[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-amazon-s-quiet-conquest-one-small-step-toward-dominating-streaming-advertising":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":166,"categories":237},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":69,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":89,"category":91},"Amazon's Quiet Conquest: One Small Step Toward Dominating Streaming Advertising","As the Consumer Electronics Show (CES) kicks off in Las Vegas this week in January 2026, Amazon is making its latest move in a calculated campaign to become the undisputed powerhouse of streaming video advertising.","Amazon is making its latest move in a calculated campaign to become the undisputed powerhouse of streaming video advertising.","This isn't about reinventing content creation — Amazon knows the real money lies in monetizing eyeballs through targeted ads.","\u003Cp>As the \u003Cstrong>Consumer Electronics Show (CES)\u003C/strong> kicks off in Las Vegas this week in January 2026, Amazon is making its latest move in a calculated campaign to become the undisputed powerhouse of streaming video advertising.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2026-01-05t094854866.webp\" type=\"image/webp\">\u003Cimg alt=\"Amazon's Quiet Conquest: One Small Step Toward Dominating Streaming Advertising\" class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/00/image-2026-01-05t094854866.jpg\" width=\"300\" />\u003C/picture>While flashy gadgets grab headlines, Amazon's ad executives are holding private meetings with major streaming players, pitching enhanced tools to reach live viewers through its \u003Cstrong>Amazon DSP\u003C/strong> (demand-side platform).\u003C/p>\n\n\u003Cp>This isn't about reinventing content creation — Amazon knows the real money lies in monetizing eyeballs through targeted ads. Vice President of Global Ads Alan Moss has openly stated the ambition: to become the "everything store" for advertising, delivering spots to 90% of U.S. households.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2026-01-05t094918651.webp\" type=\"image/webp\">\u003Cimg alt=\"Amazon's Quiet Conquest: One Small Step Toward Dominating Streaming Advertising\" class=\"image-align-right\" height=\"298\" src=\"https://cdn.quasa.io/photos/00/image-2026-01-05t094918651.jpg\" width=\"200\" />\u003C/picture>The strategy is paying off. Over the past year, Amazon has forged programmatic partnerships with streaming giants including \u003Cstrong>Disney\u003C/strong>, \u003Cstrong>Roku\u003C/strong>, and \u003Cstrong>Netflix\u003C/strong>, allowing advertisers to buy inventory across these platforms via Amazon's ecosystem. These deals give brands seamless access to premium content on Disney+, Hulu, ESPN+, The Roku Channel, and Netflix's ad-supported tier — often with Amazon's unparalleled first-party data for targeting.\u003C/p>\n\n\u003Cp>At CES, the focus is on live events, a goldmine for advertisers craving simultaneous audiences. With Prime Video's exclusive NFL Thursday Night Football, expanding NBA rights, and upcoming Olympics inventory, Amazon is positioning itself as the gateway for high-impact sports ads. Live sports streaming is exploding, with single events generating hundreds of millions in ad revenue per broadcast.\u003C/p>\n\n\u003Cp>Global ad spend is forecast to grow 7.1% in 2026, fueled by AI innovations and economic recovery. Amazon, already a retail media behemoth with projections nearing $70 billion in ad revenue this year (excluding owned properties like Prime Video), is quietly capturing a massive share — especially in connected TV (CTV) and streaming.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2026-01-05t094917133.webp\" type=\"image/webp\">\u003Cimg alt=\"Amazon's Quiet Conquest: One Small Step Toward Dominating Streaming Advertising\" class=\"image-align-left\" height=\"372\" src=\"https://cdn.quasa.io/photos/00/image-2026-01-05t094917133.jpg\" width=\"250\" />\u003C/picture>No blockbuster like \u003Cstrong>The Rings of Power\u003C/strong> can match the cash flow from Super Bowl spots, baseball halftime promos, or shoppable ads during live games. Amazon's expansion turns competitors' inventory into its own profit engine, all while leveraging trillions of shopping and streaming signals for precision.\u003C/p>\n\n\u003Cp>In the streaming ad wars, Amazon isn't charging in with fanfare — it's the elephant in the room, steadily expanding until it owns the space. This CES push is just another incremental step toward total dominance.