,"links":206,"view_type":84,"video_url":85,"views":211,"likes":170,"lang":88,"comments_count":212,"is_pinned":107},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":207,"image_webp":208,"thumb":209,"thumb_webp":210},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42195,1,{"title":214,"description":215,"slug":216,"created_at":217,"publish_at":218,"formatted_created_at":219,"category":220,"links":221,"view_type":184,"video_url":85,"views":226,"likes":170,"lang":88,"comments_count":87,"is_pinned":107},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":222,"image_webp":223,"thumb":224,"thumb_webp":225},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41291,[228,229,230,231,232,233,234,235,236,237,238,239,240],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]