[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-amazon-and-roku-team-up-to-amplify-advertising-reach":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":161,"categories":232},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":10,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":89,"category":91},"Amazon and Roku Team Up to Amplify Advertising Reach","A landmark agreement is set to shake up the U.S. advertising landscape as Amazon Ads and Roku join forces to launch a unified platform aimed at dominating authorized Connected TV (CTV) advertising. This ambitious venture is projected to reach an impressive 80 million households across the United States, marking a significant expansion of ad opportunities in the streaming space.","The platform is slated for a full launch in the fourth quarter of 2025, offering a clearer picture of its real-world impact.","The Roku Channel, Prime Video, Disney+, Hulu, Paramount+, HBO Max, and Tubi.","\u003Cp>\u003Cstrong>A landmark agreement is set to shake up the U.S. advertising landscape as \u003Ca href=\"https://quasa.io/media/amazon-doubles-ad-load-on-prime-video-breaking-trust-with-users\">Amazon Ads\u003C/a> and \u003Ca href=\"https://quasa.io/media/roku-s-vision-for-the-perfect-service-design-new-folders-and-more-ad-space\">Roku\u003C/a> join forces to launch a unified platform aimed at dominating authorized Connected TV (CTV) advertising.\u003C/strong>\u003C/p>\n\n\u003Cp>This ambitious venture is projected to reach an impressive 80 million households across the United States, marking a significant expansion of ad opportunities in the streaming space.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>A Broad Reach Across Streaming Giants\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-06-17t092312405.webp\" type=\"image/webp\">\u003Cimg alt=\"Amazon and Roku Team Up to Amplify Advertising Reach\" class=\"image-align-right\" height=\"400\" src=\"https://cdn.quasa.io/photos/01/image-2025-06-17t092312405.jpg\" width=\"300\" />\u003C/picture>The new platform will integrate advertising across a wide array of popular streaming services, including The Roku Channel, Prime Video, \u003Ca href=\"https://quasa.io/media/disney-and-universal-file-lawsuit-against-midjourney-for-copyright-infringement\">Disney+\u003C/a>, \u003Ca href=\"https://quasa.io/media/disney-and-comcast-seal-hulu-s-fate-the-streaming-service-becomes-mickey-s-by-july-s-end\">Hulu\u003C/a>, \u003Ca href=\"https://quasa.io/media/california-vs-paramount-state-senate-probes-alleged-bribery-of-donald-trump\">Paramount+\u003C/a>, HBO Max, and Tubi.\u003C/p>\n\n\u003Cp>This extensive coverage positions it as a near-total capture of the CTV market, with the notable exception of \u003Ca href=\"https://quasa.io/media/netflix-doubles-down-on-spanish-cinema-amid-california-protests\">Netflix\u003C/a>, which continues to resist partnerships and maintain its independent stance.\u003C/p>\n\n\u003Cp>The collaboration leverages the strengths of both Amazon’s Fire TV and Roku’s operating systems, creating a seamless ad ecosystem that spans some of the most-watched platforms in the country.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Promising Early Results\u003C/strong>\u003C/h4>\n\n\u003Cp>Analysts report that initial testing phases of this integration have yielded promising outcomes. Ads placed through the new setup have attracted 40% more unique viewers without additional costs to advertisers, a significant boost in reach. Moreover, the frequency of ads shown to the same individual has dropped by nearly 30%, addressing a common pain point in ad-supported subscriptions.\u003C/p>\n\n\u003Cp>This reduction in ad repetition could enhance viewer satisfaction, potentially making the experience less intrusive while boosting the efficiency of advertising campaigns. Whether these gains hold true or reflect clever statistical manipulation by Amazon remains to be seen, but the potential for improved return on investment (ROI) is clear.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-06-17t092310835.webp\" type=\"image/webp\">\u003Cimg alt=\"Amazon and Roku Team Up to Amplify Advertising Reach\" class=\"image-align-left\" height=\"400\" src=\"https://cdn.quasa.io/photos/01/image-2025-06-17t092310835.jpg\" width=\"300\" />\u003C/picture>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/apple-puts-all-its-chips-on-f1-movie-potential-sensation-or-costly-flop\">Apple Puts All Its Chips on F1 Movie: Potential Sensation or Costly Flop?\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/toy-story-5-villain-revealed-a-tablet-symbolizing-soulless-tech-progress\">Toy Story 5 Villain Revealed: A Tablet Symbolizing Soulless Tech Progress\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/mr-donald-save-vatican-demo-hits-steam-a-trash-shooter-starring-trump-and-musk\">Mr Donald: Save Vatican Demo Hits Steam – A Trash Shooter Starring Trump and Musk\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Ch4>\u003Cstrong>A Wait-and-See Moment\u003C/strong>\u003C/h4>\n\n\u003Cp>The platform is slated for a full launch in the fourth quarter of 2025, offering a clearer picture of its real-world impact. This timeline allows both companies to refine the system and address any skepticism about the reported benefits.\u003C/p>\n\n\u003Cp>If successful, this partnership could set a new standard for CTV advertising, balancing advertiser goals with audience tolerance. However, the industry will need to watch closely to determine if this is a genuine leap forward or just another bold claim in the evolving world of streaming ads.