\u003C/p>\n\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-hidden-depths-of-coca-cola-s-santa-claus-more-than-just-a-holiday-mascot\">The Hidden Depths of Coca-Cola's Santa Claus: More Than Just a Holiday Mascot\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/champagne-and-the-stroke-of-midnight-how-moet-chandon-engineered-a-global-new-year-s-ritual\">Champagne and the Stroke of Midnight: How Moët & Chandon Engineered a Global New Year's Ritual\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/gpu-prices-set-to-skyrocket-in-2026-the-memory-crisis-driven-by-ai-demand\">GPU Prices Set to Skyrocket in 2026: The Memory Crisis Driven by AI Demand\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/quasa-pool-on-dex-balancer-50qua-50usdt\">QUASA pool on DEX balancer - (50QUA-50USDT)\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>Thank you!\u003C/p>","amazon-s-quiet-conquest-one-small-step-toward-dominating-streaming-advertising","2026-01-05T08:50:37.000000Z","2026-01-15T09:44:00.000000Z","15.01.2026",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/FnbZoNTznU74LH3tMcvtzdAz6L8LWJHRw6P4jCt2.jpg","https://cdn.quasa.io/images/news/FnbZoNTznU74LH3tMcvtzdAz6L8LWJHRw6P4jCt2.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/FnbZoNTznU74LH3tMcvtzdAz6L8LWJHRw6P4jCt2.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/FnbZoNTznU74LH3tMcvtzdAz6L8LWJHRw6P4jCt2.webp","small",null,743,0,"en",{"id":69,"title":65,"slug":66,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":87,"created_at":95,"updated_at":96,"lang":90},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[98,113,127,140,153],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":103,"formatted_created_at":104,"category":105,"links":106,"view_type":86,"video_url":87,"views":111,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"Huawei’s Moon Mode Scandal: The Forgotten 2019 AI Fake That Suddenly Feels Nostalgic — As Huawei Prepares to Power DeepSeek V4","In early April 2026, a quiet but seismic piece of news dropped: DeepSeek’s upcoming V4 model — the next major leap from one of China’s strongest open-weight AI labs — will run entirely on Huawei chips, not Nvidia.","huawei-s-moon-mode-scandal-the-forgotten-2019-ai-fake-that-suddenly-feels-nostalgic-as-huawei-prepares-to-power-deepseek-v4","2026-04-11T13:33:59.000000Z","2026-04-16T03:25:00.000000Z","16.04.2026",{"title":65,"slug":66},{"image":107,"image_webp":108,"thumb":109,"thumb_webp":110},"https://cdn.quasa.io/images/news/OSByK57tywEscodciIprl7UfUwGIZyWDV65GG9Tr.jpg","https://cdn.quasa.io/images/news/OSByK57tywEscodciIprl7UfUwGIZyWDV65GG9Tr.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/OSByK57tywEscodciIprl7UfUwGIZyWDV65GG9Tr.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/OSByK57tywEscodciIprl7UfUwGIZyWDV65GG9Tr.webp",15,false,{"title":114,"description":115,"slug":116,"created_at":117,"publish_at":118,"formatted_created_at":119,"category":120,"links":121,"view_type":86,"video_url":87,"views":126,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"Meta’s Muse Spark: A Respectable Step Up That Finally Puts Them Back in the Game","On April 8, 2026, Meta Superintelligence Labs quietly dropped Muse Spark — the first model in their new “Muse” family. It’s not the flashy, headline-grabbing monster that instantly claims the #1 spot on every leaderboard. But here’s the thing: it doesn’t have to be.","meta-s-muse-spark-a-respectable-step-up-that-finally-puts-them-back-in-the-game","2026-04-11T13:12:57.000000Z","2026-04-15T11:06:00.000000Z","15.04.2026",{"title":58,"slug":63},{"image":122,"image_webp":123,"thumb":124,"thumb_webp":125},"https://cdn.quasa.io/images/news/E3InMGumI0q4D1ZaZ3uxWCVLM2CQbKGnPvZkEETO.jpg","https://cdn.quasa.io/images/news/E3InMGumI0q4D1ZaZ3uxWCVLM2CQbKGnPvZkEETO.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/E3InMGumI0q4D1ZaZ3uxWCVLM2CQbKGnPvZkEETO.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/E3InMGumI0q4D1ZaZ3uxWCVLM2CQbKGnPvZkEETO.webp",103,{"title":128,"description":129,"slug":130,"created_at":131,"publish_at":132,"formatted_created_at":119,"category":133,"links":134,"view_type":86,"video_url":87,"views":139,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"Services: The New Software – Why the Next $1 Trillion Company Will Look Like a Services Firm","In March 2026, Sequoia Capital published a provocative essay titled \"Services: The New Software\". The core idea is as bold as it is timely: the next trillion-dollar company won't sell software tools. It will sell the actual work itself — powered by AI, delivered as a seamless service, and disguised as a traditional services business.","services-the-new-software-why-the-next-1-trillion-company-will-look-like-a-services-firm","2026-04-11T13:03:12.000000Z","2026-04-15T09:50:00.000000Z",{"title":47,"slug":48},{"image":135,"image_webp":136,"thumb":137,"thumb_webp":138},"https://cdn.quasa.io/images/news/hEGli8b0fWpYNjRHTh54i7PWCu0GrsekOtOesifP.jpg","https://cdn.quasa.io/images/news/hEGli8b0fWpYNjRHTh54i7PWCu0GrsekOtOesifP.