[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-amazon-vs-perplexity-the-first-major-war-of-ai-agents":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":94,"popular_news":153,"categories":218},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":69,"links":80,"view_type":83,"video_url":84,"views":85,"likes":86,"lang":87,"comments_count":86,"category":88},"Amazon vs. Perplexity: The First Major War of AI Agents","In a twist that feels ripped from a sci-fi corporate thriller, e-commerce behemoth Amazon has sued AI startup Perplexity—the very company it helped fund through its founder's investments. The lawsuit, filed in San Francisco federal court, accuses Perplexity's AI agent, Comet, of computer fraud for making purchases on Amazon without disclosing it's a bot, not a human. At stake? Whether you can legally send an AI to shop for you, or if online platforms can banish digital proxies at will. This clash could redefine the boundaries of AI agency in everyday life.","The lawsuit, filed in San Francisco federal court, accuses Perplexity's AI agent, Comet, of computer fraud for making purchases on Amazon without disclosing it's a bot, not a human","The drama kicked off last Friday when Amazon fired off a pre-lawsuit demand letter to Perplexity, ordering it to halt Comet's activities","\u003Cp>In a twist that feels ripped from a sci-fi corporate thriller, e-commerce behemoth Amazon has sued AI startup \u003Ca href=\"https://quasa.io/media/perplexity-raises-200m-at-20b-valuation-a-stunning-growth-spurt\">Perplexity\u003C/a> - the very company it helped fund through its founder's investments. The lawsuit, filed in San Francisco federal court, accuses Perplexity's AI agent, Comet, of computer fraud for making purchases on \u003Ca href=\"https://quasa.io/media/amazon-loses-the-podcast-wars\">Amazon\u003C/a> without disclosing it's a bot, not a human. At stake? Whether you can legally send an AI to shop for you, or if online platforms can banish digital proxies at will. This clash could redefine the boundaries of AI agency in everyday life.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Spark: A Cease-and-Desist Ignored\u003C/strong>\u003C/h4>\n\n\u003Cp>The drama kicked off last Friday when \u003Ca href=\"https://quasa.io/media/amazon-s-internal-document-reveals-struggles-in-hiring-ai-talent-amid-rigid-policies\">Amazon\u003C/a> fired off a pre-lawsuit demand letter to \u003Ca href=\"https://quasa.io/media/apple-explores-potential-acquisition-of-mistral-and-perplexity\">Perplexity\u003C/a>, ordering it to halt Comet's activities. The letter claimed AI agents like Comet "degrade the shopping experience" and pose "privacy threats" by operating undercover. By Tuesday, with no compliance from \u003Ca href=\"https://quasa.io/media/brave-uncovers-vulnerability-in-perplexity-s-comet-browser\">Perplexity\u003C/a>, Amazon escalated to court, seeking an injunction to block Comet from Amazon's marketplace.\u003C/p>\n\n\u003Cp>\u003Cstrong>Perplexity's retort was swift and spicy\u003C/strong>: a blog post titled "Bullying Is Not Innovation." The company dismissed the suit as classic big-tech intimidation, aimed at crushing a smaller rival. "Imagine if stores said you could only hire shoppers approved by the store itself - that's not a personal assistant; that's a salesperson," a \u003Ca href=\"https://quasa.io/media/perplexity-makes-bold-34-5-billion-offer-to-acquire-google-chrome\">Perplexity\u003C/a> spokesperson quipped. They frame Comet as a mere extension of the user, not a rogue bot.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Core Dispute: Bots in the Aisles\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2025-11-12T133922.678.jpg\" width=\"300\" />Amazon's grievance boils down to deception and terms-of-service violations. Comet allegedly logs in as a human user, browses, compares prices across tabs (including rivals), and completes purchases - all while masquerading as flesh-and-blood.\u003C/p>\n\n\u003Cp>This, \u003Ca href=\"https://quasa.io/media/woke-washing-007-amazon-caught-censoring-guns-from-classic-james-bond-posters\">Amazon\u003C/a> argues, constitutes fraud under the Computer Fraud and Abuse Act. Platforms like theirs are private property; they can dictate who enters and how. Just as a brick-and-mortar store can eject scalpers hoarding iPhones for resale, Amazon claims the right to police automated buyers that skirt rules.