[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-analysts-name-the-highest-quality-streaming-service-and-it-s-not-netflix":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":155,"categories":225},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":69,"links":81,"view_type":86,"video_url":87,"views":54,"likes":88,"lang":89,"comments_count":88,"category":90},"Analysts Name the Highest-Quality Streaming Service – And It’s Not Netflix","In the cutthroat world of streaming, subscriber counts and total viewing hours have long been the gold-standard metrics for declaring victory.","For years, the streaming wars were waged on two fronts: who could amass the most subscribers and who could produce the most hours of content","As Disney CEO Josh D’Amaro recently emphasized, reducing churn is now a critical growth lever.","\u003Cp>In the cutthroat world of streaming, subscriber counts and total viewing hours have long been the gold-standard metrics for declaring victory. But as platforms scramble to boost engagement and profitability, one Wall Street firm is asking a more nuanced question: what if not all viewing hours are created equal?\u003C/p>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-05-31t215010504.webp\" type=\"image/webp\">\u003Cimg alt=\"Analysts Name the Highest-Quality Streaming Service – And It’s Not Netflix\" class=\"image-align-left\" height=\"223\" src=\"https://cdn.quasa.io/photos/0001/image-2026-05-31t215010504.jpg\" width=\"150\" />\u003C/picture>On May 27, 2026, analysts at MoffettNathanson unveiled their new \u003Cstrong>Streaming Quality Index\u003C/strong> — a sophisticated scorecard designed to measure the true “quality” of a service’s content rather than sheer volume.\u003C/p>\n\n\u003Cp>The index evaluates factors that drive long-term subscriber retention, pricing power, and ad revenue: \u003Ca href=\"https://www.hollywoodreporter.com/business/business-news/highest-quality-streaming-service-analysis-disney-hbo-max-1236606465/\">daypart viewership (when people actually watch), content demand, franchise depth, prestige value, and the presence of sports and live events\u003C/a>.\u003C/p>\n\n\u003Cp>The surprising winner? \u003Cstrong>Disney+.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-05-31t215012756.webp\" type=\"image/webp\">\u003Cimg alt=\"Analysts Name the Highest-Quality Streaming Service – And It’s Not Netflix\" class=\"image-align-right\" height=\"223\" src=\"https://cdn.quasa.io/photos/0001/image-2026-05-31t215012756.jpg\" width=\"150\" />\u003C/picture>According to the report, Disney+ claimed the top spot thanks to its unmatched portfolio of evergreen franchises — from Marvel and Star Wars to Pixar and National Geographic — combined with an expansive sports and live-event offering through ESPN and ABC. These elements don’t just generate buzz; they create habitual, high-value viewing that keeps subscribers loyal even when prices rise.\u003C/p>\n\n\u003Cp>\u003Cstrong>HBO Max\u003C/strong> (now operating under the Max brand) landed in second place, powered by the undeniable prestige of its original series and films. The service’s reputation for high-end, award-contending programming continues to deliver the kind of “must-watch” prestige that translates into emotional attachment and reduced churn.\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-05-31t215014140.webp\" type=\"image/webp\">\u003Cimg alt=\"Analysts Name the Highest-Quality Streaming Service – And It’s Not Netflix\" class=\"image-align-left\" height=\"223\" src=\"https://cdn.quasa.io/photos/0001/image-2026-05-31t215014140.jpg\" width=\"150\" />\u003C/picture>Apple TV+\u003C/strong> rounded out the top three, benefiting from a tightly curated slate of premium originals that, while smaller in volume, punch well above their weight in quality perception.\u003C/p>\n\n\u003Cp>\u003Cstrong>Netflix\u003C/strong>, long the undisputed king of streaming by sheer scale, slipped to fourth. While the platform still leads in overall content demand, it lacks the deep franchise ecosystems and live-sports footprint that propelled the top three.\u003C/p>\n\n\u003Cp>The analysts noted that Netflix’s strength remains its ability to drive broad engagement — but in this new quality framework, breadth alone isn’t enough.\u003C/p>\n\n\u003Cp>\u003Cstrong>Amazon Prime Video\u003C/strong> brought up the rear in fifth place.