[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-amazon-s-grip-on-tv-advertising-threatens-to-crush-fast-channels":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":162,"categories":233},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":69,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"Amazon’s Grip on TV Advertising Threatens to Crush FAST Channels","At the start of 2025, the Free Ad-Supported Streaming Television (FAST) model was hailed as a golden opportunity in the streaming world. Advertising dollars were pouring in, and the ad-driven monetization strategy attracted a massive audience already burdened by subscription costs. But this promising era appears to be unraveling, and Amazon’s aggressive tactics deserve much of the blame. The tech giant’s moves have slashed FAST channel ad revenues by a staggering 50%, with no clear bottom in sight.","Amazon’s streaming platform, Prime Video, has flooded the market with an abundance of low-cost ad slots, a strategy that smacks of predatory pricing.","For FAST channels, survival may hinge on finding new ways to differentiate themselves — or bracing for a brutal market shakeout.","\u003Cp>\u003Cstrong>At the start of 2025, the Free Ad-Supported Streaming Television (FAST) model was hailed as a golden opportunity in the streaming world. Advertising dollars were pouring in, and the ad-driven monetization strategy attracted a massive audience already burdened by subscription costs.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-07-09t065727205.webp\" type=\"image/webp\">\u003Cimg alt=\"Amazon’s Grip on TV Advertising Threatens to Crush FAST Channels\" class=\"image-align-left\" height=\"400\" src=\"https://cdn.quasa.io/photos/01/image-2025-07-09t065727205.jpg\" width=\"300\" />\u003C/picture>But this promising era appears to be unraveling, and Amazon’s aggressive tactics deserve much of the blame. The tech giant’s moves have slashed FAST channel ad revenues by a staggering 50%, with no clear bottom in sight.\u003C/p>\n\n\u003Cp>Amazon’s streaming platform, Prime Video, has flooded the market with an abundance of low-cost ad slots, a strategy that smacks of predatory pricing.\u003C/p>\n\n\u003Cp>The expectation was that this would spur advertisers to embrace new media platforms, fueling growth in ad-supported subscriptions. Instead, demand has flatlined. Even Amazon, with its vast resources, failed to sell roughly 20% of its ad inventory. Smaller players, unprepared for such steep price cuts, are struggling to compete. \u003C/p>\n\n\u003Cp>FAST channels are particularly vulnerable. While their audiences continue to grow, their revenues are not keeping pace.\u003C/p>\n\n\u003Cp>The model relies heavily on ad income, but with Amazon undercutting prices, advertisers are gravitating toward the tech giant’s platform, leaving FAST channels starved for funds. If this trend continues, the FAST ecosystem risks collapsing by year’s end, handing a victory to deep-pocketed competitors like Amazon.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/youtube-cracks-down-on-ai-generated-fake-movie-trailers-demonetizes-channels-like-screen-trailers-and-royal-trailer\">YouTube Cracks Down on AI-Generated Fake Movie Trailers, Demonetizes Channels Like Screen Trailers and Royal Trailer\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/crowdfunding-netflix-for-independent-creators-shibuya-s-season-one-revolution\">Crowdfunding Netflix for Independent Creators: Shibuya’s Season One Revolution\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/one-of-the-most-creator-friendly-companies-in-the-onlyfans-market-content-creator-payouts-reach-billions-of-dollars\">One of the Most Creator-Friendly Companies in the OnlyFans Market: Content Creator Payouts Reach Billions of Dollars\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>The implications are stark\u003C/strong>: Amazon’s dominance in TV advertising could reshape the streaming landscape, sidelining innovative models like FAST and consolidating power among a few tech giants. For FAST channels, survival may hinge on finding new ways to differentiate themselves — or bracing for a brutal market shakeout.\u003C/p>","amazon-s-grip-on-tv-advertising-threatens-to-crush-fast-channels","2025-07-09T05:00:18.000000Z","09.07.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/vYIdMTgo3RLs1ktKP5LVXnrQFIINxcNgyNLE8gbU.jpg","https://cdn.quasa.io/images/news/vYIdMTgo3RLs1ktKP5LVXnrQFIINxcNgyNLE8gbU.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/vYIdMTgo3RLs1ktKP5LVXnrQFIINxcNgyNLE8gbU.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/vYIdMTgo3RLs1ktKP5LVXnrQFIINxcNgyNLE8gbU.webp","small",null,988,0,"en",{"id":69,"title":65,"slug":66,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[97,112,125,137,149],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":85,"video_url":86,"views":110,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Baidu Drops ERNIE-Image: A Compact 8B Open-Source Text-to-Image Model That Tops the Charts","Baidu has just released ERNIE-Image — a new open-weight text-to-image generator that is already turning heads in the AI 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Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different 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advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":144,"image_webp":145,"thumb":146,"thumb_webp":147},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",79,{"title":150,"description":151,"slug":152,"created_at":153,"publish_at":154,"formatted_created_at":117,"category":155,"links":156,"view_type":85,"video_url":86,"views":161,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":157,"image_webp":158,"thumb":159,"thumb_webp":160},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",98,[163,176,192,204,219],{"title":164,"description":165,"slug":166,"created_at":167,"publish_at":168,"formatted_created_at":169,"category":170,"links":171,"view_type":85,"video_url":86,"views":174,"likes":175,"lang":89,"comments_count":88,"is_pinned":111},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":172,"image_webp":86,"thumb":173,"thumb_webp":173},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70876,2,{"title":177,"description":178,"slug":179,"created_at":180,"publish_at":181,"formatted_created_at":182,"category":183,"links":184,"view_type":189,"video_url":86,"views":190,"likes":191,"lang":89,"comments_count":88,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":185,"image_webp":186,"thumb":187,"thumb_webp":188},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70641,4,{"title":193,"description":194,"slug":195,"created_at":196,"publish_at":197,"formatted_created_at":198,"category":199,"links":200,"view_type":85,"video_url":86,"views":203,"likes":191,"lang":89,"comments_count":88,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":201,"image_webp":86,"thumb":202,"thumb_webp":202},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68271,{"title":205,"description":206,"slug":207,"created_at":208,"publish_at":209,"formatted_created_at":210,"category":211,"links":212,"view_type":85,"video_url":86,"views":217,"likes":175,"lang":89,"comments_count":218,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. 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