\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://quasa.io/media/cloudflare-exposes-perplexity-s-shady-indexing-tactics-after-customer-complaints\">Perplexity\u003C/a> counters that AI agents are user avatars, bound by the same limits as their human principals. If you can manually open competitor tabs to hunt deals, why can't your AI do it?\u003C/p>\n\n\u003Cp>Banning agents outright would stifle innovation, turning personal assistants into glorified store employees. Delivery apps negotiate with restaurants; travel aggregators partner with airlines. Why should AI shoppers be different?\u003C/p>\n\n\u003Cp>This isn't just legalese - it's a philosophical fork in the road for the AI era.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Broader Implications: Carbon vs. Silicon Shoppers\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cstrong>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2025-11-12T133923.808.jpg\" width=\"300\" />On one side\u003C/strong>: established norms of private control. Companies aren't public utilities; they can exclude anyone (or anything) without justification. Mass bot activity could flood systems, inflate demand signals, or enable arbitrage that hurts honest sellers. \u003Ca href=\"https://quasa.io/media/amazon-plans-to-replace-600-000-u-s-workers-with-robots-signaling-a-massive-economic-shift\">Amazon\u003C/a> points to precedents like API partnerships - agents must play by the rules or get booted.\u003C/p>\n\n\u003Cp>\u003Cstrong>On the flip\u003C/strong>: the AI agent boom. We're hurtling toward a world where digital delegates handle flights, code, or groceries. Manually comparing prices? Fine. AI glasses overlaying "cheaper next door" alerts in a physical store? Suddenly taboo? Perplexity argues discrimination based on "non-human" status is arbitrary and anti-progress.\u003C/p>\n\n\u003Cp>A \u003Ca href=\"https://quasa.io/media/perplexity-ai-launches-comet-browser-a-new-era-of-ai-powered-browsing\">Perplexity\u003C/a> loss would brand AI agents as spam-bots, inviting terms-of-service clauses like "Humans only - no electric interlopers." Platforms could legally segregate traffic, forcing users into walled gardens.\u003C/p>\n\n\u003Cp>A win, however, legitimizes agents as true proxies. Send your AI anywhere, act through it freely, and challenge bans as discriminatory. The internet evolves into a delegation paradise.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Amazon's Hidden Agendas - and Perplexity's Baggage\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Ca href=\"https://quasa.io/media/how-amazon-is-building-a-robotic-nation-and-reshaping-the-labor-market\">\u003Cimg alt=\"\" class=\"image-align-right\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2025-11-12T133847.197.jpg\" width=\"300\" />Amazon\u003C/a> isn't purely defensive. It's rolling out Rufus, its own AI shopping assistant - a direct Comet competitor. Unfettered rival agents could bypass Amazon's ecosystem, dodging onsite ads (a segment growing faster than core e-commerce). If users shop via proxies, Amazon loses eyeballs, data, and revenue.\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://quasa.io/media/coinbase-partners-with-perplexity-to-enhance-crypto-insights-with-ai\">Perplexity\u003C/a>, though, isn't spotless. Known for aggressive web scraping - ignoring robots.txt files - it's already battling lawsuits from Encyclopedia Britannica, Merriam-Webster, News Corp, and The New York Times over content theft. This tarnished rep undercuts its "user champion" narrative.\u003C/p>\n\n\u003Cp>Adding irony: Perplexity runs on Amazon Web Services (AWS), and Jeff Bezos, Amazon's founder, is an investor. Valued at $20 billion, \u003Ca href=\"https://quasa.io/media/samsung-galaxy-users-in-the-us-can-score-a-free-year-of-perplexity-pro\">Perplexity\u003C/a> is both \u003Ca href=\"https://quasa.io/media/the-strangest-fallout-from-the-aws-outage-smart-mattresses-go-rogue-and-ruin-sleep-worldwide\">AWS\u003C/a> client and \u003Ca href=\"https://quasa.io/media/instant-jeff-bezos-tumbles-into-the-dirt-while-attempting-to-welcome-fiancee-and-crew-post-blue-origin-space-trip\">Bezos\u003C/a> portfolio pick. Amazon is suing its own infrastructure tenant and indirect investment.