[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-amazon-dropped-22-4-billion-on-content-in-2025-up-10-and-outspending-netflix-while-doubling-down-on-ai-for-2026":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":95,"popular_news":153,"categories":217},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":34,"links":81,"view_type":84,"video_url":85,"views":86,"likes":87,"lang":88,"comments_count":87,"category":89},"Amazon Dropped $22.4 Billion on Content in 2025 — Up 10% and Outspending Netflix — While Doubling Down on AI for 2026","Big Tech rarely opens the books on entertainment spending, but Amazon just gave us a rare peek. In its latest 10-K annual filing (disclosed February 2026), the company revealed it poured $22.4 billion into content across video and music in 2025 — a 10% increase from the previous year's roughly $20.4 billion.","In Amazon's world, blockbuster shows and live games keep customers subscribed today — but massive AI buildout is the bet on tomorrow's profits.","CEO Andy Jassy confirmed plans to ramp capital expenditures to approximately $200 billion in 2026 — a ~50% increase from 2025's ~$131–132 billion","\u003Cp>Big Tech rarely opens the books on entertainment spending, but Amazon just gave us a rare peek. In its latest 10-K annual filing (disclosed February 2026), the company revealed it poured \u003Cstrong>$22.4 billion\u003C/strong> into content across video and music in 2025 — a \u003Cstrong>10% increase\u003C/strong> from the previous year's roughly $20.4 billion.\u003C/p>\n\n\u003Cp>This eye-watering figure covers \u003Cstrong>everything\u003C/strong>: original productions, licensed films and series, music rights and streaming for Amazon Music, live sports deals (NFL Thursday Night Football, NBA rights share), and even costs tied to digital rentals, subscriptions, and ancillary content. It's not just Prime Video originals like \u003Ca href=\"https://quasa.io/media/samsung-makes-prime-video-s-acclaimed-fallout-season-1-free-on-tv-plus-ahead-of-season-2-launch\">\u003Cstrong>Fallout\u003C/strong>\u003C/a>, \u003Cstrong>Reacher\u003C/strong>, or \u003Cstrong>The Rings of Power\u003C/strong> — it's the full entertainment flywheel that keeps Prime members hooked and spending more on e-commerce.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Content as a Prime Membership Booster — Not the Main Profit Driver\u003C/strong>\u003C/h4>\n\n\u003Cp>For pure-play streamers or traditional media companies, content is often the largest expense and the core value proposition. For Amazon, it's different. The $22.4 billion is a strategic investment in \u003Cstrong>Prime retention and acquisition\u003C/strong> — content that makes the $139/year (or equivalent) membership feel indispensable. Prime Video alone reportedly reached over \u003Cstrong>315 million monthly viewers\u003C/strong> worldwide in 2025, helping drive higher ad revenue (up sharply in recent quarters) and more shopping cart additions.\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2026-02-08T154225.064.jpg\" width=\"300\" />Comparatively:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Netflix spent around \u003Cstrong>$18 billion\u003C/strong> on content in 2025 (movies, TV, games, podcasts), meaning Amazon outspent it by roughly \u003Cstrong>25%\u003C/strong> while serving a broader ecosystem.\u003C/li>\n\t\u003Cli>The $22.4 billion also dwarfs many legacy studios' budgets, even as Amazon's content slate mixes high-profile originals with massive sports rights (e.g., $1B+ annually on NFL TNF) and music licensing.\u003C/li>\n\u003C/ul>\n\n\u003Cp>Capitalized content costs (mostly released video and music) stood at \u003Cstrong>$21.3 billion\u003C/strong> as of December 31, 2025 — up 9% year-over-year — reflecting ongoing heavy investment in assets that deliver value over multiple years.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Meanwhile, the Real 2026 Bet Is on AI — With Capex Jumping ~50% to $200 Billion\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cstrong>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"372\" src=\"https://quasa.io/storage/photos/00/image - 2026-01-19T110214.432.jpg\" width=\"250\" />\u003C/strong>While $22.4 billion on entertainment is headline-grabbing, Amazon's bigger story in early 2026 is elsewhere. CEO Andy Jassy confirmed plans to ramp \u003Cstrong>capital expenditures\u003C/strong> to approximately \u003Cstrong>$200 billion\u003C/strong> in 2026 — a ~50% increase from 2025's ~$131–132 billion.\u003C/p>\n\n\u003Cp>The bulk is earmarked for \u003Cstrong>AI infrastructure\u003C/strong>: data centers, custom chips, compute capacity, robotics, and even low-Earth-orbit satellites.