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/hEGli8b0fWpYNjRHTh54i7PWCu0GrsekOtOesifP.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/hEGli8b0fWpYNjRHTh54i7PWCu0GrsekOtOesifP.webp",111,{"title":141,"description":142,"slug":143,"created_at":144,"publish_at":145,"formatted_created_at":119,"category":146,"links":147,"view_type":86,"video_url":87,"views":152,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"When Cursor Wiped a User's PC: A Cautionary Tale of AI Overreach","We recently received a sobering story from a subscriber, a stark reminder of the potential pitfalls when granting AI agents unfettered access to your system. It's a scenario that sounds deceptively simple, but the consequences were almost catastrophic.","when-cursor-wiped-a-user-s-pc-a-cautionary-tale-of-ai-overreach","2026-04-10T18:43:40.000000Z","2026-04-15T06:26:00.000000Z",{"title":19,"slug":20},{"image":148,"image_webp":149,"thumb":150,"thumb_webp":151},"https://cdn.quasa.io/images/news/ZXlcYinJFzMjdM0ey4ADmpwKuw2gELVw9ZyFbRmO.jpg","https://cdn.quasa.io/images/news/ZXlcYinJFzMjdM0ey4ADmpwKuw2gELVw9ZyFbRmO.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/ZXlcYinJFzMjdM0ey4ADmpwKuw2gELVw9ZyFbRmO.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/ZXlcYinJFzMjdM0ey4ADmpwKuw2gELVw9ZyFbRmO.webp",125,{"title":154,"description":155,"slug":156,"created_at":157,"publish_at":158,"formatted_created_at":119,"category":159,"links":160,"view_type":86,"video_url":87,"views":165,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"The Great AI Talent Paradox: Why Everyone is Hiring \"AI Engineers\" but Nobody Can Find Them","I see this pattern repeating across dozens of companies. The founder or CTO has a mature engineering team. Everyone knows how to code; most use Cursor or Claude Code. Formally, they are all \"working with AI.\" But when you look under the hood at the actual processes, you realize the AI is just a thin layer smeared over an obsolete architectural workflow.","the-great-ai-talent-paradox-why-everyone-is-hiring-ai-engineers-but-nobody-can-find-them","2026-04-10T18:01:04.000000Z","2026-04-15T03:46:00.000000Z",{"title":19,"slug":20},{"image":161,"image_webp":162,"thumb":163,"thumb_webp":164},"https://cdn.quasa.io/images/news/RFS0sj442hsQE2CPWuqYIzC1ajFQV96M6Bz7axJF.jpg","https://cdn.quasa.io/images/news/RFS0sj442hsQE2CPWuqYIzC1ajFQV96M6Bz7axJF.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/RFS0sj442hsQE2CPWuqYIzC1ajFQV96M6Bz7axJF.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/RFS0sj442hsQE2CPWuqYIzC1ajFQV96M6Bz7axJF.webp",137,[167,180,196,208,223],{"title":168,"description":169,"slug":170,"created_at":171,"publish_at":172,"formatted_created_at":173,"category":174,"links":175,"view_type":86,"video_url":87,"views":178,"likes":179,"lang":90,"comments_count":89,"is_pinned":112},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":176,"image_webp":87,"thumb":177,"thumb_webp":177},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70367,2,{"title":181,"description":182,"slug":183,"created_at":184,"publish_at":185,"formatted_created_at":186,"category":187,"links":188,"view_type":193,"video_url":87,"views":194,"likes":195,"lang":90,"comments_count":89,"is_pinned":112},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":189,"image_webp":190,"thumb":191,"thumb_webp":192},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70117,4,{"title":197,"description":198,"slug":199,"created_at":200,"publish_at":201,"formatted_created_at":202,"category":203,"links":204,"view_type":86,"video_url":87,"views":207,"likes":195,"lang":90,"comments_count":89,"is_pinned":112},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":205,"image_webp":87,"thumb":206,"thumb_webp":206},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",67771,{"title":209,"description":210,"slug":211,"created_at":212,"publish_at":213,"formatted_created_at":214,"category":215,"links":216,"view_type":86,"video_url":87,"views":221,"likes":179,"lang":90,"comments_count":222,"is_pinned":112},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":217,"image_webp":218,"thumb":219,"thumb_webp":220},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",41791,1,{"title":224,"description":225,"slug":226,"created_at":227,"publish_at":228,"formatted_created_at":229,"category":230,"links":231,"view_type":193,"video_url":87,"views":236,"likes":179,"lang":90,"comments_count":89,"is_pinned":112},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":232,"image_webp":233,"thumb":234,"thumb_webp":235},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",40921,[238,239,240,241,242,243,244,245,246,247,248,249,250],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]