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-strangest-fallout-from-the-aws-outage-smart-mattresses-go-rogue-and-ruin-sleep-worldwide\">The Strangest Fallout from the AWS Outage: Smart Mattresses Go Rogue and Ruin Sleep Worldwide\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/slack-s-spin-into-the-spotlight-a-hilarious-hijack-of-mrbeast-s-death-defying-drama\">Slack's Spin into the Spotlight: A Hilarious Hijack of MrBeast's Death-Defying Drama\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/a-slow-poison-mahmood-mamdani-s-timely-critique-of-gradual-authoritarianism-in-uganda-s-making\">A Slow Poison: Mahmood Mamdani's Timely Critique of Gradual Authoritarianism in Uganda's Making\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/top-5-effective-ways-to-beat-your-competition\">Top 5 Effective Ways to Beat Your Competition\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Future Fork: Delegated Freedom or Digital Discrimination?\u003C/strong>\u003C/h4>\n\n\u003Cp>This lawsuit isn't about one bot - it's the opening salvo in AI agent wars. Will the future web let you offload tasks to silicon stand-ins without gatekeepers? Or will platforms enshrine "human-only" zones, discriminating against non-carbon users?\u003C/p>\n\n\u003Cp>Courts will decide, but the ripples touch privacy, competition, and innovation. If agents win big, expect an explosion of autonomous helpers. If not, prepare for negotiated APIs and agent "whitelists." Either way, your next Amazon haul might hinge on whether Comet—or Rufus - gets the green light. The agent revolution hangs in the balance.\u003C/p>","amazon-vs-perplexity-the-first-major-war-of-ai-agents","2025-11-12T12:42:52.000000Z","12.11.2025",{"image":81,"thumb":82},"https://quasa.io/storage/images/news/exUd499WRjHX9gdClI784E8omBpokKKNFaLvdgoh.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/exUd499WRjHX9gdClI784E8omBpokKKNFaLvdgoh.jpg","small",null,1610,0,"en",{"id":69,"title":65,"slug":66,"meta_title":89,"meta_description":90,"meta_keywords":91,"deleted_at":84,"created_at":92,"updated_at":93,"lang":87},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[95,108,119,131,142],{"title":96,"description":97,"slug":98,"created_at":99,"publish_at":100,"formatted_created_at":101,"category":102,"links":103,"view_type":83,"video_url":84,"views":106,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Nubia Unveils RedMagic 11 Pro: The World’s First Gaming Smartphone with Liquid Cooling","The new flagship features a ceramic micropump, a massive 8,000mAh battery, and a Snapdragon 8 Elite Gen 5 processor.","nubia-unveils-redmagic-11-pro-the-world-s-first-gaming-smartphone-with-liquid-cooling","2026-03-26T06:45:27.000000Z","2026-04-10T06:40:00.000000Z","10.04.2026",{"title":43,"slug":44},{"image":104,"thumb":105},"https://quasa.io/storage/images/news/g3jNseMCCzEO2cZreMfoeEH3R0kh2VsnDf511jwh.png","https://api.quasa.io/thumbs/news-thumb/images/news/g3jNseMCCzEO2cZreMfoeEH3R0kh2VsnDf511jwh.png",57,false,{"title":109,"description":110,"slug":111,"created_at":112,"publish_at":113,"formatted_created_at":101,"category":114,"links":115,"view_type":83,"video_url":84,"views":118,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Chinese Startup Hypershell Unveils X Ultra Exoskeleton — More Powerful Than an E-Bike","Hypershell, a Chinese company specializing in wearable robotics, has just launched one of the most impressive consumer exoskeletons to date: the Hypershell X Ultra.","chinese-startup-hypershell-unveils-x-ultra-exoskeleton-more-powerful-than-an-e-bike","2026-03-25T21:36:46.000000Z","2026-04-10T03:27:00.000000Z",{"title":43,"slug":44},{"image":116,"thumb":117},"https://quasa.io/storage/images/news/xgiykS2Xj3WKWW2BoMKNqCWFJgIrJ1rfykipZMXy.