\u003C/p>\n\n\u003Cp>Jassy emphasized strong demand for AWS AI offerings and expressed confidence in long-term returns, but the sheer scale stunned Wall Street — exceeding expectations by tens of billions and contributing to a sharp post-earnings share drop.\u003C/p>\n\n\u003Cp>\u003Cstrong>In other words:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Fallout\u003C/strong> sequels, \u003Cstrong>Reacher\u003C/strong> seasons, and NBA games are great for keeping Prime sticky...\u003C/li>\n\t\u003Cli>But \u003Cstrong>generative AI\u003C/strong>, cloud-scale training clusters, and robotics are where Amazon sees the next wave of \u003Cstrong>profit growth\u003C/strong>.\u003C/li>\n\u003C/ul>\n\n\u003Cp>Content spending will likely stay robust (or grow modestly) to defend Prime's entertainment moat, but the company's capital allocation priorities are shifting hard toward AI dominance alongside Microsoft, Google, and Meta.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/openai-and-sam-altman-back-merge-labs-a-non-invasive-bci-startup-challenging-neuralink\">OpenAI and Sam Altman Back Merge Labs: A Non-Invasive BCI Startup Challenging Neuralink\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/ai-frontier-explodes-quasa-s-top-5-highlights-claude-4-6-gpt-5-3-codex-kling-3-0-more\">AI Frontier Explodes: Quasa's Top-5 Highlights — Claude 4.6, GPT-5.3-Codex, Kling 3.0 & More\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/youtube-shorts-gets-its-cameo-moment-google-lets-creators-generate-ai-avatars-of-themselves\">YouTube Shorts Gets Its Cameo Moment: Google Lets Creators Generate AI Avatars of Themselves\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Bottom Line\u003C/strong>\u003C/h4>\n\n\u003Cp>Amazon's $22.4 billion content splurge in 2025 underscores how seriously it takes entertainment as a \u003Cstrong>loss-leader\u003C/strong> for Prime loyalty — even as it outspends Netflix and fuels sports/media rights inflation. Yet the real capital tsunami is coming in 2026: $200 billion aimed squarely at winning the AI infrastructure race.\u003C/p>\n\n\u003Cp>In Amazon's world, blockbuster shows and live games keep customers subscribed today — but massive AI buildout is the bet on tomorrow's profits. The entertainment arms race continues... but the AI capex arms race just went nuclear.\u003C/p>","amazon-dropped-22-4-billion-on-content-in-2025-up-10-and-outspending-netflix-while-doubling-down-on-ai-for-2026","2026-02-08T14:44:17.000000Z","2026-02-20T06:36:00.000000Z","20.02.2026",{"image":82,"thumb":83},"https://quasa.io/storage/images/news/rACygkvUDDhW7tDI4ervmzVh5BFXmhX4SiAL9SLw.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/rACygkvUDDhW7tDI4ervmzVh5BFXmhX4SiAL9SLw.jpg","small",null,948,0,"en",{"id":34,"title":35,"slug":36,"meta_title":90,"meta_description":91,"meta_keywords":92,"deleted_at":85,"created_at":93,"updated_at":94,"lang":88},"Quasa Media's Growth Hacking Finance Blog","Trends in financial literacy. Savings and investment options.","Finance, invest, money, rich, financial plan","2021-10-27T19:57:04.000000Z","2024-08-25T15:36:23.000000Z",[96,109,120,131,142],{"title":97,"description":98,"slug":99,"created_at":100,"publish_at":100,"formatted_created_at":101,"category":102,"links":103,"view_type":106,"video_url":85,"views":107,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Jaxx Liberty for Cross-Device Crypto Management","A practical article about Jaxx Liberty as a cross-platform blockchain wallet with portfolio tools, exchange access, and block explorer features for daily crypto management.","jaxx-liberty-for-cross-device-crypto-management","2026-04-08T12:21:43.000000Z","08.04.2026",{"title":35,"slug":36},{"image":104,"thumb":105},"https://quasa.io/storage/images/news/2BoYmDUS7F9wHE0dwpD2KUpX702LkL1Spp2KC5Vm.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/2BoYmDUS7F9wHE0dwpD2KUpX702LkL1Spp2KC5Vm.jpg","large",99,false,{"title":110,"description":111,"slug":112,"created_at":113,"publish_at":114,"formatted_created_at":101,"category":115,"links":116,"view_type":84,"video_url":85,"views":119,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Nvidia CEO Jensen Huang Proposes Paying Engineers with AI Tokens","Nvidia CEO Jensen Huang has put forward a radical new idea for compensating tech talent: paying engineers part of their salary in AI tokens.","nvidia-ceo-jensen-huang-proposes-paying-engineers-with-ai-tokens","2026-03-25T19:56:16.000000Z","2026-04-08T11:48:00.000000Z",{"title":19,"slug":20},{"image":117,"thumb":118},"https://quasa.io/storage/images/news/KL5Yqt5ZzW3R4cu7XmE15grrRHdKZ1WBoKbC6Zu3.