\u003C/p>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-05-31t215019341.webp\" type=\"image/webp\">\u003Cimg alt=\"Analysts Name the Highest-Quality Streaming Service – And It’s Not Netflix\" class=\"image-align-right\" height=\"223\" src=\"https://cdn.quasa.io/photos/0001/image-2026-05-31t215019341.jpg\" width=\"150\" />\u003C/picture>The findings signal a quiet but profound shift in how the industry evaluates success. As Disney CEO Josh D’Amaro recently emphasized, reducing churn is now a critical growth lever. Netflix co-CEO Greg Peters echoed the sentiment, stating, “All hours of engagement are not the same, and we really care about the quality of that engagement.”\u003C/p>\n\n\u003Cp>For years, the streaming wars were waged on two fronts: who could amass the most subscribers and who could produce the most hours of content. That era appears to be ending. With Wall Street increasingly focused on profitable growth rather than endless expansion, platforms are now being judged on how effectively their content builds lasting viewer loyalty and pricing tolerance.\u003C/p>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-05-31t215017490.webp\" type=\"image/webp\">\u003Cimg alt=\"Analysts Name the Highest-Quality Streaming Service – And It’s Not Netflix\" class=\"image-align-left\" height=\"447\" src=\"https://cdn.quasa.io/photos/0001/image-2026-05-31t215017490.jpg\" width=\"300\" />\u003C/picture>\u003Ca href=\"https://www.moffettnathanson.com/media-research\">MoffettNathanson’s Quality Index\u003C/a> suggests the battle has entered a new phase — one where prestige, franchise power, and live events may matter more than raw volume. In this emerging landscape, Disney+ has just been crowned the quality champion.\u003C/p>\n\n\u003Cp>The question now isn’t how many people are watching. It’s who’s watching \u003Cstrong>what\u003C/strong> — and whether they’ll still be watching it six months from now when the next price hike lands in their inbox. The streaming wars aren’t over. They’ve simply gone premium.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/quasa-io-2026-transformation-report-from-strategic-reboot-to-web3-hub-for-hybrid-freelancers-empowering-professional-creators-in-the-new-labor-economy\">Quasa.io 2026 Transformation Report: From Strategic Reboot to Web3 Hub for Hybrid Freelancers – Empowering Professional Creators in the New Labor Economy\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/dynamic-workflows-in-claude-code-anthropic-s-first-real-agent-swarm-that-actually-ships\">Dynamic Workflows in Claude Code: Anthropic’s First Real Agent Swarm That Actually Ships\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/sundar-pichai-on-google-s-ai-future-search-traffic-content-quality-and-the-agi-horizon\">Sundar Pichai on Google’s AI Future: Search Traffic, Content Quality, and the AGI Horizon\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>Thank you!\u003C/p>","analysts-name-the-highest-quality-streaming-service-and-it-s-not-netflix","2026-05-31T19:55:07.000000Z","2026-06-05T06:42:00.000000Z","05.06.2026",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/ajpnw043vT1wIoQ7dt6p0tbW64aT9wuZjgdOw4fm.jpg","https://cdn.quasa.io/images/news/ajpnw043vT1wIoQ7dt6p0tbW64aT9wuZjgdOw4fm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/ajpnw043vT1wIoQ7dt6p0tbW64aT9wuZjgdOw4fm.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/ajpnw043vT1wIoQ7dt6p0tbW64aT9wuZjgdOw4fm.webp","small",null,0,"en",{"id":69,"title":65,"slug":66,"meta_title":91,"meta_description":92,"meta_keywords":93,"show_on_homepage":94,"deleted_at":87,"created_at":95,"updated_at":96,"lang":89},"Business Growth Hacks: AI Startups, Solo Ventures & Strategy | QUASA","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process",true,"2021-08-03T10:59:17.000000Z","2026-05-28T13:57:59.000000Z",[98,111,124,139,142],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":102,"formatted_created_at":80,"category":103,"links":104,"view_type":86,"video_url":87,"views":109,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"The Crypto Market Is Dead: No Retail Buyers Left, Faith Is Gone, and 6,000 Out of 8,000 Projects Are Pure Scams","What rises from the ashes will not look like the old crypto. It will be smaller, meaner, and actually useful. 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In 2013 the two companies unveiled the world’s first HBM chip.","how-korean-underdogs-became-one-of-the-world-s-most-valuable-companies","2026-06-01T09:47:53.000000Z","2026-06-05T09:39:00.000000Z",{"title":35,"slug":36},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/pCGKpNekCdAYb6jsiS8r24QzY4BvFQbBHQLmMYpU.jpg","https://cdn.quasa.io/images/news/pCGKpNekCdAYb6jsiS8r24QzY4BvFQbBHQLmMYpU.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/pCGKpNekCdAYb6jsiS8r24QzY4BvFQbBHQLmMYpU.