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/xgiykS2Xj3WKWW2BoMKNqCWFJgIrJ1rfykipZMXy.jpg",163,{"title":120,"description":121,"slug":122,"created_at":123,"publish_at":124,"formatted_created_at":125,"category":126,"links":127,"view_type":83,"video_url":84,"views":130,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Your Computer Mouse Can Now Eavesdrop on You","Researchers from the University of California, Irvine have demonstrated a surprising new security threat: an ordinary optical computer mouse can be turned into a covert microphone capable of listening to your conversations.","your-computer-mouse-can-now-eavesdrop-on-you","2026-03-25T21:21:22.000000Z","2026-04-09T11:13:00.000000Z","09.04.2026",{"title":43,"slug":44},{"image":128,"thumb":129},"https://quasa.io/storage/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg",745,{"title":132,"description":133,"slug":134,"created_at":135,"publish_at":136,"formatted_created_at":125,"category":137,"links":138,"view_type":83,"video_url":84,"views":141,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Figure AI Founder Brett Adcock Launches Hark: A New Lab Building True Personal AGI","Brett Adcock, the founder of humanoid robotics company Figure AI, has quietly launched his next ambitious venture: Hark, an AI laboratory dedicated to creating the world’s most advanced personal intelligence.","figure-ai-founder-brett-adcock-launches-hark-a-new-lab-building-true-personal-agi","2026-03-25T20:23:25.000000Z","2026-04-09T09:11:00.000000Z",{"title":43,"slug":44},{"image":139,"thumb":140},"https://quasa.io/storage/images/news/C1UuYbaKmb90FPNMq9HupZ84jzRUQmO6HBbSPEPh.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/C1UuYbaKmb90FPNMq9HupZ84jzRUQmO6HBbSPEPh.jpg",870,{"title":143,"description":144,"slug":145,"created_at":146,"publish_at":147,"formatted_created_at":125,"category":148,"links":149,"view_type":83,"video_url":84,"views":152,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Pokémon Go’s 10-Year Legacy: How Millions of Players Accidentally Trained Robots to Deliver Your Food","Ten years after its explosive launch, Pokémon Go continues to deliver surprises — this time, not in the form of rare Pikachu, but in the form of a powerful new navigation system for delivery robots.","pokemon-go-s-10-year-legacy-how-millions-of-players-accidentally-trained-robots-to-deliver-your-food","2026-03-25T20:06:36.000000Z","2026-04-09T06:59:00.000000Z",{"title":43,"slug":44},{"image":150,"thumb":151},"https://quasa.io/storage/images/news/ceiFSOJQ3diMLwMI4POUSJwIjscAuwf5TWE2DXlN.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/ceiFSOJQ3diMLwMI4POUSJwIjscAuwf5TWE2DXlN.jpg",857,[154,167,181,193,206],{"title":155,"description":156,"slug":157,"created_at":158,"publish_at":159,"formatted_created_at":160,"category":161,"links":162,"view_type":83,"video_url":84,"views":165,"likes":166,"lang":87,"comments_count":86,"is_pinned":107},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":163,"thumb":164},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",68658,2,{"title":168,"description":169,"slug":170,"created_at":171,"publish_at":172,"formatted_created_at":173,"category":174,"links":175,"view_type":178,"video_url":84,"views":179,"likes":180,"lang":87,"comments_count":86,"is_pinned":107},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":176,"thumb":177},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","large",68193,4,{"title":182,"description":183,"slug":184,"created_at":185,"publish_at":186,"formatted_created_at":187,"category":188,"links":189,"view_type":83,"video_url":84,"views":192,"likes":180,"lang":87,"comments_count":86,"is_pinned":107},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":190,"thumb":191},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",66266,{"title":194,"description":195,"slug":196,"created_at":197,"publish_at":198,"formatted_created_at":199,"category":200,"links":201,"view_type":83,"video_url":84,"views":204,"likes":166,"lang":87,"comments_count":205,"is_pinned":107},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":202,"thumb":203},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",40565,1,{"title":207,"description":208,"slug":209,"created_at":210,"publish_at":211,"formatted_created_at":212,"category":213,"links":214,"view_type":178,"video_url":84,"views":217,"likes":166,"lang":87,"comments_count":86,"is_pinned":107},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":215,"thumb":216},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",39885,[219,220,221,222,223,224,225,226,227,228,229,230,231],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]