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/KL5Yqt5ZzW3R4cu7XmE15grrRHdKZ1WBoKbC6Zu3.jpg",138,{"title":121,"description":122,"slug":123,"created_at":124,"publish_at":125,"formatted_created_at":101,"category":126,"links":127,"view_type":84,"video_url":85,"views":130,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"The AI Scientist Hits Nature: Scaling Scientific Discovery Like Code","The dream of a fully autonomous laboratory has moved from the realm of \"experimental demo\" to a validated scientific reality. The AI Scientist, a pioneering system designed to automate the entire lifecycle of research, has officially been published in Nature.","the-ai-scientist-hits-nature-scaling-scientific-discovery-like-code","2026-03-25T19:23:02.000000Z","2026-04-08T09:15:00.000000Z",{"title":47,"slug":48},{"image":128,"thumb":129},"https://quasa.io/storage/images/news/QZJ74ZuxTmCA52qWq4HZkP2WikrOYpg6WBusDdyn.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/QZJ74ZuxTmCA52qWq4HZkP2WikrOYpg6WBusDdyn.jpg",231,{"title":132,"description":133,"slug":134,"created_at":135,"publish_at":136,"formatted_created_at":101,"category":137,"links":138,"view_type":84,"video_url":85,"views":141,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Nostalgia Is Still King: Retro Video Rental Store Simulator Is a Massive Hit on Steam","In the age of instant streaming, it turns out a surprising number of people — including many who were born after Blockbuster went bankrupt — are craving the simple joy of renting physical movies.","nostalgia-is-still-king-retro-video-rental-store-simulator-is-a-massive-hit-on-steam","2026-03-25T18:41:36.000000Z","2026-04-08T06:35:00.000000Z",{"title":43,"slug":44},{"image":139,"thumb":140},"https://quasa.io/storage/images/news/VvOooYMc2244q5hTV6Or5OMgr8schTPlzU8b4HXY.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/VvOooYMc2244q5hTV6Or5OMgr8schTPlzU8b4HXY.jpg",317,{"title":143,"description":144,"slug":145,"created_at":146,"publish_at":147,"formatted_created_at":101,"category":148,"links":149,"view_type":84,"video_url":85,"views":152,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Hollywood Is Shrinking — And the Real Villain Isn’t Strikes or Wildfires, It’s the Government","American film and television production is in serious decline, and last week a surprisingly candid hearing in Burbank made one thing crystal clear: the biggest problem isn’t greedy studios, lazy writers, or California wildfires.","hollywood-is-shrinking-and-the-real-villain-isn-t-strikes-or-wildfires-it-s-the-government","2026-03-25T18:29:29.000000Z","2026-04-08T03:21:00.000000Z",{"title":65,"slug":66},{"image":150,"thumb":151},"https://quasa.io/storage/images/news/RZriu0EWvrhbleBD7g7RJnhk1QyPm4DDZeesC0bC.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/RZriu0EWvrhbleBD7g7RJnhk1QyPm4DDZeesC0bC.jpg",431,[154,167,180,192,205],{"title":155,"description":156,"slug":157,"created_at":158,"publish_at":159,"formatted_created_at":160,"category":161,"links":162,"view_type":84,"video_url":85,"views":165,"likes":166,"lang":88,"comments_count":87,"is_pinned":108},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":163,"thumb":164},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",67225,2,{"title":168,"description":169,"slug":170,"created_at":171,"publish_at":172,"formatted_created_at":173,"category":174,"links":175,"view_type":106,"video_url":85,"views":178,"likes":179,"lang":88,"comments_count":87,"is_pinned":108},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":176,"thumb":177},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg",66494,4,{"title":181,"description":182,"slug":183,"created_at":184,"publish_at":185,"formatted_created_at":186,"category":187,"links":188,"view_type":84,"video_url":85,"views":191,"likes":179,"lang":88,"comments_count":87,"is_pinned":108},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":189,"thumb":190},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",65009,{"title":193,"description":194,"slug":195,"created_at":196,"publish_at":197,"formatted_created_at":198,"category":199,"links":200,"view_type":84,"video_url":85,"views":203,"likes":166,"lang":88,"comments_count":204,"is_pinned":108},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":201,"thumb":202},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",39572,1,{"title":206,"description":207,"slug":208,"created_at":209,"publish_at":210,"formatted_created_at":211,"category":212,"links":213,"view_type":106,"video_url":85,"views":216,"likes":166,"lang":88,"comments_count":87,"is_pinned":108},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":214,"thumb":215},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",39063,[218,219,220,221,222,223,224,225,226,227,228,229,230],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]