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/pCGKpNekCdAYb6jsiS8r24QzY4BvFQbBHQLmMYpU.webp",14,{"title":125,"description":126,"slug":127,"created_at":128,"publish_at":129,"formatted_created_at":80,"category":130,"links":131,"view_type":136,"video_url":87,"views":137,"likes":138,"lang":89,"comments_count":88,"is_pinned":110},"10 Types of IT Services Your Business can Provide","No one can deny the fact that information technology is the backbone for almost all businesses and companies in the modern era.","10-types-of-it-services-your-business-can-provide","2021-12-23T00:08:30.000000Z","2026-06-05T08:30:00.000000Z",{"title":65,"slug":66},{"image":132,"image_webp":133,"thumb":134,"thumb_webp":135},"https://cdn.quasa.io/images/news/yUJWI6j3EVtTC2Y72ozNHuPNfL8nYxxQQq4V3eLS.jpg","https://cdn.quasa.io/images/news/yUJWI6j3EVtTC2Y72ozNHuPNfL8nYxxQQq4V3eLS.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/yUJWI6j3EVtTC2Y72ozNHuPNfL8nYxxQQq4V3eLS.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/yUJWI6j3EVtTC2Y72ozNHuPNfL8nYxxQQq4V3eLS.webp","large",6930,1,{"title":72,"description":73,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category":140,"links":141,"view_type":86,"video_url":87,"views":54,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},{"title":65,"slug":66},{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},{"title":143,"description":144,"slug":145,"created_at":146,"publish_at":147,"formatted_created_at":80,"category":148,"links":149,"view_type":86,"video_url":87,"views":154,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"The Self-Improving Tax Agent: How OpenAI and Thrive Built Tax AI with Codex","Tax AI isn’t just another tax-prep tool — it’s proof that truly self-improving agents are here today, already delivering massive value in one of the most complex, regulated professional fields.","the-self-improving-tax-agent-how-openai-and-thrive-built-tax-ai-with-codex","2026-05-31T15:55:56.000000Z","2026-06-05T03:44:00.000000Z",{"title":27,"slug":28},{"image":150,"image_webp":151,"thumb":152,"thumb_webp":153},"https://cdn.quasa.io/images/news/z27vEOV7iWdma2V1v0ou0d9hP5GDMfFVKYp7Gj8J.jpg","https://cdn.quasa.io/images/news/z27vEOV7iWdma2V1v0ou0d9hP5GDMfFVKYp7Gj8J.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/z27vEOV7iWdma2V1v0ou0d9hP5GDMfFVKYp7Gj8J.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/z27vEOV7iWdma2V1v0ou0d9hP5GDMfFVKYp7Gj8J.webp",48,[156,169,184,197,211],{"title":157,"description":158,"slug":159,"created_at":160,"publish_at":161,"formatted_created_at":162,"category":163,"links":164,"view_type":86,"video_url":87,"views":167,"likes":168,"lang":89,"comments_count":88,"is_pinned":110},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":165,"image_webp":87,"thumb":166,"thumb_webp":166},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",76959,4,{"title":170,"description":171,"slug":172,"created_at":173,"publish_at":174,"formatted_created_at":175,"category":176,"links":177,"view_type":136,"video_url":87,"views":182,"likes":183,"lang":89,"comments_count":88,"is_pinned":110},"Advertising on QUASA","Quasa Media is part of the QUASA ecosystem, which drives more than 100,000 new customers to reputable brands every month.\nWe partner with businesses of all sizes to deliver highly targeted advertising that reaches motivated users across our platforms.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2026-05-15T14:33:02.000000Z","15.05.2026",{"title":58,"slug":63},{"image":178,"image_webp":179,"thumb":180,"thumb_webp":181},"https://cdn.quasa.io/images/news/W7eArlQV3VogkOkJhIxdXCkL0VjAIwKvxZ1AuyBU.jpg","https://cdn.quasa.io/images/news/W7eArlQV3VogkOkJhIxdXCkL0VjAIwKvxZ1AuyBU.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/W7eArlQV3VogkOkJhIxdXCkL0VjAIwKvxZ1AuyBU.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/W7eArlQV3VogkOkJhIxdXCkL0VjAIwKvxZ1AuyBU.webp",76840,5,{"title":185,"description":186,"slug":187,"created_at":188,"publish_at":189,"formatted_created_at":190,"category":191,"links":192,"view_type":86,"video_url":87,"views":195,"likes":196,"lang":89,"comments_count":88,"is_pinned":110},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":193,"image_webp":87,"thumb":194,"thumb_webp":194},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",74209,6,{"title":198,"description":199,"slug":200,"created_at":201,"publish_at":202,"formatted_created_at":203,"category":204,"links":205,"view_type":86,"video_url":87,"views":210,"likes":168,"lang":89,"comments_count":138,"is_pinned":110},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. 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