[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-apple-vision-pro-that-s-it":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":153,"categories":225},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":69,"links":81,"view_type":86,"video_url":87,"views":69,"likes":88,"lang":89,"comments_count":88,"category":90},"Apple Vision Pro – That’s It","It’s honestly hilarious how even a company as sharp as Apple got swept up in the great metaverse hysteria and dumped a fortune into this thing.","VR has fantastic uses in very specific niches — surgery training, industrial simulations, medical applications, that kind of thing.","People have been trying to make VR take off for more than 20 years (remember the FX-1?). It never has.","\u003Cp>It’s honestly hilarious how even a company as sharp as Apple got swept up in the great metaverse hysteria and dumped a fortune into this thing.\u003C/p>\n\n\u003Cp>I’ve been saying it for over a decade: VR was never going to become a mass-market product. And a $3,500 ski mask for watching Netflix in your living room was always a pretty ridiculous idea. But the Apple fans and VR die-hards had to go through the full Kübler-Ross cycle — denial, anger, bargaining, depression, and finally, grudging acceptance.\u003C/p>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-05-15t151951385.webp\" type=\"image/webp\">\u003Cimg alt=\"Apple Vision Pro – That’s It\" class=\"image-align-right\" height=\"447\" src=\"https://cdn.quasa.io/photos/0001/image-2026-05-15t151951385.jpg\" width=\"300\" />\u003C/picture>First they screamed: “Just wait for the apps — then we’ll all be living in the metaverse!”  \u003Cbr />\nThen it became: “Any day now they’ll drop a cheaper version — Vision Air is coming, and then we’ll live the dream!”\u003C/p>\n\n\u003Cp>Nope. We’re not living any dream.  \u003Cbr />\nThe ski mask is done.\u003C/p>\n\n\u003Cp>Apple has quietly decided to abandon further development of the Vision Pro headset. The recently refreshed M5 model — which added a faster chip, a slightly more comfortable band, and a few extra minutes of battery life — completely failed to spark any real interest. According to insiders, the return rate has been the highest of any modern Apple product. Total lifetime sales sit at around 600,000 units. That’s it.\u003C/p>\n\n\u003Cp>In response, Apple has canceled the long-rumored cheaper “Vision Air” model and disbanded the entire Vision Pro team, scattering the engineers across other projects (some even ended up on Siri).\u003C/p>\n\n\u003Cp>Let me be crystal clear: VR has fantastic uses in very specific niches — surgery training, industrial simulations, medical applications, that kind of thing. Those are genuinely cool. But in consumer entertainment? People have been trying to make VR take off for more than 20 years (remember the FX-1?). It never has. 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\u003Ca href=\"https://www.macrumors.com/2026/04/29/apple-vision-pro-m5-flop/\">MacRumors – Apple Has Given Up on the Vision Pro After M5 Refresh Flop\u003C/a>\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/youtube-viewers-now-watch-2-billion-hours-of-shorts-on-tvs-every-month\">YouTube Viewers Now Watch 2 Billion Hours of Shorts on TVs Every Month\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/xynova-unveils-flex-2-ultra-light-400g-robotic-hand-with-12kg-payload-and-23-degrees-of-freedom\">Xynova Unveils Flex 2: Ultra-Light 400g Robotic Hand with 12kg Payload and 23 Degrees of Freedom\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/anthropic-launches-claude-for-small-business-ai-agents-that-work-inside-the-tools-you-already-use\">Anthropic Launches Claude for Small Business: AI Agents That Work Inside the Tools You Already Use\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/sam-altman-s-startup-portfolio-billion-dollar-bets-revealed-in-the-musk-vs-openai-trial\">Sam Altman's Startup Portfolio: Billion-Dollar Bets Revealed in the Musk vs. OpenAI Trial\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>Thank you!\u003C/p>","apple-vision-pro-that-s-it","2026-05-15T13:21:22.000000Z","2026-05-24T06:14:00.000000Z","24.05.2026",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/kzBf0OwipbBlsIfqqACcoJpoEhPTEI0W8hpPGbOU.jpg","https://cdn.quasa.io/images/news/kzBf0OwipbBlsIfqqACcoJpoEhPTEI0W8hpPGbOU.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/kzBf0OwipbBlsIfqqACcoJpoEhPTEI0W8hpPGbOU.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/kzBf0OwipbBlsIfqqACcoJpoEhPTEI0W8hpPGbOU.webp","small",null,0,"en",{"id":69,"title":65,"slug":66,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":87,"created_at":94,"updated_at":95,"lang":89},"Business Growth Hacks: AI Startups, Solo 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