\u003C/p>\n\n\u003Cp>As of June 29, 2025, this collaboration signals a bold move by Amazon and Roku to capitalize on the growing CTV market, potentially reshaping how brands connect with viewers in an increasingly fragmented media landscape.\u003C/p>","amazon-and-roku-team-up-to-amplify-advertising-reach","2025-06-17T07:25:11.000000Z","2025-06-30T01:25:11.000000Z","30.06.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/6cODqa4DNgBZNZ6mmKWh9fLIgXbtoNas0jJhfDWm.jpg","https://cdn.quasa.io/images/news/6cODqa4DNgBZNZ6mmKWh9fLIgXbtoNas0jJhfDWm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/6cODqa4DNgBZNZ6mmKWh9fLIgXbtoNas0jJhfDWm.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/6cODqa4DNgBZNZ6mmKWh9fLIgXbtoNas0jJhfDWm.webp","small",null,1025,0,"en",{"id":10,"title":11,"slug":12,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":87,"created_at":95,"updated_at":96,"lang":90},"Quasa Media - Growth Hacking in Branding","Our attention is everything! How to build a successful brand. Leadership experience and understanding. Exclusive interviews.","Branding, brand, marketing, design, identity, startup","2021-08-06T16:45:50.000000Z","2024-08-25T15:44:14.000000Z",[98,111,123,135,148],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":86,"video_url":87,"views":69,"likes":89,"lang":90,"comments_count":89,"is_pinned":110},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email Routing.","cloudflare-just-made-email-a-first-class-citizen-for-ai-agents-and-traditional-email-services-are-feeling-it","2026-04-19T18:41:05.000000Z","19.04.2026",{"title":43,"slug":44},{"image":106,"image_webp":107,"thumb":108,"thumb_webp":109},"https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp",false,{"title":112,"description":113,"slug":114,"created_at":115,"publish_at":115,"formatted_created_at":103,"category":116,"links":117,"view_type":86,"video_url":87,"views":122,"likes":89,"lang":90,"comments_count":89,"is_pinned":110},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":118,"image_webp":119,"thumb":120,"thumb_webp":121},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",33,{"title":124,"description":125,"slug":126,"created_at":127,"publish_at":127,"formatted_created_at":103,"category":128,"links":129,"view_type":86,"video_url":87,"views":134,"likes":89,"lang":90,"comments_count":89,"is_pinned":110},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":130,"image_webp":131,"thumb":132,"thumb_webp":133},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",35,{"title":136,"description":137,"slug":138,"created_at":139,"publish_at":140,"formatted_created_at":103,"category":141,"links":142,"view_type":86,"video_url":87,"views":147,"likes":89,"lang":90,"comments_count":89,"is_pinned":110},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":143,"image_webp":144,"thumb":145,"thumb_webp":146},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",55,{"title":149,"description":150,"slug":151,"created_at":152,"publish_at":153,"formatted_created_at":103,"category":154,"links":155,"view_type":86,"video_url":87,"views":160,"likes":89,"lang":90,"comments_count":89,"is_pinned":110},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market platform.","thomas-peterffy-s-bold-vision-for-prediction-markets-why-interactive-brokers-is-betting-big-on-useful-bets","2026-04-16T18:39:15.000000Z","2026-04-19T09:31:00.000000Z",{"title":65,"slug":66},{"image":156,"image_webp":157,"thumb":158,"thumb_webp":159},"https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp",66,[162,175,191,203,218],{"title":163,"description":164,"slug":165,"created_at":166,"publish_at":167,"formatted_created_at":168,"category":169,"links":170,"view_type":86,"video_url":87,"views":173,"likes":174,"lang":90,"comments_count":89,"is_pinned":110},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":171,"image_webp":87,"thumb":172,"thumb_webp":172},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70831,2,{"title":176,"description":177,"slug":178,"created_at":179,"publish_at":180,"formatted_created_at":181,"category":182,"links":183,"view_type":188,"video_url":87,"views":189,"likes":190,"lang":90,"comments_count":89,"is_pinned":110},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":184,"image_webp":185,"thumb":186,"thumb_webp":187},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70595,4,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":86,"video_url":87,"views":202,"likes":190,"lang":90,"comments_count":89,"is_pinned":110},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":200,"image_webp":87,"thumb":201,"thumb_webp":201},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68228,{"title":204,"description":205,"slug":206,"created_at":207,"publish_at":208,"formatted_created_at":209,"category":210,"links":211,"view_type":86,"video_url":87,"views":216,"likes":174,"lang":90,"comments_count":217,"is_pinned":110},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":212,"image_webp":213,"thumb":214,"thumb_webp":215},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42205,1,{"title":219,"description":220,"slug":221,"created_at":222,"publish_at":223,"formatted_created_at":224,"category":225,"links":226,"view_type":188,"video_url":87,"views":231,"likes":174,"lang":90,"comments_count":89,"is_pinned":110},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":227,"image_webp":228,"thumb":229,"thumb_webp":230},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41300,[233,234,235,236,237,238,239,240,241,242,243,244,245],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]